Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience. The most prolific example of technology rapidly changing the customer experience in fashion retail is the increased interest in contactless shopping. Geetanjali Sarna Amit Prabhakar Gaitonde Wipro fashion contactless payment AI

Windsor Fashions to ‘Capitalize on Return to Normalcy’ with 150 New Locations by 2023

Retail Touch

Fast fashion retailer Windsor Fashions is planning to open 150 new stores over the next two years, adding to its current fleet of 230 locations across 42 states in the U.S.

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As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

Retail TouchPoints

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. Due to the speed to market for fast fashion companies such as Zara, which can easily design and execute styles because of their supply chain ownership, many brands are faced with the dilemma of how to bring forth this type of speed at the retail and wholesale level.

Algorithms vs. humans: Who's better at predicting fashion trends?

Retail Dive

But some in the industry warn that old fashioned merchants are undervalued at a crucial time These days data is plentiful, useful and fast.

Fashion & Apparel Ecommerce Site Design

BigCommerce

The fashion and apparel industry has one major negative associated with it: there’s so much competition. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win. Leading fashion & apparel brands choose BigCommerce. Out of the Box Fashion & Apparel Themes. Get an out of the box fashion & apparel theme and start selling online now.

Does The Forever 21 Bankruptcy Signal The End Of Fast Fashion?

Retail TouchPoints

Forever 21 , once one of the preeminent names in fast fashion, filed for Chapter 11 bankruptcy protection after months of reports and speculation. The struggles at Forever 21 spotlight a potential weakness in the fast fashion business model itself. editorial team discusses whether fast fashion is on its way out, or if retailers that partake in it will be adapt to changing market and social trend conditions. Forever 21 bankruptcy fast fashion editor Q&A Chapter 11

The Top Fashion Ecommerce Statistics You Need to Know

Omnisend

The fashion industry is ever-evolving. The operation and running of fashion ecommerce brands are continuously evolving and changing to adapt to customers’ demands. These included top brands with full standing in the fashion industry, such as Levi’s, Nike, and H&M.

Fashion Market Research Reveals the Top Buyer Turnoffs | Salsify

Salsify

The COVID-19 pandemic has accelerated the use of digital in the fashion and apparel industry. More and more people are shopping online, enabling clothing brands to optimize the digital experience to connect with consumers, maintain performance, and scale up. Ecommerce Strategy

The Empowered Marketer: Catering to the High Fashion Buyer

Zaius

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. She has a background in digital advertising at Google and later transitioned to working at Betabrand, a crowdfunded ecommerce fashion brand. This combination of tech skills and fashion savvy has served her well.

How Traceability Promotes Ethical Sourcing in the World of Fashion

Retail Touch

Ethical sourcing is a key tenet of corporate social responsibility in the fashion industry and ensures fashion brands are committed to playing their part in the care of the people who make their clothes. Traceability for Ethical Sourcing — What Fashion Brands Need to Know.

Is Walmart finally in fashion?

retaildive

The retail giant has refined its stable of brands through partnership, acquisition, expansion, revitalization and divestment

Fashion brand owner The Collected Group files for bankruptcy

retaildive

The owner of Joie, Equipment and Current/Elliott fashion brands is in Chapter 11 after the pandemic wiped out 70% of its biggest revenue channel

15 Actionable Examples of Fashion Marketing

Neil Patel

From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. What Is Fashion Marketing? Fashion marketing does have a practical side.

The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Zaius

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands. Here we look at some of the most exciting ecommerce fashion brands today and dig into the secrets to their success in a tough target market.

Pomelo fashion enhances shoppers' experience, increases revenue using Amazon Personalize

retaildive

This global fashion e-commerce set out to create personalized customer experiences that would improve the discoverability of new items and increase revenue

Marketing activities: What's best for your fashion label?

TradeGecko

What marketing activities work best for you to build your fashion label? Ask the Fashion Darling this week! Retail Fashion Marketing

Consumers want more gender-neutral fashion choices

Retail Wire

Erin Schmidt, senior analyst at Coresight Research, said that gender-neutral items represent a growing trend that “will definitely be impacting the fashion trends of the future.

The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. Experiment with some of today’s fashion ecommerce trends. Omnichannel Fashion Ecommerce.

Amazon Fashion launches custom T-shirt sales

retaildive

Available in the U.S., the app-based tech helps customers determine their ideal size, fit, color and style, and could reduce returns and waste

Lowe’s Partners With Top Designers To Bring New York Fashion Week ‘Home’

Retail Touch

Iconic fashion designers Jason Wu, Rebecca Minkoff and Christian Siriano might seen an odd fit for a retailer that sells circular saws and plumbing supplies.

