The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides


In ecommerce, it means this: You don’t have to outsell your competition today. Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands.

How to Understand Your Customer Journey from your Ecommerce Analytics


And the best way to understand your customer journey, and how it relates to your checkout flow, is to rely on your analytics. This is where your data comes in: your analytics will show you exactly how your customers are behaving at each step between discovery and conversion.

5 Questions to Ask When Selecting an eCommerce Analytics Provider


If you’re considering an eCommerce analytics provider to help measure your online performance in 2018, our Selection Scorecard covers the five important questions to ask when identifying the right provider for your needs. Don’t leave your eCommerce strategy to chance.

Why Metrics Matter: Grow Your Business with eCommerce Analytics


To make the most of your eCommerce investment, it's critical to not only set business goals, but to also track your results. The most successful online stores winning in the eCommerce arena are doing so because they've become absolutely obsessed with metrics. Ecommerce

The impact of Amazon badges on traffic and conversion


Using Profitero’s new Amazon Traffic & Conversion Analytics , we cut to the heart of this mystery to determine just what impact Amazon badges can have on product performance, specifically on traffic and conversion rates. Profitero Amazon badges Traffic & Conversion eCommerce Analytic

Customer Success Spotlight: How Califia Farms uses Profitero to drive results


Director of eCommerce & Business Development, Califia Farms. Director of eCommerce & Business Development, Califia Farms. Profitero Califia Farms eCommerce AnalyticsHalee Patel, Sr.

Case Study: Overcoming “race-to-the-bottom” pricing with effective online promotions


Director of eCommerce, leading U.S. Profitero eCommerce Analytics PricingWhen it comes to pricing, the U.S. beauty category is one of the most intensely competitive categories online.

Case Study: How reducing out-of-stocks can help you gain market share


Monitoring out-of-stocks and fixing inventory issues is a quick and cost-effective path to boosting eCommerce sales—and it just makes good business sense. Profitero eCommerce Analytics

Waitrose and Ocado lead as best supermarkets for shopping vegan online

Retail Technology Review

Waitrose and Ocado are the best supermarkets for consumers looking to shop for vegan food online, a study from eCommerce analytics platform, E Fundamentals, has found. Critical Issues Internet Retailing

Calling all geeks: 3 reasons why 2019 will be the “Year of eCommerce Data Analytics”


The rise of algorithmic-driven retail means eCommerce Data Analytics is no longer a nice to have, it’s a must-have. eCommerce Data Analytics is becoming a central commercial function, with brands using data-driven eCommerce insights to drive decision making. Here are 3 reasons why we think 2019 will be a breakout year for eCommerce Data Analytics: #1. Data Analytics is the window to digital shelf performance.

Fixing Out-of-Stocks: Quickest Path to Lift E-Commerce Sales


The orange bar (on the right side of the chart) indicates the estimated cost for manufacturers to purchase analytics that could help detect out-of-stock issues, so they could then either increase retailer inventory levels or come up with back-stop fulfillment solutions.

The Dangerous Data Accuracy Mistake That Could Put Your Brands at Risk Online


In today’s eCommerce world, the concept of market share is even more valuable than when Art Nielsen first conceived it. Then they compared our figures against the number of products monitored by another eCommerce measurement provider in those same categories.

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E Fundamentals secures £2.5 million Series A finance round led by Downing

Retail Technology Review

E Fundamentals, the London and Edinburgh-based eCommerce analytics and insight business, has announced it has completed a £2.5m Series A round of financing

The Tools You Need to 10X Your International Revenue


Leveraging analytics, data, and market insights will ensure that you are reducing your exposure to failure and risk –– and where you exposure if reduced is where you want to first launch. . Analytics & Data . Using Analytics & Data to Unlock the Path of Least Resistance.

Ecommerce KPI Benchmarks (October 2016)

Store Growers

I use a lot of ecommerce benchmarks in my work. Source: Wolfgang Digital Ecommerce KPI Benchmarks. Compare this with your own analytics to see which traffic sources you should have a look at. Source: Wolfgang Digital Ecommerce KPI Benchmarks. Ecommerce Average Order Value.

Exactly How to Set up an A/B Test for Your Ecommerce Site [+ Tools List Included]


For heatmapping and visual site analytics: Hotjar. For traffic analytics: BigCommerce Ecommerce Analytics. Google Analytics. For form analytics. Tools for managing workflow, managing analytics configuration, or managing the testing plan implementation.

4 Types of User Experience Research for Ecommerce Conversion


Customer research for ecommerce stores is essential. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy. How To Sell Online analytics cro

How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs


The above is a screenshot of BigCommerce’s out-of-the-box ecommerce analytics Customer report. If you are a BigCommerce customer, you can use your Analytics to download and then sort your customers by purchase date.

The Cross Border Ecommerce Checklist


Make sure that you have an ecommerce technology solution that can scale –– and isn’t cost-prohibitive. Analytics and reporting (including merchandising reporting). Your ecommerce technology should enable you to do this easily.

Creating An Early Warning System: 3 Areas To Monitor For eCommerce Success This Holiday


Access to real-time intelligence — through routine monitoring and/or working with an eCommerce analytics partner — could help identify when something goes wrong, as well as helping to spot other performance issues that may have fallen through the cracks.

