The Other AI: How Aesthetic Intelligence Can Transform Your Brand


I call aesthetic intelligence the other AI. It may include visual beauty, but also appeal to our other senses—like the plush texture of cashmere, the sonorous timbre of an alto’s voice, a scrumptious meal, or an aromatic fragrance.

Other 168

Amazon Prime, a loyalty program by any other name…

Forrester eCommerce

Now, Amazon Prime isn’t like other loyalty programs you see in the marketplace. A few weeks ago, Jeff Bezos revealed in the annual shareholder letter that Amazon Prime now has over 100M members. But even more noteworthy than its size is its revenue impact. In 2017, Amazon shipped more than $5B items through Prime. For […]. age of the customer

Other 159

Technical SEO: Why It’s Becoming More Important Than Any Other SEO Tactic


It won’t matter how outstanding your other SEO tactics are. Unfortunately, the bots aren’t high-tech enough to know which of you ripped off the other, so Google will penalize both of you. Know about other website errors. Other types of crawl errors are: DNS errors.

SEO 208

What Marigolds Mean In Mexico (And Other International Growth Tips)

Retail TouchPoints

Diving deeper into a market and embracing the social knowledge of other members of the retail community gives brands fast, accurate information about their potential customers, so they can make smarter decisions about what products they offer.

Other 195

Unilever Mulls Pulling Digital Ads Near ‘Divisive’ Content: Should Others Follow Suit?

Retail TouchPoints

Will this be enough for Unilever and other advertisers? As the fourth-largest advertiser in the world, Unilever has the power to influence how Facebook/Instagram, Google/YouTube and other social networks handle content.

Other 195

Hype-y holidays: ‘Black Friday’ and other nonsense

Steve Dennis

Brace yourself. The media hype around Black Friday and Cyber Monday is now at a fevered pitch. Don’t fall prey to the nonsense.

Other 73

Hosting user group meetups and other events at iQmetrix


Now that we've got a number of user group meetups and open office events under our belt, it's time to spread the word a bit more broadly that we're happy to host events at our office here in Vancouver. Mobile Industry Events

A Quick Guide To Listing Antiques And Other Expensive Items In eBay


For those that wish to approach eBay listing of antiques and other unique expensive items successfully, here is quick guide to easy victory…. Thirdly, add any certificates or other proof of authenticity to highlight the genuineness of the product.

Other 56

What do Net30 and other invoice payment terms mean?


A payment term is an indication on an invoice of how quickly a merchant expects to receive payment in full from a buyer. Productivity

Other 40

Amazon’s Prime Day Wins Big (Again) but Hope Remains for Other Retailers


In addition to record-breaking sales for the company, Amazon also reported signing up the most new Prime members in a single day – July 16 – than in any other day in their history. However, these big wins for Amazon don’t necessarily mean other retailers can’t get their pieces of the pie.

Other 26

Small business tax deductions and other end-of-financial-year sales cost-saving tips


Aside from the seemingly endless list of end-of-financial-year sales and deals, there are plenty of smart ways that small businesses can save money when tax time rolls around. Business Growth How to

Other 40

September 2016 ChannelAdvisor Same Store Sales (SSS) for eBay, Amazon, Google Shopping, CSE, Search and Other third Party Marketplaces


Other 3PM -Non eBay and Amazon marketplaces for September came in at 28.7% , a decrease from August’s 37.7%. FBA non-Amazon – Here we look at the total bucket of FBA-driven GMV and look at the % that was not fulfilled for Amazon sales (website, other 3PMs, Search, CSE, etc.).

Other 52

Drive sales conversion with 360-degree product views and other rich media


360-degree product views are one of the best ways for brands to simulate an in-store shopping experience where shoppers can pick up an item to rotate it and examine it. Walmart provides a 360 spin option on its pages. The retail giant reports that brands see an improvement of search rank and conversion when 360-views of a product are included on the page. walmart rich media rich product content

iPhone Launch vs. iQmetrix Meetup: 4 Reasons You Shouldn't Miss One for the Other


Worried about the upcoming iPhone launch? Here's why the iQmetrix Meetup might just be the best place to be! Wireless Trends

Other 25

Alexa, How Do I Fix Healthcare?

Forrester eCommerce

Disruption is Bringing Much Needed Innovation to Healthcare Disruption is not new to healthcare, but the entrance of established brands from other industries signals a level of disruption that hasn’t been seen before.

The Future Of Telecoms: Strategies To Transform Telcos Into Digital Services Providers

Forrester eCommerce

The biggest challenge facing the other telcos is […]. Since our last major strategic reassessment of the telecoms landscape in 2011, digital transformation has further raised the need for change of the telco business model.

Automation, AI, And Robotics Are Critical CIO Targets

Forrester eCommerce

We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics.

Telecom Operators Deliver Insights Services — With Network And Subscriber Data

Forrester eCommerce

I asked about their data strategy, and they were horrified at the thought of doing anything other than securing and protecting their data assets. A few years ago, I met with an incumbent telecom provider in Europe, and they came across as being from “the old country.”

The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Forrester eCommerce

On paper, customer experience (CX) is about people creating memorable experiences for other people. But in reality, resonating with consumers is complex and messy. Customers approach your brand with unique emotional profiles, tendencies, and preferences that shape how they feel about your CX.

