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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester eCommerce

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns


Since computers, televisions, smartphones and other electronics are often priced higher than other retail items, the return cycle can be particularly vicious for consumer electronics brands. So how can consumer electronics brands reduce the number of holiday returns this year? Why Do Customers Return Electronics?


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How Consumer Electronics Brands Can Win on Singles’ Day 


In particular, the consumer electronic industry can tap into shoppers’ desires to gift themselves upgraded products during this worldwide sales event. Does Singles’ Day Make Sense for Consumer Electronic Brands? But does it pay off for consumer electronic brands?

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Electronics email marketing: Real-life examples and best practices


Nearly one-third of consumer electronics are bought online — and for good reasons. Here are ten electronics email examples to get your creative juices flowing. 3 Target: Group multiple discounts together Many electronic stores sell other items alongside electronics, such as home and kitchen appliances.

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Technology & Electronics Ecommerce Site Design


Sell Technology & Electronics Online. Launch, migrate or update your technology and electronics website right now. Leading Technology & Electronics Online Brands Choose BigCommerce. Out of the Box Themes for the Technology & Electronics Vertical. Bob Johnson’s Computer Stuff. Satellite Radio Superstore.

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Circuit City Plans to Curate Shop-in-Shops Using its Electronics Expertise

Retail TouchPoints

These “Powered by Circuit City” partnerships will be centered on store-in-store concepts designed to seamlessly integrate the retailer’s electronics expertise and global brand awareness with other retail platforms, both online and in-store.

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4 Loyalty Program Examples in the Electronics Industry

The electronics industry is only getting bigger. It’s estimated that the electronics market was valued at 740.79 It’s estimated that the electronics market was valued at 740.79 Blog Gabrielle Policella Govee keeps it simple Electronics brand Govee knows how to light up a home or office space.