Marketing activities: What's best for your fashion label?


What marketing activities work best for you to build your fashion label? Ask the Fashion Darling this week! Retail Fashion Marketing

Quad Assortment and Pricing Data Illuminates Fashion Trends


One noteworthy observation is the early adoption of the trend by large department stores, including Macy’s, Nordstrom, Kohl’s, and Target, while fast fashion retailers such as Forever 21 and Revolve Clothing arrive relatively later to the game. From necklaces to dresses and sweaters, choker-styled accessories and tops have made a statement in the fashion industry. The post Quad Assortment and Pricing Data Illuminates Fashion Trends appeared first on Quad Analytix.

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Leveling up by industry: A look at Fashion & Apparel


Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? First of all, the top performers in the Fashion and Apparel industry send a lot more emails than the worst performers.

Under the hood: Two top Fashion & Apparel abandoned cart series


Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. After digging through our industry dataset, I found that the average conversion rate for abandoned carts for US fashion & apparel business is 2.7%.

How Ecommerce Made in North America is Set to Shake Up Lifestyle Fashion in Asia Pacific


State of Fashion 2017 report by Business of Fashion and McKinsey Executives surveyed in the State of Fashion 2017, a joint study made by Business of Fashion and McKinsey, calls e-commerce “the single biggest opportunity of 2016.”

Email strategy teardown: Converse vs. TOMS


For our latest email strategy teardown , I’ve focused on two super successful ecommerce fashion & apparel businesses. While fashion & apparel is a huge space, I looked to narrow down the playing field and focus on a subset of the industry, which brought me to shoes.

How retailers are ‘making it work’ with lessons from Project Runway

Bamboo Rose

The rise of fast fashion stores like Forever 21 and H&M is thrusting the retail industry into a new era. Retail News fashion retail New Retail Economy Project Runway retailConsumers are demanding products faster and cheaper than ever before, and retailers are revamping their backends to keep up. Traditional brick and mortar brands such as JCPenney, Lord & Taylor, Aldo and Belk are turning […].

LUISAVIAROMA Personalizes Luxury Fashion (Case Study)

Dynamic Yield

Learn how Italian fashion icon LUISAVIAROMA optimized the entire customer journey and increased revenue per user with Dynamic Yield. The post LUISAVIAROMA Personalizes Luxury Fashion (Case Study) appeared first on Dynamic Yield.

Is The Future Of Fashion Gender-Free?

Retail TouchPoints

All of this has me thinking: Is the future or fashion — or even retail in general — genderless? When I asked Natalie Prout, Associate Strategy Director at the business transformation agency Phenomenon , whether or not the future of fashion is genderless, she had mixed feelings.

5 Loyalty Program Examples in the Fashion Industry

When you look at the numbers, the fashion industry is an extremely attractive market to be in (pun fully intended). With menswear estimated to be a $423 billion industry and women’s fashion eclipsing that at $621 billion, the market is huge. This is directly related to the fact that, as a society, we love to shop for fashion. Editor’s Note: This post was originally published on November 28, 2015 and was updated for accuracy and comprehensiveness on August 23, 2017.

Coupa scores customer win with JD Sports

Retail Technology Review

Coupa Software has announced that UK sports fashion retailer, JD Sports Fashion plc (JD), has selected Coupa's cloud-based Procure-to-Pay (P2P) solution to integrate with its existing ERP system. By selecting Coupa, JD aims to offer an improved, simpler and more accessible P2P service to its store and office colleagues alike

A tough agenda faces Neiman Marcus’ new CEO

Steve Dennis

Fashion Luxury Retail Neiman Marcus Nordstrom Saks Fifth AvenueLate last week the Neiman Marcus Group named former Ralph Lauren executive Geoffroy van Raemdonck as their new CEO , replacing company veteran Karen Katz (full disclosure: once my boss).

40% rise in online fashion sales means Jaeger and American Apparel won’t be last fashion victims

Retail Technology Review

New Office of National Statistics (ONS) retail figures reveal a 39.1% YOY increase in online textile, clothing and footwear sales, compared to September last year

Fashion & Apparel Ecommerce Site Design


The fashion and apparel industry has one major negative associated with it: there’s so much competition. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win. Leading fashion & apparel brands choose BigCommerce.

New UK returns service 'to revolutionise market'

Retail Technology Review

International returns platform ReBOUND, used by hundreds of leading fashion brands, has brought its returns services to the UK market to give online retailers a truly global multi-carrier returns solution, and their customers more freedom of choice and convenience

How E-Commerce Retailers Are Winning With Agility

Retail TouchPoints

By Roman Kirsch, Lesara Fast fashion has been dealt a blow by the rise of trendy online retailers. But not all e-Commerce retailers are created equally, and not all of them are responsible for the decline of fast fashion.

Seriously, Stop Trying to Beat Amazon at Ecommerce


And Amazon is rapidly expanding into new markets like groceries, fashion , and even fitness. This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet


Build up a niche fashion community. Niche Fashion Communities Build Fast, Sell Well. Niche fashion sites are a huge ecommerce opportunity. Niche fashion communities serve those audiences with hard-to-find or hard-to-fit needs.

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The Complete Ecommerce Product Photography Guide to Starting Up, Selling More and Reinforcing Your Brand


In working with everyone from multi-brand fashion groups, startup marketplaces, mobile apps, and name brands like Express and Arc’teryx , to DIY entrepreneurs launching businesses from home, we’ve learned that the biggest barrier to high quality product images isn’t budget — it’s knowledge.

Instagram Made Me Buy It!


