Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience. The most prolific example of technology rapidly changing the customer experience in fashion retail is the increased interest in contactless shopping. Geetanjali Sarna Amit Prabhakar Gaitonde Wipro fashion contactless payment AI

Is Walmart finally in fashion?


The retail giant has refined its stable of brands through partnership, acquisition, expansion, revitalization and divestment

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As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

Retail TouchPoints

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. Due to the speed to market for fast fashion companies such as Zara, which can easily design and execute styles because of their supply chain ownership, many brands are faced with the dilemma of how to bring forth this type of speed at the retail and wholesale level.

Fashion & Apparel Ecommerce Site Design


The fashion and apparel industry has one major negative associated with it: there’s so much competition. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win. Leading fashion & apparel brands choose BigCommerce. Out of the Box Fashion & Apparel Themes. Get an out of the box fashion & apparel theme and start selling online now.

Does The Forever 21 Bankruptcy Signal The End Of Fast Fashion?

Retail TouchPoints

Forever 21 , once one of the preeminent names in fast fashion, filed for Chapter 11 bankruptcy protection after months of reports and speculation. The struggles at Forever 21 spotlight a potential weakness in the fast fashion business model itself. editorial team discusses whether fast fashion is on its way out, or if retailers that partake in it will be adapt to changing market and social trend conditions. Forever 21 bankruptcy fast fashion editor Q&A Chapter 11

The Empowered Marketer: Catering to the High Fashion Buyer


High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. She has a background in digital advertising at Google and later transitioned to working at Betabrand, a crowdfunded ecommerce fashion brand. This combination of tech skills and fashion savvy has served her well.

The Marketing Behind the Most Exciting Ecommerce Fashion Brands


Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands. Here we look at some of the most exciting ecommerce fashion brands today and dig into the secrets to their success in a tough target market.

Luxury fashion industry rethinks everything


Do Fashion Week events around the globe still make sense and do current seasonal cycles for new items fit with the needs of luxury fashion consumers? These are just two of the questions being asked by members of an industry that has taken a huge hit from the novel coronavirus pandemic

Fashion rental startup Wardrobe launches nationwide


The peer-to-peer rental company, which is backed by Airbnb co-founder Nate Blecharczyk, partners with local dry cleaners to sanitize items

Marketing activities: What's best for your fashion label?


What marketing activities work best for you to build your fashion label? Ask the Fashion Darling this week! Retail Fashion Marketing

Louis Vuitton, Puma dress up for TikTok Fashion Month


Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands


The post Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands appeared first on Sailthru

Under the hood: Two top Fashion & Apparel abandoned cart series


Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. After digging through our industry dataset, I found that the average conversion rate for abandoned carts for US fashion & apparel business is 2.7%. Austin based company, Allens Boots , is another fashion and apparel retailer that is crushing their abandoned cart series. Blog Post Email Marketing abandoned carts fashion

Is The Future Of Fashion Gender-Free?

Retail TouchPoints

All of this has me thinking: Is the future or fashion — or even retail in general — genderless? When I asked Natalie Prout, Associate Strategy Director at the business transformation agency Phenomenon , whether or not the future of fashion is genderless, she had mixed feelings. By Klaudia Tirico, Features Editor What do Zara, Target, H&M and Toys “R” Us have in common? All four retailers have embraced gender neutrality in one form or another.

SKU'd: When mall stores went to fashion week


Recognizable brands once flirted with high fashion. But that may all be over as even luxury companies try to reimagine the future of runway shows

Herno Manages Line Expansions with Fashion-Specific PLM

Retail Touch

Having recently expanded its lines to include knitwear and footwear, Italian luxury outerwear brand Herno has invested in a fashion-specific PLM solution from Centric Software in order to enrich its product collections while also closely controlling product quality.

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Retailers


On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them. Department store discounts have hurt full-price fashion, resulting in apparel brands leaving Macy’s en masse or closing down their own flagships instead.

Leveling up by industry: A look at Fashion & Apparel


Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? Let’s take a look at a few of the most interesting finds from ecommerce stores in Fashion and Apparel related to targeting specific audiences and creating a winning welcome series. First of all, the top performers in the Fashion and Apparel industry send a lot more emails than the worst performers.

Reversing the 'sizeable' problem of fashion returns

Retail Technology Review

Reviews and social proof could prove key in reversing the issue of fashion returns the latest research from Yotpo, the eCommerce marketing platform, reveals. Internet Retailing Retail Supply Chain Critical Issues

Neiman Marcus All-Digital Fashion Campaign Merges Aspiration And Realism

Retail Touch

The evolution from physical to digital has not only accelerated in retail, but also in the magazine world, where the vaunted fall fashion issues are struggling to find messages that are relevant during a pandemic.

Italian fashion industry begins road to recovery with 18% increase in consumer purchases

Retail Technology Review

The last three months have seen a dramatic drop in purchases from Italian fashion retailers online, but the country’s fashion brands seem to be over the worst. That’s according to new data from, the daily Covid-19 Commerce tracker from data technology firm Emarsys. Critical Issues Internet Retailing

How Fashion Retailers Can Retain New E-Commerce Customers Past The Pandemic

Retail Touch

Fashion retailers were hit hard by the COVID-19 outbreak, but the industry may have found a silver lining: an influx of new e-Commerce customers. According to aggregate data from ActionIQ , which has fashion clients including American Eagle , Gap and Rag & Bone , daily e-Commerce revenue at apparel retailers rose 22% in April and May compared to the final weeks of March — and the biggest influx came from new customers, whose presence grew 73%.

