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Insider Intercepted In Fantasy Football Game

Forrester eCommerce

NFL games, however, have become as much about the game off the field as they are about the game on the field thanks to fantasy football. The NFL football season in the United States ended Sunday with the Kansas City Chiefs defeating the San Francisco 49ers in Super Bowl LVIII. Some people take fantasy football […]

Games 420
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From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Retail TouchPoints

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

Games 268
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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 178
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Lego Debuts Fortnite Survival Crafting Game

Retail TouchPoints

The Lego Group and Epic Games will introduce Lego Fortnite , a new survival crafting game, on Dec. Designed for people of all ages, the game is designed to encourage creativity, experimentation and collaboration through play.

Games 257
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved.

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This Halloween, Don’t Get Spooked By In-Game Mobile Ads

Forrester eCommerce

It’s not the first acquisition of its kind: Earlier this year, console gaming giant Sega purchased Rovio, […] Buried under the lede is the fact that it now owns King, a hugely successful mobile advertising platform with over $300 million in advertising revenue annually.

Games 391
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Walmart Releases Software Development Kit to Simplify In-Game Commerce Integrations

Retail TouchPoints

Walmart has teamed up with gaming development platform Unity to offer its developers the ability to integrate Walmart commerce functionality into the games and apps they build. We’re excited to be able to give Unity developers the option of another new revenue stream while keeping players within their games and experiences.”

Games 252
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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.

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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Elevate your retail game by unleashing the power of customer loyalty! The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics.

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels. Companies must expand on the trends that exploded during the pandemic if they want to see continued growth in their businesses while facing a recessionary economy.