4 Ways Brands Can Prepare Their Email Marketing Program for BFCM
Retail TouchPoints
AUGUST 25, 2022
While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. To make your automations more impactful, use workflow splits to send different messages based on their shopping cart total, purchase history or what they clicked on in the previous email.
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