INDUSTRY INSIGHTS YOUR PEERS ARE READING
EPOS and integrated IT provider, Fashion Master, is launching its transformation from Fashion Master to FM Retail at London's fashion trade event, Pure London, on the 11th – 13th February MORE
99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’. MORE
All of this has me thinking: Is the future or fashion — or even retail in general — genderless? When I asked Natalie Prout, Associate Strategy Director at the business transformation agency Phenomenon , whether or not the future of fashion is genderless, she had mixed feelings. MORE
The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are, no matter what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield. eCommerce Fashion Leaders Playbook Free Guide MORE
By Philip Hall, Managing Director Europe, CommerceHub. Online marketplaces are booming in popularity and it’s hardly surprising: they provide an excellent selling channel for brands to attract new customers and allow retailers to expand their offering to appeal to more customers. Critical Issues Internet Retailing Retail Supply Chain MORE
As New York Fashion Week continues this week, the events and headlines get bigger and bigger. The post New York Fashion Week: Capitalizing on the Runway appeared first on Zmags. Aside from rappers Cardi B and Nicki […]. MORE
Reviews and social proof could prove key in reversing the issue of fashion returns the latest research from Yotpo, the eCommerce marketing platform, reveals. Internet Retailing Retail Supply Chain Critical Issues MORE
Most brands and businesses are trying to cope with the challenges caused by a digital world that never stands still, none more so than the fashion and beauty industries. Internet Retailing Retail Supply Chain Critical Issues MORE
Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. After digging through our industry dataset, I found that the average conversion rate for abandoned carts for US fashion & apparel business is 2.7%. MORE
The fashion and apparel industry has one major negative associated with it: there’s so much competition. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win. Leading fashion & apparel brands choose BigCommerce. MORE
IBM has announced that fashion designer and manufacturer Sociedad Textil Lonia (STL) has launched a new online destination for luxury brand CH Carolina Herrera using digital commerce capabilities on the IBM Cloud MORE
Luxury clothing brand Jules B has experienced a 40% revenue increase after revamping its digital marketing strategy. Internet Retailing MORE
Two retailers are seeking to really put the high into high fashion. On the other hand, Barney’s has always been about leading edge, luxury fashion, so it’s less clear to me how this new venture reinforces their core brand equity (or moves them in a strongly desired evolution). MORE
Learn how Italian fashion icon LUISAVIAROMA optimized the entire customer journey and increased revenue per user with Dynamic Yield. The post LUISAVIAROMA Personalizes Luxury Fashion (Case Study) appeared first on Dynamic Yield. MORE
In business today, there are two essential choices. At GRAYBOX, the clients we work with typically fall into the latter.… … Ecommerce Success Stories Ecommerce Technology MORE
Fashion eCommerce is a rapidly growing industry. Unfortunately, the old adage, “Build it and they will come” doesn’t apply to fashion eCommerce sites. MORE
By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience. MORE
Once you’ve found a business model that works — with plenty of proven success — it can be difficult to… Direct to Consumer MORE
The post The Future of Fashion: How Artificial Intelligence is Transforming the Apparel Industry appeared first on Retail Performance Marketing Blog - CPC Strategy. Annual AI spending is predicted to grow to $7.3 billion by 2022. Machine learning in retail is on the rise, so it’s no. Read More. Ecommerce MORE
Fickle fashion is killing off sustainable clothing as eight in 10 (83%) consumers admit to buying items they never wear, according to data from the Fashion Retail Academy. Critical Issues Retail Supply Chain Internet Retailing MORE
Improving the user experience on their eCommerce website is a key priority for small fashion business owners. eCommerce companies and direct-to-consumer (DTC) brands have made waves across the retail industry. Some attribute their successes to niche offerings and quirky branding. MORE
What marketing activities work best for you to build your fashion label? Ask the Fashion Darling this week! Retail Fashion Marketing MORE
The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are or what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield. Company eCommerce Fashion Leaders Playbook Free Guide MORE
The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. fast fashion olivia Skuza NuORDER Fashion Nova MORE
