Remove 2021 Remove Channel Remove Internet Retail Remove Shopping Carts
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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. To make your automations more impactful, use workflow splits to send different messages based on their shopping cart total, purchase history or what they clicked on in the previous email.

Marketing 313
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What Retailers Can Do in 2021 to Recover More Abandoned Shopping Carts

Retail TouchPoints

When was the last time you abandoned an online shopping cart: yesterday? For online retailers, cart abandonment is a problem, and we’re all guilty of doing it. In an effort to combat the estimated 70% of shopping carts that are abandoned, many retailers now send automated cart abandonment emails — and with good reason.