The Ultimate Guide to Ecommerce Analytics


To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. Ecommerce Analytics 101. Analytics help you learn about your customers’ needs, habits, and preferences. Reading Time: 5 minutes.

8 Best Ecommerce Analytics Tools


You can’t improve what you don’t measure” is one of the most commonly repeated phrases in ecommerce, and for a good reason. Because data itself is useless without context, you need to ensure that you have a good analytics tool that is custom-made for ecommerce. Google Analytics.


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Ecommerce Analytics: How You Can Leverage the Power of Data to Grow Sales


How can you… Analysis + AnalyticsHow can you expect to achieve results if you don’t know how you are performing at present?

What is eCommerce analytics?


In a world of empowered consumers, eCommerce analytics is the set of tools and processes that help you gather data. The post What is eCommerce analytics? appeared first on Omniconvert Ecommerce Growth Blog. Customer Value Optimization eCommerce Growth

What is eCommerce analytics?


What is eCommerce analytics and should it matter? Check out also a few analytics tools you definitely need to evaluate your eCommerce business. The post What is eCommerce analytics? appeared first on Omniconvert Ecommerce Growth Blog.

How Ecommerce Analytics Saves You Money on Marketing


Here are some tips to help you save money with ecommerce analytics. The post How Ecommerce Analytics Saves You Money on Marketing appeared first on Ecomdash. Ecommerce MarketingRunning more targeted and relevant campaigns leads to better conversions.

Ecommerce analytics – CLV importance


If you’re in the eCommerce business (and since you’re reading this, you most probably are), you know. The post Ecommerce analytics – CLV importance appeared first on ECOMMERCE GROWTH Blog. Data everywhere. Company and Product Updates Conversion Rate Optimization Customer Retention Customer Value Optimization NPS Retention Rate Optimization Reveal RFM

The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides


In ecommerce, it means this: You don’t have to outsell your competition today. Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands. It’s also why BigCommerce, in 2015, acquired Jirafe Analytics –– the ecommerce analytics industry leader with customers including: Nasty Gal.

How eCommerce Analytics will empower your teams in 2019


In our 2018 Global eCommerce survey, Profitero and Kantar discovered why eCommerce analytics will be a key driver of growth for many manufacturers in 2019. Just over half of all global respondents highlighted measuring and reporting on how eCommerce is performing within their organisation as one of the top challenges they are facing. The eCommerce Flywheel: Benchmark, Test, Learn. A lack of focus on eCommerce being driven throughout an organisation.

eCommerce analytics apps for your Shopify store: Reveal vs. Glew


The post eCommerce analytics apps for your Shopify store: Reveal vs. Glew appeared first on Omniconvert Ecommerce Growth Blog. Customer Value Optimization eCommerce Growth Reveal

Ecommerce Analytics Metrics to Watch in 2019

CPC Strategy

When it comes to analytics for ecommerce, just churning out a report once in a while isn’t enough — especially if you haven’t. The post Ecommerce Analytics Metrics to Watch in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. EcommerceRead More.

eCommerce Analytics (why is it so important?)


Having access to a comprehensive suite to monitor any eCommerce analytics is business-critical. Trying to run any website without a good view of your analytics is like trying to ride a bike blindfolded. When it comes to an e-commerce website without analytics; it’s like trying to ride a bike blindfolded, down the middle of a motorway, while setting fire to your wallet…. You should include Google Analytics in any eCommerce website project you undertake (…we do).

How to Use Ecommerce Analytics Insights to Optimize Product Content | Salsify


While most brand manufacturers understand the importance of continually optimizing product display pages (PDPs), many ecommerce teams lack visibility into the content health, performance, and accuracy of live PDPs. Digital Commerce Data Insights Ecommerce SEO

5 Questions to Ask When Selecting an eCommerce Analytics Provider


Time and time again, we hear eCommerce Directors from leading brand manufacturers explain they’ve been flying blind without access to digital shelf analytics to evaluate how their brands and products are performing online – and most importantly, how they benchmark against the leaders in their category. Can the provider help me navigate the difficult world of eCommerce? Can this provider grow with my company as eCommerce grows and changes?

