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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. Global ecommerce sales are projected to exceed $7 trillion by 2025. Automation helps ensure a seamless customer experience.

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6 Strategies for Collecting Customer Data for Early Personalization

Sailthru

Despite the business value it drives, Gartner predicts that 80% of marketers will abandon their personalization efforts by 2025. In many cases, poor customer data management will be the catalyst. The vast majority of online shopping carts are abandoned and to understand why, Baymard Institute surveyed more than 2,500 people last year.