As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

Retail TouchPoints

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. fast fashion olivia Skuza NuORDER Fashion Nova

Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Why editorial content is so important in high fashion.

eCommerce Will Account for 36% of Global Fashion Retail Sales by 2022

Forrester eCommerce

Fashion is the second largest retail category after grocery. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing. In our recently published Online Fashion Retail […].

The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Zaius

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation.

Fashion & Apparel Ecommerce Site Design

BigCommerce

The fashion and apparel industry has one major negative associated with it: there’s so much competition. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win. Leading fashion & apparel brands choose BigCommerce.

Is The Future Of Fashion Gender-Free?

Retail TouchPoints

All of this has me thinking: Is the future or fashion — or even retail in general — genderless? When I asked Natalie Prout, Associate Strategy Director at the business transformation agency Phenomenon , whether or not the future of fashion is genderless, she had mixed feelings.

Fashion Digital LA 2019

Guidance

FDLA is expected to attract 300+ of the leading minds in fashion and ecommerce technology, including heads of ecommerce and heads of digital marketing making significant technology decisions. Los Angeles, CA Fashion Digital LA is the ecommerce show you don't want to miss.

Under the hood: Two top Fashion & Apparel abandoned cart series

Klaviyo

Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. After digging through our industry dataset, I found that the average conversion rate for abandoned carts for US fashion & apparel business is 2.7%.

Leveling up by industry: A look at Fashion & Apparel

Klaviyo

Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? First of all, the top performers in the Fashion and Apparel industry send a lot more emails than the worst performers.

Fickle Fashion: Over 80% of consumers are buying clothes they never wear

Retail Technology Review

Fickle fashion is killing off sustainable clothing as eight in 10 (83%) consumers admit to buying items they never wear, according to data from the Fashion Retail Academy. Critical Issues Retail Supply Chain Internet Retailing

Fashion Master to unveil large-scale rebrand to FM Retail

Retail Technology Review

EPOS and integrated IT provider, Fashion Master, is launching its transformation from Fashion Master to FM Retail at London's fashion trade event, Pure London, on the 11th – 13th February

Fashion Digital Los Angeles 2018

Guidance

Fashion Digital Los AngelesLearn how a leading beauty brand is leveraging Ecommerce and Digital Experiences to connect with customers, create competitive differentiation, and drive massive revenue growth.

Fashion Omnichannel Retail: Get Started NOW!

OrderDynamics

Fashion Omni-Channel Retail: Get Started NOW! Nothing is as fun and exciting to me, your favourite kind of millennial customer, as fashion retail. How can you make the most of a customer’s need to view, feel, and even smell fashion in-store? Then read our Fashion OMS Brief.

Barneys and MedMen hope ‘high’ fashion will be a big hit

Steve Dennis

Two retailers are seeking to really put the high into high fashion. On the other hand, Barney’s has always been about leading edge, luxury fashion, so it’s less clear to me how this new venture reinforces their core brand equity (or moves them in a strongly desired evolution).

34% of traffic and 28% of orders for large online fashion retail brands come directly from search and social

Retail Technology Review

34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global researchsuggests. Critical Issues Internet Retailing Data Capture

Tune In To The Top Ten Marketing Podcasts of 2019

Zmags

Ecommerce Best Practices online fashion merchandising online shopper behavior personalization responsive design for ecommerce Social media TrendsDo you feel like your marketing strategy is stuck in 2018? Is your content looking dated? It might be time to get a […].

The Fashion Leaders Playbook (Free Guide)

Dynamic Yield

The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are, no matter what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield. eCommerce Fashion Leaders Playbook Free Guide

The WONE Backstory: How GRAYBOX Delivered a Unique Shopping Experience For High-End Fashion

BigCommerce

In business today, there are two essential choices. At GRAYBOX, the clients we work with typically fall into the latter.… … Ecommerce Success Stories Ecommerce Technology

The Fashion Leaders Playbook (Free Guide)

Dynamic Yield

The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are or what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield. eCommerce Fashion Leaders Playbook Free Guide

Marketing activities: What's best for your fashion label?

