Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Why editorial content is so important in high fashion.

Fashion & Apparel Ecommerce Site Design

BigCommerce

The fashion and apparel industry has one major negative associated with it: there’s so much competition. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win. Leading fashion & apparel brands choose BigCommerce.

The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Zaius

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation.

eCommerce Will Account for 36% of Global Fashion Retail Sales by 2022

Forrester eCommerce

Fashion is the second largest retail category after grocery. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing. In our recently published Online Fashion Retail […].

New York Fashion Week: Capitalizing on the Runway

Zmags

As New York Fashion Week continues this week, the events and headlines get bigger and bigger. The post New York Fashion Week: Capitalizing on the Runway appeared first on Zmags. Aside from rappers Cardi B and Nicki […].

Is The Future Of Fashion Gender-Free?

Retail TouchPoints

All of this has me thinking: Is the future or fashion — or even retail in general — genderless? When I asked Natalie Prout, Associate Strategy Director at the business transformation agency Phenomenon , whether or not the future of fashion is genderless, she had mixed feelings.

Under the hood: Two top Fashion & Apparel abandoned cart series

Klaviyo

Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. After digging through our industry dataset, I found that the average conversion rate for abandoned carts for US fashion & apparel business is 2.7%.

The WONE Backstory: How GRAYBOX Delivered a Unique Shopping Experience For High-End Fashion

BigCommerce

In business today, there are two essential choices. At GRAYBOX, the clients we work with typically fall into the latter.… … Ecommerce Success Stories Ecommerce Technology

Fashion Omnichannel Retail: Get Started NOW!

OrderDynamics

Fashion Omni-Channel Retail: Get Started NOW! Nothing is as fun and exciting to me, your favourite kind of millennial customer, as fashion retail. How can you make the most of a customer’s need to view, feel, and even smell fashion in-store? Then read our Fashion OMS Brief.

Leveling up by industry: A look at Fashion & Apparel

Klaviyo

Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? First of all, the top performers in the Fashion and Apparel industry send a lot more emails than the worst performers.

Fashion marketplaces: Saving the apparel industry?

TradeGecko

Once upon a time, private label clothing brands would first design clothes, market them, find buyers at department stores and chain retailers, fulfill orders, plan logistics to accommodate demand, and distribute to physical stores. Rinse and repeat. eCommerce Marketing How to Business Growth

Fashion Digital Los Angeles 2018

Guidance

Fashion Digital Los AngelesLearn how a leading beauty brand is leveraging Ecommerce and Digital Experiences to connect with customers, create competitive differentiation, and drive massive revenue growth.

Marketing activities: What's best for your fashion label?

TradeGecko

What marketing activities work best for you to build your fashion label? Ask the Fashion Darling this week! Retail Fashion Marketing

Fashion Master to unveil large-scale rebrand to FM Retail

Retail Technology Review

EPOS and integrated IT provider, Fashion Master, is launching its transformation from Fashion Master to FM Retail at London's fashion trade event, Pure London, on the 11th – 13th February

The Fashion Leaders Playbook (Free Guide)

Dynamic Yield

The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are, no matter what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield. eCommerce Fashion Leaders Playbook Free Guide

LUISAVIAROMA Personalizes Luxury Fashion (Case Study)

Dynamic Yield

Learn how Italian fashion icon LUISAVIAROMA optimized the entire customer journey and increased revenue per user with Dynamic Yield. The post LUISAVIAROMA Personalizes Luxury Fashion (Case Study) appeared first on Dynamic Yield.

The Fashion Leaders Playbook (Free Guide)

Dynamic Yield

The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are or what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield. eCommerce Fashion Leaders Playbook Free Guide

Why a flexible not fixed identity is a must For fashion and beauty retailers

Retail Technology Review

Most brands and businesses are trying to cope with the challenges caused by a digital world that never stands still, none more so than the fashion and beauty industries. Internet Retailing Retail Supply Chain Critical Issues

Fashion retailer’s seamless new digital strategy triggers success

Retail Technology Review

Luxury clothing brand Jules B has experienced a 40% revenue increase after revamping its digital marketing strategy. Internet Retailing

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands

Sailthru

The post Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands appeared first on Sailthru

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Retailers

Sailthru

On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them.

How Ecommerce Made in North America is Set to Shake Up Lifestyle Fashion in Asia Pacific

GetElastic

State of Fashion 2017 report by Business of Fashion and McKinsey Executives surveyed in the State of Fashion 2017, a joint study made by Business of Fashion and McKinsey, calls e-commerce “the single biggest opportunity of 2016.”

Swedish fashion ecommerce company NA-KD goes global with Klarna

Retail Technology Review

Payments provider Klarna has expanded its partnership with Swedish women's ecommerce brand, NA-KD, to the UK. Internet Retailing

LUISAVIAROMA Personalizes Luxury Fashion (Case Study)

Dynamic Yield

Learn how Italian fashion icon LUISAVIAROMA optimized the entire customer journey and increased revenue per user with Dynamic Yield. The post LUISAVIAROMA Personalizes Luxury Fashion (Case Study) appeared first on Dynamic Yield.

SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer

Zmags

Ecommerce Best Practices online fashion merchandising personalization Social mediaWe’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. How can I […].

Girlboss: Top Women Slaying Retail Ecommerce

Zmags

Ecommerce Best Practices online fashion merchandising online merchandisingMaybe it’s because I’ve been streaming Beyoncé’s Lemonade all weekend but it’s time to give it up for some Girlbosses killing the […]. The post Girlboss: Top Women Slaying Retail Ecommerce appeared first on Zmags.

