Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience. The most prolific example of technology rapidly changing the customer experience in fashion retail is the increased interest in contactless shopping. Geetanjali Sarna Amit Prabhakar Gaitonde Wipro fashion contactless payment AI

As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

Retail TouchPoints

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. Due to the speed to market for fast fashion companies such as Zara, which can easily design and execute styles because of their supply chain ownership, many brands are faced with the dilemma of how to bring forth this type of speed at the retail and wholesale level.


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Fashion & Apparel Ecommerce Site Design


The fashion and apparel industry has one major negative associated with it: there’s so much competition. Here’s how 15 of the best of the best fashion and apparel ecommerce sites are designed to win. Leading fashion & apparel brands choose BigCommerce. Out of the Box Fashion & Apparel Themes. Get an out of the box fashion & apparel theme and start selling online now.

Does The Forever 21 Bankruptcy Signal The End Of Fast Fashion?

Retail TouchPoints

Forever 21 , once one of the preeminent names in fast fashion, filed for Chapter 11 bankruptcy protection after months of reports and speculation. The struggles at Forever 21 spotlight a potential weakness in the fast fashion business model itself. editorial team discusses whether fast fashion is on its way out, or if retailers that partake in it will be adapt to changing market and social trend conditions. Forever 21 bankruptcy fast fashion editor Q&A Chapter 11

Is Walmart finally in fashion?


The retail giant has refined its stable of brands through partnership, acquisition, expansion, revitalization and divestment

The Empowered Marketer: Catering to the High Fashion Buyer


High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. She has a background in digital advertising at Google and later transitioned to working at Betabrand, a crowdfunded ecommerce fashion brand. This combination of tech skills and fashion savvy has served her well.

Legendary fashion designer Pierre Cardin dies


The renowned fashion designer and branding expert Pierre Cardin died Tuesday in Paris at age 98. Known for a wide variety of fashion, he put his name on all kinds of products, had a career spanning more than 70 years and outfitted such icons as Elizabeth Taylor and Jackie Kennedy

Amazon Fashion launches custom T-shirt sales


Available in the U.S., the app-based tech helps customers determine their ideal size, fit, color and style, and could reduce returns and waste

The Marketing Behind the Most Exciting Ecommerce Fashion Brands


Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands. Here we look at some of the most exciting ecommerce fashion brands today and dig into the secrets to their success in a tough target market.

Lowe’s Partners With Top Designers To Bring New York Fashion Week ‘Home’

Retail Touch

Iconic fashion designers Jason Wu, Rebecca Minkoff and Christian Siriano might seen an odd fit for a retailer that sells circular saws and plumbing supplies.

3 ways fashion retailers can adapt to a COVID-19 holiday season


To prepare for this holiday season during COVID-19, fashion retailers must "get with the times" by being innovative in optimizing their online shopping experience

Marketing activities: What's best for your fashion label?


What marketing activities work best for you to build your fashion label? Ask the Fashion Darling this week! Retail Fashion Marketing

eCommerce Size Guide: Best Practices for Fashion Brands


Big names in the world of fashion, like Balenciaga and Nudie Jeans, are currently clients. Images by: Patricia Serna , Kenny Luo , Charles Deluvio The post eCommerce Size Guide: Best Practices for Fashion Brands appeared first on Scalefast.

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands


The post Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Brands appeared first on Sailthru

Under the hood: Two top Fashion & Apparel abandoned cart series


Running a successful ecommerce store in the fashion and apparel industry can take some serious hussle and a whole lot of strategy. After digging through our industry dataset, I found that the average conversion rate for abandoned carts for US fashion & apparel business is 2.7%. Austin based company, Allens Boots , is another fashion and apparel retailer that is crushing their abandoned cart series. Blog Post Email Marketing abandoned carts fashion

Is The Future Of Fashion Gender-Free?

Retail TouchPoints

All of this has me thinking: Is the future or fashion — or even retail in general — genderless? When I asked Natalie Prout, Associate Strategy Director at the business transformation agency Phenomenon , whether or not the future of fashion is genderless, she had mixed feelings. By Klaudia Tirico, Features Editor What do Zara, Target, H&M and Toys “R” Us have in common? All four retailers have embraced gender neutrality in one form or another.

The Future of AR-Enabled 3D Scanning in Fashion Retail

Retail Touch

For ecommerce retailers — particularly those in the fashion sector — this represents a massive opportunity to heighten sales, lower returns and offer customers a new way to shop online. The Problem With Fashion Etail.

Fashion rental startup Wardrobe launches nationwide


The peer-to-peer rental company, which is backed by Airbnb co-founder Nate Blecharczyk, partners with local dry cleaners to sanitize items

Luxury fashion industry rethinks everything


Do Fashion Week events around the globe still make sense and do current seasonal cycles for new items fit with the needs of luxury fashion consumers? These are just two of the questions being asked by members of an industry that has taken a huge hit from the novel coronavirus pandemic

Fashion brands offer cash to wear their clothes


The Aday fashion brand offered to give customers a credit of between $25 and $75 for wearing outfits they already purchased from the label. Wool&Prince said it would give customers a $100 gift card if they wore the same dress or button-down shirt from its collection for 100 days straight

Louis Vuitton, Puma dress up for TikTok Fashion Month


Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers

Fashion apparel makes a comeback, focus on digital deepens, and other 2021 predictions


The pandemic, and recovery from it, will likely define the year as consumers look to refresh their wardrobes and retailers hold on to new practices that worked, analysts say

Looking Fashion Forward: 5 Best Practices for Fashion + Apparel Retailers


On the surface, fashion and apparel sounds like a broad enough category that it’s easy to think they don’t have their own obstacles. Instead, fashion and apparel brands have the other retailers’ struggles on steroids because they face all of them. Department store discounts have hurt full-price fashion, resulting in apparel brands leaving Macy’s en masse or closing down their own flagships instead.

