Game over for GameStop CEO

Retail Dive

As gaming shifts to streaming, George Sherman's exit after two years as chief executive continues a leadership shakeup at the beleaguered retailer

Games 95

Game on: What makes eGaming thrive behind the scenes


Learn how gaming platforms are leveling up their payments experiences and raking in extra revenue

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Marketing Unboxed: How Spikeball Wins the Marketing Game


What’s the name of the game? The game itself is heaps of fun, but can the same be said of their marketing approach to new customers? It’s not just a game we like to play of waiting to see how long it takes before we receive an email. And for the most part, they stood out in our inbox with clever copy and valuable advice for elevating our Spikeball game. The post Marketing Unboxed: How Spikeball Wins the Marketing Game appeared first on Zaius.

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McVitie’s sponsors new ITV game show

Talking Retail

The “Game of Talents” programme is debuting this month, hosted by Vernon Kay, and the brand will feature across the TV show, ITV Hub and online, as well as across bespoke digital content. “Game of Talents” will see contestants team up.

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Your Game Plan to Dominate Email Automation


The post Your Game Plan to Dominate Email Automation appeared first on Klaviyo. Blog Post How-to customer journey Customer Lifecycle Management Email automation marketing automation

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Mountain Dew supports video game launch with on-pack promotion


Mountain Dew is running an on-pack promotion to support the latest release of Call of Duty: Black Ops Cold War game. The promotion is running for 13 weeks across 500ml bottles of Mountain Dew Citrus Blast (£1.54) and Mountain Dew No Sugar (£1.39).

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Three Trends Transforming The Video Game Market

Forrester's Customer Insights

Over the past year and a half, we’ve been building out our coverage of the video game market, specifically on how enterprises can model their strategies to take advantage of innovation (see Level Up Your Cloud Strategy With Video Game Innovation and Lessons From Gaming: Lead With Cloud, Continuous Improvement, And Innovation).

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Composable Commerce is Changing the eCommerce Game: A Conversation with Harry Chemko


Harry: Composable commerce is a new approach that is game changing for companies.

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Level-up Your Online Selling Game with eCommerce Growth Summit – Online Event – 26 & 27th of March

Ecommerce Platforms

The post Level-up Your Online Selling Game with eCommerce Growth Summit – Online Event – 26 & 27th of March appeared first on Ecommerce Platforms. Join us on the 26th & 27th of March for the Ecommerce Growth Summit , a FREE 2-day online event.

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Fanatics reaches $18B valuation with plans to launch gaming, sports betting

Retail Dive

The company's latest investors include Jay-Z, Roc Nation and SoftBank as it aims to expand beyond sports merchandise

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How Top-Performing Toys & Games Pages Win on Amazon & Walmart


Walmart Amazon Data Insights Toys & Games GuideThe demise of Toys R Us in mid-2018 presented a major opportunity for other retailers to capture a portion of the defunct chain’s $11.5 billion in annual toy sales. For toy brands, it also meant that other large national retailers, including Amazon and Walmart, would become even more important sales channels in order to recoup lost Toys R Us revenue.

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5 Steps to Winning the eCommerce Newsletter Game


The post 5 Steps to Winning the eCommerce Newsletter Game appeared first on ECOMMERCE GROWTH Blog. The digital marketing space is vast and between viral cat videos, food blogs, and a flood of ads from deep-pocketed.

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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era


According to Statista , there are millions of apps available for download across each of these platforms: Yet in August, Epic Games took aim at Apple’s App Store, claiming that their commission cut was unacceptable. Yet the undertones of Epic Games’ argument is what really matters here.

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SEO is Turning into a Questions and Answers Game

Neil Patel

I was reading an article from my buddy the other day and he had an interesting trend. 14.1% of all searches on Google are in the form of a question. Here’s the breakdown within the United States: How – 8.07% What – 3.4% Where – 88% Why – 82% Who – 6% Which – 33%.