How to Understand Your Customer Journey from your Ecommerce Analytics


And the best way to understand your customer journey, and how it relates to your checkout flow, is to rely on your analytics. This is where your data comes in: your analytics will show you exactly how your customers are behaving at each step between discovery and conversion. The Stages of the Customer Journey vs Your Ecommerce Checkout Flow. This gives you something you can track and measure in your analytics.

The Best Shopify Analytics App: Our Round-Up for 2021

Ecommerce Platforms

If so, you're likely already relying on analytics tools to provide that data. Using analytics unlocks a fair few benefits, including: Being able to gather accurate data to offer better, personalized, customer-focused marketing and customer service. . You get access to fast analytics.

Why Metrics Matter: Grow Your Business with eCommerce Analytics


To make the most of your eCommerce investment, it's critical to not only set business goals, but to also track your results. With Weebly's advanced eCommerce analytics , you can measure your store's sales performance, track email engagement and view referral traffic from a single integrated dashboard. The most successful online stores winning in the eCommerce arena are doing so because they've become absolutely obsessed with metrics. Ecommerce

How To Optimize Your Ecommerce Sales Funnel for More Revenue


Ecommerce is growing incredibly fast — up more than 15% year over year in 2018, and on track for even more growth this year. There are hundreds of thousands of ecommerce businesses vying for the consumer’s short attention span, and we’re not even talking titans like Amazon. Unfortunately, at each step along the customer journey, there’s an opportunity for buyers to decide they’re not interested in buying and drop out of your ecommerce sales funnel.

Hidden Gems: Identify Your Brand’s Product Opportunities


Blog Segmentation B2C CRM B2C Marketing Ecommerce Analytics productNo doubt, you know your best products and can list the top 10 best sellers with ease. But what about those products that are seeing loads of traffic, but are not converting? And more importantly, what about your hidden gems — the products that are lightly trafficked, but convert well? Having command of your entire product catalog will help you identify over- and under-performing products quickly.

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The impact of Amazon badges on traffic and conversion


Using Profitero’s new Amazon Traffic & Conversion Analytics , we cut to the heart of this mystery to determine just what impact Amazon badges can have on product performance, specifically on traffic and conversion rates. Using Traffic & Conversion analytics can help you maximize your Amazon Advertising and promotions ROI, allowing you to focus your spend on the highest-converting products with low traffic. Profitero Amazon badges Traffic & Conversion eCommerce Analytic

Customer Success Spotlight: How Califia Farms uses Profitero to drive results


Director of eCommerce & Business Development, Califia Farms. Director of eCommerce & Business Development, Califia Farms. Profitero Califia Farms eCommerce AnalyticsHalee Patel, Sr. Califia Farms is an innovative manufacturer of “good for the world” almondmilk coffee, creamers, drinkable yogurts and juices. A small but mighty eComm team, Halee Patel manages all of Califia’s retailer partnerships — pure play (e.g., Amazon, Thrive Market, etc.),

Calling all geeks: 3 reasons why 2019 will be the “Year of eCommerce Data Analytics”


The rise of algorithmic-driven retail means eCommerce Data Analytics is no longer a nice to have, it’s a must-have. eCommerce Data Analytics is becoming a central commercial function, with brands using data-driven eCommerce insights to drive decision making. Here are 3 reasons why we think 2019 will be a breakout year for eCommerce Data Analytics: #1. Data Analytics is the window to digital shelf performance.

Case Study: How simple content changes can lift Amazon sales by 113%


Using Profitero’s analytics, the snacks manufacturer compared its content performance against competitors and learned that many of its product pages were missing critical keywords and details needed to drive Amazon’s search engine. Using Profitero’s analytics, the manufacturer was able to quantify the ROI of the content improvements made to its product pages. Profitero eCommerce Analytics

Case Study: Overcoming “race-to-the-bottom” pricing with effective online promotions


Director of eCommerce, leading U.S. Profitero eCommerce Analytics PricingWhen it comes to pricing, the U.S. beauty category is one of the most intensely competitive categories online. Major retailers, Walmart and Target are locked in an arms race with Amazon , each jockeying to be the lowest priced.

