How To Make Your Fashion Brand Stand Out: Thriving In A Competitive Market

BigCommerce

Fashion is a fast-growing industry with new trends being introduced every year or even within a quarter. Apparel is the… General Ecommerce Tips ecommerce tips fashion

Fashion & Apparel Ecommerce Site Design

BigCommerce

The fashion and apparel industry has one major negative associated with it: there’s so much competition. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win. Leading fashion & apparel brands choose BigCommerce. Out of the Box Fashion & Apparel Themes. Get an out of the box fashion & apparel theme and start selling online now.

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The Post-Pandemic Fashion Industry Makeover

Retail Touch

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Fashion Resale. The New Look of Fashion Retail.

Sustainability Update: eBay to Sell ‘Imperfect’ Apparel in UK, Adore Me Launches Sustainable Fashion Marketplace

Retail Touch

eBay has launched a program to sell defective merchandise from more than 100 brands in the UK, while lingerie brand Adore Me has debuted a new marketplace that will exclusively feature sustainable fashion brands.

Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience. The most prolific example of technology rapidly changing the customer experience in fashion retail is the increased interest in contactless shopping. Geetanjali Sarna Amit Prabhakar Gaitonde Wipro fashion contactless payment AI

As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

Retail TouchPoints

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. Due to the speed to market for fast fashion companies such as Zara, which can easily design and execute styles because of their supply chain ownership, many brands are faced with the dilemma of how to bring forth this type of speed at the retail and wholesale level.

Windsor Fashions to ‘Capitalize on Return to Normalcy’ with 150 New Locations by 2023

Retail Touch

Fast fashion retailer Windsor Fashions is planning to open 150 new stores over the next two years, adding to its current fleet of 230 locations across 42 states in the U.S.

Shein surpasses H&M, Zara in US fast fashion sales

Retail Dive

fast-fashion market, environmental sustainability concerns could drive consumers away from fast-fashion brands As the e-commerce site leads the U.S.

Accelerate innovation in the fashion and retail space

Retail Dive

Here's what's ahead for emerging fashion and retail brands Step into the future of Product Lifecycle Management.

The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. She has a background in digital advertising at Google and later transitioned to working at Betabrand, a crowdfunded ecommerce fashion brand. This combination of tech skills and fashion savvy has served her well.

Does The Forever 21 Bankruptcy Signal The End Of Fast Fashion?

Retail TouchPoints

Forever 21 , once one of the preeminent names in fast fashion, filed for Chapter 11 bankruptcy protection after months of reports and speculation. The struggles at Forever 21 spotlight a potential weakness in the fast fashion business model itself. editorial team discusses whether fast fashion is on its way out, or if retailers that partake in it will be adapt to changing market and social trend conditions. Forever 21 bankruptcy fast fashion editor Q&A Chapter 11

How Transparency and Traceability can Drive Sustainable Fashion

Retail Touch

is now withholding fashion goods in customs unless the importer can prove that they do not contain cotton from the Xinxiang region of China. We are seeing the beginnings of a revolution in how fashion is produced and consumed. We see a clear trend in the U.S.

SKU'd: The hottest fashion trend right now is higher prices

Retail Dive

Because they, along with other fashion houses, are increasing prices like it is going out of style Whoever says what goes up must come down obviously hasn't been to Chanel.

Is Walmart finally in fashion?

RetailDive

The retail giant has refined its stable of brands through partnership, acquisition, expansion, revitalization and divestment

The RealReal Teams Up with Mytheresa to Promote Circularity as it Expand Reach Beyond Fashion

Retail Touch

Luxury resale marketplace The RealReal has teamed up with luxury fashion site Mytheresa to educate consumers about the value of resale and encourage online consignment of upscale goods.

Algorithms vs. humans: Who's better at predicting fashion trends?

Retail Dive

But some in the industry warn that old fashioned merchants are undervalued at a crucial time These days data is plentiful, useful and fast.

Inside the Sustainable Fashion Movement

Retail Touch

He and Jessie Dowd will explore the sustainability movement and its impact on the fashion industry. We kick off our Retail ThinkTank video series with Matt Moorut, Senior Principal Analyst for Gartner for Marketers!

BDroppy Review (Nov 2021): All You Need to Know About the Fashion Dropshipping Platform

Ecommerce Platforms

What to Consider when Choosing a Fashion Dropshipping Platform. It's important to know what makes a great online fashion dropshipping platform and to use the knowledge as a guide to how relevant or irrelevant a service is to your brand.

How UX Increased This Fashion Brand’s Conversions by 60%

Groove

Cutter & Buck is an active lifestyle fashion brand with a focus on both D2C and B2B merchandising. After initially partnering with Groove Commerce in 2015, our team maintained and eventually migrated their locally-hosted Magento 1 instance to BigCommerce.

The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Zaius

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands. Here we look at some of the most exciting ecommerce fashion brands today and dig into the secrets to their success in a tough target market.

The Fusion of Food, Fashion and Gastronomy

Retail Touch

We believe that the fusion between food, fashion and gastronomy are winning combinations, and will shape and change the future of retail as we know it. Due to the pandemic, the food retail sector has experienced an incomparable boost.

