Trending Articles

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B2B Marketing Leaders Don’t Trust Their Measurement, And What They Measure Isn’t Helping

Forrester eCommerce

Nearly two-thirds of marketing leaders say that they don’t believe their measurement and analytics are well aligned with organizational objectives. A continued focus on marketing sourcing is emblematic of the problem.

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

Retail is in the midst of a significant transformation. With ecommerce reshaping the landscape, physical stores have a unique opportunity to borrow a few strategies from tourist destinations and become experiences beyond the mundanity of walking up and down aisles. Over half of U.S. brands plan to increase investments in immersive technologies — think interactive displays for increased visual impact, carefully curated playlists and thoughtfully crafted scents that tap into nostalgia.

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Caution And Lack Of Understanding Steer UK Consumer Attitudes Towards Generative AI

Forrester eCommerce

As the EU grinds the gears into action on the AI Act, the UK and US recently announced a “landmark agreement” on AI testing that broadly glosses over the lack of any firm governmental action in either country (other than executive orders and some Bletchley Park posturing last year). But do UK consumers care?

Consumer 430
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536: US Manufacturing Is NOT Dead! How To Make Textiles Profitably In The USA With Annette DeLancey

My Wife Quit Her Job

Today, I invited my friend Annette De Lancey on the show to talk about a question that I literally get asked at least once per week. How can you source from the USA and still remain competitive from a pricing stand point? In this episode, Annette outlines the exact process of prototyping and manufacturing textiles in the USA through her new company, She Makes Products.

eCommerce 156
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How Has Customer Experience Been Transforming and What Value It Holds In The Future?

lateshipment

From brick-and-mortar to e-commerce, businesses have been running successfully all these years by building their foundation on just a question — “What do customers want?” In the case of physical stores, products of good quality, stores with sufficient inventory, convenient locations, interactions from the staff, etc, were some of the primary things customers considered as a reason to frequent.

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Lidl GB Announces Major Expansion with Plans for Hundreds of New Stores

365 Retail

In its landmark 30th year, Lidl GB is unveiling ambitious plans to open hundreds of new stores across the UK, a move set to create thousands of new jobs. This announcement follows a year of significant investment aimed at strengthening its operations infrastructure. Key developments over the past year include the opening of Lidl’s largest global warehouse in Luton, an extension of its Welsh distribution centre in Bridgend, and notable advancements in the expansion of its Belvedere warehouse, whi

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Is Lazada Legit And Safe? Read This Before You Buy

My Wife Quit Her Job

Lazada, known as the “Amazon of Southeast Asia,” is one of the largest ecommerce platforms in the region. But is Lazada legit and safe for shopping? Are their products genuine and can you sell on Lazada? In this Lazada review, I’ll explore the pros and cons of buying and selling on the platform, explain their policies, and share my thoughts on whether it’s worth your time.

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Amazon Prime Announces It Has Faster Deliveries

RetailWire

Amazon reports that its Prime deliveries are now even speedier. With over 2 billion packages reaching customers in a day or less this year, the company claims its delivery system is picking up its pace.

Customer 111
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Over 45K retail stores may close in next 5 years: UBS

RetailDive

E-commerce penetration is expected to rise, helped in part by third-party players like Temu and Shein, according to a new report.

eCommerce 131
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My Prediction For The 2024 RSA Conference: Proactive Security Will Dominate Use Cases

Forrester eCommerce

The RSA Conference is upon us again, and many are planning their travel to San Francisco next week and determining which talks to attend (including talks from our own Heidi Shey, Jinan Budge, Jeff Pollard, and Joseph Blankenship).

Travel 235
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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GNC Debuts New Section Dedicated to Supporting GLP-1 Patients

Retail TouchPoints

Health retailer GNC has debuted a new store section , dedicated to helping individuals who are using GLP-1 medications like Ozempic to mitigate and manage the side effects of the powerful weight loss drugs. The new section will be featured in all of the retailer’s 2,300+ U.S. locations. As many as 130 million Americans currently live with a condition that could be treated with a GLP-1 agonist, and as many as 70 million Americans could be using the medication by 2028 , according to some estimates

Events 240
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535: The Death of Google Search: Here’s What’s Happening

My Wife Quit Her Job

In this episode, Toni and I discuss the latest update in a string of Google updates which have upended the Internet. And we also discuss Sundar’s latest news release about the future of websites. What You’ll Learn Why Google search is terrible The latest in a string of Google updates The future of websites Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

Books 156
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Shaftesbury Capital Introduces LABRUM Pop-Up Store in Soho

365 Retail

Shaftesbury Capital has unveiled plans for a new pop-up store in Soho for LABRUM, the British African menswear brand that gained attention at London Fashion Week in February. LABRUM is set to occupy an 800 sq ft space at 35 Marshall Street, marking its inclusion in one of the UK’s most renowned neighbourhoods. 2023 marks a significant milestone for LABRUM , celebrating its 10th anniversary and building on the momentum from receiving last year’s Queen Elizabeth II Award for British Design.

Fashion 99
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Mobilize Your Data: Creating Mobile-Friendly Dashboards in Tableau

Canonicalized

This week, at the Tableau Conference 2024, I had the privilege of sharing insights about the dynamic world of mobile dashboards (twice). For those who couldn’t make it fear not! I’ve compiled the essence of the session into this blog post, including a recording of the presentation itself. In the session titled “Mobilize Your Data,” […] The post Mobilize Your Data: Creating Mobile-Friendly Dashboards in Tableau appeared first on Canonicalized.

