As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

Retail TouchPoints

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. fast fashion olivia Skuza NuORDER Fashion Nova

Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Why editorial content is so important in high fashion.

The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Zaius

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation.

Fashion & Apparel Ecommerce Site Design

BigCommerce

The fashion and apparel industry has one major negative associated with it: there’s so much competition. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win. Leading fashion & apparel brands choose BigCommerce.

eCommerce Will Account for 36% of Global Fashion Retail Sales by 2022

Forrester eCommerce

Fashion is the second largest retail category after grocery. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing. In our recently published Online Fashion Retail […].

What social networks deliver greatest benefit to fashion ecommerce?

Retail Technology Review

Fashion retailers understand that social media plays an important role in driving awareness, traffic and orders. However, given the complex shopping journey of today’s fashion consumer, it’s difficult to clearly identify the relative merits of different social networks – particularly as the networks themselves are continuing to evolve and introduce new features.

Is The Future Of Fashion Gender-Free?

Retail TouchPoints

All of this has me thinking: Is the future or fashion — or even retail in general — genderless? When I asked Natalie Prout, Associate Strategy Director at the business transformation agency Phenomenon , whether or not the future of fashion is genderless, she had mixed feelings.

Fashion Digital LA 2019

Guidance

FDLA is expected to attract 300+ of the leading minds in fashion and ecommerce technology, including heads of ecommerce and heads of digital marketing making significant technology decisions. Los Angeles, CA Fashion Digital LA is the ecommerce show you don't want to miss.

Fashion Master to unveil large-scale rebrand to FM Retail

Retail Technology Review

EPOS and integrated IT provider, Fashion Master, is launching its transformation from Fashion Master to FM Retail at London's fashion trade event, Pure London, on the 11th – 13th February

Fickle Fashion: Over 80% of consumers are buying clothes they never wear

Retail Technology Review

Fickle fashion is killing off sustainable clothing as eight in 10 (83%) consumers admit to buying items they never wear, according to data from the Fashion Retail Academy. Critical Issues Retail Supply Chain Internet Retailing

Under the hood: Two top Fashion & Apparel abandoned cart series

Klaviyo

Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. After digging through our industry dataset, I found that the average conversion rate for abandoned carts for US fashion & apparel business is 2.7%.

Oracle Cloud is in Fashion for Global Retailer Gap Inc.

Retail Technology Review

Following the success of Oracle’s Retail Cloud at INTERMIX, Banana Republic is the latest Gap Inc. brand to go live on the solutions. Banana Republic is a global apparel and accessories brand available online and in over 600 company-operated and franchise retail locations worldwide. Internet Retailing Retail Supply Chain

Leveling up by industry: A look at Fashion & Apparel

Klaviyo

Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? First of all, the top performers in the Fashion and Apparel industry send a lot more emails than the worst performers.

How To Start a Clothing Line (Tips From 13 Fashion Pros)

eCommerce CEO

Even if you don’t know how to sew a stitch, you can still launch a successful fashion business. This step-by-step resource includes tips from over a dozen fashion pros and CEOs. Fashion Business 101. The fashion industry has recorded steady growth over the years.

34% of traffic and 28% of orders for large online fashion retail brands come directly from search and social

Retail Technology Review

34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global researchsuggests. Critical Issues Internet Retailing Data Capture

Fashion Digital Los Angeles 2018

Guidance

Fashion Digital Los AngelesLearn how a leading beauty brand is leveraging Ecommerce and Digital Experiences to connect with customers, create competitive differentiation, and drive massive revenue growth.

Fashion retailer’s seamless new digital strategy triggers success

Retail Technology Review

Luxury clothing brand Jules B has experienced a 40% revenue increase after revamping its digital marketing strategy. Internet Retailing

Fashion Omnichannel Retail: Get Started NOW!

OrderDynamics

Fashion Omni-Channel Retail: Get Started NOW! Nothing is as fun and exciting to me, your favourite kind of millennial customer, as fashion retail. How can you make the most of a customer’s need to view, feel, and even smell fashion in-store? Then read our Fashion OMS Brief.

