Marketing Unboxed: How Spikeball Wins the Marketing Game

Zaius

What’s the name of the game? The game itself is heaps of fun, but can the same be said of their marketing approach to new customers? It’s not just a game we like to play of waiting to see how long it takes before we receive an email.

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Your Game Plan to Dominate Email Automation

Klaviyo

The post Your Game Plan to Dominate Email Automation appeared first on Klaviyo. Blog Post How-to customer journey Customer Lifecycle Management Email automation marketing automation

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Sitecore Buys DAM Vendor Stylelabs – Not A Game Changer

Forrester eCommerce

Sitecore finally got its DAM. In the latest example of the convergence and consolidation in the digital experience market, Sitecore bought DAM vendor Stylelabs. The addition of DAM to the Sitecore portfolio (dubbed an Experience Platform)–which started with web CMS, then progressed to eCommerce and customer profile management–means that Sitecore has a stronger ‘omnichannel’ story, […].

Games 138

Technology Innovation: It’s Time For CIOs To Step Up Their Game

Forrester eCommerce

CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you to up your game. At the beginning of the year, we made some big shifts in our research alignment. I moved […]. age of the customer

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Join Us At CX Europe 2018 To Find Out How CX Innovators Are Stepping Up To Play A Bigger Game

Forrester eCommerce

CX Europe 2018 is just 8 days from now — Tuesday and Wednesday, November 13–14 at the Royal Lancaster next to Hyde Park in London — and this year we are exploring how companies are resetting, realigning, and reinventing themselves to make CX the engine for growth. To set the scene, as this year’s Forum […

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Why The Biggest Gaming Brands Choose Scalefast for their eCommerce

Scalefast

If you're in the gaming space, you most likely know that gaming fans are different from traditional shoppers. Features such as s erial key management, advanced fraud protection and support for complex product launches are just a few gaming industry needs, but many eCommerce solutions on the market cannot check all of the boxes. Full Service Ecommerce Gaming

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Stop Playing “Telephone” With Data And Analytics. Change The Game With The GQMD Framework

Forrester eCommerce

Too many firms today are playing a data-to-insights game of telephone. In the data analytics version, the insights you deliver fail to drive many actions that improve outcomes. The insights tumble into a gap between you and your budget-holding stakeholders who drive actions and have accountability for outcomes. The larger your gap, the more competitors […

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Why mobile popups are still part of the game

Klaviyo

The post Why mobile popups are still part of the game appeared first on Klaviyo. 2017 has been a tough year for mobile popups. In January, Google started penalizing websites using mobile popups that prevent users from accessing content.

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How Cognitive Learning Changes the Game in Supply Chains

Supply Chain Management and Analytics for Retailers

The post How Cognitive Learning Changes the Game in Supply Chains appeared first on Solvoyo. “It is not the most intellectual of the species that survives, it is not the strongest that survives, but the species that survives is the one […].

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Macy’s acquires Story: Game changer or much ado about nothing?

Steve Dennis

Last week Macy’s announced it had acquired Story , a New York-based concept store, and appointed founder Rachel Shechtman to be its new “brand experience officer.” ” And, for the most part, enthusiastic gushing ensued. Let’s simmer down, people.

Games 113

Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

The post Google AdWords Ups Their Game with Platform Redesign appeared first on ROI Revolution. Recently, Google announced the official roll-out of their updated experience for Google AdWords.

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Marketplace Madness: What’s Your Amazon Game Plan?

ChannelAdvisor

Your Initial Game Plan. When selling online, the Amazon search results page is pretty much the Big Dance. It’s competitive, unpredictable, and it can make or break your year. But you’ve got your Amazon gameplan, right?

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Level up your e-commerce game with ChannelSale shopping feed solutions

ChannelSale

So, if you’re looking to level up your e-commerce game, there’s no better partner than ChannelSale to have by your side. The post Level up your e-commerce game with ChannelSale shopping feed solutions appeared first on ChannelSale Blog. It’s an uphill battle for multi-channel vendors.

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Innovative Game Plan: How To Implement Your OMS

OrderDynamics

Innovative Game Plan: How To Implement Your OMS. Here’s 4 steps in the game plan to successfully implement your OMS: Step 1: Know Your Environment. The post Innovative Game Plan: How To Implement Your OMS appeared first on OrderDynamics.

