INDUSTRY INSIGHTS YOUR PEERS ARE READING
The Land Down Under Ups Their Omnichannel Game. The post The Land Down Under Ups Their Omnichannel Game appeared first on OrderDynamics. The Omni-2000 research looked at over 2000 global retail websites to discover the shopper’s view of omnichannel offerings. MORE
The post How Cognitive Learning Changes the Game in Supply Chains appeared first on Solvoyo. “It is not the most intellectual of the species that survives, it is not the strongest that survives, but the species that survives is the one […]. MORE
Last week Macy’s announced it had acquired Story , a New York-based concept store, and appointed founder Rachel Shechtman to be its new “brand experience officer.” ” And, for the most part, enthusiastic gushing ensued. Let’s simmer down, people. MORE
If you're in the gaming space, you most likely know that gaming fans are different from traditional shoppers. Features such as s erial key management, advanced fraud protection and support for complex product launches are just a few gaming industry needs, but many eCommerce solutions on the market cannot check all of the boxes. Full Service Ecommerce Gaming MORE
Sitecore finally got its DAM. In the latest example of the convergence and consolidation in the digital experience market, Sitecore bought DAM vendor Stylelabs. The addition of DAM to the Sitecore portfolio (dubbed an Experience Platform)–which started with web CMS, then progressed to eCommerce and customer profile management–means that Sitecore has a stronger ‘omnichannel’ story, […]. MORE
Then you get an email from your grocery store letting you know you could win $100,000 by playing their new game. In the game you’re asked to guess the correct ingredients for a buffalo mac-n-cheese recipe. Make them into a game. Game-based strategy MORE
The post Why mobile popups are still part of the game appeared first on Klaviyo. 2017 has been a tough year for mobile popups. In January, Google started penalizing websites using mobile popups that prevent users from accessing content. MORE
A few years ago, we saw the retail game change forever when behemoths like McDonald’s and Starbucks decided to offer free wireless to their patrons. MORE
Innovative Game Plan: How To Implement Your OMS. Here’s 4 steps in the game plan to successfully implement your OMS: Step 1: Know Your Environment. The post Innovative Game Plan: How To Implement Your OMS appeared first on OrderDynamics. MORE
In our new report, The Loyalty Marketer’s Report: Boosting Your Program with Gamified Promos , you’ll get best practices for increasing your loyalty ROI with game-based promotions. Your loyalty program is a hub of your best customers. MORE
The post Your Game Plan to Dominate Email Automation appeared first on Klaviyo. Blog Post How-to customer journey Customer Lifecycle Management Email automation marketing automation MORE
The strategy we use here at Launchfire is called “ game-based marketing ” — a promotion strategy that combines the extrinsic motivation of prizes with the intrinsic motivation of games. Designing to Change Behaviour Just adding a game to a promotion doesn’t instantly change behaviour. MORE
Fulfillment Technologies & Innovations Changing the Game. The post Fulfillment Technologies Changing the Game appeared first on PFS Blog. MORE
On April 18th, T-Mobile officially launched its T-Mobile MONEY checking account, after a soft launch late last year. MORE
Driving sales with a game-based contest or sweepstakes isn’t hard. Here are 6 different tactics you can use to drive sales with your next game-based promotion. That’s where a game-based promotion can help. It’s easy to add a direct link to sales in any game-based promotion. MORE
We need to step up our game and educate consumers if we want to out-grill the competition. Enter the Game-Based Sweepstakes Promo I know, you’re thinking people take two seconds to register for a sweeps and they’re gone. Game-based strategy MORE
If you’ve never run a game-based marketing promotion before, it can feel a bit overwhelming. There’s a lot to consider — from prizes and legalities, to choosing the right game for your goals. But the secret to an amazing game-based marketing promotion is solid planning. MORE
The post Google AdWords Ups Their Game with Platform Redesign appeared first on ROI Revolution. Recently, Google announced the official roll-out of their updated experience for Google AdWords. MORE
Running a game-based marketing program can be a great move for CPG companies. Game-based marketing campaigns drive extended engagement with consumers and let you achieve a host of marketing goals — from growing your newsletter size to educating consumers. MORE
How Is Omnichannel Retail Strategy Like a Board Game’s? Our marketing team have recently started playing board games as part of our work-life balance. Since then, I realized the strategy of a game called “Ticket to Ride” is similar to an omnichannel retail strategy. MORE
This is true of stadium events, family reunions, work parties — and yes, game-based promotions. If you want people to register, play, or otherwise interact with your game you have to promote it. Today I thought I’d go over some different ways you can promote a game-based promotion. MORE
