75% of UK shoppers trust other customers over retail staff

Retail Technology Review

Despite retailers' best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand

Other 47

iPhone Launch vs. iQmetrix Meetup: 4 Reasons You Shouldn't Miss One for the Other


Worried about the upcoming iPhone launch? Here's why the iQmetrix Meetup might just be the best place to be! Wireless Trends

Other 27

Trending Sources

What Are Other I&O Folks Asking Us

Forrester eCommerce

Do you wonder what other organizations are working on? Do you feel challenged around topics such as DevOps, hybrid cloud, infrastructure transformations and how to enable your workforce? I took a look at 1,270 user inquiries/questions that the Forrester’s I&O research team received between April 1, 2016, and March 31, 2017. The results are: Financial […].

A Quick Guide To Listing Antiques And Other Expensive Items In eBay


For those that wish to approach eBay listing of antiques and other unique expensive items successfully, here is quick guide to easy victory…. Thirdly, add any certificates or other proof of authenticity to highlight the genuineness of the product.

Other 20

Shining The Spotlight On SAST; Some Vendors Flourish, Others Wither

Forrester eCommerce

Static Application Security Testing (SAST) has gained renewed popularity as pre-release security testing takes advantage of continuous integration automation early in the software delivery life cycle (SDLC). Because SAST does not require running code, it can be integrated into development tools such as IDEs to give developers information about how to remediate a security weakness, […]. application security

The Top Technology Trends To Watch: 2018-2020

Forrester eCommerce

This report continues to be one of our most popular reports, and I’m privileged to lead it every other year. I’m excited to announce we just published our 2017 edition of Forrester’s top technology trends to watch.

As CVS Goes Post-Digital, Walgreens Reverts to Pre-Digital

Forrester eCommerce

For a case study on how marketing must break from past practices, one needn’t look further than two recent announcements, one from CVS and the other from Walgreens. One company is pushing the boundaries of retail healthcare; the other is looking back a century for its marketing ideas. In this report, my colleague Shar VanBoskirk and […]. advertising age of the customer B2C marketing corporate strategy digital marketing healthcare marketing & strategy

Other 26

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Yet, for many conversions remain lower than other channels. Raventools’ Social Media Dashboards (plus other dashboards) make it easy for you to get campaign and profile data. Then use the better ad to share in all your other organic and paid campaigns.

Predictions 2018: Automation Will Alter The Global Workforce

Forrester eCommerce

In 2017, CNBC reported that 65% of Americans believed other industries would suffer because of automation, but theirs would be unaffected. […]. Until now, automation has gotten a bad rap. In 2013, Oxford professors Carl Frey and Michael Osborne analyzed 702 occupations and declared 69 million US jobs, or 47% of the workforce, would be lost.

Other 29

Agile Only ? No thanks ! Agile + DevOps, Please!

Forrester eCommerce

They are two sides of the same coin, and one completes the other. In 2017 — although I suppose I should say in 2018, as it’s almost the end of December — it is simply unacceptable for any IT organization to focus on an Agile-only or DevOps-only journey. If your service provider tells you that […].

Other 29

Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

And to this day, no other physical retailer has matched their success. Would be slower adoption or resistance among other demographic groups. In a recent trip I purchased items and they shipped them back to the room for me, other items they shipped to my house.”.

Make Each Route The Best Path For Buyers

Forrester eCommerce

Curious how other firms are thinking about their direct and indirect selling channels in 2017 and beyond? Is your organization considering how to holistically optimize all of its routes-to-market?

Other 34

The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

It contains everything from quick wins to get more traffic to your online store, all the way to other tactics that will take months of hard work to pay-off. This is the biggest and baddest list of ecommerce marketing tactics on the planet.

Digital advertising and marketing under the GDPR: A question of How, not If.

Forrester eCommerce

The question marketers ask me most often is “Can we continue to do this…” or in other words, will this type of activity be allowed under the GDPR? The May 25th deadline announces a period great reckoning for data-driven marketing in Europe. But often, with this Regulation, the question is not whether you can or […]. advertising B2C marketing Europe privacy regulations & legislation data processing GDPR Marketing

Other 23

Thin & Duplicate Content: eCommerce SEO

Inflow Insights

As Google, Bing and other search engines become more sophisticated, they are rewarding websites who present only quality, unique content to their search bots for indexation. They might have “cart,” “basket,” or some other word as the unique identifier within these shopping cart URLs.

SEO 30

15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy


Running an ecommerce business is just as hard as running any other business (minus the soul-killing overheads perhaps). Your product descriptions, web store copy, and other content on your website should be easy to read, to understand, to help your customers “feel” something.

The Data Digest: Instagram And Snapchat Have Room For More Ads, According To Forrester Data’s US Youth Survey

Forrester eCommerce

While Facebook again signaled on its latest earnings call that the ad load in its core News Feed is approaching an upper limit, other social networks have more room to increase their ad load.

Conversion 101: How to Create an SEM Legend Exercise

Bryan Eisenberg

He has a personal edge over many other contractors, because of how he makes his customers feel and the quality of his work. Don’s Contracting is in steady demand. The local market is tight, supply is low and demand is high. Don will tell you he makes his living off of word of mouth.

How Much It Costs To Start An Online Store And Should I Dropship Or Carry Inventory

My Wife Quit Her Job

The other day, a reader who signed up for my free 6 day mini course asked me the following question. If your goal is to start the next Facebook or the next Google, you’ll need a large amount of upfront cash to jumpstart your business.

Other 122

Should Ecommerce Brands Require an Email to Start Shopping?


You can now engage directly with potential customers and offer them coupons, targeted offers, and other personalized messages.