FDLA is expected to attract 300+ of the leading minds in fashion and ecommerce technology, including heads of ecommerce and heads of digital marketing making significant technology decisions. Los Angeles, CA Fashion Digital LA is the ecommerce show you don't want to miss. MORE
Fashion retailers understand that social media plays an important role in driving awareness, traffic and orders. However, given the complex shopping journey of today’s fashion consumer, it’s difficult to clearly identify the relative merits of different social networks – particularly as the networks themselves are continuing to evolve and introduce new features. MORE
Digital financial technology provider, Wirecard, has launched a new white label product for Enjoei, one of the biggest online fashion marketplaces in Brazil MORE
Fashion Digital Los AngelesLearn how a leading beauty brand is leveraging Ecommerce and Digital Experiences to connect with customers, create competitive differentiation, and drive massive revenue growth. MORE
Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. MORE
Fashion Omni-Channel Retail: Get Started NOW! Nothing is as fun and exciting to me, your favourite kind of millennial customer, as fashion retail. How can you make the most of a customer’s need to view, feel, and even smell fashion in-store? Then read our Fashion OMS Brief. MORE
Even if you don’t know how to sew a stitch, you can still launch a successful fashion business. This step-by-step resource includes tips from over a dozen fashion pros and CEOs. Fashion Business 101. The fashion industry has recorded steady growth over the years. MORE
Following the success of Oracle’s Retail Cloud at INTERMIX, Banana Republic is the latest Gap Inc. brand to go live on the solutions. Banana Republic is a global apparel and accessories brand available online and in over 600 company-operated and franchise retail locations worldwide. Internet Retailing Retail Supply Chain MORE
34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global researchsuggests. Critical Issues Internet Retailing Data Capture MORE
Fashion is the second largest retail category after grocery. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing. In our recently published Online Fashion Retail […]. MORE
High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Why editorial content is so important in high fashion. MORE
Ecommerce Best Practices online fashion merchandising online shopper behavior personalization responsive design for ecommerce Social media TrendsDo you feel like your marketing strategy is stuck in 2018? Is your content looking dated? It might be time to get a […]. MORE
Payments provider Klarna has expanded its partnership with Swedish women's ecommerce brand, NA-KD, to the UK. Internet Retailing MORE
The introduction of AI-based personalisation means shoppers who visit men’s online fashion retailer, Woodhouse Clothing, are now 44% more likely to make a purchase. The new technology, which works across both mobile and desktop, is also helping to increase the retailer’s average order value, which is up 7%. Critical Issues Internet Retailing MORE
The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are or what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield. eCommerce Fashion Leaders Playbook Free Guide MORE
Forever 21 , once one of the preeminent names in fast fashion, filed for Chapter 11 bankruptcy protection after months of reports and speculation. The struggles at Forever 21 spotlight a potential weakness in the fast fashion business model itself. MORE
Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? First of all, the top performers in the Fashion and Apparel industry send a lot more emails than the worst performers. MORE
Fashion Related Topics 
Retail TouchPoints
OCTOBER 2, 2019
Forever 21 , once one of the preeminent names in fast fashion, filed for Chapter 11 bankruptcy protection after months of reports and speculation. The struggles at Forever 21 spotlight a potential weakness in the fast fashion business model itself.
Retail TouchPoints
OCTOBER 12, 2018
By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.
Retail TouchPoints
APRIL 1, 2019
The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. fast fashion olivia Skuza NuORDER Fashion Nova
Zaius
SEPTEMBER 26, 2018
High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Why editorial content is so important in high fashion.
Forrester eCommerce
NOVEMBER 12, 2018
Fashion is the second largest retail category after grocery. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing. In our recently published Online Fashion Retail […].
BigCommerce
JUNE 20, 2017
The fashion and apparel industry has one major negative associated with it: there’s so much competition. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win. Leading fashion & apparel brands choose BigCommerce.