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Rice ends seven-game skid beating Charlotte 73-64

TradeGecko

HOUSTON (AP) — Ako Adams finished with 20 points on 7-of-11 shooting and Rice ended a seven-game losing streak and beat Charlotte 73-64 on Saturday

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LEGO, Amazon and Nintendo Top the Most Wished For Lists Ahead of the Holidays

Profitero

Early Holiday Demand Leaderboard: Toys & Games. Early Holiday Demand Leaderboard: Video Games. Profitero Holiday 2017 Toys & Games Video Games Electronics Amazon eCommerce

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In-Store WiFi: A Game-Changer For Your Store’s EBITA

Retail TouchPoints

A few years ago, we saw the retail game change forever when behemoths like McDonald’s and Starbucks decided to offer free wireless to their patrons.

Games 78

Why Guaranteed Delivery Will be a Game Changer for eBay Sellers

ChannelAdvisor

It just may be a marketplace game changer, according to predictions such as this one from Forbes : “While nearly all items sold on eBay are backed by a money-back guarantee, offering a guaranteed delivery date has the potential to attract former customers that had been lost to Amazon Prime’s and Jet’s speedy service.”. The post Why Guaranteed Delivery Will be a Game Changer for eBay Sellers appeared first on Channel Advisor.

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Keep Your Employees 'In The Game'

iQmetrix

Performance metrics already exist and are being utilized to motivate employees, but what is the next step? Employee retention is a long-standing and a well-documented challenge in the retail industry. Turnover rates have been exceptionally high for years, and there are theories abound as to why. Training deficiencies, low employee comradery, and antiquated hiring practices are just a few potential causes that have been examined in years past. Retail Operations

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3 Tips to Up Your Retail Marketing Game

iQmetrix

How do you effectively market to a customer you only interact with 6-8 times a year? How can your website possibly compete with social platforms like Facebook and Pinterest who interact with those same customers for several hours a day? Customer Experience Retail Marketing

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Game of In-Store Technology: 4 Retailers Seeking the Throne

iQmetrix

If you are a regular reader of the iQmetrix blog, you know we talk a lot about the in-store experience, specifically, how to survive in a time when customers have everything at their fingertips. Customer Experience Business Intelligence

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What You Need To Know About The Game Changing Shopify Pay

Demac Media

And if you can get your imagination to this place, tell me that Shopify Pay isn’t a game changer. The post What You Need To Know About The Game Changing Shopify Pay appeared first on Demac Media.

How Dropship is Changing the Inventory and Merchandising Game for Retailers

iQmetrix

Many large retailers are competing on delivery options and satisfying consumer demands for a true omnichannel experience with seamless convenience and vast product selection. With iQmetrix Dropship, retailers of all sizes are now able to offer similar benefits to consumers. Retail Operations Dropship

Post-Game Analysis: What Black Friday Means for the Future of Retail

iQmetrix

As one of the biggest shopping events of the year, the stretch between Thanksgiving, Black Friday, and Cyber Monday serves as a microcosm of the entire retail industry. The massive transaction volumes over this period amplify existing consumer trends and can tell us much about the future of retail. Let’s look at the 2017 Black Friday metrics and trends to see how retailers can use them to their advantage moving forward. Omnichannel Retail Payments

The Reason Real-time Optimization and Personalization is a Retail Game Changer

Dynamic Yield

The post The Reason Real-time Optimization and Personalization is a Retail Game Changer appeared first on Dynamic Yield. 86% of customers say that personalization influences their purchases. The power of real-time personalization for the consumer and the marketer is a win-win situation.

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The Reason Real-time Optimization and Personalization is a Retail Game Changer

Dynamic Yield

The post The Reason Real-time Optimization and Personalization is a Retail Game Changer appeared first on Dynamic Yield. 86% of customers say that personalization influences their purchases. The power of real-time personalization for the consumer and the marketer is a win-win situation.

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Tennis And Digital Transformation: Connecting The Dots

Forrester eCommerce

Over the past two weeks, we’ve been inundated with the various highlight reels from the French Open, showcasing killer baseline winners, huge first serves, and wicked topspin shots — a constant reminder of how the game of tennis has evolved over the past 50 years. Today’s faster, more physical game is slugged out on the […].

