Game over for GameStop CEO

Retail Dive

As gaming shifts to streaming, George Sherman's exit after two years as chief executive continues a leadership shakeup at the beleaguered retailer

Games 73

Game on: What makes eGaming thrive behind the scenes

retaildive

Learn how gaming platforms are leveling up their payments experiences and raking in extra revenue

Games 93
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McVitie’s sponsors new ITV game show

Talking Retail

The “Game of Talents” programme is debuting this month, hosted by Vernon Kay, and the brand will feature across the TV show, ITV Hub and online, as well as across bespoke digital content. “Game of Talents” will see contestants team up.

Games 60

Marketing Unboxed: How Spikeball Wins the Marketing Game

Zaius

What’s the name of the game? The game itself is heaps of fun, but can the same be said of their marketing approach to new customers? It’s not just a game we like to play of waiting to see how long it takes before we receive an email. And for the most part, they stood out in our inbox with clever copy and valuable advice for elevating our Spikeball game. The post Marketing Unboxed: How Spikeball Wins the Marketing Game appeared first on Zaius.

Games 197

Your Game Plan to Dominate Email Automation

Klaviyo

The post Your Game Plan to Dominate Email Automation appeared first on Klaviyo. Blog Post How-to customer journey Customer Lifecycle Management Email automation marketing automation

Games 107

Level-up Your Online Selling Game with eCommerce Growth Summit – Online Event – 26 & 27th of March

Ecommerce Platforms

The post Level-up Your Online Selling Game with eCommerce Growth Summit – Online Event – 26 & 27th of March appeared first on Ecommerce Platforms. Join us on the 26th & 27th of March for the Ecommerce Growth Summit , a FREE 2-day online event.

Games 173

Italian gaming firm Sisal partners with BT for National Lottery bid

Talking Retail

Italian gaming and entertainment company Sisal has teamed up with BT as part of its bid for the fourth National Lottery licence. This story continues at Italian gaming firm Sisal partners with BT for National Lottery bid.

5 Steps to Winning the eCommerce Newsletter Game

Omniconvert

The post 5 Steps to Winning the eCommerce Newsletter Game appeared first on ECOMMERCE GROWTH Blog. The digital marketing space is vast and between viral cat videos, food blogs, and a flood of ads from deep-pocketed.

Games 78

How Top-Performing Toys & Games Pages Win on Amazon & Walmart

Salsify

Walmart Amazon Data Insights Toys & Games GuideThe demise of Toys R Us in mid-2018 presented a major opportunity for other retailers to capture a portion of the defunct chain’s $11.5 billion in annual toy sales. For toy brands, it also meant that other large national retailers, including Amazon and Walmart, would become even more important sales channels in order to recoup lost Toys R Us revenue.

Toys 60

Facebook gets into cloud gaming

RetailWire

Facebook is about to become the latest technology powerhouse to move into cloud gaming. The site’s focus will be entirely on mobile gaming. The social giant’s service will only be available on Android devices.

Games 52

Mountain Dew supports video game launch with on-pack promotion

TalkingRetail

Mountain Dew is running an on-pack promotion to support the latest release of Call of Duty: Black Ops Cold War game. The promotion is running for 13 weeks across 500ml bottles of Mountain Dew Citrus Blast (£1.54) and Mountain Dew No Sugar (£1.39).

Games 69

Financial Marketer’s Digital Acquisition Game Plan for 2021

SheerID

Learn how personalized offers for consumer tribes give banks a winning strategy for acquiring and retaining new customers. Blog Posts Customer Acquisition Personalization

Games 78

How PlayStation, GameStop and Nintendo Perfect Personalized Gaming

Sailthru

There’s no question that Americans love video games; nearly 70% game on at least one device. And with thousands of games released every year, the choices for gamers are endless. As a result, more and more brands are using personalized gaming to set themselves apart.

