Why Retailers Are Missing The Mark With Shopper Experience (And How To Get It Right!)
RTP blog
APRIL 7, 2019
By Rob Maille, CommerceCX As retailers look to improve the shopping experience for customers, a top priority is removing friction while delivering on quality. In the past, many brands thought this meant going mobile, but mobile doesn’t always level up the shopping experience. It works well for a lot of retailers (case in point — Amazon), but self-service is not the only way people want to engage and make purchases.
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