What’s the name of the game? The game itself is heaps of fun, but can the same be said of their marketing approach to new customers? It’s not just a game we like to play of waiting to see how long it takes before we receive an email. MORE
CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you to up your game. At the beginning of the year, we made some big shifts in our research alignment. I moved […]. age of the customer MORE
Walmart Amazon Data Insights Toys & Games GuideThe demise of Toys R Us in mid-2018 presented a major opportunity for other retailers to capture a portion of the defunct chain’s $11.5 billion in annual toy sales. MORE
It just may be a marketplace game changer, according to predictions such as this one from Forbes : “While nearly all items sold on eBay are backed by a money-back guarantee, offering a guaranteed delivery date has the potential to attract former customers that had been lost to Amazon Prime’s and Jet’s speedy service.”. The post Why Guaranteed Delivery Will be a Game Changer for eBay Sellers appeared first on Channel Advisor. MORE
Too many firms today are playing a data-to-insights game of telephone. In the data analytics version, the insights you deliver fail to drive many actions that improve outcomes. The insights tumble into a gap between you and your budget-holding stakeholders who drive actions and have accountability for outcomes. The larger your gap, the more competitors [… MORE
Your Initial Game Plan. When selling online, the Amazon search results page is pretty much the Big Dance. It’s competitive, unpredictable, and it can make or break your year. But you’ve got your Amazon gameplan, right? MORE
So, if you’re looking to level up your e-commerce game, there’s no better partner than ChannelSale to have by your side. The post Level up your e-commerce game with ChannelSale shopping feed solutions appeared first on ChannelSale Blog. It’s an uphill battle for multi-channel vendors. MORE
Game-based strategyIf you’re thinking of running a sweepstakes or contest, you’ve probably already thought about the kind of prize you want to have or how you’ll tie it to your brand. But have you considered how it will drive sales — not just brand awareness? MORE
Did Video Games Kill the Pre-Order Star? Video games continue to be one of the hottest items for retailers to organize pre-orders for. Here, we take a look at what retailers can learn from the video game brands for their own products. MORE
The post How Cognitive Learning Changes the Game in Supply Chains appeared first on Solvoyo. “It is not the most intellectual of the species that survives, it is not the strongest that survives, but the species that survives is the one […]. MORE
On Amazon’s earnings call a few days ago, its CFO mentioned that its “core free two-day offer [was] morphing into — or evolving into a free one-day offer.” The CFO also said Amazon plans to invest $800MM just in Q2 to make faster shipping happen. MORE
The name of the Amazon affiliate game is to maximize commissions, and there are countless ways to tweak your site and ink out a few more dollars each month. The post Ramping up your Amazon Affiliate Game – Going Global appeared first on The Payoneer Blog. MORE
(Jeremy Vale contributed to this blog.) There’s rarely a dull moment in the world of collegiate and professional sports. MORE
For this post, we’re going to look at the toys and games niche. In our pricing strategy teardown series, we look at how e-commerce stores in popular industries navigate the topic of pricing. MORE
Amazon, Google, and YouTube have proven to be game-changers. Why PWAs Could Be a Game-Changer For Your Business PWAs are designed to solve the multiple challenges that many e-commerce retailers face. MORE
In this video, Launchfire co-founder AJ Pratt breaks down how game-based promotions, contests, and sweepstakes can help brands reach consumers and educate them while they play. How Do Game-Based Promotions Help? Game-based strategy MORE
CX Europe 2018 is just 8 days from now — Tuesday and Wednesday, November 13–14 at the Royal Lancaster next to Hyde Park in London — and this year we are exploring how companies are resetting, realigning, and reinventing themselves to make CX the engine for growth. To set the scene, as this year’s Forum [… MORE
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Games Related Topics 
Forrester eCommerce
JUNE 20, 2019
advanced analytics artificial intelligence (AI) machine learning predictive analytics AI artificial intelligence computer vision game of thrones image recognition(Jeremy Vale coauthored this post.) Brace yourself: Computer vision is coming.
Forrester eCommerce
MAY 3, 2019
On April 18th, T-Mobile officially launched its T-Mobile MONEY checking account, after a soft launch late last year.
Forrester eCommerce
APRIL 29, 2019
(Jeremy Vale contributed to this blog.) There’s rarely a dull moment in the world of collegiate and professional sports.
Zaius
DECEMBER 11, 2018
What’s the name of the game? The game itself is heaps of fun, but can the same be said of their marketing approach to new customers? It’s not just a game we like to play of waiting to see how long it takes before we receive an email.
