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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester eCommerce

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

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NRF: Electronics and Demographic Changes Drive Back-to-School Spending Trends

Retail TouchPoints

Electronics Have Developed Post-Pandemic ‘Stickiness’. A major reason for the jump in post-pandemic spending is electronics. I would note though that there are some differences in the types of electronics people are buying this year compared to last year,” said Cullen. “

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Apparel Ousts Electronics as Most Popular Online Shopping Category

Retail TouchPoints

Three years ago, electronics were by far the top product category that consumers bought online, but new research from Feedvisor shows the impact of consumers becoming more comfortable shopping online and new tools emerging to enhance the digital shopping experience. In a survey of 2,000 U.S. In a survey of 2,000 U.S.

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TikTok Shop Expands Refurbished Electronics Business to the U.S.

Retail TouchPoints

TikTok Shop has expanded the refurbished electronics product category to U.S. Sellers also are required to provide a one-year warranty for all refurbished electronics sold via TikTok Shop. Only refurbished electronics with a rating of “Premium” or “Excellent” will be sold on the platform.

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The Trends You Need to Succeed This Holiday Season

Here are some of the key findings that’ll get you ready for the holiday rush: Grocery & Gourmet Food had the highest sales growth Levi’s had the biggest YoY sales growth among brands at +92% 8 out of 10 of the top searches were for electronics & home appliances Get the edge you need to capture shopper interest this season.

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Why Consumer Electronics E-tailers are Betting Big on Commerce Personalization

Retail TouchPoints

Consumer electronics is a rather crowded space with a swarm of brands trying to make their presence felt in every category — from wearables to televisions and headphones to laptops. The same holds true for consumer electronics retailers. According to a Forrester study, personalization ranked the highest among tech investments in 2021.

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NorthLadder Aims to Reduce E-Waste by Improving Electronics Resale Journey

Retail TouchPoints

NorthLadder , a Middle Eastern marketplace for pre-owned electronics, has partnered with insights-led customer engagement platform MoEngage to create remarketing strategies and gamify the customer experience. NorthLadder enables customers to sell old electronic devices that would otherwise become e-waste in landfills.