Commerce Trends for 2018: #1 Personalization in B2B
GetElastic
JANUARY 10, 2018
Multi-touchpoint commerce. Customers expect to interact with B2B brands across many touchpoints including web, mobile, in-app, social, as well as in person. B2B marketers must be prepared to meet their customers via any touchpoint. trillion by 2020, overtaking the B2C commerce sales forecast of $3.2 trillion prize.
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