Games 78

Why The Biggest Gaming Brands Choose Scalefast for their eCommerce

Scalefast

If you're in the gaming space, you most likely know that gaming fans are different from traditional shoppers. Features such as s erial key management, advanced fraud protection and support for complex product launches are just a few gaming industry needs, but many eCommerce solutions on the market cannot check all of the boxes. Full Service Ecommerce Gaming

Games 60

What is Games as a Service (GaaS) and What Does it Mean For Marketers?

Neil Patel

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?

Games 109

Batchelors strengthens links with gaming community with on-pack promotion

TalkingRetail

Premier Foods is launching an on-pack promotion in partnership with video game franchise Call of Duty, to celebrate the launch of Call of Duty Black Ops Cold War.

Games 62

How Grocers Can Boost Sales with Game-Based Recipe Marketing

Launchfire

Then you get an email from your grocery store letting you know you could win $100,000 by playing their new game. In the game you’re asked to guess the correct ingredients for a buffalo mac-n-cheese recipe. Using Game-Based Marketing to Stand Out One way to stand out and make your recipes memorable is with game-based marketing. Game-based marketing works because it gives customers a reason to engage with your recipes. Make them into a game.

Games 63

Judge will decide verdict in Epic Games vs. Apple case

Retail Wire

Judge Yvonne Gonzalez Rogers will be deciding if the arguments made by Epic Games or Apple have the most legal merit after hearing three weeks of testimony from the parties.

Games 52

The Future of Customer Service: How Ticketing Systems, Content and Chat Are Changing the Game

Retail Touch

On the business side, ticketing systems are changing the customer service game by giving representatives critical user information at the right time, combined with the ability to assign, redistribute and collaborate to solve problems fast with a help-first mentality.

Games 60

Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

According to Statista , there are millions of apps available for download across each of these platforms: Yet in August, Epic Games took aim at Apple’s App Store, claiming that their commission cut was unacceptable. Yet the undertones of Epic Games’ argument is what really matters here.

Games 84

Super Bowl LV: Lackluster Football Game Interrupts Memorable Ads

Retail Touch

Lemons demolishing cardboard cutouts in the stands at a baseball game. Like many people across the U.S., the Retail TouchPoints editorial team looks forward to the Super Bowl for one main reason: the commercials!

Games 56

This Brand Was Ahead of the D2C Game. Then E-Commerce Marketplaces Changed the Rules

ChannelAdvisor

It was a great time to be ahead of the game, and the brand’s direct-to-consumer selling strategy worked well for more than 15 years. The post This Brand Was Ahead of the D2C Game.

Games 68

How to Use Games to Change Consumer Behaviour

Launchfire

The strategy we use here at Launchfire is called “ game-based marketing ” — a promotion strategy that combines the extrinsic motivation of prizes with the intrinsic motivation of games. Designing to Change Behaviour Just adding a game to a promotion doesn’t instantly change behaviour. Game-based marketing in most cases makes use of the “increase reward for action” strategy. Game-based strategyDo your marketing campaigns target awareness or action?

Games 63

Q4 Email Deliverability | Finish the Game Strong With These 5 Tips 

Webbula

The post Q4 Email Deliverability | Finish the Game Strong With These 5 Tips appeared first on Webbula. Trendline and Webbula The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your.

Games 101

Why mobile popups are still part of the game

Klaviyo

The post Why mobile popups are still part of the game appeared first on Klaviyo. 2017 has been a tough year for mobile popups. In January, Google started penalizing websites using mobile popups that prevent users from accessing content. Later, the Coalition for Better Ads , a group of trade associations and companies involved in online media (including Google and Facebook), listed mobile popups as one of the ad formats to avoid. Many interpreted these moves as the end of mobile popups.

Games 104

6 Ways to Boost In-Store Sales with a Game-Based Promotion

Launchfire

Driving sales with a game-based contest or sweepstakes isn’t hard. Here are 6 different tactics you can use to drive sales with your next game-based promotion. Including collectible icons within a game-based contest or sweepstakes takes advantage of this basic instinct; consumers will complete actions in an attempt to complete sets of icons. That’s where a game-based promotion can help. It’s easy to add a direct link to sales in any game-based promotion.