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Zmags
SEPTEMBER 10, 2018
As New York Fashion Week continues this week, the events and headlines get bigger and bigger. The post New York Fashion Week: Capitalizing on the Runway appeared first on Zmags. Aside from rappers Cardi B and Nicki […].
Retail Technology Review
AUGUST 27, 2019
Reviews and social proof could prove key in reversing the issue of fashion returns the latest research from Yotpo, the eCommerce marketing platform, reveals. Internet Retailing Retail Supply Chain Critical Issues
Retail TouchPoints
JULY 25, 2017
All of this has me thinking: Is the future or fashion — or even retail in general — genderless? When I asked Natalie Prout, Associate Strategy Director at the business transformation agency Phenomenon , whether or not the future of fashion is genderless, she had mixed feelings.
Guidance
MARCH 26, 2019
FDLA is expected to attract 300+ of the leading minds in fashion and ecommerce technology, including heads of ecommerce and heads of digital marketing making significant technology decisions. Los Angeles, CA Fashion Digital LA is the ecommerce show you don't want to miss.
Retail Technology Review
MAY 7, 2019
Fashion retailers understand that social media plays an important role in driving awareness, traffic and orders. However, given the complex shopping journey of today’s fashion consumer, it’s difficult to clearly identify the relative merits of different social networks – particularly as the networks themselves are continuing to evolve and introduce new features.
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Retail Technology Review
JULY 16, 2019
By Philip Hall, Managing Director Europe, CommerceHub. Online marketplaces are booming in popularity and it’s hardly surprising: they provide an excellent selling channel for brands to attract new customers and allow retailers to expand their offering to appeal to more customers. Critical Issues Internet Retailing Retail Supply Chain
Klaviyo
JANUARY 4, 2018
Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. After digging through our industry dataset, I found that the average conversion rate for abandoned carts for US fashion & apparel business is 2.7%.
Retail Technology Review
FEBRUARY 1, 2018
EPOS and integrated IT provider, Fashion Master, is launching its transformation from Fashion Master to FM Retail at London's fashion trade event, Pure London, on the 11th – 13th February
Guidance
APRIL 30, 2018
Fashion Digital Los AngelesLearn how a leading beauty brand is leveraging Ecommerce and Digital Experiences to connect with customers, create competitive differentiation, and drive massive revenue growth.
Retail Technology Review
DECEMBER 5, 2018
Fickle fashion is killing off sustainable clothing as eight in 10 (83%) consumers admit to buying items they never wear, according to data from the Fashion Retail Academy. Critical Issues Retail Supply Chain Internet Retailing
Klaviyo
OCTOBER 31, 2017
Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? First of all, the top performers in the Fashion and Apparel industry send a lot more emails than the worst performers.
TradeGecko
JULY 2, 2017
What marketing activities work best for you to build your fashion label? Ask the Fashion Darling this week! Retail Fashion Marketing
Retail Technology Review
MAY 7, 2019
Following the success of Oracle’s Retail Cloud at INTERMIX, Banana Republic is the latest Gap Inc. brand to go live on the solutions. Banana Republic is a global apparel and accessories brand available online and in over 600 company-operated and franchise retail locations worldwide. Internet Retailing Retail Supply Chain
BigCommerce
OCTOBER 4, 2019
Once you’ve found a business model that works — with plenty of proven success — it can be difficult to… Direct to Consumer
Retail Technology Review
OCTOBER 22, 2019
99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.
OrderDynamics
FEBRUARY 21, 2018
Fashion Omni-Channel Retail: Get Started NOW! Nothing is as fun and exciting to me, your favourite kind of millennial customer, as fashion retail. How can you make the most of a customer’s need to view, feel, and even smell fashion in-store? Then read our Fashion OMS Brief.