Mobile 103
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Announcing Forrester’s Security & Risk Enterprise Leadership Award

Forrester eCommerce

Forrester announces the opening call for our annual Security & Risk Enterprise Leadership Award. This award recognizes organizations that have transformed the security, privacy, and risk management functions into capabilities that fuel the organization’s long-term success. Learn more about the award and how to apply here.

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Ebay ‘Up & Running’ Grants Program Awards $500K to SMB Sellers

Retail TouchPoints

For the fifth year, Ebay is awarding $500,000 to small businesses with its Up & Running Grants program. The company will select 50 U.S.-based Ebay sellers that will each receive $10,000 grants to pay for tools and resources to grow their small businesses. Ebay also is offering each recipient $500 stipends that sellers can use to purchase educational courses and office technology through Ebay Refurbished.

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Copywriter Shifts to X Ads, Scales Brands

Practical eCommerce

Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X. The post Copywriter Shifts to X Ads, Scales Brands appeared first on Practical Ecommerce.

eCommerce 119
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Change in Leadership for bp’s UK Retail Business

365 Retail

bp has announced changes to its UK retail leadership team with the appointment of Jo Hayward as VP mobility & convenience retail and Natalie Cattermole as senior dealer manager. These changes come at a pivotal time for bp as it looks to grow its UK retail business, meeting customers’ evolving needs through the energy transition and transforming forecourt convenience.

Retail 106
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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What Is the Best Ecommerce Team Structure? | Salsify

Salsify

You want to build your brand authentically in a way that rings true to your founding mission or the problem you’re here to solve. You want to do so in a way that resonates with your existing and future customers.

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The FTC Rule Banning Noncompetes Is An EX Opportunity

Forrester eCommerce

Last week, the US Federal Trade Commission released a proposed final ruling banning employers from executing noncompete agreements for nearly all employees — excepting only “senior executives” — and requiring them to notify employees that they’re no longer bound by existing noncompetes.

Customer 235
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Former L’Occitane CEO Looks to Acquire, Privatize the Company

Retail TouchPoints

L’Occitane Groupe, the controlling shareholder of L’Occitane International , has submitted an offer to acquire the remaining shares of the French beauty retailer in a bid to take the company private. L’Occitane Groupe, which is controlled by former L’Occitane CEO Reinold Geiger, currently owns 72.64% of the company and is proposing a buyout of the remaining shares for HK$34 (approximately $4.08 in U.S. dollars)— more than the all-time-high closing price of HK$33.60 (approximately $4.

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FastSpring and EBANX Forge Partnership to Expand Pix Payments for Digital Products in Brazil

FastSpring

Through the integration, the companies aim to provide the best payment experience to Brazilian clients through local payments via the fast-growing and highly adopted Pix CURITIBA, Brazil, April 25, 2024 /PRNewswire/ — FastSpring , the leading merchant of record for global SaaS and software companies, and EBANX , a global technology company specializing in payments for rising markets, announce today a partnership to enhance users’ payment experience within FastSpring’s product s

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Walmart to close health centers due to ‘lack of profitability’

RetailDive

The retailer also plans to end telehealth services, citing operational costs and reimbursement complexities that made its healthcare business unsustainable.

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10 Leading Book Authors for Ecommerce and Marketing

Practical eCommerce

Our pick of expert authors with widespread appeal and real-world tactics. The post 10 Leading Book Authors for Ecommerce and Marketing appeared first on Practical Ecommerce.

Books 110
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Introducing The Customer Experience Platforms For Healthcare Landscape, Q2 2024

Forrester eCommerce

Healthcare consumers’ expectations for easier, faster, retail-like experiences are not fading away. It is no longer enough to offer a digital front door alone — healthcare organizations must intercept consumers and customers as they navigate an increasingly complex and diverse healthcare ecosystem.

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Rite Aid Expands Uber Eats Partnership for Alcohol Deliveries in 8 States

Retail TouchPoints

Nearly 1,000 Rite Aid stores will now offer alcohol delivery via the retailer’s expanded partnership with Uber Eats. Customers of legal drinking age can get delivery from select stores in California, Idaho, Michigan, New York, Ohio, Oregon, Virginia and Washington. “Our collaboration and trusted partnership with Uber Eats underscores our commitment to meeting the evolving needs of our customers and providing a seamless digital shopping experience that complements their busy lives,” said Jeanniey

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Confections Brand Monitors Stock Levels with Wiser

Wiser

The brand embarked on an ambitious strategy to boost impulse purchases and drive higher sales by displaying half-priced chocolates across multiple in-store locations. Each location was designated a Minimum Display Quantity (MDQ) believed to maximize the return on investment from these promotional efforts. However, despite the appealing nature of the promotion, the anticipated sales uplift remained elusive.

Retail 78
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J. Jill to elevate customer service in some stores

RetailDive

The retailer’s multifaceted “One Wardrobe. No Limits” effort is based on research revealing women’s frustration with the clothes in their closets.

Clothing 105
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Magento SEO Guide: Boost Your Online Visibility

MakeWebBetter

Is your Magento store stuck on search engine page two? Languishing in the land of forgotten content pieces and yesterday's trends? Not cool! That is to say, this Magento SEO guide is your SEO jetpack, blasting you past the competition and straight to the top of search results. Get ready to watch customers flock to [.] The post Magento SEO Guide: Boost Your Online Visibility appeared first on MakeWebBetter.

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Harness the Power of Buying Signals at Forrester’s B2B Summit

Forrester eCommerce

B2B organizations must know their buyers, anticipate their needs, and empower them with each interaction—or lose to providers that do. Signals help transform the way we interact with our audiences across functions, disciplines, and interaction types, helping B2B organizations deliver contextual interactions with immediate value throughout the customer lifecycle.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.