Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
According to the survey of American shoppers: 74% shopped at large retailers. 54% shopped at ecommerce marketplaces. 36% shopped at category-specific online retailers. Even Amazon shoppers compare pricing and reviews on various sites. Most people like to browse, read reviews, and compare pricing.
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