How eCommerce Analytics will empower your teams in 2019


In our 2018 Global eCommerce survey, Profitero and Kantar discovered why eCommerce analytics will be a key driver of growth for many manufacturers in 2019. The eCommerce Flywheel: Benchmark, Test, Learn. A lack of focus on eCommerce being driven throughout an organisation.

The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides


In ecommerce, it means this: You don’t have to outsell your competition today. Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands.

Ecommerce Analytics Metrics to Watch in 2019

CPC Strategy

When it comes to analytics for ecommerce, just churning out a report once in a while isn’t enough — especially if you haven’t. The post Ecommerce Analytics Metrics to Watch in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. EcommerceRead More.

How to Understand Your Customer Journey from your Ecommerce Analytics


And the best way to understand your customer journey, and how it relates to your checkout flow, is to rely on your analytics. This is where your data comes in: your analytics will show you exactly how your customers are behaving at each step between discovery and conversion.

5 Questions to Ask When Selecting an eCommerce Analytics Provider


If you’re considering an eCommerce analytics provider to help measure your online performance in 2018, our Selection Scorecard covers the five important questions to ask when identifying the right provider for your needs. Don’t leave your eCommerce strategy to chance.

Why Metrics Matter: Grow Your Business with eCommerce Analytics


To make the most of your eCommerce investment, it's critical to not only set business goals, but to also track your results. The most successful online stores winning in the eCommerce arena are doing so because they've become absolutely obsessed with metrics. Ecommerce

Customer Success Spotlight: How Califia Farms uses Profitero to drive results


Director of eCommerce & Business Development, Califia Farms. Director of eCommerce & Business Development, Califia Farms. Profitero Califia Farms eCommerce AnalyticsHalee Patel, Sr.

Case Study: How simple content changes can lift Amazon sales by 113%


Using Profitero’s analytics, the snacks manufacturer compared its content performance against competitors and learned that many of its product pages were missing critical keywords and details needed to drive Amazon’s search engine. Profitero eCommerce Analytics

Case Study: Overcoming “race-to-the-bottom” pricing with effective online promotions


Director of eCommerce, leading U.S. Profitero eCommerce Analytics PricingWhen it comes to pricing, the U.S. beauty category is one of the most intensely competitive categories online.

Case Study: How reducing out-of-stocks can help you gain market share


Monitoring out-of-stocks and fixing inventory issues is a quick and cost-effective path to boosting eCommerce sales—and it just makes good business sense. Profitero eCommerce Analytics

Waitrose and Ocado lead as best supermarkets for shopping vegan online

Retail Technology Review

Waitrose and Ocado are the best supermarkets for consumers looking to shop for vegan food online, a study from eCommerce analytics platform, E Fundamentals, has found. Critical Issues Internet Retailing

Fixing Out-of-Stocks: Quickest Path to Lift E-Commerce Sales


The orange bar (on the right side of the chart) indicates the estimated cost for manufacturers to purchase analytics that could help detect out-of-stock issues, so they could then either increase retailer inventory levels or come up with back-stop fulfillment solutions.

The Dangerous Data Accuracy Mistake That Could Put Your Brands at Risk Online


In today’s eCommerce world, the concept of market share is even more valuable than when Art Nielsen first conceived it. Then they compared our figures against the number of products monitored by another eCommerce measurement provider in those same categories.

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Calling all geeks: 3 reasons why 2019 will be the “Year of eCommerce Data Analytics”


The rise of algorithmic-driven retail means eCommerce Data Analytics is no longer a nice to have, it’s a must-have. eCommerce Data Analytics is becoming a central commercial function, with brands using data-driven eCommerce insights to drive decision making. Here are 3 reasons why we think 2019 will be a breakout year for eCommerce Data Analytics: #1. Data Analytics is the window to digital shelf performance.

E Fundamentals secures £2.5 million Series A finance round led by Downing

Retail Technology Review

E Fundamentals, the London and Edinburgh-based eCommerce analytics and insight business, has announced it has completed a £2.5m Series A round of financing

7 Ways To Measure Omnichannel Performance


When it comes to eCommerce analytics, the buzzwords are by now well-worn. Distributed Order Management eCommerce mPOS RTI Omnichannel omnichannel strategySay […]. The post 7 Ways To Measure Omnichannel Performance appeared first on The Omni Channel.

30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

I use a lot of ecommerce benchmarks in my client projects. These ecommerce metric benchmarks are meant to give you direction, not a hard target. Ecommerce Average Order Value. Source: Monetate Ecommerce Quarterly (Q2 2018). Average Ecommerce Conversion rate.

Ecommerce KPI Benchmarks (October 2016)

Store Growers

I use a lot of ecommerce benchmarks in my work. Source: Wolfgang Digital Ecommerce KPI Benchmarks. Compare this with your own analytics to see which traffic sources you should have a look at. Source: Wolfgang Digital Ecommerce KPI Benchmarks. Ecommerce Average Order Value.