Retail Technology Review
AUGUST 9, 2018
Luxury clothing brand Jules B has experienced a 40% revenue increase after revamping its digital marketing strategy. Internet Retailing
Retail Technology Review
SEPTEMBER 25, 2018
Most brands and businesses are trying to cope with the challenges caused by a digital world that never stands still, none more so than the fashion and beauty industries. Internet Retailing Retail Supply Chain Critical Issues
Dynamic Yield
NOVEMBER 10, 2017
Learn how Italian fashion icon LUISAVIAROMA optimized the entire customer journey and increased revenue per user with Dynamic Yield. The post LUISAVIAROMA Personalizes Luxury Fashion (Case Study) appeared first on Dynamic Yield.
Dynamic Yield
JULY 23, 2018
The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are, no matter what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield. eCommerce Fashion Leaders Playbook Free Guide
Retail Technology Review
APRIL 2, 2019
34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global researchsuggests. Critical Issues Internet Retailing Data Capture
BigCommerce
NOVEMBER 7, 2018
In business today, there are two essential choices. At GRAYBOX, the clients we work with typically fall into the latter.… … Ecommerce Success Stories Ecommerce Technology
eCommerce CEO
MAY 18, 2019
Even if you don’t know how to sew a stitch, you can still launch a successful fashion business. This step-by-step resource includes tips from over a dozen fashion pros and CEOs. Fashion Business 101. The fashion industry has recorded steady growth over the years.
TradeGecko
JUNE 27, 2019
Improving the user experience on their eCommerce website is a key priority for small fashion business owners. eCommerce companies and direct-to-consumer (DTC) brands have made waves across the retail industry. Some attribute their successes to niche offerings and quirky branding.
Retail Technology Review
JANUARY 23, 2018
IBM has announced that fashion designer and manufacturer Sociedad Textil Lonia (STL) has launched a new online destination for luxury brand CH Carolina Herrera using digital commerce capabilities on the IBM Cloud
Retail Technology Review
AUGUST 9, 2018
Payments provider Klarna has expanded its partnership with Swedish women's ecommerce brand, NA-KD, to the UK. Internet Retailing
Omniconvert
OCTOBER 29, 2019
Fashion eCommerce is a rapidly growing industry. Unfortunately, the old adage, “Build it and they will come” doesn’t apply to fashion eCommerce sites.
Zmags
JANUARY 23, 2019
Ecommerce Best Practices online fashion merchandising online shopper behavior personalization responsive design for ecommerce Social media TrendsDo you feel like your marketing strategy is stuck in 2018? Is your content looking dated? It might be time to get a […].
Retail Technology Review
JANUARY 29, 2019
The introduction of AI-based personalisation means shoppers who visit men’s online fashion retailer, Woodhouse Clothing, are now 44% more likely to make a purchase. The new technology, which works across both mobile and desktop, is also helping to increase the retailer’s average order value, which is up 7%. Critical Issues Internet Retailing
Dynamic Yield
JULY 23, 2018
The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are or what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield. eCommerce Fashion Leaders Playbook Free Guide
Dynamic Yield
JULY 22, 2018
The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are or what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield. Company eCommerce Fashion Leaders Playbook Free Guide
CPC Strategy
MARCH 15, 2019
The post The Future of Fashion: How Artificial Intelligence is Transforming the Apparel Industry appeared first on Retail Performance Marketing Blog - CPC Strategy. Annual AI spending is predicted to grow to $7.3 billion by 2022. Machine learning in retail is on the rise, so it’s no. Read More. Ecommerce
Retail Technology Review
SEPTEMBER 5, 2017
Digital financial technology provider, Wirecard, has launched a new white label product for Enjoei, one of the biggest online fashion marketplaces in Brazil
Steve Dennis
FEBRUARY 23, 2019
Two retailers are seeking to really put the high into high fashion. On the other hand, Barney’s has always been about leading edge, luxury fashion, so it’s less clear to me how this new venture reinforces their core brand equity (or moves them in a strongly desired evolution).
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