75% of UK shoppers trust other customers over retail staff

Retail Technology Review

Despite retailers' best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand

Other 47

iPhone Launch vs. iQmetrix Meetup: 4 Reasons You Shouldn't Miss One for the Other


Worried about the upcoming iPhone launch? Here's why the iQmetrix Meetup might just be the best place to be! Wireless Trends

Other 25

Trending Sources

What Are Other I&O Folks Asking Us

Forrester eCommerce

Do you wonder what other organizations are working on? Do you feel challenged around topics such as DevOps, hybrid cloud, infrastructure transformations and how to enable your workforce? I took a look at 1,270 user inquiries/questions that the Forrester’s I&O research team received between April 1, 2016, and March 31, 2017. The results are: Financial […].

Other 15

A Quick Guide To Listing Antiques And Other Expensive Items In eBay


For those that wish to approach eBay listing of antiques and other unique expensive items successfully, here is quick guide to easy victory…. Thirdly, add any certificates or other proof of authenticity to highlight the genuineness of the product.

What Marigolds Mean In Mexico (And Other International Growth Tips)

Retail TouchPoints

Diving deeper into a market and embracing the social knowledge of other members of the retail community gives brands fast, accurate information about their potential customers, so they can make smarter decisions about what products they offer.

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Yet, for many conversions remain lower than other channels. Raventools’ Social Media Dashboards (plus other dashboards) make it easy for you to get campaign and profile data. Then use the better ad to share in all your other organic and paid campaigns.

Find the Perfect Black Friday Email Flow


However, other retailers have the exact same goals as you do. It’s a risk, of course, but the other risk is simply that you’ll be ignored — and that’s far worse!

B2C 105

15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy


Running an ecommerce business is just as hard as running any other business (minus the soul-killing overheads perhaps). Your product descriptions, web store copy, and other content on your website should be easy to read, to understand, to help your customers “feel” something.

You Deserve What You Tolerate…

Forrester eCommerce

After reading through some other blogs and strategy papers over the weekend, (Don’t judge me. To some of us, this activity constitutes a good time…Yes, lame…I know.) I saw what appeared to be an underlying theme across the narratives I’d read: Security tolerates failure. It’s understandable that it happens, but I think, if we are […]. information security network security security & risk security architecture security operations & program governance Security & Ris

Blog 34

Should Ecommerce Brands Require an Email to Start Shopping?


You can now engage directly with potential customers and offer them coupons, targeted offers, and other personalized messages.

B2C 151

Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

And to this day, no other physical retailer has matched their success. Would be slower adoption or resistance among other demographic groups. In a recent trip I purchased items and they shipped them back to the room for me, other items they shipped to my house.”.

How Much It Costs To Start An Online Store And Should I Dropship Or Carry Inventory

My Wife Quit Her Job

The other day, a reader who signed up for my free 6 day mini course asked me the following question. If your goal is to start the next Facebook or the next Google, you’ll need a large amount of upfront cash to jumpstart your business.

Other 122

Don’t Forget an Amazon Retail Strategy on your Shopping List this Holiday Season


On the other hand, you may want to go with a retail account, in which case the online giant will buy your products and resell them on their site. Amazon is a game-changer, and economic multiplier and a trendsetter rolled into one.

Gifts 37

Map Your Ecommerce Marketing to the Customer Lifecycle


Recent Buyer : Has purchased within the last 30 days, but has not been seen on any other channel since. With this type of powerful segmentation across email, paid ads, and other platforms, you can really drill down and engage with your audience at each stage.

The retailers' guide to millennial expectations

Retail Technology Review

Tech-savvy millennials may be spending like no other generation before them, but their ravenous appetite for online content and data enables them to make well informed decisions about what to buy and where to shop By Dan Thornton, Head of Solution Development, Hughes Europe.

Conversion 101: How to Create an SEM Legend Exercise

Bryan Eisenberg

He has a personal edge over many other contractors, because of how he makes his customers feel and the quality of his work. Don’s Contracting is in steady demand. The local market is tight, supply is low and demand is high. Don will tell you he makes his living off of word of mouth.

Advanced Conversion Tips: Analysis, Action & Attribution for 567% ROI


Ecommerce differs from other types of businesses in many key aspects. If all other factors remain the same, by increasing its conversion rate, a site’s revenue will go up. Other factors” here include the assumption that the number of visitors and the product prices will remain the same.

SEO 133

REPORT: Omnichannel Marketing is All Hype, No Execution


For other marketers, the real challenge is accessing the customer data. Since other B2C marketers aren’t doing omnichannel just yet, it’s a huge opportunity for your brand to step up and stand out. The experts all agree: omnichannel marketing is key to success in ecommerce.

The 6 Most Effective Types of Social Media Advertising in 2017


Facebook allows more advanced targeting than any other advertising platform on earth. Advertisers can target by location (within a 5 mile radius), job description, interests, past activity, and many other incredibly valuable criteria.

Ecommerce Landing Page: Secrets and Optimization Tips for 14,575% Growth


In other words, because every customer is unique and requires different types of attention and engagement to be convinced to purchase, businesses should adapt accordingly by tailoring their stores to each of those individual customers. Get Advice from the Industry's Landing Page Leader.

