Commerce Trends for 2018: #1 Personalization in B2B
GetElastic
JANUARY 10, 2018
For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. Multi-touchpoint commerce. But what about personalization for B2B (business to business) sales?
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