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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. For comparison, in 2019, ecommerce sales made up just 11.1% How B2Bs have changed their digital ad strategy in light of COVID-19. US digital ad spend for B2B grew 32.5% of total retail sales.