Unilever Mulls Pulling Digital Ads Near ‘Divisive’ Content: Should Others Follow Suit?

Retail TouchPoints

Will this be enough for Unilever and other advertisers? As the fourth-largest advertiser in the world, Unilever has the power to influence how Facebook/Instagram, Google/YouTube and other social networks handle content.

Other 130

What Marigolds Mean In Mexico (And Other International Growth Tips)

Retail TouchPoints

Diving deeper into a market and embracing the social knowledge of other members of the retail community gives brands fast, accurate information about their potential customers, so they can make smarter decisions about what products they offer.

Other 130

75% of UK shoppers trust other customers over retail staff

Retail Technology Review

Despite retailers' best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand

Other 123

Technical SEO: Why It’s Becoming More Important Than Any Other SEO Tactic

Kissmetrics

It won’t matter how outstanding your other SEO tactics are. Unfortunately, the bots aren’t high-tech enough to know which of you ripped off the other, so Google will penalize both of you. Know about other website errors. Other types of crawl errors are: DNS errors.

SEO 87

iPhone Launch vs. iQmetrix Meetup: 4 Reasons You Shouldn't Miss One for the Other

iQmetrix

Worried about the upcoming iPhone launch? Here's why the iQmetrix Meetup might just be the best place to be! Wireless Trends

Other 52

Small business tax deductions and other end-of-financial-year sales cost-saving tips

TradeGecko

Aside from the seemingly endless list of end-of-financial-year sales and deals, there are plenty of smart ways that small businesses can save money when tax time rolls around. Business Growth How to

Other 40

September 2016 ChannelAdvisor Same Store Sales (SSS) for eBay, Amazon, Google Shopping, CSE, Search and Other third Party Marketplaces

ChannelAdvisor

Other 3PM -Non eBay and Amazon marketplaces for September came in at 28.7% , a decrease from August’s 37.7%. FBA non-Amazon – Here we look at the total bucket of FBA-driven GMV and look at the % that was not fulfilled for Amazon sales (website, other 3PMs, Search, CSE, etc.).

Other 52

Case Study: How One eCommerce Brand Spends Its 7-Figure Adwords Budget

Inflow Insights

Because of their particular focus, brand-heavy tactics (search, video, and display) make up about 75% of their budget, even though their shopping campaigns, which makes up the other quarter, has the most effective cost-per-click. Ever curious how big-name brands spend their budget?

PPC 105

You’re Probably Overspending on Branded Search Campaigns in Google (and Don’t Even Know It)

Inflow Insights

If you’re running both brand and general campaigns, the first step is to identify if your campaigns are competing against each other. Use your general campaign to compete for “best costumes” or any other general keyword that was triggering your brand campaign.

SEO 96

These 9 eCommerce Examples Show What Top Sites Are Doing with Product Page Design

Inflow Insights

It is becoming a convention to use personalized language such as “You Might Also Like,” or “Complete the Look” to display other products on a product page. Customers have come to expect more and more info about a product before making a purchase.

Entry Popups Could Be Killing Your Conversion Rate (And You Can’t Even Measure It)

Inflow Insights

Show you the specific process we use to get much more accurate data about popups and other stats for our clients. Or would you drive by and go to some other store instead? Popups can be useful. But they also might be killing sales conversions on your site.

Hacking AMP for Site Speed: How To Get A Perfect PageSpeed Score Across All Devices

Inflow Insights

Let’s get this out of the way: I’m not going to talk to you about AMP the way you have read in other articles. . Page speed has other benefits — other than increasing sales — that will lead to a better bottom line. .

Index Bloat: Why Deleting Website Pages Is Great for SEO in 2018

Inflow Insights

It’s one that isn’t used or visited, is full of duplicate content from other pages, has thin content or very low engagement in the eyes of Google. Other common causes include: Pages with too little original content.

SEO 53

15 eCommerce SEO Tactics to Implement in Mid-2018 (Research-backed)

Inflow Insights

They also ignore Google’s many other properties in the search results, such as search ads, shopping ads, local listings, “people also ask,” etc. If Google is pulling featured snippets from any of the other sites in its listing, this will let you see them.

SEO 61

CRO: 8 Design Features Top eCommerce Sites Use on Gallery Pages to Increase Conversions

Inflow Insights

The key on most sites is to place it lower than other popular filters you want customers to consider first — such as color, brand, etc. Each year we analyze leading eCommerce sites across dozens of categories to identify what features and technology they’re using.

Case Study: How Free Shipping and Returns Lifted Sales by 20% for this eCommerce Website

Inflow Insights

Other objection killers we tested. Other Trust Elements. Answering Other Objections in the Buying Process. Over several months, we ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro —an eCommerce site that sells trail cameras.

Trust Seals: We Ran 3 Tests on McAfee and Norton Trust Seals. Here’s What We Found

Inflow Insights

Certain seals work better than others. Other security brands, such as Authorize.net, TrustGuard and Trustwave, are cheaper (and sometimes even free with hosting), and they tend to be associated with less professional sites.

Can You Laugh Your Way to Better Public Speaking Skills?

Inflow Insights

Public speaking skills can be incredibly beneficial to just about anyone’s career, including Inflow’s team members who may not speak to large audiences but do regularly present information to potential and existing clients.

