Forrester eCommerce

AUGUST 23, 2022

Gaming isn’t niche anymore; it’s mainstream. And that means it’s time to let go of the stereotypical gamer persona: a teenage boy playing in his parents’ basement. In my interview with Casey Campbell, managing director, North America, at Gameloft, he said, “Almost every demographic is playing in some regard.”

Games 195

Games Management B2C Customer 195

Retail TouchPoints

DECEMBER 1, 2023

This Black Friday the only rushes that were covered the following day were those that took place on the football field during the NFL’s first-ever Black Friday game. An NFL game on Black Friday would have once been considered anathema (and a recipe for historically low viewership). A Columbia shoppable ad during the game.

Games 90

Games Small Business Retail eCommerce Retail 90

Zmags

JUNE 8, 2023

Size does matter in ecommerce – and not just for apparel. When you’re looking at static photos of mer chandise online, whether it be a bouquet of flowers, piece of furniture, or article of clothing, it can be very difficult to visualize the size of the item in the absence of “known” comparisons.

Games 246

Games Apparel Clothing eCommerce 246

Kissmetrics

JANUARY 1, 2021

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?

Payment Services 264

Payment Services Payments Games Marketing 264

FastSpring

NOVEMBER 16, 2022

Out of the Park Developments quadrupled sales in South Korea — the fourth-largest video game market in the world — by localizing its benchmark game into Korean. But the Korean version of the page had a much lower conversion rate than any other language — even after releasing the localized version of the game.

Games 142

Games eCommerce Demo Subscription 142

Retail TouchPoints

MAY 9, 2023

Amazon has debuted a new immersive shopping functionality called Amazon Anywhere that allows customers to discover and buy physical products from Amazon within virtual environments such as video games, augmented reality applications and mobile apps. Screenshot from Niantic’s new game, Peridot.

Games 107

Games Accessories Consumer Electronics Shipping Costs 107

Retail TouchPoints

MAY 12, 2023

Consumer behaviors today are more nuanced than that, with younger generations especially engaging with a “blended and inter-dependent tapestry of entertainment” that includes streaming video, social media, music and gaming as well as traditional television and movies.

Games 106

Games Social Media Multi-channel Consumer 106

TalkingRetail

NOVEMBER 24, 2023

The free-to-play game is available through QR codes. This story continues at Hooch reveals Zest Quest game to win exclusive merch Or just read more coverage at Talking Retail Zest Quest challenges fans to match Hooch fruits to earn points, with high scorers getting the chance to spin to win merch.

Games 52

Games Retail 52

Retail TouchPoints

AUGUST 4, 2023

Virsona, a social video gaming and entertainment concept, has opened an experiential, semi-permanent pop-up “speakeasy” inside 787 Coffee on West 30 th Street in New York City. This is an entirely new category in the world of experiential entertainment that connects people through the largest form of entertainment, gaming.

Games 80

Games Customer Technology Other 80

ROI Revolution

OCTOBER 10, 2023

SEO and conversion rate optimization are really a long game, aren’t they? The Long Game: UX & SEO Strategies for Q4 You need to be working on optimizations all year long in order to set yourself up for a really strong Q4 and holiday season. Get ready to capitalize on opportunities you’ve been missing.

SEO 78

SEO Games Books Definition 78

RetailWire

NOVEMBER 28, 2023

ByteDance, the tech behemoth responsible for the popular app TikTok, is dialing back its involvement in the video gaming industry.

Games 52

Games 52

Optimizely

DECEMBER 11, 2018

What’s the name of the game? The game itself is heaps of fun, but can the same be said of their marketing approach to new customers? It’s not just a game we like to play of waiting to see how long it takes before we receive an email. The post Marketing Unboxed: How Spikeball Wins the Marketing Game appeared first on Zaius.

Games 220

Games Marketing Social Media Customer 220

Digital Doughnut

MARCH 2, 2023

As technology advances, mobile gaming has become more popular than ever. With millions of people using their smartphones and tablets to play games, it's no surprise that businesses are finding new ways to engage with their target audience through mobile games.

Games 105

Games Mobile Marketing Article 105

RetailDive

MAY 10, 2023

Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment.

Games 95

Games 95

RetailDive

JUNE 22, 2023

​Nike seeks to integrate its products into the virtual world in its latest addition to the ongoing partnership with the popular video game.

Games 97

Games 97

Forrester eCommerce

JULY 3, 2018

CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you to up your game. At the beginning of the year, we made some big shifts in our research alignment. I moved […].

Games 250

Games Technology Customer 250

Talkoot

NOVEMBER 6, 2023

How AI is changing the game for ecommerce translations Lizzie Davey Writer If you’re selling across borders, you’re likely pumping a lot of money into content localization. Our guess is you’re either doing this with the help of regional teams or external agencies, but things are about to change.

eCommerce 78

eCommerce Games Demo Books 78

Forrester eCommerce

DECEMBER 4, 2023

In the game of basketball, the point guard plays a critical role in orchestrating plays, facilitating collaboration, and adapting to the constantly changing game conditions. As a big fan of basketball, I couldn’t help but compare the CIO’s role to that of a point guard.

