Commerce Trends for 2018: #1 Personalization in B2B
GetElastic
JANUARY 10, 2018
It’s critical for B2B companies to create immersive, contextual commerce experiences—as personal as a sales rep, but with much wider reach. Multi-touchpoint commerce. Yet, according to Forrester , only 23% of B2B marketers feel they have customer-centric systems that allow multi-touchpoint commerce.
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