30+ Ecommerce Metrics Benchmarks (May 2019)
Store Growers
MAY 1, 2019
If your visitors don’t buy, have a look at the add-to-cart rates for your store. Cart Abandonment Rate. The average shopping cart abandonment rate is 69.89%%. It can be frustrating to see visitors add things to their carts, but then abandon the checkout later. Sporting Goods. Toys/Hobbies. $79.
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