B2C 152

The retailers' guide to millennial expectations

Retail Technology Review

Tech-savvy millennials may be spending like no other generation before them, but their ravenous appetite for online content and data enables them to make well informed decisions about what to buy and where to shop By Dan Thornton, Head of Solution Development, Hughes Europe.

Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

Forrester eCommerce

Since the beginning of 2017, 29% of firms Forrester surveyed have experimented with skills on Amazon Alexa and other voice-enabled assistants and 51% have started using, piloted or […]. Last year Forrester predicted that mobile would become the face of digital, with consumer app fatigue forcing digital business professionals to pursue a portfolio of mobile experiences.

Find the Perfect Black Friday Email Flow


However, other retailers have the exact same goals as you do. It’s a risk, of course, but the other risk is simply that you’ll be ignored — and that’s far worse!

B2C 122

More sales with the same traffic?


But other times, like when the water is frozen, this is a terrible idea. GIF source Sometimes jumping in the swimming pool is a great idea. And it hurts. Most marketers know they need more traffic and they keep pumping money in it.

Blog 57

You Deserve What You Tolerate…

Forrester eCommerce

After reading through some other blogs and strategy papers over the weekend, (Don’t judge me. To some of us, this activity constitutes a good time…Yes, lame…I know.) I saw what appeared to be an underlying theme across the narratives I’d read: Security tolerates failure. It’s understandable that it happens, but I think, if we are […]. information security network security security & risk security architecture security operations & program governance Security & Ris

Blog 22

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet


So, while some of us are lucky enough to have ecommerce business ideas find us, others of us –– well, we have to search. Digital health services here means a couple things: The ecommerce capabilities for patients and others affected to buy items previously only sold in office.

B2B 113

7 Tactical Ways Every Business Can Use Local Marketing to Sell More


In other words, create category pages merchandised with local goods and content to target your local consumers. Simply type in your business type, service offering, product name, or other descriptive label you want people to find you through.

Competing With Amazon Through The Retail Customer Experience


So how can other retailers compete? The Retail Customer Experience: Tips and Tricks Amazon can often seem like an industry goliath – and for good reason. In 2016, 34% of all online traffic from November through December occurred on Amazon.com[i].

Map Your Ecommerce Marketing to the Customer Lifecycle


Recent Buyer : Has purchased within the last 30 days, but has not been seen on any other channel since. With this type of powerful segmentation across email, paid ads, and other platforms, you can really drill down and engage with your audience at each stage.

6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

Some folks would rather pick up or return an item to a store, while others can't imagine stepping foot into a physical location after the rise of ecommerce. Not many other retailers have perfected this omnichannel strategy put forth by Bonobos.

Conversion 101: Creating an SEM Legend for Improved PPC Campaigns

Bryan Eisenberg

We can assume from what we know of Don that if people hire him, they will love him and tell others and that will drive people to go back online and search for him after the recommendation and continue this positive circle of business.

PPC 91

Advanced Conversion Tips: Analysis, Action & Attribution for 567% ROI


Ecommerce differs from other types of businesses in many key aspects. If all other factors remain the same, by increasing its conversion rate, a site’s revenue will go up. Other factors” here include the assumption that the number of visitors and the product prices will remain the same.

SEO 142

Don’t Forget an Amazon Retail Strategy on your Shopping List this Holiday Season


On the other hand, you may want to go with a retail account, in which case the online giant will buy your products and resell them on their site. Amazon is a game-changer, and economic multiplier and a trendsetter rolled into one.

Gifts 41

Join Our 2017 Search And Digital Marketing Survey

Forrester eCommerce

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering to field a Search And Digital Marketing Survey to understand search marketing and other digital marketing initiatives. Search marketing has become more complex than ever before, and 2017 was no different. This survey will look into the challenges, tasks, […

How to Use Emojis to Increase Push Notification Tap Through By 25%


Well, the best mobile marketers are definitively full of — and they are reaping the rewards because push notifications with emojis get an average of 25% greater direct tap throughs than mobile messages without a thumbs up, high five, dollar sign, or any other emoji you can think of.

2017’s Top Sales & Marketing Superstars – and Their Secret to Success

Forrester eCommerce

Thanks to the ability to reach key decision makers directly, I’ve been able to set far more meetings using DiscoverOrg than my other methods. The insight and resources are like nothing I have seen in 16 years of sales, and a tool/resource I have trust in like no other. More pipeline, bigger deals, massive wins … DiscoverOrg customers are total superstars!

Demo 24

More Traffic, Less Money: 13 Tactics to Build Inbound Links for Your Online Store


These folks will link back to you more readily, recommend your products over others and ultimately contribute to your bottom line revenue through word of mouth. Always check your content more than once for errors, misspells and other grammar mistakes. Link out to other websites.

What is Customer Engagement, and Why is it Important?


It feels like every other article I write refers to the idea of “customer engagement”, and when you look around the web you quickly notice I’m not the only one. Cyberspace is littered with generic advice on how to drive “omnichannel customer engagement” or squeeze more “meaningful customer engagement” out of their brand experience. Commerce Tips

The Rewards Program Checklist: Holiday Edition


The months of November and December drive as much as 30% more ecommerce revenue than the rest of the year , with Black Friday and Christmas pulling in 50-100% more than any other day on their own! Is your online store ready for the holiday rush? In order to take advantage of this surge in consumer spending, you need to have a holiday strategy that can withstand a serious boost in traffic. Reward Program Strategy

Omni-channel pricing with the connected customer

Bryan Eisenberg

It was hiding behind other merchandise on the bottom shelf. Sixteen painful minutes standing there while those behind us whispered obscenities under their breath. It wasn’t our fault. Standing on line waiting to complete a simple transaction should never be so painful.