Automation, AI, And Robotics Are Critical CIO Targets

Forrester eCommerce

We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics.

Digital Transformation Unlocks Business Opportunity

Forrester eCommerce

My first job (other than being a barman at college) was designing and developing an ERP system for a ship repair yard on the River Tyne. This was Circa 1995, a time when the ship building and repair industry in the UK was twitching its last death spasms. It was an industry in the final […]. digital transformation Forum

Palo Alto Networks acquires cloud monitoring and workload management specialist Evident.io

Forrester eCommerce

has a large mindshare with Forrester’s end user clients and is also mentioned by other cloud workload security management (CWS) vendors regularly as a viable competitor. Palo Alto Networks (PAN) today announced plans to acquire Evident.io, a predominantly API-based cloud monitoring vendor for a cash purchase price of $300m. Evident.io

Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.

Bryan Eisenberg

BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one? A look at the mobile experience, landing page, call to action, etc. for the #NES release offer.

5 Tips for Designing a High Converting Website Pop Up (Plus 4 Bonus Conversion Tactics)

Traffic and Sales

Design and branding is your opportunity to stand out from the other guys and engage a visitor with something that will actually grab their attention and get them to convert. One has a basic close button and the other has a close button with some cheeky text.

Books 208

206: The Right Way To Run Facebook Retargeting Ads With Reza Khadjavi Of Shoelace

My Wife Quit Her Job

Today I’m thrilled to have Reza Khadjavi on the show. Reza is the founder of Shoelace which is a company that boosts your sales with automated retargeting journeys. We’ll get into exactly what that means in a moment.

138

Want Instragrammable Conversions? Leverage Context

Bryan Eisenberg

If this goes wrong like it did for me, you likely will never get to the end goal which is using the application and telling others about the benefits of it. At this point we would work with the team to suggest several other testable options. Error 403!

New Instagram shoppable feature provides a golden opportunity for retailers and Brands according to Tryzens

Retail Technology Review

News that social media giant Instagram is spreading its 'shoppable' tags to eight other countries following a year-long trial in the US, has been welcomed by eCommerce expert Tryzens

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

So, while some of us are lucky enough to have ecommerce business ideas find us, others of us –– well, we have to search. Digital health services here means a couple things: The ecommerce capabilities for patients and others affected to buy items previously only sold in office.

Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

It also got the teams over here at BigCommerce thinking: “What other brands are seeing mobile commerce success like this?”. Other – 30%. Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile.

Mobile 569

How to go from a local seller to an International Brand and Beyond

Prisync

Is it the quality or any other USP? You might have to answer to yourself – “how many of these advantages will not be there when I expand to other markets?”. For becoming an international brand, you can take inspiration from others – however, there is no formula for success.

How to Increase your Sales with Better Product Photos

Traffic and Sales

You can use any white material as your sweep, though my personal favourite is white wrapping paper because it’s slightly more reflective than other surfaces. In a perfect world, you’d have windows directly opposite each other, hitting the product from both sides.

3 Ways To Use Dynamic Push Notifications To Increase Sales For Your Online Store

My Wife Quit Her Job

Compared to other marketing channels such as email and Facebook Messenger, push notifications perform somewhere in between the two. In other words, push notifications are more effective than email in terms of engagement on a per subscriber basis but less so than Facebook Messenger.

Building From Scratch – March 18 Update

Store Growers

Other notable traffic sources are the mixed big of direct traffic, and a couple of referrals: blogorama, this site, reddit and Indiehackers. Besides these popups, the email list also grew through orders and a few other optins.

3 No-Cost eCommerce Marketing Strategies to Increase Conversions to your New Shopify Store

Traffic and Sales

Otherwise, there’s no other way to increase their follower count. Beyond that, you should create a community for your ambassadors: Invitation to Secret Facebook Group: brand ambassadors get to connect with each other.

7 Tactical Ways Every Business Can Use Local Marketing to Sell More

BigCommerce

In other words, create category pages merchandised with local goods and content to target your local consumers. Simply type in your business type, service offering, product name, or other descriptive label you want people to find you through.

The Importance of Shopper Loyalty and Loyalty Programs

Traffic and Sales

These engagements, such as birthday bonuses, thanking the customer, and other ways to make the customer smile, all fall into a compounding effect. Shopper loyalty has huge benefits. There’s no doubt about it.

Custom Reports & Vizzes missing from Google Analytics [28 ways to look at data like a boss]

Canonicalized

People often ask why they should use any other tool than Google Analytics? Don’t we have all the data we need there? It’s true, Google Analytics stores a lot of data. But sometimes it doesn’t tell the whole story. We tend to accept the numbers displayed in GA as the absolute truth. It’s is a […]. The post Custom Reports & Vizzes missing from Google Analytics [28 ways to look at data like a boss] appeared first on Canonicalized. Analytics

Ecommerce and UGC: How to appear more human to your customer

Traffic and Sales

Others just feel too lazy to give up the comfort of their couch and drag themselves through the crowds of shopping malls. So what makes some ecommerce stores appear more human than others? People shop online for all sorts of reason. Some are looking for the best deals and lowest prices.