Games 63

Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

The post Google AdWords Ups Their Game with Platform Redesign appeared first on ROI Revolution. Recently, Google announced the official roll-out of their updated experience for Google AdWords. The new experience features a redesigned user interface, providing a more streamlined approach to all aspects of the platform. From creating campaigns to analyzing custom reports, the new Google AdWords experience is more intuitive and allows for much quicker navigation within your account.

Games 89

4 Data-Driven Strategies to Help You Ace Your Email Marketing Game

Omnisend

The post 4 Data-Driven Strategies to Help You Ace Your Email Marketing Game appeared first on Omnisend Blog. Reading Time: 6 minutes. As a savvy marketer, you’re well-versed on the essentials of email marketing.

Games 78

Download Gaming Maturity Report

Dynamic Yield

The post Download Gaming Maturity Report appeared first on Dynamic Yield

Games 28

5 tips to up your online subscriber game

Liveintent

The post 5 tips to up your online subscriber game appeared first on LiveIntent Blog. The past few months have seen a sudden surge in online subscription services – and that spells opportunity for savvy online publishers.

Games 68

Game Of (Rods And) Cones: Will Computer Vision Rule The Enterprise?

Forrester's Customer Insights

advanced analytics artificial intelligence (AI) machine learning predictive analytics AI artificial intelligence computer vision game of thrones image recognition(Jeremy Vale coauthored this post.) Brace yourself: Computer vision is coming. “The Long Night” is finally over, and enterprises see the opportunity more clearly than ever. With AI replacing biological rods and cones, computer vision is now a must-have weapon in every firm’s arsenal.

Games 36

This Brand Was Ahead of the D2C Game. Then E-Commerce Marketplaces Changed the Rules

ChannelAdvisor

It was a great time to be ahead of the game, and the brand’s direct-to-consumer selling strategy worked well for more than 15 years. The post This Brand Was Ahead of the D2C Game.

Games 52

Fulfillment Technologies Changing the Game

PFS

Fulfillment Technologies & Innovations Changing the Game. The post Fulfillment Technologies Changing the Game appeared first on PFS Blog. With US eCommerce sales expected to reach $713 billion by 2022 (over $500 billion this year) 1 , retailers and fulfillment providers are amping up their distribution centers to meet ever-increasing demand.

Pricing Strategy Teardown: Toys and Games Niche

Prisync

For this post, we’re going to look at the toys and games niche. In our pricing strategy teardown series, we look at how e-commerce stores in popular industries navigate the topic of pricing. We look at the strategies they implement, the tactics they use and how they stack up against their competition. Now if you’re. E-Commerce Strategy pricing teardown

Toys 58

How to Start Using Live Chat & Email to Level Up Your Customer Service Game

Omniconvert

The post How to Start Using Live Chat & Email to Level Up Your Customer Service Game appeared first on ECOMMERCE GROWTH Blog. Does acquiring the best customer service strategy seem like a pipe dream? Like a quest for buried treasure that you’re. Customer Retention automation customer experience customer retention strategy customer service email marketing facebook messenger gorgias live chat shopify

Did Video Games Kill the Pre-Order Star?

OrderDynamics

Did Video Games Kill the Pre-Order Star? Video games continue to be one of the hottest items for retailers to organize pre-orders for. Here, we take a look at what retailers can learn from the video game brands for their own products. Do an internet search for the words “pre-order” and you will inevitably hit page after page of results on the good and bad of pre-ordering video games. Challenge: “The game is not what was expected”.

Games 52

How Pacific Cycle Elevated Product Experience and Customer Success Satisfaction Scores on Walmart.com

Salsify

Case Study Salsify Chat Sports Toys & Games

Games 96