Why a flexible not fixed identity is a must For fashion and beauty retailers

Retail Technology Review

Most brands and businesses are trying to cope with the challenges caused by a digital world that never stands still, none more so than the fashion and beauty industries. Internet Retailing Retail Supply Chain Critical Issues

Swedish fashion ecommerce company NA-KD goes global with Klarna

Retail Technology Review

Payments provider Klarna has expanded its partnership with Swedish women's ecommerce brand, NA-KD, to the UK. Internet Retailing

Fashion shoppers 44% more likely to make a purchase from Woodhouse Clothing thanks to new AI-powered personalisation

Retail Technology Review

The introduction of AI-based personalisation means shoppers who visit men’s online fashion retailer, Woodhouse Clothing, are now 44% more likely to make a purchase. The new technology, which works across both mobile and desktop, is also helping to increase the retailer’s average order value, which is up 7%. Critical Issues Internet Retailing

The WONE Backstory: How GRAYBOX Delivered a Unique Shopping Experience For High-End Fashion

BigCommerce

In business today, there are two essential choices. At GRAYBOX, the clients we work with typically fall into the latter.… … Ecommerce Success Stories Ecommerce Technology

CH Carolina Herrera brings luxury fashions online with IBM Watson customer engagement capabilities on Cloud

Retail Technology Review

IBM has announced that fashion designer and manufacturer Sociedad Textil Lonia (STL) has launched a new online destination for luxury brand CH Carolina Herrera using digital commerce capabilities on the IBM Cloud

Barneys and MedMen hope ‘high’ fashion will be a big hit

Steve Dennis

Two retailers are seeking to really put the high into high fashion. On the other hand, Barney’s has always been about leading edge, luxury fashion, so it’s less clear to me how this new venture reinforces their core brand equity (or moves them in a strongly desired evolution).

Tune In To The Top Ten Marketing Podcasts of 2019

Zmags

Ecommerce Best Practices online fashion merchandising online shopper behavior personalization responsive design for ecommerce Social media TrendsDo you feel like your marketing strategy is stuck in 2018? Is your content looking dated? It might be time to get a […].

The Fashion Leaders Playbook (Free Guide)

Dynamic Yield

The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are, no matter what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield. eCommerce Fashion Leaders Playbook Free Guide

Marketing activities: What's best for your fashion label?

TradeGecko

What marketing activities work best for you to build your fashion label? Ask the Fashion Darling this week! Retail Fashion Marketing

Goodstart Jones – Growing A Fashion Brand With eBay

Frooition

The post Goodstart Jones – Growing A Fashion Brand With eBay appeared first on. In 2013 Paul Jones started a business from his home, making bags. His personal mantra is “make a good start Jones” and so he named the business Goodstart Jones.

The Fashion Leaders Playbook (Free Guide)

Dynamic Yield

The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are or what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield. eCommerce Fashion Leaders Playbook Free Guide

Wirecard Brazil launches new white label solution with Enjoei, one of Brazilian’s biggest online fashion marketplaces

Retail Technology Review

Digital financial technology provider, Wirecard, has launched a new white label product for Enjoei, one of the biggest online fashion marketplaces in Brazil

LUISAVIAROMA Personalizes Luxury Fashion (Case Study)

Dynamic Yield

Learn how Italian fashion icon LUISAVIAROMA optimized the entire customer journey and increased revenue per user with Dynamic Yield. The post LUISAVIAROMA Personalizes Luxury Fashion (Case Study) appeared first on Dynamic Yield.

The Future of Fashion: How Artificial Intelligence is Transforming the Apparel Industry

CPC Strategy

The post The Future of Fashion: How Artificial Intelligence is Transforming the Apparel Industry appeared first on Retail Performance Marketing Blog - CPC Strategy. Annual AI spending is predicted to grow to $7.3 billion by 2022. Machine learning in retail is on the rise, so it’s no. Read More. Ecommerce

How Ecommerce Made in North America is Set to Shake Up Lifestyle Fashion in Asia Pacific

GetElastic

State of Fashion 2017 report by Business of Fashion and McKinsey Executives surveyed in the State of Fashion 2017, a joint study made by Business of Fashion and McKinsey, calls e-commerce “the single biggest opportunity of 2016.”

40% rise in online fashion sales means Jaeger and American Apparel won’t be last fashion victims

Retail Technology Review

New Office of National Statistics (ONS) retail figures reveal a 39.1% YOY increase in online textile, clothing and footwear sales, compared to September last year

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Retailers

Sailthru

On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them.

LUISAVIAROMA Personalizes Luxury Fashion (Case Study)

Dynamic Yield

Learn how Italian fashion icon LUISAVIAROMA optimized the entire customer journey and increased revenue per user with Dynamic Yield. The post LUISAVIAROMA Personalizes Luxury Fashion (Case Study) appeared first on Dynamic Yield.

Low Budget Videos, High-Quality Marketing

Zmags

Ecommerce Best Practices Online Shopping Trends content & commerce customer engagement customer experience ecommerce marketing technology online fashion merchandising personalization Social media Trends user experienceYes, we know the struggle is real.

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands

Sailthru

The post Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands appeared first on Sailthru

SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer

Zmags

Ecommerce Best Practices online fashion merchandising personalization Social mediaWe’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. How can I […].