Leveling up by industry: A look at Fashion & Apparel


Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? Let’s take a look at a few of the most interesting finds from ecommerce stores in Fashion and Apparel related to targeting specific audiences and creating a winning welcome series. First of all, the top performers in the Fashion and Apparel industry send a lot more emails than the worst performers.

Reversing the 'sizeable' problem of fashion returns

Retail Technology Review

Reviews and social proof could prove key in reversing the issue of fashion returns the latest research from Yotpo, the eCommerce marketing platform, reveals. Internet Retailing Retail Supply Chain Critical Issues

SKU'd: When mall stores went to fashion week


Recognizable brands once flirted with high fashion. But that may all be over as even luxury companies try to reimagine the future of runway shows

Italian fashion industry begins road to recovery with 18% increase in consumer purchases

Retail Technology Review

The last three months have seen a dramatic drop in purchases from Italian fashion retailers online, but the country’s fashion brands seem to be over the worst. That’s according to new data from, the daily Covid-19 Commerce tracker from data technology firm Emarsys. Critical Issues Internet Retailing

How Fashion Retailers Can Retain New E-Commerce Customers Past The Pandemic

Retail Touch

Fashion retailers were hit hard by the COVID-19 outbreak, but the industry may have found a silver lining: an influx of new e-Commerce customers. According to aggregate data from ActionIQ , which has fashion clients including American Eagle , Gap and Rag & Bone , daily e-Commerce revenue at apparel retailers rose 22% in April and May compared to the final weeks of March — and the biggest influx came from new customers, whose presence grew 73%.

New York Fashion Week: Capitalizing on the Runway


As New York Fashion Week continues this week, the events and headlines get bigger and bigger. The post New York Fashion Week: Capitalizing on the Runway appeared first on Zmags. Aside from rappers Cardi B and Nicki […]. Ecommerce Best Practices ecommerce news Trends

Amazon Advertising Strategies for Fashion Brands and Retailers


And judging by the features and activities released in the last couple of years, fashion is one of the latest verticals to see a big push by Amazon. From all of the recent features and activities released by Amazon to grow its fashion category, a few stand out: The Drop – Collections designed by influencers that are live for just 30 hours. Amazon’s focus on the fashion segment has encouraged both users to buy more and companies to list a lot more products on the platform.

Neiman Marcus All-Digital Fashion Campaign Merges Aspiration And Realism

Retail Touch

The evolution from physical to digital has not only accelerated in retail, but also in the magazine world, where the vaunted fall fashion issues are struggling to find messages that are relevant during a pandemic.

Few fashion execs see sustainability as path to growth


Only 10 percent of executives surveyed see sustainability as a growth opportunity, according to McKinsey and Company’s “State of Fashion 2021 Report.” ” Thirty percent of executives now see online retail as the biggest single opportunity to grow their businesses

Herno Manages Line Expansions with Fashion-Specific PLM

Retail Touch

Having recently expanded its lines to include knitwear and footwear, Italian luxury outerwear brand Herno has invested in a fashion-specific PLM solution from Centric Software in order to enrich its product collections while also closely controlling product quality.

How Windsor Fashions and RevZilla Power Their Personalization


However, RevZilla and Windsor Fashions dispel that notion, elevating their email programs with personalization and small, in-house teams. Andrew Lim , Director of Retention Marketing at RevZilla, and Catherine Seaton, Senior Director of Marketing at Windsor Fashions, recently discussed how they do it during Food For Thought, the new webinar series we launched alongside our sister brand Liveclicker. ” Dynamic Personalization as a Driver for Windsor Fashions.

Fashion Master to unveil large-scale rebrand to FM Retail

Retail Technology Review

EPOS and integrated IT provider, Fashion Master, is launching its transformation from Fashion Master to FM Retail at London's fashion trade event, Pure London, on the 11th – 13th February

Fashion Omnichannel Retail: Get Started NOW!


Fashion Omni-Channel Retail: Get Started NOW! Nothing is as fun and exciting to me, your favourite kind of millennial customer, as fashion retail. How can you make the most of a customer’s need to view, feel, and even smell fashion in-store? We have the answer in our new fashion brief: fashion omni-channel retail. Fashion omni-channel retail is about more than connecting bricks or clicks, or the digital to the physical.

Astound Commerce designs digital transformation for fashion & lifestyle brand, Hush

Retail Technology Review

Fashion and lifestyle brand, Hush, has broken its daily sales record, with transactions exceeding £1m, for the first time with a new mobile-first ecommerce platform developed in partnership with digital commerce agency and systems integrator Astound Commerce UK.