Game Of (Rods And) Cones: Will Computer Vision Rule The Enterprise?

Forrester eCommerce

advanced analytics artificial intelligence (AI) machine learning predictive analytics AI artificial intelligence computer vision game of thrones image recognition(Jeremy Vale coauthored this post.) Brace yourself: Computer vision is coming.

Games 232

T-Mobile MONEY’s Checking Account: Game Changer?

Forrester eCommerce

On April 18th, T-Mobile officially launched its T-Mobile MONEY checking account, after a soft launch late last year.

Games 248

Game, Set, Match: Deliver Fan Obsession In Sports With Fanalytics

Forrester eCommerce

(Jeremy Vale contributed to this blog.) There’s rarely a dull moment in the world of collegiate and professional sports.

Games 184

Marketing Unboxed: How Spikeball Wins the Marketing Game

Zaius

What’s the name of the game? The game itself is heaps of fun, but can the same be said of their marketing approach to new customers? It’s not just a game we like to play of waiting to see how long it takes before we receive an email.

Games 256

How Grocers Can Boost Sales with Game-Based Recipe Marketing

Launchfire

Then you get an email from your grocery store letting you know you could win $100,000 by playing their new game. In the game you’re asked to guess the correct ingredients for a buffalo mac-n-cheese recipe. Make them into a game. Game-based strategy

Games 52

Your Game Plan to Dominate Email Automation

Klaviyo

The post Your Game Plan to Dominate Email Automation appeared first on Klaviyo. Blog Post How-to customer journey Customer Lifecycle Management Email automation marketing automation

Games 99

Sitecore Buys DAM Vendor Stylelabs – Not A Game Changer

Forrester eCommerce

Sitecore finally got its DAM. In the latest example of the convergence and consolidation in the digital experience market, Sitecore bought DAM vendor Stylelabs. The addition of DAM to the Sitecore portfolio (dubbed an Experience Platform)–which started with web CMS, then progressed to eCommerce and customer profile management–means that Sitecore has a stronger ‘omnichannel’ story, […].

Games 139

Technology Innovation: It’s Time For CIOs To Step Up Their Game

Forrester eCommerce

CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you to up your game. At the beginning of the year, we made some big shifts in our research alignment. I moved […]. age of the customer

Games 149

How to Use Games to Change Consumer Behaviour

Launchfire

The strategy we use here at Launchfire is called “ game-based marketing ” — a promotion strategy that combines the extrinsic motivation of prizes with the intrinsic motivation of games. Designing to Change Behaviour Just adding a game to a promotion doesn’t instantly change behaviour.

Games 56

6 Ways to Boost In-Store Sales with a Game-Based Promotion

Launchfire

Driving sales with a game-based contest or sweepstakes isn’t hard. Here are 6 different tactics you can use to drive sales with your next game-based promotion. That’s where a game-based promotion can help. It’s easy to add a direct link to sales in any game-based promotion.

Games 52

Stop Playing “Telephone” With Data And Analytics. Change The Game With The GQMD Framework

Forrester eCommerce

Too many firms today are playing a data-to-insights game of telephone. In the data analytics version, the insights you deliver fail to drive many actions that improve outcomes. The insights tumble into a gap between you and your budget-holding stakeholders who drive actions and have accountability for outcomes. The larger your gap, the more competitors […

Games 158

Did Video Games Kill the Pre-Order Star?

OrderDynamics

Did Video Games Kill the Pre-Order Star? Video games continue to be one of the hottest items for retailers to organize pre-orders for. Here, we take a look at what retailers can learn from the video game brands for their own products.

Games 66

Why The Biggest Gaming Brands Choose Scalefast for their eCommerce

Scalefast

If you're in the gaming space, you most likely know that gaming fans are different from traditional shoppers. Features such as s erial key management, advanced fraud protection and support for complex product launches are just a few gaming industry needs, but many eCommerce solutions on the market cannot check all of the boxes. Full Service Ecommerce Gaming

Games 48

Fulfillment Technologies Changing the Game

PFS

Fulfillment Technologies & Innovations Changing the Game. The post Fulfillment Technologies Changing the Game appeared first on PFS Blog.

