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How an Omnichannel Approach Can Build a More Diverse Customer Base

365 Retail

By building an omnichannel strategy, brands can diversify reach and expand their presence across different channels to communicate with audiences they may have previously failed to resonate with, as well as engage new customers. But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits?

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The Complete Guide to Omnichannel Fulfillment for Enterprise Retailers

Fabric

During the COVID-19 pandemic, enterprise omnichannel retailers faced notable challenges (and opportunities) due to disruptions in the supply chain. As a result, providing customers with omnichannel retail experiences became a requirement for survival. What is Omnichannel Fulfillment? Let’s dive in!

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Primark President: ‘Our Business is Set Up for People to Grow Into’

Retail TouchPoints

with plans to increase from your current 19 stores to 60 by 2026. RTP: Does Primark have any plans to become more of an omnichannel retailer? We have a BOPIS trial going on in the UK, but a full multichannel ecommerce business isn’t our focus; our growth will come from physical stores.