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands

Sailthru

The post Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands appeared first on Sailthru

Under the hood: Two top Fashion & Apparel abandoned cart series

Klaviyo

Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. After digging through our industry dataset, I found that the average conversion rate for abandoned carts for US fashion & apparel business is 2.7%. Austin based company, Allens Boots , is another fashion and apparel retailer that is crushing their abandoned cart series. Blog Post Email Marketing abandoned carts fashion

Etsy to acquire fashion resale app Depop

Retail Wire

Etsy has reached a deal to acquire Depop, a fashion resale app that appeals to Gen Z consumers, for $1.6 billion in cash. The deal, which is expected to close in the third quarter, provides Etsy with greater access to the growing secondhand product sales market. in-article

Is The Future Of Fashion Gender-Free?

Retail TouchPoints

All of this has me thinking: Is the future or fashion — or even retail in general — genderless? When I asked Natalie Prout, Associate Strategy Director at the business transformation agency Phenomenon , whether or not the future of fashion is genderless, she had mixed feelings. By Klaudia Tirico, Features Editor What do Zara, Target, H&M and Toys “R” Us have in common? All four retailers have embraced gender neutrality in one form or another.

SKU'd: When mall stores went to fashion week

retaildive

Recognizable brands once flirted with high fashion. But that may all be over as even luxury companies try to reimagine the future of runway shows

Retail Therapy: The Girl Scouts step further into fashion

retaildive

The organization teamed up with shoe brand K-Swiss to create a special collection of footwear inspired by its famous cookies

3 ways fashion retailers can adapt to a COVID-19 holiday season

retaildive

To prepare for this holiday season during COVID-19, fashion retailers must "get with the times" by being innovative in optimizing their online shopping experience

How Fashion Retailers Can Retain New E-Commerce Customers Past The Pandemic

Retail Touch

Fashion retailers were hit hard by the COVID-19 outbreak, but the industry may have found a silver lining: an influx of new e-Commerce customers.

Amazon Advertising Strategies for Fashion Brands and Retailers

ChannelAdvisor

And judging by the features and activities released in the last couple of years, fashion is one of the latest verticals to see a big push by Amazon. Amazon’s focus on the fashion segment has encouraged both users to buy more and companies to list a lot more products on the platform.

LVMH Fenty fashion house on hold

retaildive

The two-year-old effort was the second in-house launch at the company, which will continue to partner with Rihanna on her lingerie and beauty lines

How Retailers Can Prepare For The Fast Fashion Backlash

RetailMinded

Fast fashion, or clothing that is produced cheaply and en masse for disposable use, is on the decline. In 1989, the New York Times first used the words “fast fashion” to describe the strategy that Zara, a clothing retailer, used to bring designs to life in under 15 days.

Leveling up by industry: A look at Fashion & Apparel

Klaviyo

Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? Let’s take a look at a few of the most interesting finds from ecommerce stores in Fashion and Apparel related to targeting specific audiences and creating a winning welcome series. First of all, the top performers in the Fashion and Apparel industry send a lot more emails than the worst performers.

Fashion rental startup Wardrobe launches nationwide

retaildive

The peer-to-peer rental company, which is backed by Airbnb co-founder Nate Blecharczyk, partners with local dry cleaners to sanitize items

Moody's sees sustainability as opportunity for fashion, despite costs

retaildive

Diminishing resources and mounting pressure from consumers and regulators are forcing apparel brands to adopt more eco-friendly practices

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Retailers

Sailthru

On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them. Department store discounts have hurt full-price fashion, resulting in apparel brands leaving Macy’s en masse or closing down their own flagships instead.

How Windsor Fashions and RevZilla Power Their Personalization

Sailthru

However, RevZilla and Windsor Fashions dispel that notion, elevating their email programs with personalization and small, in-house teams. ” Dynamic Personalization as a Driver for Windsor Fashions.

Fashion has a polyester problem

Retail Wire

Some clothing manufacturers have begun using recycled bottles as a means to produce synthetic fabrics instead of polyester. The environmental costs of polyester manufacturing are high as it requires large amounts of fuel and is damaging to the air and water. Roger Lee, CEO of TAL Apparel, said that recycled materials may displace polyester. “The cost of using that has come down to the same price as using virgin polyester. And that’s the key — if the price is the same … (it’s) a no-brainer.