TradeGecko

What marketing activities work best for you to build your fashion label? Ask the Fashion Darling this week! Retail Fashion Marketing

LUISAVIAROMA Personalizes Luxury Fashion (Case Study)

Dynamic Yield

Learn how Italian fashion icon LUISAVIAROMA optimized the entire customer journey and increased revenue per user with Dynamic Yield. The post LUISAVIAROMA Personalizes Luxury Fashion (Case Study) appeared first on Dynamic Yield.

Fashion retailer’s seamless new digital strategy triggers success

Retail Technology Review

Luxury clothing brand Jules B has experienced a 40% revenue increase after revamping its digital marketing strategy. Internet Retailing

Why a flexible not fixed identity is a must For fashion and beauty retailers

Retail Technology Review

Most brands and businesses are trying to cope with the challenges caused by a digital world that never stands still, none more so than the fashion and beauty industries. Internet Retailing Retail Supply Chain Critical Issues

How Ecommerce Made in North America is Set to Shake Up Lifestyle Fashion in Asia Pacific

GetElastic

State of Fashion 2017 report by Business of Fashion and McKinsey Executives surveyed in the State of Fashion 2017, a joint study made by Business of Fashion and McKinsey, calls e-commerce “the single biggest opportunity of 2016.”

Low Budget Videos, High-Quality Marketing

Zmags

Ecommerce Best Practices Online Shopping Trends content & commerce customer engagement customer experience ecommerce marketing technology online fashion merchandising personalization Social media Trends user experienceYes, we know the struggle is real.

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Retailers

Sailthru

On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them.

LUISAVIAROMA Personalizes Luxury Fashion (Case Study)

Dynamic Yield

Learn how Italian fashion icon LUISAVIAROMA optimized the entire customer journey and increased revenue per user with Dynamic Yield. The post LUISAVIAROMA Personalizes Luxury Fashion (Case Study) appeared first on Dynamic Yield.

Fashion shoppers 44% more likely to make a purchase from Woodhouse Clothing thanks to new AI-powered personalisation

Retail Technology Review

The introduction of AI-based personalisation means shoppers who visit men’s online fashion retailer, Woodhouse Clothing, are now 44% more likely to make a purchase. The new technology, which works across both mobile and desktop, is also helping to increase the retailer’s average order value, which is up 7%. Critical Issues Internet Retailing

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands

Sailthru

The post Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands appeared first on Sailthru

SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer

Zmags

Ecommerce Best Practices online fashion merchandising personalization Social mediaWe’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. How can I […].

Swedish fashion ecommerce company NA-KD goes global with Klarna

Retail Technology Review

Payments provider Klarna has expanded its partnership with Swedish women's ecommerce brand, NA-KD, to the UK. Internet Retailing

CH Carolina Herrera brings luxury fashions online with IBM Watson customer engagement capabilities on Cloud

Retail Technology Review

IBM has announced that fashion designer and manufacturer Sociedad Textil Lonia (STL) has launched a new online destination for luxury brand CH Carolina Herrera using digital commerce capabilities on the IBM Cloud

Girlboss: Top Women Slaying Retail Ecommerce

Zmags

Ecommerce Best Practices online fashion merchandising online merchandisingMaybe it’s because I’ve been streaming Beyoncé’s Lemonade all weekend but it’s time to give it up for some Girlbosses killing the […]. The post Girlboss: Top Women Slaying Retail Ecommerce appeared first on Zmags.

Fashion marketplaces: Saving the apparel industry?

TradeGecko

Once upon a time, private label clothing brands would first design clothes, market them, find buyers at department stores and chain retailers, fulfill orders, plan logistics to accommodate demand, and distribute to physical stores. Rinse and repeat. eCommerce Marketing How to Business Growth