The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides
BigCommerce
JUNE 22, 2017
For multichannel retailers, RFM scores should be calculated by channel in order to better understand the quality of customers per channel. BigCommerce Ecommerce Analytics offers a per customer view of last touch channel before conversion for all repeat customers. Ecommerce Analytics to Know Your Customer (Much) Better.
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