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Beyond Technology: How Commerce Will Change in 20 Years

Blue Acorn

We already know that ecommerce is typically fueled by technology and how much of the market adopts it–hello mobile revolution–but what about the trends we see now? Facebook and Facebook Messenger are prime examples of ecommerce sales. One thing is constant, and that is change. It didn’t go well for them.

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Being an Early Adopter: What Does it Mean for Ecommerce?

Blue Acorn

Hype is a dangerous thing when you’re running a business. Unfortunately we marketers love to use buzzwords, which in turn hyper-inflate specific technology, software, and techniques, and this can become a huge distraction. They banked on the technology hard, fell short, and their IPO likely saw some negative impact as a result.