17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)
BigCommerce
MARCH 31, 2017
solely Marketing or IT “owning” the ecommerce software) that no longer has an effective foundation for cross channel cohesive growth. As commerce platforms become more robust in functionality beyond just a “shopping cart,” their reach and influence within a company’s existing technology landscape is widening.
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