Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

Retail TouchPoints

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. fast fashion olivia Skuza NuORDER Fashion Nova

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Fashion & Apparel Ecommerce Site Design

BigCommerce

The fashion and apparel industry has one major negative associated with it: there’s so much competition. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win. Leading fashion & apparel brands choose BigCommerce.

eCommerce Will Account for 36% of Global Fashion Retail Sales by 2022

Forrester eCommerce

Fashion is the second largest retail category after grocery. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing. In our recently published Online Fashion Retail […].

Does The Forever 21 Bankruptcy Signal The End Of Fast Fashion?

Retail TouchPoints

Forever 21 , once one of the preeminent names in fast fashion, filed for Chapter 11 bankruptcy protection after months of reports and speculation. The struggles at Forever 21 spotlight a potential weakness in the fast fashion business model itself.

The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Why editorial content is so important in high fashion.

SKU'd: When mall stores went to fashion week

retaildive

Recognizable brands once flirted with high fashion. But that may all be over as even luxury companies try to reimagine the future of runway shows

Under the hood: Two top Fashion & Apparel abandoned cart series

Klaviyo

Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. After digging through our industry dataset, I found that the average conversion rate for abandoned carts for US fashion & apparel business is 2.7%.

How Fashion Retailers Can Retain New E-Commerce Customers Past The Pandemic

Retail Touch

Fashion retailers were hit hard by the COVID-19 outbreak, but the industry may have found a silver lining: an influx of new e-Commerce customers.

Is The Future Of Fashion Gender-Free?

Retail TouchPoints

All of this has me thinking: Is the future or fashion — or even retail in general — genderless? When I asked Natalie Prout, Associate Strategy Director at the business transformation agency Phenomenon , whether or not the future of fashion is genderless, she had mixed feelings.

How Windsor Fashions and RevZilla Power Their Personalization

Sailthru

However, RevZilla and Windsor Fashions dispel that notion, elevating their email programs with personalization and small, in-house teams. ” Dynamic Personalization as a Driver for Windsor Fashions.

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Retailers

Sailthru

On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them.

Amazon Advertising Strategies for Fashion Brands and Retailers

ChannelAdvisor

And judging by the features and activities released in the last couple of years, fashion is one of the latest verticals to see a big push by Amazon. Amazon’s focus on the fashion segment has encouraged both users to buy more and companies to list a lot more products on the platform.

Leveling up by industry: A look at Fashion & Apparel

Klaviyo

Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? First of all, the top performers in the Fashion and Apparel industry send a lot more emails than the worst performers.

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands

Sailthru

The post Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands appeared first on Sailthru

New York Fashion Week: Capitalizing on the Runway

Zmags

As New York Fashion Week continues this week, the events and headlines get bigger and bigger. The post New York Fashion Week: Capitalizing on the Runway appeared first on Zmags. Aside from rappers Cardi B and Nicki […].

Marketing activities: What's best for your fashion label?

TradeGecko

What marketing activities work best for you to build your fashion label? Ask the Fashion Darling this week! Retail Fashion Marketing

Italian fashion industry begins road to recovery with 18% increase in consumer purchases

Retail Technology Review

The last three months have seen a dramatic drop in purchases from Italian fashion retailers online, but the country’s fashion brands seem to be over the worst. That’s according to new data from ccinsight.org, the daily Covid-19 Commerce tracker from data technology firm Emarsys. Critical Issues Internet Retailing

Reversing the 'sizeable' problem of fashion returns

Retail Technology Review

Reviews and social proof could prove key in reversing the issue of fashion returns the latest research from Yotpo, the eCommerce marketing platform, reveals. Internet Retailing Retail Supply Chain Critical Issues

Fashion Omnichannel Retail: Get Started NOW!

OrderDynamics

Fashion Omni-Channel Retail: Get Started NOW! Nothing is as fun and exciting to me, your favourite kind of millennial customer, as fashion retail. How can you make the most of a customer’s need to view, feel, and even smell fashion in-store? Then read our Fashion OMS Brief.

TechStyle Fashion Group and General Assembly Win EIS Awards

Sailthru

TechStyle Fashion Group and General Assembly are drastically different companies that use email marketing in different ways. TechStyle Fashion Group: Winner of the EIS Award for Transactional/Ecommerce.

LUISAVIAROMA Personalizes Luxury Fashion (Case Study)

Dynamic Yield

Learn how Italian fashion icon LUISAVIAROMA optimized the entire customer journey and increased revenue per user with Dynamic Yield. The post LUISAVIAROMA Personalizes Luxury Fashion (Case Study) appeared first on Dynamic Yield.

