How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]
ROI Revolution
DECEMBER 2, 2021
Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019. Omnichannel retailers Kohl’s and Nordstrom Inc. 65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months.
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