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Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

In the wake of a two-year boom in e-commerce sales brought on by the global pandemic, the online retail landscape is more fragmented than ever. As marketplaces take their place as the “digital malls” of the future, retailers are targeting specific audiences with curated experiences and inspiration via social media.

article thumbnail

Multichannel Commerce Series: Connect to the Right Channels

ChannelAdvisor

In the wake of a two-year boom in e-commerce sales brought on by the global pandemic, the online retail landscape is more fragmented than ever. As marketplaces take their place as the “digital malls” of the future, retailers are targeting specific audiences with curated experiences and inspiration via social media.