Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces.
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