Join Us At CX Europe 2018 To Find Out How CX Innovators Are Stepping Up To Play A Bigger Game

Forrester eCommerce

CX Europe 2018 is just 8 days from now — Tuesday and Wednesday, November 13–14 at the Royal Lancaster next to Hyde Park in London — and this year we are exploring how companies are resetting, realigning, and reinventing themselves to make CX the engine for growth. To set the scene, as this year’s Forum […

Games 175

Progressive Web Apps - Are They a Game-Changer?

Guidance

Amazon, Google, and YouTube have proven to be game-changers. Why PWAs Could Be a Game-Changer For Your Business PWAs are designed to solve the multiple challenges that many e-commerce retailers face.

Games 89

Why mobile popups are still part of the game

Klaviyo

The post Why mobile popups are still part of the game appeared first on Klaviyo. 2017 has been a tough year for mobile popups. In January, Google started penalizing websites using mobile popups that prevent users from accessing content.

Games 96

How Top-Performing Toys & Games Pages Win on Amazon & Walmart

Salsify

Walmart Amazon Data Insights Toys & Games GuideThe demise of Toys R Us in mid-2018 presented a major opportunity for other retailers to capture a portion of the defunct chain’s $11.5 billion in annual toy sales.

Toys 26

Is Ultrafast Shipping A Game-Changer in Retail?

Forrester eCommerce

On Amazon’s earnings call a few days ago, its CFO mentioned that its “core free two-day offer [was] morphing into — or evolving into a free one-day offer.” The CFO also said Amazon plans to invest $800MM just in Q2 to make faster shipping happen.

Games 51

Marketplace Madness: What’s Your Amazon Game Plan?

ChannelAdvisor

Your Initial Game Plan. When selling online, the Amazon search results page is pretty much the Big Dance. It’s competitive, unpredictable, and it can make or break your year. But you’ve got your Amazon gameplan, right?

Games 72

Macy’s acquires Story: Game changer or much ado about nothing?

Steve Dennis

Last week Macy’s announced it had acquired Story , a New York-based concept store, and appointed founder Rachel Shechtman to be its new “brand experience officer.” ” And, for the most part, enthusiastic gushing ensued. Let’s simmer down, people.

Games 107

Is Omnichannel Retail Strategy Like a Board Game?

OrderDynamics

How Is Omnichannel Retail Strategy Like a Board Game’s? Our marketing team have recently started playing board games as part of our work-life balance. Since then, I realized the strategy of a game called “Ticket to Ride” is similar to an omnichannel retail strategy.

Games 64

Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

The post Google AdWords Ups Their Game with Platform Redesign appeared first on ROI Revolution. Recently, Google announced the official roll-out of their updated experience for Google AdWords.

Games 62

The Land Down Under Ups Their Omnichannel Game

OrderDynamics

The Land Down Under Ups Their Omnichannel Game. The post The Land Down Under Ups Their Omnichannel Game appeared first on OrderDynamics. The Omni-2000 research looked at over 2000 global retail websites to discover the shopper’s view of omnichannel offerings.

Games 64

Level up your e-commerce game with ChannelSale shopping feed solutions

ChannelSale

So, if you’re looking to level up your e-commerce game, there’s no better partner than ChannelSale to have by your side. The post Level up your e-commerce game with ChannelSale shopping feed solutions appeared first on ChannelSale Blog. It’s an uphill battle for multi-channel vendors.

Games 75

How Cognitive Learning Changes the Game in Supply Chains

Supply Chain Management and Analytics for Retailers

The post How Cognitive Learning Changes the Game in Supply Chains appeared first on Solvoyo. “It is not the most intellectual of the species that survives, it is not the strongest that survives, but the species that survives is the one […].

