What Is Unified Commerce—And Why Is It Essential In 2021 and Beyond?
Kibo
MARCH 29, 2021
To meet the moment, companies must move away from multichannel or omnichannel platforms to unified ones that increase engagement and foster repeat business. Email and search marketing followed. The shortcomings of this strategy were already evident before 2020. IRL stores competed with ecommerce stores for revenue. .
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