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How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution


Marsella says, “The trouble with old world all-in-one ecommerce platforms is that they are too cumbersome and they are loaded with rigid features a merchant simply won’t use or cannot tailor effectively for their needs. Enterprise Ecommerce Platform. eCommerce Platform Publication.

Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand


As ecommerce owners and managers, building a powerful and engaging brand is our most important work. Look for trends in the analytics and reflect on experiences you’ve had with your customers. This segmentation is truly the key to unlocking the potential of your ecommerce brand.

30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store


How to Drive Ecommerce Traffic and Convert Customers. The value of buyer personas and why you should break your analytics efforts down into multiple segments of visitors. What Google Analytic’s Model Comparison Tool is, and when [also why] to use it.

Profitero Speaking at Shopper Marketing Summit 2017


Profitero’s SVP Strategy & Insights and faculty member Keith Anderson will be speaking with Mars NA eCommerce lead Richard Jones on Day 2 of the Summit, in the Digital and eCommerce Solutions track: The Re-Engineering of Commerce: Today’s Path to Success Demands New Strategies.

The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now


Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018.

How 3 Brands Conquered Global Markets with Localized Websites


Here’s how it works on BigCommerce for instance: In fact, many brands are pushed into international ecommerce rather than actually seeking it out. sites, O Boticario is setting the mark in ecommerce website localization. Absolutely any brand of any size can go global.

How to Improve Ecommerce Conversion Right Now


In order to better understand what it takes for visitors to convert, let us now examine the specific challenges that ecommerce sites need to negotiate and solve in order to sell anything to their visitors. Issues of trust and credibility for ecommerce conversion.

Profitero Expands to Capitalize on eCommerce Opportunity in Japan


Brands now have access to insights on Amazon Japan and eCommerce analytics solutions through Profitero’s alliance with Nielsen Japan. Profitero now offers digital shelf expertise for both global and local brands in Japan, the world’s fourth-largest eCommerce market.

Profitero and Nielsen Expand Global Relationship to More Than 50 Markets Worldwide


As a Nielsen Connected Partner, mutual clients will gain access to Profitero’s digital shelf analytics across more than 50 markets worldwide, combining Nielsen retail sales and Profitero Amazon sales and share data for a more comprehensive view of performance. To fully capitalize on the eCommerce opportunity, manufacturers need to be able to measure and optimize performance at a global scale.

Untapping China’s $800 Billion eCommerce Market: 5 Places to Get Started


With more Internet users than any other country, China is the world’s largest and fastest-growing eCommerce market – driven by the rapid pace of mobile adoption. Together, Tmall and capture 83% of China’s eCommerce sales. Uncategorized China Brands eCommerce

35+ Best Ecommerce Tools For Emerging Startups

eCommerce CEO

The number of ecommerce tools is mind-boggling. With over 5 years in the ecommerce game and over a decade in internet marketing, I know what products work. Business tools – to manage the day-to-day operations, logistics and finances of your ecommerce store.

Establishing and Benchmarking a Ratings & Reviews Strategy


Teaming with enablers like eCommerce analytics firms, sampling campaigners and content syndicators to support brand and retailer strategies and help achieve set goals. Benchmarking: The Role of KPIs, Metrics and Analytics. Profitero Reviews eCommerce

57 Must-Have Tools For Scaling Your Ecommerce Business


In ecommerce, sustainability and growth are impossible unless you’re willing to invest resources into tools that can help you scale your business. To help you kick things off, I’m sharing a bucketful of tools that you can evaluate, test, and use to grow your ecommerce store. Analytics. Here are the 57 must-have tools for scaling your ecommerce business: Marketing Tools. Professional photo editing can also help build trust and legitimacy for your ecommerce business.

4 Lessons from a Seasoned Entrepreneur


If you're running an eCommerce business, your website is more than just your face to the world; it's how you actually make money. That's why Raquel recommends investing in a quality web design service and eCommerce platform. Well Being Ecommerce

18 Tips That Will Help You Go From Part-Time Selling Hobbyist to Full-Time Business Owner


It’s every aspiring ecommerce entrepreneur’s dream: to go from 9-5 with a side hustle to full-time business owner. These are the 18 tips you can use to go from part-time selling hobbyist to full-time ecommerce business owner: 1. If you’re just starting out in ecommerce—that is to say, you have an idea that could potentially help you take you from working a 9-5 job to owning your own business but you haven’t really gotten started yet—the first thing you need to do is test your idea.

9 Paid eCommerce Tools for Serious Online Stores


Earlier, we listed out the free eCommerce tools that online stores of any size can use. Not to diminish the importance of these free tools, but if you have the budget and resources for paid eCommerce tools, the returns are greater. Reporting and Analytics.

Your Free Ecommerce RFP Template + 176 Questions to Ask Before You Migrate


It’s time to switch ecommerce platforms. It’s time to find the right ecommerce platform fit for your unique business, which means it’s time to issue an RFP. Below are recommended questions to ask ecommerce providers. IT + Hosting Questions For Ecommerce Providers.

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43 BigCommerce Secrets the Fastest Growing Brands Use Right Now (Hint: You Can, Too)


Why is good ecommerce advice so hard to find? And while some of those tips can work for ecommerce businesses –– most of them don’t make any sense at all. Someone who has spun up a billion-dollar technology company is not the same person who knows how to do the same for ecommerce.