Launchfire
JULY 3, 2019
Then you get an email from your grocery store letting you know you could win $100,000 by playing their new game. In the game you’re asked to guess the correct ingredients for a buffalo mac-n-cheese recipe. Make them into a game. Game-based strategy
Klaviyo
JULY 2, 2018
The post Your Game Plan to Dominate Email Automation appeared first on Klaviyo. Blog Post How-to customer journey Customer Lifecycle Management Email automation marketing automation
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Forrester eCommerce
OCTOBER 10, 2018
Sitecore finally got its DAM. In the latest example of the convergence and consolidation in the digital experience market, Sitecore bought DAM vendor Stylelabs. The addition of DAM to the Sitecore portfolio (dubbed an Experience Platform)–which started with web CMS, then progressed to eCommerce and customer profile management–means that Sitecore has a stronger ‘omnichannel’ story, […].
Forrester eCommerce
JULY 3, 2018
CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you to up your game. At the beginning of the year, we made some big shifts in our research alignment. I moved […]. age of the customer
Launchfire
AUGUST 13, 2018
The strategy we use here at Launchfire is called “ game-based marketing ” — a promotion strategy that combines the extrinsic motivation of prizes with the intrinsic motivation of games. Designing to Change Behaviour Just adding a game to a promotion doesn’t instantly change behaviour.
Launchfire
MAY 7, 2019
Driving sales with a game-based contest or sweepstakes isn’t hard. Here are 6 different tactics you can use to drive sales with your next game-based promotion. That’s where a game-based promotion can help. It’s easy to add a direct link to sales in any game-based promotion.
Forrester eCommerce
APRIL 24, 2018
Too many firms today are playing a data-to-insights game of telephone. In the data analytics version, the insights you deliver fail to drive many actions that improve outcomes. The insights tumble into a gap between you and your budget-holding stakeholders who drive actions and have accountability for outcomes. The larger your gap, the more competitors […
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OrderDynamics
JULY 16, 2019
Did Video Games Kill the Pre-Order Star? Video games continue to be one of the hottest items for retailers to organize pre-orders for. Here, we take a look at what retailers can learn from the video game brands for their own products.
Scalefast
APRIL 2, 2018
If you're in the gaming space, you most likely know that gaming fans are different from traditional shoppers. Features such as s erial key management, advanced fraud protection and support for complex product launches are just a few gaming industry needs, but many eCommerce solutions on the market cannot check all of the boxes. Full Service Ecommerce Gaming
PFS
APRIL 27, 2018
Fulfillment Technologies & Innovations Changing the Game. The post Fulfillment Technologies Changing the Game appeared first on PFS Blog.
Forrester eCommerce
NOVEMBER 5, 2018
CX Europe 2018 is just 8 days from now — Tuesday and Wednesday, November 13–14 at the Royal Lancaster next to Hyde Park in London — and this year we are exploring how companies are resetting, realigning, and reinventing themselves to make CX the engine for growth. To set the scene, as this year’s Forum […
Guidance
MARCH 20, 2019
Amazon, Google, and YouTube have proven to be game-changers. Why PWAs Could Be a Game-Changer For Your Business PWAs are designed to solve the multiple challenges that many e-commerce retailers face.
Klaviyo
DECEMBER 1, 2017
The post Why mobile popups are still part of the game appeared first on Klaviyo. 2017 has been a tough year for mobile popups. In January, Google started penalizing websites using mobile popups that prevent users from accessing content.
Salsify
APRIL 10, 2019
Walmart Amazon Data Insights Toys & Games GuideThe demise of Toys R Us in mid-2018 presented a major opportunity for other retailers to capture a portion of the defunct chain’s $11.5 billion in annual toy sales.
Forrester eCommerce
APRIL 30, 2019
On Amazon’s earnings call a few days ago, its CFO mentioned that its “core free two-day offer [was] morphing into — or evolving into a free one-day offer.” The CFO also said Amazon plans to invest $800MM just in Q2 to make faster shipping happen.
ChannelAdvisor
MARCH 16, 2018
Your Initial Game Plan. When selling online, the Amazon search results page is pretty much the Big Dance. It’s competitive, unpredictable, and it can make or break your year. But you’ve got your Amazon gameplan, right?
Steve Dennis
MAY 8, 2018
Last week Macy’s announced it had acquired Story , a New York-based concept store, and appointed founder Rachel Shechtman to be its new “brand experience officer.” ” And, for the most part, enthusiastic gushing ensued. Let’s simmer down, people.
OrderDynamics
JANUARY 10, 2019
How Is Omnichannel Retail Strategy Like a Board Game’s? Our marketing team have recently started playing board games as part of our work-life balance. Since then, I realized the strategy of a game called “Ticket to Ride” is similar to an omnichannel retail strategy.
