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You Need A Martech Reference Model – Here’s Why

Forrester eCommerce

A question I often get from Forrester clients is: “Do you have a martech reference architecture that I can use to build my martech stack?” ” The short answer is no; but it’s not that simple. First of all, marketers should think in terms of an interoperable martech ecosystem, not stacks or platforms.

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More Horizon convictions referred to Court of Appeal

TalkingRetail

The Criminal Cases Review Commission has referred another eight postmaster Horizon convictions to the Court of Appeal, bringing the total to 47 referrals. This story continues at More Horizon convictions referred to Court of Appeal. Or just read more coverage at Talking Retail.

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CX Leaders Are Change Leaders

Forrester eCommerce

In his induction speech into the Wisconsin State Bowling Hall of Fame in 2012, my dad referred to me affectionately as the “pied piper” for my ability to inspire others to go along with new ideas (example: a local bowling fundraiser that raised over $300K for breast cancer research). I had spent the past few […]

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House refers Amazon to DOJ for 'potential criminal conduct'

RetailDive

Judiciary committee members allege that the e-commerce giant's executives lied during an investigation into its competitive practices.

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How to Think Through Your Composable Commerce Reference Architecture

Join experts from Orium , commercetools , and Google Cloud for this on-demand webinar and dive deep into the topics explored in the Composable Commerce Reference Architecture report, including advice for how to start prototyping and de-risking a composable transition.

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Demystifying Real-Time Data For Analytics And Operational Workloads

Forrester eCommerce

At its core, real-time data refers to data made available immediately (or almost immediately) to support operational and analytical workloads. I often get client inquiries about latency requirements to support real-time analytics and operational workloads. This data may […]

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What To Do Next About Your Customer Advocacy Platform

Forrester eCommerce

Fourteen-year-old Influitive played a tremendous role in elevating B2B customer advocacy from “random acts of references” to strategic engagement with advocate storytellers. […]

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Bring Your Brand Into the New Era of Online Retail

Bring your brand into the new era of retail with Orium, commercetools, and Google Cloud's Composable Commerce Reference Architecture. Download our free whitepaper to learn more.