Retail TouchPoints

OCTOBER 12, 2018

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience. The most prolific example of technology rapidly changing the customer experience in fashion retail is the increased interest in contactless shopping. Geetanjali Sarna Amit Prabhakar Gaitonde Wipro fashion contactless payment AI

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Retail TouchPoints

APRIL 1, 2019

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. Due to the speed to market for fast fashion companies such as Zara, which can easily design and execute styles because of their supply chain ownership, many brands are faced with the dilemma of how to bring forth this type of speed at the retail and wholesale level.

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BigCommerce

JUNE 20, 2017

The fashion and apparel industry has one major negative associated with it: there’s so much competition. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win. Leading fashion & apparel brands choose BigCommerce. Out of the Box Fashion & Apparel Themes. Get an out of the box fashion & apparel theme and start selling online now.

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retaildive

APRIL 6, 2021

The owner of Joie, Equipment and Current/Elliott fashion brands is in Chapter 11 after the pandemic wiped out 70% of its biggest revenue channel

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Retail TouchPoints

OCTOBER 2, 2019

Forever 21 , once one of the preeminent names in fast fashion, filed for Chapter 11 bankruptcy protection after months of reports and speculation. The struggles at Forever 21 spotlight a potential weakness in the fast fashion business model itself. editorial team discusses whether fast fashion is on its way out, or if retailers that partake in it will be adapt to changing market and social trend conditions. Forever 21 bankruptcy fast fashion editor Q&A Chapter 11

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Zaius

SEPTEMBER 26, 2018

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. She has a background in digital advertising at Google and later transitioned to working at Betabrand, a crowdfunded ecommerce fashion brand. This combination of tech skills and fashion savvy has served her well.

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Zaius

NOVEMBER 13, 2018

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands. Here we look at some of the most exciting ecommerce fashion brands today and dig into the secrets to their success in a tough target market.

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retaildive

DECEMBER 21, 2020

This global fashion e-commerce set out to create personalized customer experiences that would improve the discoverability of new items and increase revenue

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Omnisend

MARCH 29, 2021

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. Experiment with some of today’s fashion ecommerce trends. Omnichannel Fashion Ecommerce.

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retaildive

DECEMBER 15, 2020

Available in the U.S., the app-based tech helps customers determine their ideal size, fit, color and style, and could reduce returns and waste

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TradeGecko

JULY 2, 2017

What marketing activities work best for you to build your fashion label? Ask the Fashion Darling this week! Retail Fashion Marketing

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retaildive

APRIL 9, 2021

Diminishing resources and mounting pressure from consumers and regulators are forcing apparel brands to adopt more eco-friendly practices

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Retail Touch

AUGUST 26, 2020

Iconic fashion designers Jason Wu, Rebecca Minkoff and Christian Siriano might seen an odd fit for a retailer that sells circular saws and plumbing supplies.

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Fashion Outdoor Definition Supplies 70

retaildive

FEBRUARY 19, 2021

The organization teamed up with shoe brand K-Swiss to create a special collection of footwear inspired by its famous cookies

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Sailthru

OCTOBER 12, 2018

The post Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands appeared first on Sailthru

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Klaviyo

JANUARY 4, 2018

Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. After digging through our industry dataset, I found that the average conversion rate for abandoned carts for US fashion & apparel business is 2.7%. Austin based company, Allens Boots , is another fashion and apparel retailer that is crushing their abandoned cart series. Blog Post Email Marketing abandoned carts fashion

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retaildive

JUNE 11, 2020

Recognizable brands once flirted with high fashion. But that may all be over as even luxury companies try to reimagine the future of runway shows

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retaildive

NOVEMBER 19, 2020

To prepare for this holiday season during COVID-19, fashion retailers must "get with the times" by being innovative in optimizing their online shopping experience

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retaildive

FEBRUARY 10, 2021

The two-year-old effort was the second in-house launch at the company, which will continue to partner with Rihanna on her lingerie and beauty lines

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Retail TouchPoints

JULY 25, 2017

All of this has me thinking: Is the future or fashion — or even retail in general — genderless? When I asked Natalie Prout, Associate Strategy Director at the business transformation agency Phenomenon , whether or not the future of fashion is genderless, she had mixed feelings. By Klaudia Tirico, Features Editor What do Zara, Target, H&M and Toys “R” Us have in common? All four retailers have embraced gender neutrality in one form or another.

