2030 B2C Consumer Shopping Carts 
GetElastic
SEPTEMBER 15, 2021
B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. However, it is important that B2B organizations do not become trapped in a B2C personalization mindset.
Omnisend
DECEMBER 7, 2022
For example, did you know that 85% of consumers abandoned their shopping carts in 2022? Similarly, mobile commerce is on the rise, with more and more consumers using their smartphones and tablets to make purchases. It’s the #1 reason for 54% of consumers. The reason for this is simple—direct delivery to home.
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