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Ecommerce Analytics: How You Can Leverage the Power of Data to Grow Sales

BigCommerce

How can you… Analysis + AnalyticsHow can you expect to achieve results if you don’t know how you are performing at present?

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What is eCommerce analytics?

Omniconvert

In a world of empowered consumers, eCommerce analytics is the set of tools and processes that help you gather data. The post What is eCommerce analytics? appeared first on Omniconvert Ecommerce Growth Blog. Customer Value Optimization eCommerce Growth

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Top Ecommerce Analytics Tools For 2023

Digital Doughnut

These ecommerce analytics tools can help you grow your business and also there are many other tools available on the market. Ecommerce

Other 98
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What is eCommerce analytics?

Omniconvert

What is eCommerce analytics and should it matter? Check out also a few analytics tools you definitely need to evaluate your eCommerce business. The post What is eCommerce analytics? appeared first on Omniconvert Ecommerce Growth Blog.

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The Ultimate Guide to Ecommerce Analytics

Omnisend

To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. Ecommerce Analytics 101. Analytics help you learn about your customers’ needs, habits, and preferences. Reading Time: 5 minutes.

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8 Best Ecommerce Analytics Tools

Omnisend

You can’t improve what you don’t measure” is one of the most commonly repeated phrases in ecommerce, and for a good reason. Because data itself is useless without context, you need to ensure that you have a good analytics tool that is custom-made for ecommerce. Google Analytics.

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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

In ecommerce, it means this: You don’t have to outsell your competition today. Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands. It’s also why BigCommerce, in 2015, acquired Jirafe Analytics –– the ecommerce analytics industry leader with customers including: Nasty Gal.

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Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics

Canonicalized

The Goal Clients of Chaoly will be able to get valuable insights into their China e-commerce strategy and make smart decisions. The post Tableau Case Study: Chaoly unleashes Chinese Social & eCommerce Analytics appeared first on Canonicalized. A look behind the scenes at how we helped Chaoly use Tableau to bring data to life. The tool of choice: Tableau. People will be able to log in to their accounts and use […].

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Ecommerce analytics – CLV importance

Omniconvert

If you’re in the eCommerce business (and since you’re reading this, you most probably are), you know. The post Ecommerce analytics – CLV importance appeared first on ECOMMERCE GROWTH Blog. Data everywhere. Company and Product Updates Conversion Rate Optimization Customer Retention Customer Value Optimization NPS Retention Rate Optimization Reveal RFM

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eCommerce analytics apps for your Shopify store: Reveal vs. Glew

Omniconvert

The post eCommerce analytics apps for your Shopify store: Reveal vs. Glew appeared first on Omniconvert Ecommerce Growth Blog. Customer Value Optimization eCommerce Growth Reveal

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How eCommerce Analytics will empower your teams in 2019

Profitero

In our 2018 Global eCommerce survey, Profitero and Kantar discovered why eCommerce analytics will be a key driver of growth for many manufacturers in 2019. Just over half of all global respondents highlighted measuring and reporting on how eCommerce is performing within their organisation as one of the top challenges they are facing. The eCommerce Flywheel: Benchmark, Test, Learn. A lack of focus on eCommerce being driven throughout an organisation.

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Ecommerce Analytics Metrics to Watch in 2019

CPC Strategy

When it comes to analytics for ecommerce, just churning out a report once in a while isn’t enough — especially if you haven’t. The post Ecommerce Analytics Metrics to Watch in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy. EcommerceRead More.

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eCommerce Analytics (why is it so important?)

Frooition

Having access to a comprehensive suite to monitor any eCommerce analytics is business-critical. Trying to run any website without a good view of your analytics is like trying to ride a bike blindfolded. When it comes to an e-commerce website without analytics; it’s like trying to ride a bike blindfolded, down the middle of a motorway, while setting fire to your wallet…. Need to setup Google Analytics on your BigCommerce Store? Google Analytics.

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How to Use Ecommerce Analytics Insights to Optimize Product Content | Salsify

Salsify

While most brand manufacturers understand the importance of continually optimizing product display pages (PDPs), many ecommerce teams lack visibility into the content health, performance, and accuracy of live PDPs. Digital Commerce Data Insights Ecommerce SEO

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5 Questions to Ask When Selecting an eCommerce Analytics Provider

Profitero

Time and time again, we hear eCommerce Directors from leading brand manufacturers explain they’ve been flying blind without access to digital shelf analytics to evaluate how their brands and products are performing online – and most importantly, how they benchmark against the leaders in their category. Can the provider help me navigate the difficult world of eCommerce? Can this provider grow with my company as eCommerce grows and changes?

