Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
Even Amazon shoppers compare pricing and reviews on various sites. Most people like to browse, read reviews, and compare pricing. In the age of free shipping, 2-day shipping, and ship-to-store options, consumers can afford to wait. Price and convenience are the two most influential factors in purchasing decisions.
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