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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels. Executive Summary.

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What Should You Look for in an Ecommerce Platform?

Kibo

Native Personalization Capabilities Built-In Order Management API-First, Microservices Architecture Admin Tools and Settings Advanced Catalog Management Mobile-centricity SEO Friendliness 24/7 Support Pre-Integrated Payment Gateways Speed Easy-To-Use UI. What delivers relevant content to customers based on their preferences and past behavior?

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7 Things to Tune TODAY to Prepare Your Mobile Experience for Holiday ’19

GetElastic

Mobile SEO is desktop SEO. Not only does this impact customer experience, mobile page load speed is a critical search ranking factor (yes, Google measures the time it takes for a click to your site to bounce back to the SERPs). Consider voice SEO. Source: Google. Converting “showroomers”.

Mobile 165
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5 Ways to Use Pinterest to Grow Your Ecommerce Business

SellBrite

With Shop the Look pins users see a product they like, they can stay where they are and buy what they see without leaving Pinterest. This seamless customer experience speeds up the buying process because instead of visiting multiple websites to compare products and prices, customers can comparison-shop in one place.

eCommerce 141
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Ecommerce Glossary

AcquireConvert

Click-through rate (CTR) : a measurement of the ratio of customers who click on a link (such as in an ad, organic search or email) versus the number of times it’s viewed: divide the total clicks by the number of page impressions and multiply by 100. . Sometimes called “user experience” (UX).