[Infographic] Drop Shipping on Marketplaces Reference Guide


As we inch closer to the holiday season, brands and retailers are in a position to consider new processes to add to their strategies to optimize sales during the busiest shopping season of the year — and marketplace order fulfillment should be the first order of business.

[Infographic] Drop Shipping on Marketplaces Reference Guide


As we inch closer to the holiday season, brands and retailers are in a position to consider new processes to add to their strategies to optimize sales during the busiest shopping season of the year — and marketplace order fulfillment should be the first order of business.

Trending Sources

[Infographic] Drop Shopping on Marketplaces Reference Guide


As we inch closer to the holiday season, brands and retailers are in a position to consider new processes to add to their strategies to optimize sales during the busiest shopping season of the year — and marketplace order fulfillment should be the first order of business.

Unifiying Commerce Around the Customer


Unified commerce refers to the technology stack retailers adopt to enable a single and centralized platform that brings together in-store, mobile, e-Commerce and social channels.

Conversion 101: How to Create an SEM Legend Exercise

Bryan Eisenberg

Don doesn’t think about the experience of the people referred to him. Samantha was referred to Don by the Keller family. Don’s Contracting is in steady demand. The local market is tight, supply is low and demand is high. Don will tell you he makes his living off of word of mouth.

5 Reasons Why I Stopped Following A/B Testing Case Studies

Dynamic Yield

Here’s a list of the reasons for what I like to refer to as the A/B testing case study blindness syndrome. The post 5 Reasons Why I Stopped Following A/B Testing Case Studies appeared first on Dynamic Yield. A/B Testing Optimization Case Studies

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Or, if they refer a friend, they can both receive discounts. Social Media has become a key component to the success of many businesses. Contextual Advertising, real-time word-of-mouth sharing and positive reviews help generate lots of traffic.

Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

In return for my card, which she swipes, the concierge gives me a printed transaction reference and a pickup time, 7 minutes away. Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City.

Ecommerce Link Building: 3 Super Scalable Ways to Build Links to Your Ecommerce Store

Ecommerce Platforms

For the sake of this example, let’s fetch Moz DA and Ahrefs Referring Domain count for the list of URLs we have. We need only the Moz DA and the Ahrefs Referring Domain Count). Link building today is a disaster.

Advanced Conversion Tips: Analysis, Action & Attribution for 567% ROI


In ecommerce, “conversion” refers to the moment when a visitor to a site becomes a customer — they exchange money for a product or a service the site provides. The dream is a familiar one… .

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SEO Checklist: How to Conduct an Advanced Ecommerce SEO Site Audit in 40 Minutes or Less


This stage is often referred to as awareness. So in this example, all filtered views reference the main category page as the “canonical” page, ensuring that Google doesn’t find every variation and penalize you for duplicate content.

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Best Referral Software for Ecommerce

Ecommerce Platforms

Other features like single sign-ons, cash payouts and multi-language support have been found to improve the experience for the customers doing the referring and those accepting the referrals. Refer-a-Friend Programs.

How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs


Customer lifetime value, commonly referred to as LTV or CLV, is a business metric that estimates the total predictable repeat purchase rate of a customer over the lifetime of their time with your brand. Retaining customers isn’t easy, but it’s important to do for businesses of every size.

Why Cross Border Ecommerce is the Future of Ecommerce

Ecommerce Platforms

Cross-border ecommerce can refer to online trade between a business (retailer or brand) and a consumer (B2C), between two businesses, often brands or wholesalers (B2B), or between two private persons (C2C), e.g. via marketplace platforms such as Amazon or eBay.

5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)


In the context of retargeting, I’m referring to segments based on URLs your buyers visit. I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. My answer? Invest in local Facebook ads , and then retarget, retarget, retarget.

Before Your Next Product Launch, Try These 5 Engagement Strategies


You’ll give your affiliates a commission for referring paying customers. The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience.

Best Shopify Apps for Bringing in New Traffic

Ecommerce Platforms

However, the Swells app also includes tools that prompt your customers to refer your products to other people. Therefore, you can specify how many rewards points a customer gets for referring a friend, and your customers feel appreciated when they do so.

How to Measure Social Media ROI for eCommerce Businesses


These types of metrics are often referred to as “vanity metrics.” You’re probably always hearing about how important it is to have a strong social media presence. How you need to be active, engage and build your profiles. But, what is it actually getting you?

Gems and Dogs, Winners and Losers: Marginal Gains Make the Difference in Retail

Dynamic Action

When talking about a retail product’s performance, we hear terms like “Gems and Dogs” or “Winners and Losers,” typically referring to the amount of revenue that product is producing. By Greg Carder. “It’s It’s IMPOSSIBLE to manage the business down at the product level.”

The Consumer Internet of Things is About to Explode


These systems are referred to as the industrial Internet of Things (IoT). In industrial manufacturing, machine-to-machine communications allows sensors in one place to communicate with control systems for an automated response.

