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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. Even though year-over-year (YoY) holiday ecommerce sales declined in 2021, brands sent 58% more emails and generated 37% more orders during the Cyber Ten.

Marketing 332
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What Retailers Can Do in 2021 to Recover More Abandoned Shopping Carts

Retail TouchPoints

Both SMS and web push messaging are channels that are on the rise, with SMS leading the way. Take advantage of this trend in the changing opt-in channel landscape and include SMS in your cart abandonment automation. Cart abandonment emails may be the most effective tools for recovering carts, but they are not the only one.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. IRCE – the Internet Retailer Conference & Exhibition – is an annual event held in June in Chicago, Illinois. What Is IRCE?

Workshop 419