Case Study: How reducing out-of-stocks can help you gain market share


Monitoring out-of-stocks and fixing inventory issues is a quick and cost-effective path to boosting eCommerce sales—and it just makes good business sense. Using Profitero’s Assortment & Availability analytics, the personal care manufacturer began routinely monitoring out-of-stock rates across its portfolio of 20+ categories. Profitero eCommerce Analytics

Fixing Out-of-Stocks: Quickest Path to Lift E-Commerce Sales


The orange bar (on the right side of the chart) indicates the estimated cost for manufacturers to purchase analytics that could help detect out-of-stock issues, so they could then either increase retailer inventory levels or come up with back-stop fulfillment solutions. It’s easy to see that the payback in having an analytics solution is almost immediate – for the large manufacturer, it’s just a matter of weeks (assuming most future out-of-stocks can be prevented).

The Dangerous Data Accuracy Mistake That Could Put Your Brands at Risk Online


In today’s eCommerce world, the concept of market share is even more valuable than when Art Nielsen first conceived it. But, in fact, some eCommerce analytics methods only measure share against a small subset of the category–typically the big, familiar brands with leading share in brick-and-mortar retail. Then they compared our figures against the number of products monitored by another eCommerce measurement provider in those same categories.

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Waitrose and Ocado lead as best supermarkets for shopping vegan online

Retail Technology Review

Waitrose and Ocado are the best supermarkets for consumers looking to shop for vegan food online, a study from eCommerce analytics platform, E Fundamentals, has found. Critical Issues Internet Retailing

E Fundamentals secures £2.5 million Series A finance round led by Downing

Retail Technology Review

E Fundamentals, the London and Edinburgh-based eCommerce analytics and insight business, has announced it has completed a £2.5m Series A round of financing

7 Ways To Measure Omnichannel Performance


When it comes to eCommerce analytics, the buzzwords are by now well-worn. Distributed Order Management eCommerce mPOS RTI Omnichannel omnichannel strategySay […]. The post 7 Ways To Measure Omnichannel Performance appeared first on The Omni Channel.

Metrilo Review (Mar 2021): Does This Software Warrant The Price Tag?

Ecommerce Platforms

Thanks to easy-to-use online store builders and dropshipping apps, launching your own ecommerce brand has never been easier. This “plug ’n’ play” tool seamlessly integrates with your ecommerce store to provide advanced ecommerce data, a CRM, and email marketing tools.

Ecommerce Growth-Hacking With Data-Driven Decisions


Ecommerce data drives almost every business decision for online merchants. However, ecommerce data itself is just numbers unless you can effectively analyze and leverage it to make data-driven decisions. The Importance of Data-Based Marketing in Ecommerce.

Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights


Here are snippets from Profitero’s recent press coverage, which demonstrate how our eCommerce analytics and expertise are helping brands spot some of the biggest trends happening across the digital landscape. What are some hot themes emerging in the digital space?

The power of daily data for eCommerce sales optimization


The eCommerce analytics choice… Since COVID-19 and the resulting rise in eCommerce, the pressure on brands to actively seek measurement and data solutions that help assess and benchmark current performance has mounted.

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The 5 Most Important Ecommerce Reports to Act Upon


To grow your business and achieve your goals, you need to make good use of ecommerce reporting. Thankfully, ecommerce analytics have moved on from manual input. Now, there are advanced ecommerce reporting tools that make the life of a merchant much easier.

America’s chess obsession, Oprah’s ‘Favorite Things,’ and raging retailer price wars — Profitero press highlights


Here are snippets from Profitero’s recent press coverage, which demonstrate how our eComm data & analytics can help brands spot some of the biggest product trends.

The Tools You Need to 10X Your International Revenue


Leveraging analytics, data, and market insights will ensure that you are reducing your exposure to failure and risk –– and where you exposure if reduced is where you want to first launch. . Analytics & Data . Using Analytics & Data to Unlock the Path of Least Resistance. Before you launch an international site, look through your Google Analytics data at your: Audiences. When interpreting analytics and data, ask yourself 3 questions: .