The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

It contains everything from quick wins to get more traffic to your online store, all the way to other tactics that will take months of hard work to pay-off. This is the biggest and baddest list of ecommerce marketing tactics on the planet.

28 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales


Conversion rate optimization (CRO) can be conducted on landing pages, category pages, or any other customer touchpoint. BigCommerce Analytics has multiple other Analytics dashboard, but they are most useful when you have customers. Other Metrics to Help Measure Conversion.

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now


Through the integration, you will be able to build shoppable photos that feature your products, allowing followers (and others!) What advice would you offer other online businesses looking to grow on Instagram?

More sales with the same traffic?


But other times, like when the water is frozen, this is a terrible idea. GIF source Sometimes jumping in the swimming pool is a great idea. And it hurts. Most marketers know they need more traffic and they keep pumping money in it.

Blog 57

Competing With Amazon Through The Retail Customer Experience


So how can other retailers compete? The Retail Customer Experience: Tips and Tricks Amazon can often seem like an industry goliath – and for good reason. In 2016, 34% of all online traffic from November through December occurred on Amazon.com[i].

How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs


When you combine LTV with other metrics like retention rate , customer acquisition cost , churn rate, net profit and ROAS, you start to get a very clear picture of what you can do to improve margins. Here are a few other things The Cloud Alchemist does to increase customer lifetime value.

Use AI-augmented Speech Analytics To Drive Growth And The Customer Experience

Forrester eCommerce

They are doing this, often unwittingly, through conversations with your salespeople, your customer service reps, with each other online, and increasingly with virtual agents. Your customers are very literally telling you what they want, what they think about your products and services, and what they think about their experiences with your company.

Other 20

Back To the Future: The Benefits Of TV Advertising

Forrester eCommerce

Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of […]. advertising B2C marketing brand building branding marketing & strategy media media buying

More Traffic, Less Money: 13 Tactics to Build Inbound Links for Your Online Store


These folks will link back to you more readily, recommend your products over others and ultimately contribute to your bottom line revenue through word of mouth. Always check your content more than once for errors, misspells and other grammar mistakes. Link out to other websites.

How Amazon and Independent Ecommerce Brands Grew Online Sales 18,233% in 20 Years [Infographic]


Either way, the relationship is symbiotic, and though for much of Amazon’s history small business and other verticalized online sellers made an enemy of the marketplace, those tides are very quickly changing. Every $10,000 invested at Amazon’s IPO in 1997 would today be worth $4.8

The 8 Must-Follow Business Principles That Drove 832% Growth and $5M in Revenue


My plans for an endless vacation failed miserably, and quickly, as did 6 other ideas I had had prior. My plans for an endless vacation failed miserably, and quickly, as did 6 other ideas I had had prior. Others say it is how Amazon hockey-sticked to unparalleled ecommerce dominance.

Ecommerce Checkout Page Optimization: 6 Actionable Steps to Win You More Sales, More Emails and More Trust


But when it comes to buying, an online store’s checkout far surpasses any other element of the website in terms of importance. I’ll cover all of these in this post, helping you to address the below reasons of why people abandon cart other than because they aren’t ready to buy.

7 Tactical Ways Every Business Can Use Local Marketing to Sell More


In other words, create category pages merchandised with local goods and content to target your local consumers. Simply type in your business type, service offering, product name, or other descriptive label you want people to find you through.

Google Keeps Chuggin’ Along

Forrester eCommerce

Obviously, one of those events is much more important than the other. Two significant things happened yesterday: Google released its Q2 earnings and yours truly was on Bloomberg to talk about it.

The Pros and Cons of Dropshipping (+22 Dropship Suppliers to Get You Started)


And don’t forget about all the other things, like marketing and customer service, you need to focus on to build a successful business. This frees up all kinds of money for other expenses. Some dropshippers are great for art or apparel, others for electronics.

How to Turn Your Industry Expertise Into More Sales on Reddit and Quora


You’ve probably lurked on either one of these sites at least once (or constantly through the day, if you’re anything like me) within the past month or so, scrolling through content generated by other users. Answer other people’s questions, ask your own questions, probe for more information.

180: An Interview With My Stanford Professor Tina Seelig On How To Find And Implement Your Business Ideas

My Wife Quit Her Job

What You’ll Learn How to learn creativity and entrepreneurship How to come up with innovative business ideas A framework for taking your ideas all the way through implementation How to change your way of thinking while brainstorming Other Resources And Books Tina’s. Today I have someone extra special on the show and by extra special, I mean that this person is one of the main people responsible for introducing me to entrepreneurship.

Books 60

Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand


BigCommerce Insights can help you to do this, though other ecommerce analytics platforms may be helpful as well. As people, we are better suited to remember and emotionally connect with others through storytelling than any other medium. Branding isn’t a logo.

17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)


With 24/7 chat technology that can turn an online chat on your store into a text on your phone, the new generation can communicate efficiently and effectively in their preferred communication channel: text, Facebook messenger or a variety of other options. Editor's Note.

B2B 152

How to Use Customer Testimonials to Generate 62% More Revenue From Every Customer, Every Visit


3- and 4-star reviews contain 2x as many product suggestions as others –– informing brands of products that work, and which do not. What would you tell other customers suffering from the same challenges you were struggling with? In other words, don’t give up the discount too early.