Because Instagram has such an intense focus on fashion, travel, and lifestyle, it’s a perfect fit for many ecommerce brands looking to reach new audiences and raise awareness of their innovative products. Instagram and shopping go together like peanut butter and jelly.

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How many emails should you send in your holiday campaign?


Businesses in the industries of fashion & apparel, arts & crafts, beauty & cosmetics, as well as food & beverage, were killing it when sending in the range of 21-30 emails. Fashion & apparel. Fashion and apparel.

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success


Interestingly, however, apart from Fashion & Jewelry merchants, desktop purchases accounted for a higher percentage of overall revenue across industries, despite making up a lower percentage of orders. For Fashion & Jewlery, average order value was significantly less at $79.40.

6 Awesome Omni Channel Strategies That You Can Use For Your Store

Ecommerce Platforms

However, the Bonobos stores didn't have the same strategy you would find at most men's fashion boutiques. Have you encountered a chance to move into the world of omnichannel selling? Chances are you have. Even if it doesn't seem like it.

7 Tactical Ways Every Business Can Use Local Marketing to Sell More


Here is that mission: THE PROBLEM: One-in-six people on the planet work in the global fashion industry; a majority are women earning less than $3 per day. The fashion industry is the world’s second-largest polluter, just behind the oil industry.

Top 7 Takeaways from eTail East 2017


In order to scale fashion online, you need an infinite supply of inventory. Companies like Poshmark and Spring offer a platform for many people to sell a variety of brands and discover new and exciting fashion. eTail East 2017 was a huge success.

162 Best Ecommerce Site Designs of 2017

BigCommerce, an ecommerce store for luxury fashion made in Africa, has a very simple design that makes potential customers focus on the product. First impressions matter. .

Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)


Also the fashion industry is seeing nice growth. According to the McKinsey Global Fashion Index , fashion industry sales growth is forecasted to nearly triple between 2016 and 2018 (from 1.5 MOY Fashion.

Get the Most Out of 2017


Adam Goldenberg, Co-Founder and Co-CEO of TechStyle Fashion Group. The countdown to 2017 is on, and that means it’s time to pick the best sessions to attend so you don’t miss a thing.

Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

Retail TouchPoints

When I’m buying a three-piece suit, I want an experience (namely someone to help fashion-challenged me feel confident about my purchase). A recent consumer survey from JDA revealed that consumers don’t expect special or unique experiences when shopping in stores.

Raising the Benchmark of a Good Customer Experience


Yet today, retail executives around the globe see a burgeoning need to remodel in a manner that goes deeper than new fixtures, fashions and promotions. Retailers are no strangers to the concept of remodeling their businesses.

Should Hudson Bay Buy Neiman Marcus? The Case For And Against.

Steve Dennis

Fashion Luxury Omni-channel Retail Gilt Hudson Bay Company Neiman Marcus Saks Fifth AvenueTuesday morning the Neiman Marcus Group reported another quarter of disappointing financial results and announced that it was going to “explore strategic alternatives.” ” To be sure, some of Neiman’s problems are idiosyncratic, largely owing to a botched systems implementation and a now crushing debt load taken on in a 2013 private equity buyout.

Three simple ways B2B companies can grow sales


Professionals expect to be supplied with exhaustive detail about the products they assess and to have every question answered in satisfying, accurate fashion. Targeting businesses as customers means courting and catering to informed, discerning buyers who have a lot riding on every purchasing decision. Fortunately, becoming ready to live up to such demands is simpler than you might think.

How Amazon and Independent Ecommerce Brands Grew Online Sales 18,233% in 20 Years [Infographic]


But who could have predicted back then that an online bookstore would, in two decades time, become one of the world’s most dominant online stores –– offering everything from the books they started with to the high-end fashion that resisted for so long?

Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media

Retail TouchPoints

His unique skillset built from his dual areas of expertise has helped him lead and implement cutting-edge omnichannel brand strategies for luxury, fashion and apparel brands.

SEO Checklist: How to Conduct an Advanced Ecommerce SEO Site Audit in 40 Minutes or Less


There are many tools you can use to grab search volume, but the old-fashioned, tried-and-true method is Google Keyword Planner. Fix any issues with search filters and usability to ensure users are finding the products they want in the quickest and easiest fashion.

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Your Store Isn’t So “Smart” If It Doesn’t Get The Words Right

Retail TouchPoints

Previously, she worked across various verticals and industries, from non-profits and publishing to tech and fashion.

2017’s Top Sales & Marketing Superstars – and Their Secret to Success

Forrester eCommerce

It is these triggers that led me down the path of an initiative with a large retail organization, which has now expanded in a global fashion. More pipeline, bigger deals, massive wins … DiscoverOrg customers are total superstars! Our mission is simple: to accelerate the pipeline and revenue growth of sales and marketing teams every day they come to work.

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Getting Luxury E-Commerce Right


It was big news in the fashion world: In early March, luxury goods group LVMH was said to be planning to launch its own multi-brand e-commerce site, which, if true (the company declined comment), would mark the company’s most significant digital investment since hiring a chief digital officer in 2015 — and offer a sign of how e-commerce has become a higher priority for the company, which includes top brands such as Givenchy, Louis Vuitton and Fendi.

Thin & Duplicate Content: eCommerce SEO

Inflow Insights

This operator can also be used in “negative” fashion to identify if non-www URLs are indexed by Google (assuming that the www version of URLs is preferred). Editor’s Note: This post was originally published in November of 2013.

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Survey shows that retailers want more effective sourcing

Bamboo Rose

With disruptive trends including fast fashion and increased globalization, as well as changing consumer tastes, established retail brands in every sector are scaling back and reinventing themselves in order to survive the retail revolution.