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Augmented Reality Is Changing The Way We Enjoy Sports, And Sports Marketers Should Pay Attention

Retail TouchPoints

By Jeff Ridgeway, Zappar Football season is kicking off and, as with each new season, retailers are thinking about how to make the game day experience bigger and better for fans. Take 7-Eleven for example, which recently launched its own AR football mini-game.

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Levi Strauss & Co. Disrupts The Wearable Tech Industry With Its Commuter X Jacquard Jacket

Forrester eCommerce

That’s the name of the game when it comes to market leadership today. Disrupt or be disrupted. It’s also what Levi’s did by using innovation to create its Bluetooth-enabled jean jacket designed for the growing community of commuter bicyclists. This jacket gives commuters hands-free control over their electronic devices by integrating Google’s Jacquard technology into […]. digital disruption Innovation

Games 133

eCommerce Moneyball: How AI is Behind the Next Generation of Retail Success

Bryan Eisenberg

On Demand Webinar : Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. It will focus on how AI can change the game for retailers to fight back against digital disruptors like Amazon.

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UK's preference for physical media overtakes love of digital downloads, as 18 - 24 year olds power the resurgence

Retail Technology Review

Physical media is the nation's entertainment format of choice once more, with 52% of Brits preferring physical books, music, film/TV and video games to digital downloads, according to eBay's Guide to Physical Media, released today

The Case For An Updated Focus On Customer Lifetime Value

Retail TouchPoints

The Benefits Of Catering To Top Customers One brand that has taken the CLV concept to heart is the video game company Electronic Arts. They find out which games these people are playing , and which scenes within the games they are staying the longest on.

WEBINAR: The Rise of the B2C Marketer

Zaius

How marketers today can stay ahead of the game. The role of B2C marketers is shifting rapidly. Years ago, marketing was a purely creative role focused on building campaigns for billboards, newspapers, and TV.

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Woocommerce SEO Optimization – Everything you need to do now!

Canonicalized

The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity. Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears. It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform. The post Woocommerce SEO Optimization – Everything you need to do now! appeared first on Canonicalized. eCommerce SEO

Live and Die by Your Repeat Purchase Rate

Zaius

Get ready to take the next step and make your repeat purchase rate the focal point of your marketing game plan. You might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”.

Guide to understanding and building an omnichannel strategy

TradeGecko

Customer expectations are rapidly changing, therefore businesses need to constantly adapt in order to stay ahead of the game. Enter omnichannel sales. Business Growth Wholesale B2B eCommerce eCommerce

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The Hottest Toys on Amazon This Holiday (The Results Might Surprise You)

Profitero

But while everyone’s talking about Fingerlings and Cozmo robots, our analysis reveals that more than half (58%) of the Top 100 best-selling Toys & Games on Amazon.com are actually priced below $20. Traditional games out-performing the category.

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Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Digital wallets change the mobile commerce game. Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them.

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Franklin Sports: How to Lower ACoS Using Amazon CAPx & Granular Campaigns

CPC Strategy

Founded in 1946, Franklin Sports is the home of the official MLB, NFL, MLS, NHL & college sports gear, sporting goods, indoor games. Read More. The post Franklin Sports: How to Lower ACoS Using Amazon CAPx & Granular Campaigns appeared first on Retail Performance Marketing Blog - CPC Strategy. Amazon Marketplace

WEBINAR: Battling Amazon with a Better Customer Experience

Zaius

You can’t ignore Amazon, and yet you can’t really beat Amazon at their own game. Instead, you have to play an entirely different game. Amazon is a fact of life for every B2C brand. Your buyers probably have Prime, order often through the platform, and probably see Amazon’s search results before your ecommerce site even shows up. This is in part because Amazon offers a fantastic and easy buying experience for their customers.

Black Friday Sale

Rishi Rawat

Before I was able to click, a popup appeared: Let’s play a game. Black Friday is a great time to go treasure hunting online. But I wasn’t looking for deals this past Black Friday.

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Marketing Unboxed: How Glossier Wins Over Fans with Marketing That Shines

Zaius

With fantastic products, an amazing social media game plan, and paid ads that power it all, Glossier has a marketing strategy worth envying. The first episode of Marketing Unboxed is here!

How to keep up with the explosive growth of the eCommerce market

TradeGecko

With projections like that, it’s critical to implement efficient business processes now to stay ahead of the game in an increasingly competitive environment. Global B2C eCommerce sales are forecast to reach more than $3.4 trillion in 2019.

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