CH Carolina Herrera brings luxury fashions online with IBM Watson customer engagement capabilities on Cloud

Retail Technology Review

IBM has announced that fashion designer and manufacturer Sociedad Textil Lonia (STL) has launched a new online destination for luxury brand CH Carolina Herrera using digital commerce capabilities on the IBM Cloud

Driving digital transformation in the fashion and apparel industry

TradeGecko

The fashion and apparel industry has been around for centuries and, like many industries, it’s in the midst of a digital shake-up - Are you prepared? Business Growth Wholesale B2B eCommerce eCommerce

40% rise in online fashion sales means Jaeger and American Apparel won’t be last fashion victims

Retail Technology Review

New Office of National Statistics (ONS) retail figures reveal a 39.1% YOY increase in online textile, clothing and footwear sales, compared to September last year

Wirecard Brazil launches new white label solution with Enjoei, one of Brazilian’s biggest online fashion marketplaces

Retail Technology Review

Digital financial technology provider, Wirecard, has launched a new white label product for Enjoei, one of the biggest online fashion marketplaces in Brazil

5 Loyalty Program Examples in the Fashion Industry

Smile.io

When you look at the numbers, the fashion industry is an extremely attractive market to be in (pun fully intended). With menswear estimated to be a $423 billion industry and women’s fashion eclipsing that at $621 billion, the market is huge. This is directly related to the fact that, as a society, we love to shop for fashion. Editor’s Note: This post was originally published on November 28, 2015 and was updated for accuracy and comprehensiveness on August 23, 2017.

How to Position Your Lifestyle and eCommerce Fashion Brand

Lemonstand

If you are in the lifestyle and fashion eCommerce segment, you are in a crowded place with a lot of players competing for your ideal consumer’s attention. How to Position Your Lifestyle and eCommerce Fashion Brand.

How E-Commerce Retailers Are Winning With Agility

Retail TouchPoints

By Roman Kirsch, Lesara Fast fashion has been dealt a blow by the rise of trendy online retailers. But not all e-Commerce retailers are created equally, and not all of them are responsible for the decline of fast fashion.

9 Awesome Examples of Fashion & Accessory Websites

Weebly

The best fashion brands convey a lifestyle, an appeal, an aspiration. The same can be said of fashion websites. Through beautiful photography, inspiring brand stories and show-stopper promotions, a well-designed fashion website can influence visitor behavior in all the right ways.

Cloth & Co.: Weaving together high-end fashion & cultural sustainability

TradeGecko

For mother-and-daughter duo Caroline and Daisy Poiner, going into business was never just about making money. They saw it as an opportunity to support some of the world’s most underprivileged communities – which also happened to be home to some of the world’s most talented artisans. Case studies Wholesale

Retail Trend: Artificial Intelligence in Fashion

Cegid

In its article “Could Amazon’s Bots Be the Next Hot Fashion Designers?” Amazon Echo Look – Fashion Assistant © Tech Crunch. Robotic Personal Shoppers – © The Fashion Law. Cet article Retail Trend: Artificial Intelligence in Fashion est apparu en premier sur Cegid US.

9 Fashion & Accessory Brands with Awesome Weebly Websites

Weebly

The best fashion brands convey a lifestyle, an appeal, an aspiration. The same can be said of fashion websites. Through beautiful photography, inspiring brand stories and show-stopper promotions, a well-designed fashion website can influence visitor behavior in all the right ways.

Email strategy teardown: Converse vs. TOMS

Klaviyo

For our latest email strategy teardown , I’ve focused on two super successful ecommerce fashion & apparel businesses. While fashion & apparel is a huge space, I looked to narrow down the playing field and focus on a subset of the industry, which brought me to shoes.

Quad Assortment and Pricing Data Illuminates Fashion Trends

Wiser

One noteworthy observation is the early adoption of the trend by large department stores, including Macy’s, Nordstrom, Kohl’s, and Target, while fast fashion retailers such as Forever 21 and Revolve Clothing arrive relatively later to the game. From necklaces to dresses and sweaters, choker-styled accessories and tops have made a statement in the fashion industry. The post Quad Assortment and Pricing Data Illuminates Fashion Trends appeared first on Quad Analytix.

The Otter journey in eCommerce Customer Retention

Omniconvert

Case Study Customer experience Customer Retention Customer Retention Strategy Ecommerce Growth Retention Rate Optimization case study ecommerce best practice ecommerce customer retention ecommerce growth fashion ecommerce

Going Private Could Be The Best Thing To Ever Happen To Nordstrom — With One Big Caveat

Steve Dennis

Crew’s fashion missteps, Michael Kors’ distribution overexpansion, or Coach’s — and many others’ — over reliance on the outlet channel). Fashion Luxury Retail Coach Michael Kors Neiman Marcus Nordstrom Toys R Us WayfairRecently a roughly $8.4 billion offer from the Nordstrom family to take the namesake retailer private was rejected as inadequate.

Toys 79

A tough agenda faces Neiman Marcus’ new CEO

Steve Dennis

Fashion Luxury Retail Neiman Marcus Nordstrom Saks Fifth AvenueLate last week the Neiman Marcus Group named former Ralph Lauren executive Geoffroy van Raemdonck as their new CEO , replacing company veteran Karen Katz (full disclosure: once my boss).