Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. This isn’t a fiction-writing seminar. You can check out our take in a blog article we’re releasing next month (wouldn’t want to spoil it). While segmentation addresses groups, personalization addresses individuals. of the cart contents.
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