Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
This isn’t a fiction-writing seminar. Ecommerce platforms, along with other channels and the ERP, have risen to the occasion because sales engine systems are still coming into their own. If omnichannel centers on the customer, then it makes sense that omnichannel should center on a customer technology: the CRM.
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