Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience. The most prolific example of technology rapidly changing the customer experience in fashion retail is the increased interest in contactless shopping. Geetanjali Sarna Amit Prabhakar Gaitonde Wipro fashion contactless payment AI

As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

Retail TouchPoints

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. Due to the speed to market for fast fashion companies such as Zara, which can easily design and execute styles because of their supply chain ownership, many brands are faced with the dilemma of how to bring forth this type of speed at the retail and wholesale level.


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Fashion & Apparel Ecommerce Site Design


The fashion and apparel industry has one major negative associated with it: there’s so much competition. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win. Leading fashion & apparel brands choose BigCommerce. Out of the Box Fashion & Apparel Themes. Get an out of the box fashion & apparel theme and start selling online now.

Fashion brand owner The Collected Group files for bankruptcy


The owner of Joie, Equipment and Current/Elliott fashion brands is in Chapter 11 after the pandemic wiped out 70% of its biggest revenue channel

Does The Forever 21 Bankruptcy Signal The End Of Fast Fashion?

Retail TouchPoints

Forever 21 , once one of the preeminent names in fast fashion, filed for Chapter 11 bankruptcy protection after months of reports and speculation. The struggles at Forever 21 spotlight a potential weakness in the fast fashion business model itself. editorial team discusses whether fast fashion is on its way out, or if retailers that partake in it will be adapt to changing market and social trend conditions. Forever 21 bankruptcy fast fashion editor Q&A Chapter 11

The Empowered Marketer: Catering to the High Fashion Buyer


High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. She has a background in digital advertising at Google and later transitioned to working at Betabrand, a crowdfunded ecommerce fashion brand. This combination of tech skills and fashion savvy has served her well.

The Marketing Behind the Most Exciting Ecommerce Fashion Brands


Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands. Here we look at some of the most exciting ecommerce fashion brands today and dig into the secrets to their success in a tough target market.

Pomelo fashion enhances shoppers' experience, increases revenue using Amazon Personalize


This global fashion e-commerce set out to create personalized customer experiences that would improve the discoverability of new items and increase revenue

The Top 7 Fashion Ecommerce Trends (and How to Enable Them)


If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. Experiment with some of today’s fashion ecommerce trends. Omnichannel Fashion Ecommerce.

Amazon Fashion launches custom T-shirt sales


Available in the U.S., the app-based tech helps customers determine their ideal size, fit, color and style, and could reduce returns and waste

Marketing activities: What's best for your fashion label?


What marketing activities work best for you to build your fashion label? Ask the Fashion Darling this week! Retail Fashion Marketing

Moody's sees sustainability as opportunity for fashion, despite costs


Diminishing resources and mounting pressure from consumers and regulators are forcing apparel brands to adopt more eco-friendly practices

Lowe’s Partners With Top Designers To Bring New York Fashion Week ‘Home’

Retail Touch

Iconic fashion designers Jason Wu, Rebecca Minkoff and Christian Siriano might seen an odd fit for a retailer that sells circular saws and plumbing supplies.

Retail Therapy: The Girl Scouts step further into fashion


The organization teamed up with shoe brand K-Swiss to create a special collection of footwear inspired by its famous cookies

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands


The post Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands appeared first on Sailthru

Under the hood: Two top Fashion & Apparel abandoned cart series


Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. After digging through our industry dataset, I found that the average conversion rate for abandoned carts for US fashion & apparel business is 2.7%. Austin based company, Allens Boots , is another fashion and apparel retailer that is crushing their abandoned cart series. Blog Post Email Marketing abandoned carts fashion

SKU'd: When mall stores went to fashion week


Recognizable brands once flirted with high fashion. But that may all be over as even luxury companies try to reimagine the future of runway shows

3 ways fashion retailers can adapt to a COVID-19 holiday season


To prepare for this holiday season during COVID-19, fashion retailers must "get with the times" by being innovative in optimizing their online shopping experience

LVMH Fenty fashion house on hold


The two-year-old effort was the second in-house launch at the company, which will continue to partner with Rihanna on her lingerie and beauty lines

Is The Future Of Fashion Gender-Free?

Retail TouchPoints

All of this has me thinking: Is the future or fashion — or even retail in general — genderless? When I asked Natalie Prout, Associate Strategy Director at the business transformation agency Phenomenon , whether or not the future of fashion is genderless, she had mixed feelings. By Klaudia Tirico, Features Editor What do Zara, Target, H&M and Toys “R” Us have in common? All four retailers have embraced gender neutrality in one form or another.