How Shein makes 'fast fashion' look slow

Retail Dive

The Chinese DTC company is winning over Gen Z by being speedier, fresher and more inclusive, according to a report from Edited

Study: Resale to Hit $47B by 2025, Giving Fast Fashion a Run for its Money

Retail Touch

Growing Sustainability Concerns Favor Resale Over Fast Fashion. It appears that much of that growth will come at the expense of fast fashion. consumers in the next 10 years, fast fashion’s portion will remain roughly flat.

The height of fashion – the brick and mortar revival

I Vend

Learn more This is nowhere more true than in the fashion sector – whilst the convenience of online has suited some, there are even more who have missed being able to see and touch the goods, try them on and have the whole physical experience and immediacy of brick and mortar shopping.

Vend 70

Shein taps Khloé Kardashian, Jenna Lyons as judges for fashion designer contest

Retail Dive

The retailer has launched the contest during its rise to fast-fashion dominance in the U.S.

Forever 21's metaverse venture lets Roblox users customize virtual fashion stores

Retail Dive

Players and fashion influencers can design, own and manage stores as they try to become the "top shop "

Increasing a Fashion Brand’s Revenue by 50% with SEO

Groove

Cutter and Buck is an active lifestyle fashion brand, headquartered in Seattle, Washington. The company primarily sells apparel through its eCommerce website, which was established in 2005.

New fashion app helping retailers and consumers avoid returns

Retail Technology Review

Online shopping is booming. But with online shopping comes the cost – and the hassle – of online returns, and this occurs quite frequently when it comes to clothing. Data Capture Internet Retailing

Top Consumer Trends for Fashion and Apparel Brands | Salsify

Salsify

Since early February this year, online orders and referrals for fashion brands have been steadily rising, up 58% and 66%, respectively, reports The Drum.

15 Actionable Examples of Fashion Marketing

Neil Patel

From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. What Is Fashion Marketing? Fashion marketing does have a practical side.

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands

Sailthru

The post Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands appeared first on Sailthru

How fashion DTC brands engage with their audiences via SMS

Retail Dive

Breaking down the text marketing strategies for top DTC brands such as Princess Polly, LSKD and more

Under the hood: Two top Fashion & Apparel abandoned cart series

Klaviyo

Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. After digging through our industry dataset, I found that the average conversion rate for abandoned carts for US fashion & apparel business is 2.7%. Austin based company, Allens Boots , is another fashion and apparel retailer that is crushing their abandoned cart series. Blog Post Email Marketing abandoned carts fashion

Is The Future Of Fashion Gender-Free?

Retail TouchPoints

All of this has me thinking: Is the future or fashion — or even retail in general — genderless? When I asked Natalie Prout, Associate Strategy Director at the business transformation agency Phenomenon , whether or not the future of fashion is genderless, she had mixed feelings. By Klaudia Tirico, Features Editor What do Zara, Target, H&M and Toys “R” Us have in common? All four retailers have embraced gender neutrality in one form or another.

The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. Experiment with some of today’s fashion ecommerce trends. Omnichannel Fashion Ecommerce.

The Top Fashion Ecommerce Statistics You Need to Know

Omnisend

The fashion industry is ever-evolving. The operation and running of fashion ecommerce brands are continuously evolving and changing to adapt to customers’ demands. These included top brands with full standing in the fashion industry, such as Levi’s, Nike, and H&M.

Pomelo fashion enhances shoppers' experience, increases revenue using Amazon Personalize

RetailDive

This global fashion e-commerce set out to create personalized customer experiences that would improve the discoverability of new items and increase revenue

How Retailers Can Prepare For The Fast Fashion Backlash

RetailMinded

Fast fashion, or clothing that is produced cheaply and en masse for disposable use, is on the decline. In 1989, the New York Times first used the words “fast fashion” to describe the strategy that Zara, a clothing retailer, used to bring designs to life in under 15 days.

Brandon Maxwell clothing lines are designed to make Walmart fashionable

Retail Wire

The retailer is looking to raise its fashion profile and drive higher margin purchases to balance the 60 percent of its business connected to grocery sales. Walmart is debuting spring collections designed by Brandon Maxwell under its Free Assembly and Scoop brands.

Amazon Fashion launches custom T-shirt sales

RetailDive

Available in the U.S., the app-based tech helps customers determine their ideal size, fit, color and style, and could reduce returns and waste

Fashion brand owner The Collected Group files for bankruptcy

RetailDive

The owner of Joie, Equipment and Current/Elliott fashion brands is in Chapter 11 after the pandemic wiped out 70% of its biggest revenue channel

Fashion Market Research Reveals the Top Buyer Turnoffs | Salsify

Salsify

The COVID-19 pandemic has accelerated the use of digital in the fashion and apparel industry. More and more people are shopping online, enabling clothing brands to optimize the digital experience to connect with consumers, maintain performance, and scale up. Ecommerce Strategy

Neiman Marcus appoints fashion and lifestyle director

Retail Dive

In the newly created role, Net-a-Porter and MyTheresa vet Lisa Aiken will identify emerging trends and expand exclusive partnerships