Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
Amazon, Walmart, eBay, and even Google are all competing for ecommerce market share, and retailers are smack in the middle. Your website and shopping cart. A web store is an essential channel for all kinds of retailers, primarily because it lets you customize and personalize the shopping experience.
Let's personalize your content