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How to Understand Your Customer Journey from your Ecommerce Analytics

Prisync

And the best way to understand your customer journey, and how it relates to your checkout flow, is to rely on your analytics. This is where your data comes in: your analytics will show you exactly how your customers are behaving at each step between discovery and conversion. The Stages of the Customer Journey vs Your Ecommerce Checkout Flow. This gives you something you can track and measure in your analytics. E-Commerce Strategy

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Why Metrics Matter: Grow Your Business with eCommerce Analytics

Weebly

To make the most of your eCommerce investment, it's critical to not only set business goals, but to also track your results. With Weebly's advanced eCommerce analytics , you can measure your store's sales performance, track email engagement and view referral traffic from a single integrated dashboard. The most successful online stores winning in the eCommerce arena are doing so because they've become absolutely obsessed with metrics. Ecommerce

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The Best Shopify Analytics App: Our Round-Up for 2021

Ecommerce Platforms

If so, you're likely already relying on analytics tools to provide that data. Using analytics unlocks a fair few benefits, including: Being able to gather accurate data to offer better, personalized, customer-focused marketing and customer service. . You get access to fast analytics.

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How To Optimize Your Ecommerce Sales Funnel for More Revenue

Zaius

Ecommerce is growing incredibly fast — up more than 15% year over year in 2018, and on track for even more growth this year. There are hundreds of thousands of ecommerce businesses vying for the consumer’s short attention span, and we’re not even talking titans like Amazon. Unfortunately, at each step along the customer journey, there’s an opportunity for buyers to decide they’re not interested in buying and drop out of your ecommerce sales funnel.

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Nailing eCommerce Success:  Q&A with WD-40

Profitero

Amazon Product Content Digital Shelf eCommerce Analytics Home Improvement DIYThe post-pandemic landscape has resulted in continued rapid growth for the DIY category.

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Hidden Gems: Identify Your Brand’s Product Opportunities

Zaius

Blog Segmentation B2C CRM B2C Marketing Ecommerce Analytics productNo doubt, you know your best products and can list the top 10 best sellers with ease. But what about those products that are seeing loads of traffic, but are not converting? And more importantly, what about your hidden gems — the products that are lightly trafficked, but convert well? Having command of your entire product catalog will help you identify over- and under-performing products quickly.

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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

Here are snippets from Profitero’s recent press coverage, which demonstrate how our eCommerce analytics and expertise are helping brands spot some of the biggest trends happening across the digital landscape. What are some hot themes emerging in the digital space?

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The impact of Amazon badges on traffic and conversion

Profitero

Using Profitero’s new Amazon Traffic & Conversion Analytics , we cut to the heart of this mystery to determine just what impact Amazon badges can have on product performance, specifically on traffic and conversion rates. Using Traffic & Conversion analytics can help you maximize your Amazon Advertising and promotions ROI, allowing you to focus your spend on the highest-converting products with low traffic. Profitero Amazon badges Traffic & Conversion eCommerce Analytic

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Calling all geeks: 3 reasons why 2019 will be the “Year of eCommerce Data Analytics”

Profitero

The rise of algorithmic-driven retail means eCommerce Data Analytics is no longer a nice to have, it’s a must-have. eCommerce Data Analytics is becoming a central commercial function, with brands using data-driven eCommerce insights to drive decision making. Here are 3 reasons why we think 2019 will be a breakout year for eCommerce Data Analytics: #1. Data Analytics is the window to digital shelf performance.

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Customer Success Spotlight: How Califia Farms uses Profitero to drive results

Profitero

Director of eCommerce & Business Development, Califia Farms. Director of eCommerce & Business Development, Califia Farms. Profitero Califia Farms eCommerce AnalyticsHalee Patel, Sr. Califia Farms is an innovative manufacturer of “good for the world” almondmilk coffee, creamers, drinkable yogurts and juices. A small but mighty eComm team, Halee Patel manages all of Califia’s retailer partnerships — pure play (e.g., Amazon, Thrive Market, etc.),

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Fixing Out-of-Stocks: Quickest Path to Lift E-Commerce Sales

Profitero

Since joining Profitero five months ago, I’ve tracked e-commerce performance data for some of the world’s most recognized CPG manufacturers. The orange bar (on the right side of the chart) indicates the estimated cost for manufacturers to purchase analytics that could help detect out-of-stock issues, so they could then either increase retailer inventory levels or come up with back-stop fulfillment solutions.

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Case Study: How simple content changes can lift Amazon sales by 113%

Profitero

Using Profitero’s analytics, the snacks manufacturer compared its content performance against competitors and learned that many of its product pages were missing critical keywords and details needed to drive Amazon’s search engine. Using Profitero’s analytics, the manufacturer was able to quantify the ROI of the content improvements made to its product pages. Profitero eCommerce Analytics

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Case Study: Overcoming “race-to-the-bottom” pricing with effective online promotions

Profitero

Director of eCommerce, leading U.S. Profitero eCommerce Analytics PricingWhen it comes to pricing, the U.S. beauty category is one of the most intensely competitive categories online. Major retailers Jet.com, Walmart and Target are locked in an arms race with Amazon , each jockeying to be the lowest priced.

