article thumbnail

Introducing the Forrester Reference IT Capability Map

Forrester eCommerce

Today, I am happy to announce the publication of the Forrester Reference IT Capability Map. This is a comprehensive, mutually exclusive and comprehensive statement of the major capabilities used to define and deliver IT and digital systems, individually and at a portfolio level.

Reference 418
article thumbnail

You Need A Martech Reference Model – Here’s Why

Forrester eCommerce

A question I often get from Forrester clients is: “Do you have a martech reference architecture that I can use to build my martech stack?” ” The short answer is no; but it’s not that simple. First of all, marketers should think in terms of an interoperable martech ecosystem, not stacks or platforms.

Reference 444
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Note to Retailers: How to Maximize the Post-Purchase Experience With a Modern Order Management System

Retail TouchPoints

The post-purchase experience in retail refers to the interactions and elements that follow a customers completion of a transaction. These stats underscore the importance of taking a holistic approach to the customer experience, from pre- to post-purchase. What Does the Post Purchase Experience Entail?

article thumbnail

Stop & Shop to Deploy In-Store Kiosks for Easier Access to Digital Coupons

Retail TouchPoints

Customers will receive a printout of the digital coupons that are loaded to their loyalty card for reference as they shop. A QR code also is available for those preferring a touchless experience. Savings are automatically applied at checkout when shoppers scan their loyalty card or enter their phone number.

Reference 269
article thumbnail

How to Think Through Your Composable Commerce Reference Architecture

Join experts from Orium , commercetools , and Google Cloud for this on-demand webinar and dive deep into the topics explored in the Composable Commerce Reference Architecture report, including advice for how to start prototyping and de-risking a composable transition.

article thumbnail

What Is B2B eCommerce? Everything You Need to Know

Groove

Business-to-business electronic commerce—or B2B eCommerce—refers to digital transactions of goods and services between two companies. This differs from B2C eCommerce, which refers to transactions between businesses and individuals. While B2B eCommerce involves commercial exchanges, B2C consists of retail sales.

B2B 280
article thumbnail

True Religion Sweetens Loyalty Program with ‘Can’t Buy’ Experiences

Retail TouchPoints

The new program also rewards shoppers for non-transactional engagement, such as referring friends, social media activities, and writing reviews. A “secret” fourth tier is unlocked for the brand’s most loyal customers, giving them the chance to win exclusive products and experiences.

article thumbnail

Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition.

article thumbnail

Bring Your Brand Into the New Era of Online Retail

Bring your brand into the new era of retail with Orium, commercetools, and Google Cloud's Composable Commerce Reference Architecture. Download our free whitepaper to learn more.