Pandemic turns facemasks into fashion accessories


Retailers across the U.S. are selling facemasks in a variety of designs as consumers have started looking for ways to brighten up their covered-up faces. “It’s It’s quickly moved from commodity to something that is a differentiator,” said Melissa Akaka, an associate professor of marketing with the University of Denver’s Daniels College of Business. “It’s It’s affixed onto our body. It covers our face. Masks are definitely closely tied to how we engage with others and how we express ourselves

Amazon Advertising Strategies for Fashion Brands and Retailers


And judging by the features and activities released in the last couple of years, fashion is one of the latest verticals to see a big push by Amazon. From all of the recent features and activities released by Amazon to grow its fashion category, a few stand out: The Drop – Collections designed by influencers that are live for just 30 hours. Amazon’s focus on the fashion segment has encouraged both users to buy more and companies to list a lot more products on the platform.

Orbitvu Fashion Studio Enables Consistent Workflows for Creating Product Imagery

Retail Touch

Orbitvu Fashion Studio offers an integrated photography studio solution that can create high-quality still and video content for use on ecommerce, social media and digital advertising platforms. The Fashion Studio enables retailers to create a productive and consistent workflow with their own (or predefined) templates in order to preserve their unique look through every shot.

New York Fashion Week: Capitalizing on the Runway


As New York Fashion Week continues this week, the events and headlines get bigger and bigger. The post New York Fashion Week: Capitalizing on the Runway appeared first on Zmags. Aside from rappers Cardi B and Nicki […]. Ecommerce Best Practices ecommerce news Trends

How Windsor Fashions and RevZilla Power Their Personalization


However, RevZilla and Windsor Fashions dispel that notion, elevating their email programs with personalization and small, in-house teams. Andrew Lim , Director of Retention Marketing at RevZilla, and Catherine Seaton, Senior Director of Marketing at Windsor Fashions, recently discussed how they do it during Food For Thought, the new webinar series we launched alongside our sister brand Liveclicker. ” Dynamic Personalization as a Driver for Windsor Fashions.

Fashion victim: death of the changing room and the rising risk of returns fraud

Retail Technology Review

High street fashion retail was undergoing immense upheaval even prior to the development of COVID-19. Increased online shopping and the growing success of online-only fashion brands like ASOS were transforming how consumers shopped for apparel. Critical Issues Internet Retailing Surveillance and Security

Sam’s, Target and Tractor Supply focus on fashion


Partnerships such as Target has with Levi Strauss for its value-price Denizen line as well as its premium Red Tag jeans are helping to raise the fashion profile of big-box retailers Mass merchandisers have been capturing share of the apparel and accessories market at a time when many specialty clothing chains and department stores are seeing sales go in the wrong direction.

Fashion Master to unveil large-scale rebrand to FM Retail

Retail Technology Review

EPOS and integrated IT provider, Fashion Master, is launching its transformation from Fashion Master to FM Retail at London's fashion trade event, Pure London, on the 11th – 13th February

Fashion Omnichannel Retail: Get Started NOW!


Fashion Omni-Channel Retail: Get Started NOW! Nothing is as fun and exciting to me, your favourite kind of millennial customer, as fashion retail. How can you make the most of a customer’s need to view, feel, and even smell fashion in-store? We have the answer in our new fashion brief: fashion omni-channel retail. Fashion omni-channel retail is about more than connecting bricks or clicks, or the digital to the physical.

What social networks deliver greatest benefit to fashion ecommerce?

Retail Technology Review

Fashion retailers understand that social media plays an important role in driving awareness, traffic and orders. However, given the complex shopping journey of today’s fashion consumer, it’s difficult to clearly identify the relative merits of different social networks – particularly as the networks themselves are continuing to evolve and introduce new features.

How Data Analytics is Saving the Fashion Industry (2020)


In today’s landscape, when a new fashion retail trend latches on, companies need to have the ability to make the right decisions quickly. So, why is advanced analytics so successful and what is the difference between the traditional approach and this new advanced approach to fashion analytics?

Burberry to live stream fashion show on Twitch


Burberry will live stream its Spring/Summer 2021 fashion in a partnership with Twitch. The show will not have any guests in attendance and will be completely remote, according to Burberry

TechStyle Fashion Group and General Assembly Win EIS Awards


TechStyle Fashion Group and General Assembly are drastically different companies that use email marketing in different ways. TechStyle Fashion Group: Winner of the EIS Award for Transactional/Ecommerce. Personalization is the hallmark of the customer experience for TechStyle Fashion Group, the parent company of JustFab , ShoeDazzle , Fabletics , FabKids and Savage X Fenty. The post TechStyle Fashion Group and General Assembly Win EIS Awards appeared first on Sailthru

Pandemic puts consumer loyalty for fashion brands to the test


Once iconic retail and fashion labels such as Brooks Brothers and Lord & Taylor have filed for bankruptcy and, in the latter’s case, gone out of business. The brands have fallen out of step with consumers in recent years and found themselves vulnerable when the coronavirus pandemic forced stores to close their doors to customers

Total UK online fashion orders up 115% in May, but AOV remains down, data from True Fit’s Fashion Genome reveals

Retail Technology Review

The total number of UK online fashion checkouts increased significantly in May, up 115% year-on-year, according to True Fit, the personalisation platform for apparel and footwear retailers. However, Average Order Value (AOV) remained down compared to last year, -9% for the first three weeks in May. Internet Retailing Critical Issues Retail Supply Chain