How Retailers Can Prepare For The Fast Fashion Backlash


Fast fashion, or clothing that is produced cheaply and en masse for disposable use, is on the decline. In 1989, the New York Times first used the words “fast fashion” to describe the strategy that Zara, a clothing retailer, used to bring designs to life in under 15 days.

How Fashion Retailers Can Retain New E-Commerce Customers Past The Pandemic

Retail Touch

Fashion retailers were hit hard by the COVID-19 outbreak, but the industry may have found a silver lining: an influx of new e-Commerce customers.

Amazon Advertising Strategies for Fashion Brands and Retailers


And judging by the features and activities released in the last couple of years, fashion is one of the latest verticals to see a big push by Amazon. Amazon’s focus on the fashion segment has encouraged both users to buy more and companies to list a lot more products on the platform.

Fashion rental startup Wardrobe launches nationwide


The peer-to-peer rental company, which is backed by Airbnb co-founder Nate Blecharczyk, partners with local dry cleaners to sanitize items

Leveling up by industry: A look at Fashion & Apparel


Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? Let’s take a look at a few of the most interesting finds from ecommerce stores in Fashion and Apparel related to targeting specific audiences and creating a winning welcome series. First of all, the top performers in the Fashion and Apparel industry send a lot more emails than the worst performers.

How Windsor Fashions and RevZilla Power Their Personalization


However, RevZilla and Windsor Fashions dispel that notion, elevating their email programs with personalization and small, in-house teams. ” Dynamic Personalization as a Driver for Windsor Fashions.

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Retailers


On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them. Department store discounts have hurt full-price fashion, resulting in apparel brands leaving Macy’s en masse or closing down their own flagships instead.

eCommerce Size Guide: Best Practices for Fashion Brands


Big names in the world of fashion, like Balenciaga and Nudie Jeans, are currently clients. Images by: Patricia Serna , Kenny Luo , Charles Deluvio The post eCommerce Size Guide: Best Practices for Fashion Brands appeared first on Scalefast.

The Future of AR-Enabled 3D Scanning in Fashion Retail

Retail Touch

For ecommerce retailers — particularly those in the fashion sector — this represents a massive opportunity to heighten sales, lower returns and offer customers a new way to shop online. The Problem With Fashion Etail.

Louis Vuitton, Puma dress up for TikTok Fashion Month


Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers

Fast fashion faces steep declines in the next decade or sooner, UBS warns

Retail Dive

Sustainable sub-brands or special campaigns may not be enough as more consumers reject the sector's high-volume, high-turnover, low-price approach

Legendary fashion designer Pierre Cardin dies


The renowned fashion designer and branding expert Pierre Cardin died Tuesday in Paris at age 98. Known for a wide variety of fashion, he put his name on all kinds of products, had a career spanning more than 70 years and outfitted such icons as Elizabeth Taylor and Jackie Kennedy

New York Fashion Week: Capitalizing on the Runway


As New York Fashion Week continues this week, the events and headlines get bigger and bigger. The post New York Fashion Week: Capitalizing on the Runway appeared first on Zmags. Aside from rappers Cardi B and Nicki […]. Ecommerce Best Practices ecommerce news Trends

Online concept site features African fashions


The Folklore ( is an online content site that also sells clothing and fashion accessories from both emerging and more well known African brands. The site is the brainchild of Amira Rasool who combined her love of writing, fashion and a desire to open the U.S. market to creative designers and brands that may be known in their native countries but are unknown to American consumers

Fashion Omnichannel Retail: Get Started NOW!


Fashion Omni-Channel Retail: Get Started NOW! Nothing is as fun and exciting to me, your favourite kind of millennial customer, as fashion retail. How can you make the most of a customer’s need to view, feel, and even smell fashion in-store? We have the answer in our new fashion brief: fashion omni-channel retail. Fashion omni-channel retail is about more than connecting bricks or clicks, or the digital to the physical.

Fashion & travel sectors boost online sales as lockdown end is planned

Retail Technology Review

The latest online retail data from Salesfire has shown the travel and fashion sectors capitalised on sales in February following the announcement of a roadmap out of lockdown. Internet Retailing Critical Issues Retail Supply Chain

Neiman Marcus All-Digital Fashion Campaign Merges Aspiration And Realism

Retail Touch

The evolution from physical to digital has not only accelerated in retail, but also in the magazine world, where the vaunted fall fashion issues are struggling to find messages that are relevant during a pandemic.