Digital Transformation Unlocks Business Opportunity

Forrester eCommerce

My first job (other than being a barman at college) was designing and developing an ERP system for a ship repair yard on the River Tyne. This was Circa 1995, a time when the ship building and repair industry in the UK was twitching its last death spasms. It was an industry in the final […]. digital transformation Forum

All Brands Need A Full-Fledged Digital Commerce Strategy

Forrester eCommerce

The internet has enabled brands to sell more of their products to an ever-expanding universe of shoppers, but digital distribution has also added complexity to the relationship between brands and retailers and other channel partners. All brands need to set parameters around the digital sales of their goods, regardless of the type of brand or […].

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Avoid Bad HiPPO Directives With Insights and Prioritization

Forrester eCommerce

CX professionals often fall victim to the top-down HiPPO approach to prioritization; HiPPO being an acronym for the “Highest Paid Person’s Opinion” – where priorities are set by the CEO or other senior management based on gut and experience rather than actual underlying data.

AI’s Insatiable Appetite For Silicon Requires New Chips

Forrester eCommerce

One breakthrough of AI is deep learning: a branch of machine learning that can uncannily identify objects in images, recognize voices, and create other predictive models by analyzing data. Deep learning can use regular CPUs, but for serious projects, data science and AI engineering teams must use AI chips such as GPUs that can handle […]. age of the customer artificial intelligence (AI

Other 125

Marketers, You Don’t Understand How Consumers Feel About Advertising

Forrester eCommerce

Did you know, for example, that some people are totally cool with personalization in exchange for something useful, relevant, or valuable to them, while others — even when they understand what’s happening with their data […]. Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand.

Palo Alto Networks acquires cloud monitoring and workload management specialist

Forrester eCommerce

has a large mindshare with Forrester’s end user clients and is also mentioned by other cloud workload security management (CWS) vendors regularly as a viable competitor. Palo Alto Networks (PAN) today announced plans to acquire, a predominantly API-based cloud monitoring vendor for a cash purchase price of $300m.

Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.

Bryan Eisenberg

BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one? A look at the mobile experience, landing page, call to action, etc. for the #NES release offer.

Competing With Amazon Through The Retail Customer Experience


So how can other retailers compete? The Retail Customer Experience: Tips and Tricks Amazon can often seem like an industry goliath – and for good reason. In 2016, 34% of all online traffic from November through December occurred on[i].

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet


So, while some of us are lucky enough to have ecommerce business ideas find us, others of us –– well, we have to search. Digital health services here means a couple things: The ecommerce capabilities for patients and others affected to buy items previously only sold in office.

5 Tips for Designing a High Converting Website Pop Up (Plus 4 Bonus Conversion Tactics)

Traffic and Sales

Design and branding is your opportunity to stand out from the other guys and engage a visitor with something that will actually grab their attention and get them to convert. One has a basic close button and the other has a close button with some cheeky text.

Books 222

Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]


It also got the teams over here at BigCommerce thinking: “What other brands are seeing mobile commerce success like this?”. Other – 30%. Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile.

Mobile 686

3 No-Cost eCommerce Marketing Strategies to Increase Conversions to your New Shopify Store

Traffic and Sales

Otherwise, there’s no other way to increase their follower count. Beyond that, you should create a community for your ambassadors: Invitation to Secret Facebook Group: brand ambassadors get to connect with each other.

The Impact of The Supreme Court’s Ruling in South Dakota v Wayfair


North Dakota , which established that online retailers could only be required to collect state and local sales taxes in jurisdictions where they operated a warehouse or office or had some other physical presence.

Building a Brand: 6 Ways to Grow Your Brand on a Limited Budget

Bootstrapping Ecommerce

This article has 6 tips to help you start building a brand that will set you apart from the millions of other online businesses. All businesses require branding. Yet, as an ecommerce entrepreneur the task can seem daunting. The post Building a Brand: 6 Ways to Grow Your Brand on a Limited Budget appeared first on Bootstrapping Ecommerce. Branding & Design

How to Increase your Sales with Better Product Photos

Traffic and Sales

You can use any white material as your sweep, though my personal favourite is white wrapping paper because it’s slightly more reflective than other surfaces. In a perfect world, you’d have windows directly opposite each other, hitting the product from both sides.

Want Instragrammable Conversions? Leverage Context

Bryan Eisenberg

If this goes wrong like it did for me, you likely will never get to the end goal which is using the application and telling others about the benefits of it. At this point we would work with the team to suggest several other testable options. Error 403!

216: Google Display Network – How To Run Profitable Ads With Ilana Wechsler

My Wife Quit Her Job

She founded Green Arrow Digital where she runs pay per click marketing for other businesses. The most common mistakes people make with the Google Display Network Important guidelines for running successful ads Other Resources And Books Green Arrow Digital Sponsors – Klaviyo is the email marketing platform that I personally use for my ecommerce store. She founded Green Arrow Digital where she runs pay per click marketing for other businesses.

Books 140

How To Fix Your Google Shopping Feed Without Going Crazy

Store Growers

And although the rest of the product description might not be visible, it can help Google to understand what other keywords your product would be relevant to appear for. But I highly recommend to include the google_product_category attribute for all your other products as well.

3dcart 199

7 Tactical Ways Every Business Can Use Local Marketing to Sell More


In other words, create category pages merchandised with local goods and content to target your local consumers. Simply type in your business type, service offering, product name, or other descriptive label you want people to find you through.

Why Decision Trees Are Terrible for Omnichannel


If this other option, then that other option. The many branches only apply to emails, leaving out your paid ads, push notifications, and other interconnected marketing channels in the process. A version of this post originally appeared on the Marketo blog.

Why Digital-Native Brands Are Moving In-Store


More stores closed in the US in that period of 12 months than any other year on record. Any channel you choose to sell through should connect seamlessly to all your other channels, making the customer experience consistent. Increase sales in other channels.