Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

Retail TouchPoints

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. fast fashion olivia Skuza NuORDER Fashion Nova

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Does The Forever 21 Bankruptcy Signal The End Of Fast Fashion?

Retail TouchPoints

Forever 21 , once one of the preeminent names in fast fashion, filed for Chapter 11 bankruptcy protection after months of reports and speculation. The struggles at Forever 21 spotlight a potential weakness in the fast fashion business model itself.

The Empowered Marketer: Catering to the High Fashion Buyer


High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Why editorial content is so important in high fashion.

Fashion & Apparel Ecommerce Site Design


The fashion and apparel industry has one major negative associated with it: there’s so much competition. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win. Leading fashion & apparel brands choose BigCommerce.

eCommerce Will Account for 36% of Global Fashion Retail Sales by 2022

Forrester eCommerce

Fashion is the second largest retail category after grocery. A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing. In our recently published Online Fashion Retail […].

Amazon Advertising Strategies for Fashion Brands and Retailers


And judging by the features and activities released in the last couple of years, fashion is one of the latest verticals to see a big push by Amazon. Amazon’s focus on the fashion segment has encouraged both users to buy more and companies to list a lot more products on the platform.

New York Fashion Week: Capitalizing on the Runway


As New York Fashion Week continues this week, the events and headlines get bigger and bigger. The post New York Fashion Week: Capitalizing on the Runway appeared first on Zmags. Aside from rappers Cardi B and Nicki […].

Reversing the 'sizeable' problem of fashion returns

Retail Technology Review

Reviews and social proof could prove key in reversing the issue of fashion returns the latest research from Yotpo, the eCommerce marketing platform, reveals. Internet Retailing Retail Supply Chain Critical Issues

Is The Future Of Fashion Gender-Free?

Retail TouchPoints

All of this has me thinking: Is the future or fashion — or even retail in general — genderless? When I asked Natalie Prout, Associate Strategy Director at the business transformation agency Phenomenon , whether or not the future of fashion is genderless, she had mixed feelings.

What social networks deliver greatest benefit to fashion ecommerce?

Retail Technology Review

Fashion retailers understand that social media plays an important role in driving awareness, traffic and orders. However, given the complex shopping journey of today’s fashion consumer, it’s difficult to clearly identify the relative merits of different social networks – particularly as the networks themselves are continuing to evolve and introduce new features.

How to create a successful fashion marketplace

Retail Technology Review

By Philip Hall, Managing Director Europe, CommerceHub. Online marketplaces are booming in popularity and it’s hardly surprising: they provide an excellent selling channel for brands to attract new customers and allow retailers to expand their offering to appeal to more customers. Critical Issues Internet Retailing Retail Supply Chain

Under the hood: Two top Fashion & Apparel abandoned cart series


Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. After digging through our industry dataset, I found that the average conversion rate for abandoned carts for US fashion & apparel business is 2.7%.

Fashion Master to unveil large-scale rebrand to FM Retail

Retail Technology Review

EPOS and integrated IT provider, Fashion Master, is launching its transformation from Fashion Master to FM Retail at London's fashion trade event, Pure London, on the 11th – 13th February

Fashion Omnichannel Retail: Get Started NOW!


Fashion Omni-Channel Retail: Get Started NOW! Nothing is as fun and exciting to me, your favourite kind of millennial customer, as fashion retail. How can you make the most of a customer’s need to view, feel, and even smell fashion in-store? Then read our Fashion OMS Brief.

Fickle Fashion: Over 80% of consumers are buying clothes they never wear

Retail Technology Review

Fickle fashion is killing off sustainable clothing as eight in 10 (83%) consumers admit to buying items they never wear, according to data from the Fashion Retail Academy. Critical Issues Retail Supply Chain Internet Retailing



This ‘fast fashion’ phenomenon continues to cause a significant shift within the fashion industry. This upward trend not only indicates that consumers are buying fashion items more often, but that they are also discarding clothing just as quickly.

Leveling up by industry: A look at Fashion & Apparel


Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? First of all, the top performers in the Fashion and Apparel industry send a lot more emails than the worst performers.

Marketing activities: What's best for your fashion label?


What marketing activities work best for you to build your fashion label? Ask the Fashion Darling this week! Retail Fashion Marketing

Oracle Cloud is in Fashion for Global Retailer Gap Inc.

