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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Since then, electronic commerce has helped countless businesses grow with the help of new technologies, improvements in internet connectivity, and widespread consumer and business adoption. One of the first ecommerce transactions was made back in 1982, and today, it is growing by as much as 23% year-over-year.

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Ecommerce Google Analytics Metrics to Monitor

ecomdash

In this article, we explain the best metrics to watch for ecommerce if you’re using Google Analytics. We explain not only what to look for, but also how to apply it to improve your sales. If shoppers are taking too long to shop, it reflects poorly on your UX and signals room for improvement.