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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

It’s critical for B2B companies to create immersive, contextual commerce experiences—as personal as a sales rep, but with much wider reach. Multi-touchpoint commerce. Yet, according to Forrester , only 23% of B2B marketers feel they have customer-centric systems that allow multi-touchpoint commerce.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The only real alternatives to using an ecommerce platform are: Building one from scratch, which is out of the question for most businesses — and only justifiable for multimillion (or multi billion) dollar companies. What ecommerce platform options are there? How do you support real-time Inventory sync within multiple channels?