What Is Unified Commerce—And Why Is It Essential In 2021 and Beyond?
Kibo
MARCH 29, 2021
This made it difficult to deliver a consistent customer experience (CX). Or to gain a cohesive understanding—or view—of a customer. Inversely, unified commerce is built from the ground up with the customer in mind. Email and search marketing followed. So far, however, retailers aren’t keeping up.
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