Ecommerce Analytics: How You Can Leverage the Power of Data to Grow Sales
BigCommerce
AUGUST 6, 2021
How can you… Analysis + AnalyticsHow can you expect to achieve results if you don’t know how you are performing at present?
BigCommerce
AUGUST 6, 2021
How can you… Analysis + AnalyticsHow can you expect to achieve results if you don’t know how you are performing at present?
Omniconvert
JANUARY 19, 2021
In a world of empowered consumers, eCommerce analytics is the set of tools and processes that help you gather data. The post What is eCommerce analytics? appeared first on Omniconvert Ecommerce Growth Blog. Customer Value Optimization eCommerce Growth
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Digital Doughnut
DECEMBER 21, 2022
These ecommerce analytics tools can help you grow your business and also there are many other tools available on the market. Ecommerce
Omniconvert
JANUARY 19, 2021
What is eCommerce analytics and should it matter? Check out also a few analytics tools you definitely need to evaluate your eCommerce business. The post What is eCommerce analytics? appeared first on Omniconvert Ecommerce Growth Blog.
Omnisend
AUGUST 17, 2021
To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. Ecommerce Analytics 101. Analytics help you learn about your customers’ needs, habits, and preferences. Reading Time: 5 minutes.
Omnisend
MARCH 8, 2021
You can’t improve what you don’t measure” is one of the most commonly repeated phrases in ecommerce, and for a good reason. Because data itself is useless without context, you need to ensure that you have a good analytics tool that is custom-made for ecommerce. Google Analytics.
BigCommerce
JUNE 22, 2017
In ecommerce, it means this: You don’t have to outsell your competition today. Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands. It’s also why BigCommerce, in 2015, acquired Jirafe Analytics –– the ecommerce analytics industry leader with customers including: Nasty Gal.
Canonicalized
NOVEMBER 9, 2019
The Goal Clients of Chaoly will be able to get valuable insights into their China e-commerce strategy and make smart decisions. The post Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics appeared first on Canonicalized. A look behind the scenes at how we helped Chaoly use Tableau to bring data to life. The tool of choice: Tableau. People will be able to log in to their accounts and use […].
Omniconvert
SEPTEMBER 14, 2020
If you’re in the eCommerce business (and since you’re reading this, you most probably are), you know. The post Ecommerce analytics – CLV importance appeared first on ECOMMERCE GROWTH Blog. Data everywhere. Company and Product Updates Conversion Rate Optimization Customer Retention Customer Value Optimization NPS Retention Rate Optimization Reveal RFM
Omniconvert
DECEMBER 23, 2020
The post eCommerce analytics apps for your Shopify store: Reveal vs. Glew appeared first on Omniconvert Ecommerce Growth Blog. Customer Value Optimization eCommerce Growth Reveal
Profitero
APRIL 17, 2019
In our 2018 Global eCommerce survey, Profitero and Kantar discovered why eCommerce analytics will be a key driver of growth for many manufacturers in 2019. Just over half of all global respondents highlighted measuring and reporting on how eCommerce is performing within their organisation as one of the top challenges they are facing. The eCommerce Flywheel: Benchmark, Test, Learn. A lack of focus on eCommerce being driven throughout an organisation.
CPC Strategy
JANUARY 30, 2019
When it comes to analytics for ecommerce, just churning out a report once in a while isn’t enough — especially if you haven’t. The post Ecommerce Analytics Metrics to Watch in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. EcommerceRead More.
Frooition
AUGUST 29, 2019
Having access to a comprehensive suite to monitor any eCommerce analytics is business-critical. Trying to run any website without a good view of your analytics is like trying to ride a bike blindfolded. When it comes to an e-commerce website without analytics; it’s like trying to ride a bike blindfolded, down the middle of a motorway, while setting fire to your wallet…. Need to setup Google Analytics on your BigCommerce Store? Google Analytics.
Salsify
JULY 21, 2020
While most brand manufacturers understand the importance of continually optimizing product display pages (PDPs), many ecommerce teams lack visibility into the content health, performance, and accuracy of live PDPs. Digital Commerce Data Insights Ecommerce SEO
Profitero
NOVEMBER 22, 2017
Time and time again, we hear eCommerce Directors from leading brand manufacturers explain they’ve been flying blind without access to digital shelf analytics to evaluate how their brands and products are performing online – and most importantly, how they benchmark against the leaders in their category. Can the provider help me navigate the difficult world of eCommerce? Can this provider grow with my company as eCommerce grows and changes?