The Fashion Leaders Playbook

Dynamic Yield

The post The Fashion Leaders Playbook appeared first on Dynamic Yield. Personalization Use Cases to Empower Every Shopper. Guides

The Fashion Leaders Playbook (Free Guide)

Dynamic Yield

The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are, no matter what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield. eCommerce Fashion Leaders Playbook Free Guide

Total UK online fashion orders up 115% in May, but AOV remains down, data from True Fit’s Fashion Genome reveals

Retail Technology Review

The total number of UK online fashion checkouts increased significantly in May, up 115% year-on-year, according to True Fit, the personalisation platform for apparel and footwear retailers. However, Average Order Value (AOV) remained down compared to last year, -9% for the first three weeks in May. Internet Retailing Critical Issues Retail Supply Chain

EIT Digital Launches Solution Designed To Provide Personalized Fashion Curation On The Fly

Retail Touch

EIT Digital , a European digital innovation and entrepreneurial education organization, has launched VIPO, a solution that combines computer vision and AI to help retail and fashion companies customize their user experience.

TACKLING THE IMPACT OF FAST FASHION TO THE SUPPLY CHAIN HEAD-ON

PFS

This ‘fast fashion’ phenomenon continues to cause a significant shift within the fashion industry. This upward trend not only indicates that consumers are buying fashion items more often, but that they are also discarding clothing just as quickly.

How a Traditional Luxury Women’s Fashion Brand Became an Early Player in the Direct-To-Consumer Age

BigCommerce

Once you’ve found a business model that works — with plenty of proven success — it can be difficult to… Direct to Consumer

Fashion Master to unveil large-scale rebrand to FM Retail

Retail Technology Review

EPOS and integrated IT provider, Fashion Master, is launching its transformation from Fashion Master to FM Retail at London's fashion trade event, Pure London, on the 11th – 13th February

The Fashion Leaders Playbook

Dynamic Yield

The post The Fashion Leaders Playbook appeared first on Dynamic Yield. Webinars

What social networks deliver greatest benefit to fashion ecommerce?

Retail Technology Review

Fashion retailers understand that social media plays an important role in driving awareness, traffic and orders. However, given the complex shopping journey of today’s fashion consumer, it’s difficult to clearly identify the relative merits of different social networks – particularly as the networks themselves are continuing to evolve and introduce new features.

10 fashion brands & UX tips you can learn from them

TradeGecko

Improving the user experience on their eCommerce website is a key priority for small fashion business owners. eCommerce companies and direct-to-consumer (DTC) brands have made waves across the retail industry. Some attribute their successes to niche offerings and quirky branding.

The WONE Backstory: How GRAYBOX Delivered a Unique Shopping Experience For High-End Fashion

BigCommerce

In business today, there are two essential choices. At GRAYBOX, the clients we work with typically fall into the latter.… … Ecommerce Success Stories Ecommerce Technology

The Fashion Leaders Playbook (Free Guide)

Dynamic Yield

The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are or what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield. eCommerce Fashion Leaders Playbook Free Guide

The Fashion Leaders Playbook (Free Guide)

Dynamic Yield

The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are or what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield. Company eCommerce Fashion Leaders Playbook Free Guide

How to create a successful fashion marketplace

Retail Technology Review

By Philip Hall, Managing Director Europe, CommerceHub. Online marketplaces are booming in popularity and it’s hardly surprising: they provide an excellent selling channel for brands to attract new customers and allow retailers to expand their offering to appeal to more customers. Critical Issues Internet Retailing Retail Supply Chain

How to sell clothes on Instagram: 10 lessons from top fashion brands

TradeGecko

Clothing and fashion brands are some of the most active and fastest-growing companies selling on Instagram today. Let’s take a closer look at how some of the best brands in the industry have used Instagram to drive sales and grow their business. retail strategy

Sailthru and TechStyle Fashion Group Win Digiday Technology Awards

Sailthru

Nothing illustrates this better than our work with TechStyle Fashion Group, the winner of Digiday’s “Best Digital Retail Technology” award. The post Sailthru and TechStyle Fashion Group Win Digiday Technology Awards appeared first on Sailthru

LUISAVIAROMA Personalizes Luxury Fashion (Case Study)

Dynamic Yield

Learn how Italian fashion icon LUISAVIAROMA optimized the entire customer journey and increased revenue per user with Dynamic Yield. The post LUISAVIAROMA Personalizes Luxury Fashion (Case Study) appeared first on Dynamic Yield.

Fashion marketplaces: Saving the apparel industry?

TradeGecko

Once upon a time, private label clothing brands would first design clothes, market them, find buyers at department stores and chain retailers, fulfill orders, plan logistics to accommodate demand, and distribute to physical stores. Rinse and repeat. eCommerce Marketing How to Business Growth