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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. Global ecommerce sales are projected to exceed $7 trillion by 2025. Automation helps ensure a seamless customer experience.

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Top 10 Things Customers Expect from Your Online Store

GetElastic

Customer experience is key to any online shopping scenario. Shopping behaviors dictate these experiences and if you’re paying attention to your bottom line there are a few rules to follow: 1. Omnichannel Experience: Allow your customers to shop any way they choose. Chat is good for business.

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4 Ways Retailers Use Digital Technology to Improve the Brick-and-Mortar Experience

Sailthru

As ecommerce growth continues to explode, UBS analysts project that by 2025, 75,000(!) Clearly this means that consumers are collectively over brick-and-mortar shopping, right? However, we also found that people generally prefer shopping in brick-and-mortar stores. DSW also uses its app to better bridge online and in-store.

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6 Strategies for Collecting Customer Data for Early Personalization

Sailthru

Despite the business value it drives, Gartner predicts that 80% of marketers will abandon their personalization efforts by 2025. In many cases, poor customer data management will be the catalyst. The vast majority of online shopping carts are abandoned and to understand why, Baymard Institute surveyed more than 2,500 people last year.

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How Will Online Buying Evolve in 2022 and Beyond?

GetElastic

Now that life is getting back to some normalcy just having a shopping cart online or mobile app is not going to be enough. Buying behavior has shifted and we the buyer are expecting better, multi-channel experiences. So, this shift is not only changing the experience online it is also changing how we interact in person.

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4 Tips for Driving Digital Sales in Hyper-Dynamic Markets

Retail TouchPoints

trillion by year end (forecast) From 2020 through 2025, transaction value will likely grow 16.3% Connect customer acquisition to customer experience workflows. First, get more visitors to their site through customer acquisition tactics. Second, deliver a better customer experience (CX). in the U.S.,

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