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2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement

Retail TouchPoints

JUNE 27, 2023

Earlier in June, the company began accepting reservations for ad slots from Q4 2023 through 2024. But number three was in-store and omnichannel sales data. Albertsons has released a white paper intended to be a starting point for retail media standardization. At the top of the list was traffic quality and traffic scale.

Retail 264
Retail White Paper Customer Experience Marketing 264
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The Future of Ecommerce? Stores will Actually Play a Major Role

Retail TouchPoints

SEPTEMBER 13, 2021

And yet, despite this recent huge growth in ecommerce, physical retail still maintains a firm foothold: Forrester predicts that the vast majority of retail — 72% — will still take place offline as far out as 2024. Omnichannel Offerings for Channel-Agnostic Consumers. That omnichannel view of understanding is terribly important.”.

eCommerce 300
eCommerce White Paper Omnichannel BigCommerce 300
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