Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
That’s what B2B ecommerce segmentation and personalization attempt to mimic. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. Personalization can be leveraged during the transaction–at the end of the process–to automate special pricing and discounts. This isn’t a fiction-writing seminar.
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