Prisync
MAY 24, 2018
And the best way to understand your customer journey, and how it relates to your checkout flow, is to rely on your analytics. This is where your data comes in: your analytics will show you exactly how your customers are behaving at each step between discovery and conversion. The Stages of the Customer Journey vs Your Ecommerce Checkout Flow. This gives you something you can track and measure in your analytics. E-Commerce Strategy
Weebly
JULY 3, 2018
To make the most of your eCommerce investment, it's critical to not only set business goals, but to also track your results. With Weebly's advanced eCommerce analytics , you can measure your store's sales performance, track email engagement and view referral traffic from a single integrated dashboard. The most successful online stores winning in the eCommerce arena are doing so because they've become absolutely obsessed with metrics. Ecommerce
Ecommerce Platforms
JULY 10, 2021
If so, you're likely already relying on analytics tools to provide that data. Using analytics unlocks a fair few benefits, including: Being able to gather accurate data to offer better, personalized, customer-focused marketing and customer service. . You get access to fast analytics.
Zaius
JULY 2, 2019
Ecommerce is growing incredibly fast — up more than 15% year over year in 2018, and on track for even more growth this year. There are hundreds of thousands of ecommerce businesses vying for the consumer’s short attention span, and we’re not even talking titans like Amazon. Unfortunately, at each step along the customer journey, there’s an opportunity for buyers to decide they’re not interested in buying and drop out of your ecommerce sales funnel.
Profitero
MAY 12, 2022
Amazon Product Content Digital Shelf eCommerce Analytics Home Improvement DIYThe post-pandemic landscape has resulted in continued rapid growth for the DIY category.
Zaius
JULY 4, 2019
Blog Segmentation B2C CRM B2C Marketing Ecommerce Analytics productNo doubt, you know your best products and can list the top 10 best sellers with ease. But what about those products that are seeing loads of traffic, but are not converting? And more importantly, what about your hidden gems — the products that are lightly trafficked, but convert well? Having command of your entire product catalog will help you identify over- and under-performing products quickly.
Profitero
JANUARY 28, 2021
Here are snippets from Profitero’s recent press coverage, which demonstrate how our eCommerce analytics and expertise are helping brands spot some of the biggest trends happening across the digital landscape. What are some hot themes emerging in the digital space?
Profitero
NOVEMBER 1, 2018
Using Profitero’s new Amazon Traffic & Conversion Analytics , we cut to the heart of this mystery to determine just what impact Amazon badges can have on product performance, specifically on traffic and conversion rates. Using Traffic & Conversion analytics can help you maximize your Amazon Advertising and promotions ROI, allowing you to focus your spend on the highest-converting products with low traffic. Profitero Amazon badges Traffic & Conversion eCommerce Analytic
Profitero
OCTOBER 26, 2018
The rise of algorithmic-driven retail means eCommerce Data Analytics is no longer a nice to have, it’s a must-have. eCommerce Data Analytics is becoming a central commercial function, with brands using data-driven eCommerce insights to drive decision making. Here are 3 reasons why we think 2019 will be a breakout year for eCommerce Data Analytics: #1. Data Analytics is the window to digital shelf performance.
Profitero
NOVEMBER 12, 2018
Director of eCommerce & Business Development, Califia Farms. Director of eCommerce & Business Development, Califia Farms. Profitero Califia Farms eCommerce AnalyticsHalee Patel, Sr. Califia Farms is an innovative manufacturer of “good for the world” almondmilk coffee, creamers, drinkable yogurts and juices. A small but mighty eComm team, Halee Patel manages all of Califia’s retailer partnerships — pure play (e.g., Amazon, Thrive Market, etc.),
Profitero
JANUARY 30, 2018
Since joining Profitero five months ago, I’ve tracked e-commerce performance data for some of the world’s most recognized CPG manufacturers. The orange bar (on the right side of the chart) indicates the estimated cost for manufacturers to purchase analytics that could help detect out-of-stock issues, so they could then either increase retailer inventory levels or come up with back-stop fulfillment solutions.
Profitero
OCTOBER 22, 2018
Using Profitero’s analytics, the snacks manufacturer compared its content performance against competitors and learned that many of its product pages were missing critical keywords and details needed to drive Amazon’s search engine. Using Profitero’s analytics, the manufacturer was able to quantify the ROI of the content improvements made to its product pages. Profitero eCommerce Analytics
Profitero
OCTOBER 15, 2018
Director of eCommerce, leading U.S. Profitero eCommerce Analytics PricingWhen it comes to pricing, the U.S. beauty category is one of the most intensely competitive categories online. Major retailers Jet.com, Walmart and Target are locked in an arms race with Amazon , each jockeying to be the lowest priced.
