Do You Have What It Takes to go from Wholesale to DTC?
Retail TouchPoints
JULY 26, 2021
There are plenty of good reasons to sell direct, from higher margins to insulation from future pandemics, but succeeding at DTC requires a different set of skills than the B2B environment you’re used to. You can’t just repurpose your B2B website and add a shopping cart to turn it into a shopping platform. Building a Tech Stack.
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