ROI Revolution
MAY 9, 2018
The post Google AdWords Ups Their Game with Platform Redesign appeared first on ROI Revolution. Recently, Google announced the official roll-out of their updated experience for Google AdWords.
OrderDynamics
MARCH 7, 2019
The Land Down Under Ups Their Omnichannel Game. The post The Land Down Under Ups Their Omnichannel Game appeared first on OrderDynamics. The Omni-2000 research looked at over 2000 global retail websites to discover the shopper’s view of omnichannel offerings.
ChannelSale
JUNE 29, 2018
So, if you’re looking to level up your e-commerce game, there’s no better partner than ChannelSale to have by your side. The post Level up your e-commerce game with ChannelSale shopping feed solutions appeared first on ChannelSale Blog. It’s an uphill battle for multi-channel vendors.
Supply Chain Management and Analytics for Retailers
NOVEMBER 28, 2018
The post How Cognitive Learning Changes the Game in Supply Chains appeared first on Solvoyo. “It is not the most intellectual of the species that survives, it is not the strongest that survives, but the species that survives is the one […].
Launchfire
OCTOBER 2, 2017
This is true of stadium events, family reunions, work parties — and yes, game-based promotions. If you want people to register, play, or otherwise interact with your game you have to promote it. Today I thought I’d go over some different ways you can promote a game-based promotion.
Supply Chain Management and Analytics for Retailers
NOVEMBER 28, 2018
The post How Cognitive Learning Changes the Game in Supply Chains appeared first on Solvoyo. “It is not the most intellectual of the species that survives, it is not the strongest that survives, but the species that survives is the one […].
Payoneer
JULY 3, 2019
The name of the Amazon affiliate game is to maximize commissions, and there are countless ways to tweak your site and ink out a few more dollars each month. The post Ramping up your Amazon Affiliate Game – Going Global appeared first on The Payoneer Blog.
Launchfire
AUGUST 1, 2017
Running a game-based marketing program can be a great move for CPG companies. Game-based marketing campaigns drive extended engagement with consumers and let you achieve a host of marketing goals — from growing your newsletter size to educating consumers.
OrderDynamics
JULY 25, 2017
Innovative Game Plan: How To Implement Your OMS. Here’s 4 steps in the game plan to successfully implement your OMS: Step 1: Know Your Environment. The post Innovative Game Plan: How To Implement Your OMS appeared first on OrderDynamics.
Retail TouchPoints
AUGUST 4, 2017
A few years ago, we saw the retail game change forever when behemoths like McDonald’s and Starbucks decided to offer free wireless to their patrons.
Launchfire
MAY 22, 2018
In our new report, The Loyalty Marketer’s Report: Boosting Your Program with Gamified Promos , you’ll get best practices for increasing your loyalty ROI with game-based promotions. Your loyalty program is a hub of your best customers.
Launchfire
SEPTEMBER 6, 2017
If you’ve never run a game-based marketing promotion before, it can feel a bit overwhelming. There’s a lot to consider — from prizes and legalities, to choosing the right game for your goals. But the secret to an amazing game-based marketing promotion is solid planning.
ChannelAdvisor
JUNE 8, 2017
It just may be a marketplace game changer, according to predictions such as this one from Forbes : “While nearly all items sold on eBay are backed by a money-back guarantee, offering a guaranteed delivery date has the potential to attract former customers that had been lost to Amazon Prime’s and Jet’s speedy service.”. The post Why Guaranteed Delivery Will be a Game Changer for eBay Sellers appeared first on Channel Advisor.
Launchfire
AUGUST 8, 2019
Game-based strategyIf you’re thinking of running a sweepstakes or contest, you’ve probably already thought about the kind of prize you want to have or how you’ll tie it to your brand. But have you considered how it will drive sales — not just brand awareness?
Launchfire
JULY 22, 2019
In this video, Launchfire co-founder AJ Pratt breaks down how game-based promotions, contests, and sweepstakes can help brands reach consumers and educate them while they play. How Do Game-Based Promotions Help? Game-based strategy
TradeGecko
JANUARY 6, 2018
HOUSTON (AP) — Ako Adams finished with 20 points on 7-of-11 shooting and Rice ended a seven-game losing streak and beat Charlotte 73-64 on Saturday
Salsify
FEBRUARY 8, 2019
Case Study Salsify Chat Sports Toys & Games
Launchfire
JUNE 19, 2019
We need to step up our game and educate consumers if we want to out-grill the competition. Enter the Game-Based Sweepstakes Promo I know, you’re thinking people take two seconds to register for a sweeps and they’re gone. Game-based strategy
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