How to Increase your Sales with Better Product Photos

Traffic and Sales

To clarify, image size refers to the width x height of an image, whereas file size refers to the amount of storage space the file will take up (KB, MB, GB etc.). This is a guest post by Holly. Holly is the founder of Pixc , an on demand image editing company.

More Traffic, Less Money: 13 Tactics to Build Inbound Links for Your Online Store


Do you want more traffic, more trust and more sales for less ad spend? Of course you do. That’s the goal of every single online business – wether you are a brand new startup, just launching the online version to your brick-and-mortar or a scaling $1M+ business that has plateaued.

The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits


Omni-channel: Omni-channel refers to retailers with both a physical and digital presence. No single formula, algorithm or crystal ball can tell you for sure when and why each individual customer will make a purchase.

14 KPI Calculators for E-Commerce Companies


Moreover, if you have some goals to reach in terms of KPI and can’t figure out how to achieve that numbers, these calculators can be also used as a quick reference. shows you the metrics that can be a reference to your retention performance such as purchase frequency, customer lifetime value.

The Ultimate List of Ecommerce Tips


eBay Top Products , Google Trends, Amazon Best Sellers are great initial and reference sources to identify your products. Since we published Ultimate List of E-Commerce Tips, we gained a lot of feedback and new visitors. And it passed one year!

The Reasons Why Highly Scalable eCommerce is Improbable

Demac Media

I’m mostly referring to businesses where 95+% of their sales come from eCommerce. Nasty Gal was one of the latest but most certainly won’t be the last. More will falter and many will outright fail.

The Rise of the Digital Experience Platform


Do they have a solid track record with verifiable references? Increasingly, consumers are engaging brands via multiple digital touchpoints. These interactions experienced through texting, phone apps, websites and social media are essential to business growth and profitability. Companies capable of optimizing digital experiences will be well positioned for the long haul.

Learn How to Personalize the In-Store Sales Experience with iQmetrix at MWCA


Giving associates tools to reference an individual's purchasing history or service queries also empowers them to personalize their pitch and drive sales. As any wireless retailer knows, personalization is key for connecting with today's consumers.

Testing: Before, During, and After Launching a New Design

Blue Acorn

At Blue Acorn we refer to optimization as the incremental approach, or where you take what is currently in place and find ways to squeeze more out of it. Launching a new version of an ecommerce website is no easy feat, especially if it’s an entirely new design.

How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition


What do your former customers say about you / references? Your Quick Takeaway. With some smart research, some common sense and a little patience, there are huge gains to be made in Google rankings and monthly revenue.

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Protecting Your Brand for Amazon 3P Sellers (Part 2: Enhanced Content)


Historically, adding this type of content was only available for their first party (1P) sellers, and was referred to as “A+ Content.”. References to other products you sell or competitors’ products.

The Case for Extreme Personalization


Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes down to one simple reality: customers expect your company to know who they are — no matter what method or touchpoint they are using. Instore, online, through Facebook or on a phone, customers want to receive a consistent, high-quality experience from your brand.

SEO Guide to Great eCommerce Site Architecture


Canonical tags, also referred to as canonical URLs, have one basic job—telling Google which pages they need to pay attention to. eCommerce site architecture is one of the most important facets of every online store.

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The Anti-Spam Movement: 7 Reasons Why Anti-Spam Laws are a GOOD thing!

Demac Media

Document everything for future reference. It’s not all doom and gloom for marketers. Laws like Canada’s Anti-Spam Legislation (CASL) are designed to protect people against spam, hacking, malware/spyware, fraud, harvesting, and privacy invasions.

State of the Merchant Report


As long as you reference and/or link back to eCommerceFuel, please feel free to use this data for blog posts, reports, etc. New post from eCommerceFuel : I’m thrilled to announce the first annual State of the Merchant report!

How to Set Up Amazon PPC: A 2017 Guide


The break-even ACoS refers to your profit margin before your ad spend is taken into account. Your target ACoS refers to your target ad spend. Amazon Sponsored Products (‘PPC’) can play a huge role in the growth and success of your business.

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7 Biggest PPC Nightmares Sinking Your ROI


Social referred them. PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places.

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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]


When referring to a marketing campaign, the usual questions are: “Are your landing pages optimized?”. “Do Distraction refers to any element that hinders the conversion potential of your prospect.

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Is The Holiday Shopping Season Sneaking Up On You?


You will soon remember why the holidays are so commonly referred to as the “happiest season of all.”. Is The Holiday Shopping Season Sneaking Up On You?

The Art of Upselling and How You Can Use It to Boost Revenues Using SendOwl

Ecommerce Platforms

Cross-sells refer to encouraging customers to buy an extra product or a set of products. Our previous generation didn’t have it so easy. Now almost anyone can become an entrepreneur without breaking their bank balance to generate capital.