Games 251

Games Information 251

Forrester eCommerce

FEBRUARY 8, 2022

Over the past two years, Forrester’s research teams have been really diving into the role that technology executives play in driving innovation. And that research has shown that companies driving a sustainable approach to innovation grow more than 2.5 times their industry average year over year.

Games 362

Games Technology Customer 362

365 Retail

OCTOBER 26, 2023

Video games and digital casinos represent two different worlds of online entertainment. While video games are usually based on skills, storylines, and strategies, online casinos offer excitement through chance and potential monetary rewards. Players can now enjoy these games without the need to visit a brick-and-mortar establishment.

Games 52

Games Retail Mobile Events 52

Retail TouchPoints

FEBRUARY 24, 2023

Designed to make children’s time in the store more enjoyable and get more people to care about keeping our oceans clean, the game was developed in partnership with Meta and Stockholm-based immersive tech company Warpin Reality using Meta’s Spark AR technology. “As

Games 104

Games Toys Customer Experience Retail 104

MakeWebBetter

DECEMBER 1, 2021

Grab the opportunity and grow your business with the trending game-changing tools. The post Skyrocket Your eCommerce Sales With These 5 Game-Changing Tools appeared first on MakeWebBetter. You have your eCommerce store up and running. But your […].

eCommerce 129

eCommerce Games Marketing Technology 129

TalkingRetail

NOVEMBER 7, 2023

Doritos has partnered with gaming giant, Xbox, to celebrate the new release of Starfield with a new on-pack promotion. It aims to engage with the gaming community during one of the biggest releases for gamers this year and reinforce Doritos as a brand synonymous with the occasion.

Games 52

Games Retail 52

Forrester eCommerce

APRIL 24, 2018

Too many firms today are playing a data-to-insights game of telephone. In the data analytics version, the insights you deliver fail to drive many actions that improve outcomes. The insights tumble into a gap between you and your budget-holding stakeholders who drive actions and have accountability for outcomes.

Games 301

Games Improvements 301

RetailWire

NOVEMBER 15, 2023

Amazon has eliminated around 180 positions in its games division as part of a wider restructuring strategy within the company.

Games 52

Games 52

Forrester eCommerce

APRIL 27, 2023

Switching from marketing-qualified leads to buying groups and opportunities can drive tremendous improvement, but success is also heavily dependent on your process. Learn more at this year’s B2B Summit North America.

Improvements 195

Improvements B2B Games Marketing 195

Forrester eCommerce

AUGUST 1, 2022

We’ve said it many times: security matters, and security leaders have more influence and access to boards and senior executives than ever. Thanks to external forces like ransomware attacks, evolving security and privacy legislation, and existential loss of cyber insurance dread, they get it at the top.

Information 370

Information Games 370

365 Retail

MARCH 3, 2023

It’s fair to say that many of us have played a game at some point in our lives, whether it’s a video game, online game, or on our mobiles. Playing in a live casino or gaming site is something that’s becoming increasingly popular, however, there are some that have yet to venture into the world of live gaming.

Games 52

Games Retail Mobile Other 52

Kissmetrics

AUGUST 20, 2019

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And SEO is no longer just a game of ranking on Google. The post SEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get Results appeared first on Neil Patel. Literally, 30 minutes.

SEO 265

SEO Games Blog Other 265

Kissmetrics

MARCH 30, 2021

I was reading an article from my buddy the other day and he had an interesting trend. of all searches on Google are in the form of a question. Here’s the breakdown within the United States: How – 8.07% What – 3.4% Where – 88% Why – 82% Who – 6% Which – 33%.

SEO 358

SEO Games Blog Presentation 358

RetailDive

APRIL 19, 2021

As gaming shifts to streaming, George Sherman's exit after two years as chief executive continues a leadership shakeup at the beleaguered retailer.

Games 105

Games Retail 105

Forrester eCommerce

OCTOBER 20, 2023

Incrementality testing is a game-changing measurement approach for marketers. In the ever-evolving marketing landscape, this method holds the key to smarter decision-making, better allocation of resources, and, ultimately, greater ROI.

Marketing 426

Marketing Games B2C Operations 426

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. The impact that will have on athlete performance, global viewership and the overall ambience surrounding the games (both on-site in Tokyo and abroad) remains to be seen. broadcaster NBC, however, took a different tack and created its own hybrid logo.

Games 122

Games Retail eCommerce Events 122

365 Retail

MARCH 22, 2022

UK retail-focused businesses like Catalina, which has introduced its own Catalina One gamification offering, are also looking to use this to help clients leverage on the growth of mobile gaming and e-commerce apps. According to Tapjoy, 77% of Gen Z’s are currently playing mobile games daily.

Retail 70

Retail Games eCommerce B2B 70