Games 52

How to Drive Traffic to Your Game-Based Promotion

Launchfire

This is true of stadium events, family reunions, work parties — and yes, game-based promotions. If you want people to register, play, or otherwise interact with your game you have to promote it. Today I thought I’d go over some different ways you can promote a game-based promotion.

Games 52

How Cognitive Learning Changes the Game in Supply Chains

Supply Chain Management and Analytics for Retailers

The post How Cognitive Learning Changes the Game in Supply Chains appeared first on Solvoyo. “It is not the most intellectual of the species that survives, it is not the strongest that survives, but the species that survives is the one […].

Ramping up your Amazon Affiliate Game – Going Global

Payoneer

The name of the Amazon affiliate game is to maximize commissions, and there are countless ways to tweak your site and ink out a few more dollars each month. The post Ramping up your Amazon Affiliate Game – Going Global appeared first on The Payoneer Blog.

Games 28

3 Measurable Ways to Tie Game-Based Promotions to Sales

Launchfire

Running a game-based marketing program can be a great move for CPG companies. Game-based marketing campaigns drive extended engagement with consumers and let you achieve a host of marketing goals — from growing your newsletter size to educating consumers.

Games 52

Innovative Game Plan: How To Implement Your OMS

OrderDynamics

Innovative Game Plan: How To Implement Your OMS. Here’s 4 steps in the game plan to successfully implement your OMS: Step 1: Know Your Environment. The post Innovative Game Plan: How To Implement Your OMS appeared first on OrderDynamics.

Games 74

In-Store WiFi: A Game-Changer For Your Store’s EBITA

Retail TouchPoints

A few years ago, we saw the retail game change forever when behemoths like McDonald’s and Starbucks decided to offer free wireless to their patrons.

Games 78

How to Boost Your Loyalty Program with Game-Based Promotions [Report]

Launchfire

In our new report, The Loyalty Marketer’s Report: Boosting Your Program with Gamified Promos , you’ll get best practices for increasing your loyalty ROI with game-based promotions. Your loyalty program is a hub of your best customers.

Games 52

8 Things to Consider Before You Run a Game-Based Promotion

Launchfire

If you’ve never run a game-based marketing promotion before, it can feel a bit overwhelming. There’s a lot to consider — from prizes and legalities, to choosing the right game for your goals. But the secret to an amazing game-based marketing promotion is solid planning.

Games 52

Why Guaranteed Delivery Will be a Game Changer for eBay Sellers

ChannelAdvisor

It just may be a marketplace game changer, according to predictions such as this one from Forbes : “While nearly all items sold on eBay are backed by a money-back guarantee, offering a guaranteed delivery date has the potential to attract former customers that had been lost to Amazon Prime’s and Jet’s speedy service.”. The post Why Guaranteed Delivery Will be a Game Changer for eBay Sellers appeared first on Channel Advisor.

Games 63

Why You Should Reward Consumers for Purchase (and how to do it)

Launchfire

Game-based strategyIf you’re thinking of running a sweepstakes or contest, you’ve probably already thought about the kind of prize you want to have or how you’ll tie it to your brand. But have you considered how it will drive sales — not just brand awareness?

How to Get Consumers to Listen to Your Marketing Message

Launchfire

In this video, Launchfire co-founder AJ Pratt breaks down how game-based promotions, contests, and sweepstakes can help brands reach consumers and educate them while they play. How Do Game-Based Promotions Help? Game-based strategy

Rice ends seven-game skid beating Charlotte 73-64

TradeGecko

HOUSTON (AP) — Ako Adams finished with 20 points on 7-of-11 shooting and Rice ended a seven-game losing streak and beat Charlotte 73-64 on Saturday

Games 40

How Pacific Cycle Elevated Product Experience and Customer Success Satisfaction Scores on Walmart.com

Salsify

Case Study Salsify Chat Sports Toys & Games

Games 41

How to Educate Consumers and Sell More Stuff

Launchfire

We need to step up our game and educate consumers if we want to out-grill the competition. Enter the Game-Based Sweepstakes Promo I know, you’re thinking people take two seconds to register for a sweeps and they’re gone. Game-based strategy