Retail Technology Review

Following the success of Oracle’s Retail Cloud at INTERMIX, Banana Republic is the latest Gap Inc. brand to go live on the solutions. Banana Republic is a global apparel and accessories brand available online and in over 600 company-operated and franchise retail locations worldwide. Internet Retailing Retail Supply Chain

How a Traditional Luxury Women’s Fashion Brand Became an Early Player in the Direct-To-Consumer Age


Once you’ve found a business model that works — with plenty of proven success — it can be difficult to… Direct to Consumer

Fashion retailer’s seamless new digital strategy triggers success

Retail Technology Review

Luxury clothing brand Jules B has experienced a 40% revenue increase after revamping its digital marketing strategy. Internet Retailing

Why a flexible not fixed identity is a must For fashion and beauty retailers

Retail Technology Review

Most brands and businesses are trying to cope with the challenges caused by a digital world that never stands still, none more so than the fashion and beauty industries. Internet Retailing Retail Supply Chain Critical Issues

LUISAVIAROMA Personalizes Luxury Fashion (Case Study)

Dynamic Yield

Learn how Italian fashion icon LUISAVIAROMA optimized the entire customer journey and increased revenue per user with Dynamic Yield. The post LUISAVIAROMA Personalizes Luxury Fashion (Case Study) appeared first on Dynamic Yield.

The Fashion Leaders Playbook (Free Guide)

Dynamic Yield

The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are, no matter what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield. eCommerce Fashion Leaders Playbook Free Guide

The WONE Backstory: How GRAYBOX Delivered a Unique Shopping Experience For High-End Fashion


In business today, there are two essential choices. At GRAYBOX, the clients we work with typically fall into the latter.… … Ecommerce Success Stories Ecommerce Technology

34% of traffic and 28% of orders for large online fashion retail brands come directly from search and social

Retail Technology Review

34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global researchsuggests. Critical Issues Internet Retailing Data Capture

How to sell clothes on Instagram: 10 lessons from top fashion brands


Clothing and fashion brands are some of the most active and fastest-growing companies selling on Instagram today. Let’s take a closer look at how some of the best brands in the industry have used Instagram to drive sales and grow their business. retail strategy

CH Carolina Herrera brings luxury fashions online with IBM Watson customer engagement capabilities on Cloud

Retail Technology Review

IBM has announced that fashion designer and manufacturer Sociedad Textil Lonia (STL) has launched a new online destination for luxury brand CH Carolina Herrera using digital commerce capabilities on the IBM Cloud

How To Start a Clothing Line (Tips From 13 Fashion Pros)

eCommerce CEO

Even if you don’t know how to sew a stitch, you can still launch a successful fashion business. This step-by-step resource includes tips from over a dozen fashion pros and CEOs. Fashion Business 101. The fashion industry has recorded steady growth over the years.

99% of UK’s top 100 fashion retailers stop marketing to their customers as soon as they have made an online purchase

Retail Technology Review

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.

Barneys and MedMen hope ‘high’ fashion will be a big hit

Steve Dennis

Two retailers are seeking to really put the high into high fashion. On the other hand, Barney’s has always been about leading edge, luxury fashion, so it’s less clear to me how this new venture reinforces their core brand equity (or moves them in a strongly desired evolution).

Swedish fashion ecommerce company NA-KD goes global with Klarna

Retail Technology Review

Payments provider Klarna has expanded its partnership with Swedish women's ecommerce brand, NA-KD, to the UK. Internet Retailing

The Fashion Leaders Playbook

Dynamic Yield

The post The Fashion Leaders Playbook appeared first on Dynamic Yield. Webinars

10 fashion brands & UX tips you can learn from them


Improving the user experience on their eCommerce website is a key priority for small fashion business owners. eCommerce companies and direct-to-consumer (DTC) brands have made waves across the retail industry. Some attribute their successes to niche offerings and quirky branding.

Tune In To The Top Ten Marketing Podcasts of 2019


Ecommerce Best Practices online fashion merchandising online shopper behavior personalization responsive design for ecommerce Social media TrendsDo you feel like your marketing strategy is stuck in 2018? Is your content looking dated? It might be time to get a […].

Fashion shoppers 44% more likely to make a purchase from Woodhouse Clothing thanks to new AI-powered personalisation

Retail Technology Review

The introduction of AI-based personalisation means shoppers who visit men’s online fashion retailer, Woodhouse Clothing, are now 44% more likely to make a purchase. The new technology, which works across both mobile and desktop, is also helping to increase the retailer’s average order value, which is up 7%. Critical Issues Internet Retailing

The Fashion Leaders Playbook (Free Guide)

Dynamic Yield

The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are or what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield. eCommerce Fashion Leaders Playbook Free Guide

The Fashion Leaders Playbook (Free Guide)

Dynamic Yield

The Fashion Leaders Playbook includes strategies, techniques, and use cases to empower every shopper — no matter who they are or what their style. The post The Fashion Leaders Playbook (Free Guide) appeared first on Dynamic Yield. Company eCommerce Fashion Leaders Playbook Free Guide

Wirecard Brazil launches new white label solution with Enjoei, one of Brazilian’s biggest online fashion marketplaces

Retail Technology Review

Digital financial technology provider, Wirecard, has launched a new white label product for Enjoei, one of the biggest online fashion marketplaces in Brazil