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Clean Data, Clean Planet: How Online Retailers can use Data Analytics to Reduce Their Carbon Footprint

Retail TouchPoints

Operational efficiency in ecommerce has never been more important. A recent Europe Ecommerce report highlighted that 94% of Chinese, 76% of Europeans and 69% of Americans surveyed said they would boycott carbon negative companies. Fran Quilty is Co-founder and CEO of Conjura , a leading ecommerce analytics solutions provider.