Sun.Jan 12, 2020

Five Consumer Lessons From The 2010s: No. 4

Forrester eCommerce

In the last decade, the term “boycott” pulsed through global consumer chatter and search queries. Whether consumers were talking about sneakers, seltzer, or the Academy Awards, the frequency of the word “boycott” spiked to some of the highest levels since the early 2000s.