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You Need A Martech Reference Model – Here’s Why

Forrester eCommerce

A question I often get from Forrester clients is: “Do you have a martech reference architecture that I can use to build my martech stack?” ” The short answer is no; but it’s not that simple. First of all, marketers should think in terms of an interoperable martech ecosystem, not stacks or platforms.

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More Horizon convictions referred to Court of Appeal


The Criminal Cases Review Commission has referred another eight postmaster Horizon convictions to the Court of Appeal, bringing the total to 47 referrals. This story continues at More Horizon convictions referred to Court of Appeal. Or just read more coverage at Talking Retail.

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Demystifying Real-Time Data For Analytics And Operational Workloads

Forrester eCommerce

At its core, real-time data refers to data made available immediately (or almost immediately) to support operational and analytical workloads. I often get client inquiries about latency requirements to support real-time analytics and operational workloads. This data may […]

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House refers Amazon to DOJ for 'potential criminal conduct'


Judiciary committee members allege that the e-commerce giant's executives lied during an investigation into its competitive practices.

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How to Think Through Your Composable Commerce Reference Architecture

Join experts from Orium , commercetools , and Google Cloud for this on-demand webinar and dive deep into the topics explored in the Composable Commerce Reference Architecture report, including advice for how to start prototyping and de-risking a composable transition.

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Four Advocate Personalities Turn Customer Goodwill Into Gold

Forrester eCommerce

They know that solid references, case studies, valid reviews, upsell/cross-sell opportunities, and expansion […] (No, this is not the opening line of a joke — that would be “Two customer marketers walk into a bar … ”) Top customer marketers focus on how customers attain value.

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[Infographic] Amazon Prime Day Advertisers Quick Reference Guide

ROI Revolution

The post [Infographic] Amazon Prime Day Advertisers Quick Reference Guide appeared first on ROI Revolution. This gives an even more in-depth look into how advertisers can leverage Amazon Prime Day to improve sales efficiently and effectively.

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Bring Your Brand Into the New Era of Online Retail

Bring your brand into the new era of retail with Orium, commercetools, and Google Cloud's Composable Commerce Reference Architecture. Download our free whitepaper to learn more.