Profitero
OCTOBER 1, 2018
Monitoring out-of-stocks and fixing inventory issues is a quick and cost-effective path to boosting eCommerce sales—and it just makes good business sense. Using Profitero’s Assortment & Availability analytics, the personal care manufacturer began routinely monitoring out-of-stock rates across its portfolio of 20+ categories. Profitero eCommerce Analytics
Profitero
OCTOBER 18, 2017
In today’s eCommerce world, the concept of market share is even more valuable than when Art Nielsen first conceived it. But, in fact, some eCommerce analytics methods only measure share against a small subset of the category–typically the big, familiar brands with leading share in brick-and-mortar retail. Then they compared our figures against the number of products monitored by another eCommerce measurement provider in those same categories.
Forrester eCommerce
MAY 3, 2018
Set your sites on e-commerce, analytics, lead generation, content, social marketing and CRM, as they are vital functions to build customer relationships. Forrester’s research shows half of firms have moved some digital marketing capabilities in-house and another third plan to do so. Whether you are a company CMO or an agency CEO, in-sourcing involves a lot of anxiety. Both should ask, “What does this mean for my business?” Make In-House Digital Marketing A Strategic Asset.
Retail Technology Review
NOVEMBER 13, 2018
Waitrose and Ocado are the best supermarkets for consumers looking to shop for vegan food online, a study from eCommerce analytics platform, E Fundamentals, has found. Critical Issues Internet Retailing
Retail Technology Review
JANUARY 26, 2018
E Fundamentals, the London and Edinburgh-based eCommerce analytics and insight business, has announced it has completed a £2.5m Series A round of financing
Profitero
JUNE 1, 2017
E-commerce analytics company Profitero has been named a 2017 Gartner Cool Vendor in Digital Commerce. Five companies were evaluated and selected as Gartner’s May 2017 ‘Cool Vendors in Digital Commerce’ that are innovating in the areas of digital commerce, and which places a special emphasis on using data and commerce infrastructure to better understand and serve customers. Uncategorized Gartner Digital Commerce Profitero eCommerce
Profitero
FEBRUARY 27, 2018
Walmart online grocery prices are edging closer to Amazon, with only a slim gap separating prices between the two retailers, according to a new study by global e-commerce analytics firm Profitero. In the report, Price Wars: Grocery, Household & Beauty , Profitero analyzed pricing for 21,000 products in grocery, beauty and household supplies, finding only a 1.8% average difference between Walmart’s and Amazon’s prices for grocery.
Retail TouchPoints
AUGUST 13, 2020
They too are sitting on piles of unsold inventory, and without e-Commerce channels to offset the decline in in-store traffic, we expect them to selectively bottom-fish for inventory or just sit on the sidelines completely. Top Dog is an institution in Berkeley, Calif.
Kibo
MARCH 16, 2017
When it comes to eCommerce analytics, the buzzwords are by now well-worn. Distributed Order Management eCommerce mPOS RTI Omnichannel omnichannel strategySay […]. The post 7 Ways To Measure Omnichannel Performance appeared first on The Omni Channel.
Retail TouchPoints
JANUARY 6, 2022
Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL.
retailnext
FEBRUARY 23, 2020
Paying close attention to e-commerce metrics will add strength and resilience to the digital channels of your retailing business. If you’ve been getting by without tracking your e-commerce statistics so far, this is a huge opportunity. Keeping Track of e-Commerce Metrics.
Ecommerce Platforms
FEBRUARY 17, 2023
You can also access a range of valuable analytics and reporting tools. Companies can access everything from ecommerce analytics, to email marketing tools and integrations with SendinBlue to help enhance your customer retention strategy.
Talkoot
APRIL 10, 2017
I have some bad news, e-tailers. According to a study by the e-commerce analytics site Connexity, “For those aged 18-35, the main reason for abandonment is said to be high cost. My husband had exactly one requirement for diapers: disposable. Every other diaper decision was up to me. My product research methods relied on the old-timey “word-of-mouth” or staring at a box until my sleep-deprived brain could extrapolate meaning out of the packaging.
Ecommerce Platforms
MARCH 15, 2021
Thanks to easy-to-use online store builders and dropshipping apps, launching your own ecommerce brand has never been easier. This “plug ’n’ play” tool seamlessly integrates with your ecommerce store to provide advanced ecommerce data, a CRM, and email marketing tools.
BigCommerce
OCTOBER 26, 2017
Cross border commerce, then, be fully assessed and validated before initiating. . Leveraging analytics, data, and market insights will ensure that you are reducing your exposure to failure and risk –– and where you exposure if reduced is where you want to first launch. . As you research and plan your cross-border commerce strategy, think through these three themes to help you determine which market to go into first: . Analytics & Data . Data & Analytics Tools
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