WooCommerce vs Shopify: Which One Should You Go With?

eCommerce CEO

These two are ecommerce solution giants. If you want to set up an ecommerce store, it can be daunting to decide which is best; there are tons of reviews and customers comparing WooCommerce vs Shopify, and preaching either. How To Choose An Ecommerce Platform. Ecommerce Platform

Creating An Early Warning System: 3 Areas To Monitor For eCommerce Success This Holiday


Access to real-time intelligence — through routine monitoring and/or working with an eCommerce analytics partner — could help identify when something goes wrong, as well as helping to spot other performance issues that may have fallen through the cracks.

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The Tools You Need to 10X Your International Revenue


Leveraging analytics, data, and market insights will ensure that you are reducing your exposure to failure and risk –– and where you exposure if reduced is where you want to first launch. . Analytics & Data . Using Analytics & Data to Unlock the Path of Least Resistance.

Profitero Speaking at Shopper Marketing Summit 2017


Profitero’s SVP Strategy & Insights and faculty member Keith Anderson will be speaking with Mars NA eCommerce lead Richard Jones on Day 2 of the Summit, in the Digital and eCommerce Solutions track: The Re-Engineering of Commerce: Today’s Path to Success Demands New Strategies.

Wix Ecommerce Review: Can You Succeed With A Wix Store?

eCommerce CEO

I know because I’ve spent $30k on a complex design when a template from one of the best ecommerce website builders would have worked. Read my Wix ecommerce review to know to expect. Wix Ecommerce Overview. How Wix Ecommerce Compares To Other Ecommerce Platforms.

Exactly How to Set up an A/B Test for Your Ecommerce Site [+ Tools List Included]


For heatmapping and visual site analytics: Hotjar. For traffic analytics: BigCommerce Ecommerce Analytics. Google Analytics. For form analytics. Tools for managing workflow, managing analytics configuration, or managing the testing plan implementation.

Profitero Expands to Capitalize on eCommerce Opportunity in Japan


Brands now have access to insights on Amazon Japan and eCommerce analytics solutions through Profitero’s alliance with Nielsen Japan. Profitero now offers digital shelf expertise for both global and local brands in Japan, the world’s fourth-largest eCommerce market.

SendinBlue Review: Is This Email Marketing Service Worth It?

Ecommerce Platforms

As an ecommerce store owner – current or future – you probably don't need to be told about the value of email marketing which happens to be one of the most beneficial online marketing methods. Overall, SendinBlue ’s worthwhile for most ecommerce businesses.

11 Best WordPress Ecommerce Plugins For An Amazing Store

eCommerce CEO

The number platforms to build an ecommerce store is mind numbing. When it comes to customizing and tuning to however you want, nothing beats a WordPress ecommerce site. With WordPress ecommerce, you got to give it a week. Why Start A WordPress Ecommerce Store?

Weebly Ecommerce Review: Pros and Cons of A Weebly Store

eCommerce CEO

million websites , but I wanted to find out if it’s worth a go for ecommerce. There are many ecommerce platforms , and it’s hard to understand the nuances between them that could affect how much you spend for the results you get. Weebly Ecommerce Overview.

4 Types of User Experience Research for Ecommerce Conversion


Customer research for ecommerce stores is essential. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy. How To Sell Online analytics cro

Profitero and Nielsen Expand Global Relationship to More Than 50 Markets Worldwide


As a Nielsen Connected Partner, mutual clients will gain access to Profitero’s digital shelf analytics across more than 50 markets worldwide, combining Nielsen retail sales and Profitero Amazon sales and share data for a more comprehensive view of performance. To fully capitalize on the eCommerce opportunity, manufacturers need to be able to measure and optimize performance at a global scale.

The Cross Border Ecommerce Checklist


Make sure that you have an ecommerce technology solution that can scale –– and isn’t cost-prohibitive. Analytics and reporting (including merchandising reporting). Your ecommerce technology should enable you to do this easily.

How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs


The above is a screenshot of BigCommerce’s out-of-the-box ecommerce analytics Customer report. If you are a BigCommerce customer, you can use your Analytics to download and then sort your customers by purchase date.

Untapping China’s $800 Billion eCommerce Market: 5 Places to Get Started


With more Internet users than any other country, China is the world’s largest and fastest-growing eCommerce market – driven by the rapid pace of mobile adoption. Together, Tmall and capture 83% of China’s eCommerce sales. Uncategorized China Brands eCommerce

How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution


Marsella says, “The trouble with old world all-in-one ecommerce platforms is that they are too cumbersome and they are loaded with rigid features a merchant simply won’t use or cannot tailor effectively for their needs. Enterprise Ecommerce Platform. eCommerce Platform Publication.

Establishing and Benchmarking a Ratings & Reviews Strategy


Teaming with enablers like eCommerce analytics firms, sampling campaigners and content syndicators to support brand and retailer strategies and help achieve set goals. Benchmarking: The Role of KPIs, Metrics and Analytics. Profitero Reviews eCommerce