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RetailMinded

FEBRUARY 17, 2021

Fast fashion, or clothing that is produced cheaply and en masse for disposable use, is on the decline. In 1989, the New York Times first used the words “fast fashion” to describe the strategy that Zara, a clothing retailer, used to bring designs to life in under 15 days.

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Retail Touch

MAY 29, 2020

Fashion retailers were hit hard by the COVID-19 outbreak, but the industry may have found a silver lining: an influx of new e-Commerce customers.

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ChannelAdvisor

MARCH 15, 2020

And judging by the features and activities released in the last couple of years, fashion is one of the latest verticals to see a big push by Amazon. Amazon’s focus on the fashion segment has encouraged both users to buy more and companies to list a lot more products on the platform.

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retaildive

SEPTEMBER 8, 2020

The peer-to-peer rental company, which is backed by Airbnb co-founder Nate Blecharczyk, partners with local dry cleaners to sanitize items

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Klaviyo

OCTOBER 31, 2017

Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? Let’s take a look at a few of the most interesting finds from ecommerce stores in Fashion and Apparel related to targeting specific audiences and creating a winning welcome series. First of all, the top performers in the Fashion and Apparel industry send a lot more emails than the worst performers.

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Sailthru

MAY 26, 2020

However, RevZilla and Windsor Fashions dispel that notion, elevating their email programs with personalization and small, in-house teams. ” Dynamic Personalization as a Driver for Windsor Fashions.

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Sailthru

SEPTEMBER 20, 2018

On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them. Department store discounts have hurt full-price fashion, resulting in apparel brands leaving Macy’s en masse or closing down their own flagships instead.

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Scalefast

JANUARY 4, 2021

Big names in the world of fashion, like Balenciaga and Nudie Jeans, are currently clients. Images by: Patricia Serna , Kenny Luo , Charles Deluvio The post eCommerce Size Guide: Best Practices for Fashion Brands appeared first on Scalefast.

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Retail Touch

NOVEMBER 16, 2020

For ecommerce retailers — particularly those in the fashion sector — this represents a massive opportunity to heighten sales, lower returns and offer customers a new way to shop online. The Problem With Fashion Etail.

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Fashion Accessories eCommerce Technology 79

retaildive

SEPTEMBER 11, 2020

Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers

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Apparel Fashion Consumer 66

Retail Dive

APRIL 12, 2021

Sustainable sub-brands or special campaigns may not be enough as more consumers reject the sector's high-volume, high-turnover, low-price approach

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RetailWire

DECEMBER 29, 2020

The renowned fashion designer and branding expert Pierre Cardin died Tuesday in Paris at age 98. Known for a wide variety of fashion, he put his name on all kinds of products, had a career spanning more than 70 years and outfitted such icons as Elizabeth Taylor and Jackie Kennedy

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Zmags

SEPTEMBER 10, 2018

As New York Fashion Week continues this week, the events and headlines get bigger and bigger. The post New York Fashion Week: Capitalizing on the Runway appeared first on Zmags. Aside from rappers Cardi B and Nicki […]. Ecommerce Best Practices ecommerce news Trends

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RetailWire

MARCH 18, 2021

The Folklore (thefolklore.com) is an online content site that also sells clothing and fashion accessories from both emerging and more well known African brands. The site is the brainchild of Amira Rasool who combined her love of writing, fashion and a desire to open the U.S. market to creative designers and brands that may be known in their native countries but are unknown to American consumers

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OrderDynamics

FEBRUARY 21, 2018

Fashion Omni-Channel Retail: Get Started NOW! Nothing is as fun and exciting to me, your favourite kind of millennial customer, as fashion retail. How can you make the most of a customer’s need to view, feel, and even smell fashion in-store? We have the answer in our new fashion brief: fashion omni-channel retail. Fashion omni-channel retail is about more than connecting bricks or clicks, or the digital to the physical.

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Retail Technology Review

MARCH 8, 2021

The latest online retail data from Salesfire has shown the travel and fashion sectors capitalised on sales in February following the announcement of a roadmap out of lockdown. Internet Retailing Critical Issues Retail Supply Chain

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Retail Touch

AUGUST 31, 2020

The evolution from physical to digital has not only accelerated in retail, but also in the magazine world, where the vaunted fall fashion issues are struggling to find messages that are relevant during a pandemic.

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