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Case Study: How reducing out-of-stocks can help you gain market share

Profitero

Monitoring out-of-stocks and fixing inventory issues is a quick and cost-effective path to boosting eCommerce sales—and it just makes good business sense. Using Profitero’s Assortment & Availability analytics, the personal care manufacturer began routinely monitoring out-of-stock rates across its portfolio of 20+ categories. Profitero eCommerce Analytics

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The Dangerous Data Accuracy Mistake That Could Put Your Brands at Risk Online

Profitero

In today’s eCommerce world, the concept of market share is even more valuable than when Art Nielsen first conceived it. But, in fact, some eCommerce analytics methods only measure share against a small subset of the category–typically the big, familiar brands with leading share in brick-and-mortar retail. Then they compared our figures against the number of products monitored by another eCommerce measurement provider in those same categories.

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Could Your Company Benefit From a Blended Agency Model?

Forrester eCommerce

Set your sites on e-commerce, analytics, lead generation, content, social marketing and CRM, as they are vital functions to build customer relationships. Forrester’s research shows half of firms have moved some digital marketing capabilities in-house and another third plan to do so. Whether you are a company CMO or an agency CEO, in-sourcing involves a lot of anxiety. Both should ask, “What does this mean for my business?” Make In-House Digital Marketing A Strategic Asset.

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Waitrose and Ocado lead as best supermarkets for shopping vegan online

Retail Technology Review

Waitrose and Ocado are the best supermarkets for consumers looking to shop for vegan food online, a study from eCommerce analytics platform, E Fundamentals, has found. Critical Issues Internet Retailing

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E Fundamentals secures £2.5 million Series A finance round led by Downing

Retail Technology Review

E Fundamentals, the London and Edinburgh-based eCommerce analytics and insight business, has announced it has completed a £2.5m Series A round of financing

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Profitero Named a 2017 Gartner Cool Vendor in Digital Commerce

Profitero

E-commerce analytics company Profitero has been named a 2017 Gartner Cool Vendor in Digital Commerce. Five companies were evaluated and selected as Gartner’s May 2017 ‘Cool Vendors in Digital Commerce’ that are innovating in the areas of digital commerce, and which places a special emphasis on using data and commerce infrastructure to better understand and serve customers. Uncategorized Gartner Digital Commerce Profitero eCommerce

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Walmart Online Grocery Prices Edge Closer to Amazon, Intensifying the Grocery Wars

Profitero

Walmart online grocery prices are edging closer to Amazon, with only a slim gap separating prices between the two retailers, according to a new study by global e-commerce analytics firm Profitero. In the report, Price Wars: Grocery, Household & Beauty , Profitero analyzed pricing for 21,000 products in grocery, beauty and household supplies, finding only a 1.8% average difference between Walmart’s and Amazon’s prices for grocery.

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Excess Inventory: The Losers And Wieners

Retail TouchPoints

They too are sitting on piles of unsold inventory, and without e-Commerce channels to offset the decline in in-store traffic, we expect them to selectively bottom-fish for inventory or just sit on the sidelines completely. Top Dog is an institution in Berkeley, Calif.

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7 Ways To Measure Omnichannel Performance

Kibo

When it comes to eCommerce analytics, the buzzwords are by now well-worn. Distributed Order Management eCommerce mPOS RTI Omnichannel omnichannel strategySay […]. The post 7 Ways To Measure Omnichannel Performance appeared first on The Omni Channel.

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Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Retail TouchPoints

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL.

Shopify 99
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Managing Your Digital Channels with Metrics

retailnext

Paying close attention to e-commerce metrics will add strength and resilience to the digital channels of your retailing business. If you’ve been getting by without tracking your e-commerce statistics so far, this is a huge opportunity. Keeping Track of e-Commerce Metrics.

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Best CRM for Startups in 2023 (Free and Paid)

Ecommerce Platforms

You can also access a range of valuable analytics and reporting tools. Companies can access everything from ecommerce analytics, to email marketing tools and integrations with SendinBlue to help enhance your customer retention strategy.

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A sentence fragment does not a $1200 baby stroller sell

Talkoot

I have some bad news, e-tailers. According to a study by the e-commerce analytics site Connexity, “For those aged 18-35, the main reason for abandonment is said to be high cost. My husband had exactly one requirement for diapers: disposable. Every other diaper decision was up to me. My product research methods relied on the old-timey “word-of-mouth” or staring at a box until my sleep-deprived brain could extrapolate meaning out of the packaging.

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Metrilo Review (Mar 2021): Does This Software Warrant The Price Tag?

Ecommerce Platforms

Thanks to easy-to-use online store builders and dropshipping apps, launching your own ecommerce brand has never been easier. This “plug ’n’ play” tool seamlessly integrates with your ecommerce store to provide advanced ecommerce data, a CRM, and email marketing tools.

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The Tools You Need to 10X Your International Revenue

BigCommerce

Cross border commerce, then, be fully assessed and validated before initiating. . Leveraging analytics, data, and market insights will ensure that you are reducing your exposure to failure and risk –– and where you exposure if reduced is where you want to first launch. . As you research and plan your cross-border commerce strategy, think through these three themes to help you determine which market to go into first: . Analytics & Data . Data & Analytics Tools