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What Retailers Can Do in 2021 to Recover More Abandoned Shopping Carts

Retail TouchPoints

When was the last time you abandoned an online shopping cart: yesterday? For online retailers, cart abandonment is a problem, and we’re all guilty of doing it. In an effort to combat the estimated 70% of shopping carts that are abandoned, many retailers now send automated cart abandonment emails — and with good reason.

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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. To make your automations more impactful, use workflow splits to send different messages based on their shopping cart total, purchase history or what they clicked on in the previous email.

Marketing 327
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Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

Not only has Cyber Monday become one of the most popular days to shop throughout the entire year, it now also leads the way in a variety of retail categories, particularly when it comes to online sales, as seen below: Image Source: Statista.com. As the Monday following Thanksgiving, this retail holiday can go late.

Marketing 411
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Fulfillment.com Review and Pricing: Everything You Need to Know

Ecommerce Platforms

You can even request them to embed Fulfillment.com with your online store’s applications, particularly CRM and the accompanying shopping cart platforms. All independent Internet retailers are faced with the challenge of economically meeting the Amazon Prime™ standard of delivery in 1-2 days. The choice is yours.

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Amazon Sucks at Offsite Personalization and That’s Great for Other Retailers

Sailthru

While many other brands have started to expertly integrate product recommendations, abandoned shopping cart notices, and even welcome and birthday messaging, again, Amazon sticks with its more practical transactional approach. This article originally appeared on Internet Retailer’s DigitalCommerce360.com.

Other 60
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Omni-Channel Management. Shopping Cart: Recommend products based on the current contents of a customer’s cart or wishlist. Ecommerce Growth Strategies For 2018.

eCommerce 419
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Headless Commerce is a version of CaaS ecommerce in which the shopping cart is decoupled from the CMS. In these use cases, brands often use WordPress or Adobe Experience Manager as the CMS of choice and plug in a decoupled ecommerce shopping cart solution to serve as the cart. What is Headless Commerce?