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China imposes strict limits on online gaming for minors

Retail Wire

The Chinese National Press and Publication Administration has issued a statute that essentially will limit the amount of time citizens under the age of 18 can play online games to three hours a week, during most weeks.

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How PlayStation, GameStop and Nintendo Perfect Personalized Gaming


There’s no question that Americans love video games; nearly 70% game on at least one device. And with thousands of games released every year, the choices for gamers are endless. As a result, more and more brands are using personalized gaming to set themselves apart.

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Why The Biggest Gaming Brands Choose Scalefast for their eCommerce


If you're in the gaming space, you most likely know that gaming fans are different from traditional shoppers. Features such as s erial key management, advanced fraud protection and support for complex product launches are just a few gaming industry needs, but many eCommerce solutions on the market cannot check all of the boxes. Full Service Ecommerce Gaming

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Facebook gets into cloud gaming


Facebook is about to become the latest technology powerhouse to move into cloud gaming. The site’s focus will be entirely on mobile gaming. The social giant’s service will only be available on Android devices.

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Financial Marketer’s Digital Acquisition Game Plan for 2021


Learn how personalized offers for consumer tribes give banks a winning strategy for acquiring and retaining new customers. Blog Posts Customer Acquisition Personalization

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Batchelors strengthens links with gaming community with on-pack promotion


Premier Foods is launching an on-pack promotion in partnership with video game franchise Call of Duty, to celebrate the launch of Call of Duty Black Ops Cold War.

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Italian gaming firm Sisal partners with BT for National Lottery bid

Talking Retail

Italian gaming and entertainment company Sisal has teamed up with BT as part of its bid for the fourth National Lottery licence. This story continues at Italian gaming firm Sisal partners with BT for National Lottery bid.

Compete with Amazon At Its Own Game: A Five-Point Guide


Competitors still have opportunities to compete, but they must differentiate themselves from Amazon to stay in the game and forget about fighting the e-commerce giant head-on. . Competitors that focus and excel in these areas Amazon has forgotten have a real chance of staying in the game.

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CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

Retail Touch

They’re in the revenue game now. They’re in the sales game now. They’re in the sales game now. The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research.

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How Grocers Can Boost Sales with Game-Based Recipe Marketing


Then you get an email from your grocery store letting you know you could win $100,000 by playing their new game. In the game you’re asked to guess the correct ingredients for a buffalo mac-n-cheese recipe. Using Game-Based Marketing to Stand Out One way to stand out and make your recipes memorable is with game-based marketing. Game-based marketing works because it gives customers a reason to engage with your recipes. Make them into a game.

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Super Bowl LV: Lackluster Football Game Interrupts Memorable Ads

Retail Touch

Lemons demolishing cardboard cutouts in the stands at a baseball game. Like many people across the U.S., the Retail TouchPoints editorial team looks forward to the Super Bowl for one main reason: the commercials!

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Q4 Email Deliverability | Finish the Game Strong With These 5 Tips 


The post Q4 Email Deliverability | Finish the Game Strong With These 5 Tips appeared first on Webbula. Trendline and Webbula The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your.

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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

Neil Patel

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?

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How to Use Games to Change Consumer Behaviour


The strategy we use here at Launchfire is called “ game-based marketing ” — a promotion strategy that combines the extrinsic motivation of prizes with the intrinsic motivation of games. Designing to Change Behaviour Just adding a game to a promotion doesn’t instantly change behaviour. Game-based marketing in most cases makes use of the “increase reward for action” strategy. Game-based strategyDo your marketing campaigns target awareness or action?

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Why mobile popups are still part of the game


The post Why mobile popups are still part of the game appeared first on Klaviyo. 2017 has been a tough year for mobile popups. In January, Google started penalizing websites using mobile popups that prevent users from accessing content. Later, the Coalition for Better Ads , a group of trade associations and companies involved in online media (including Google and Facebook), listed mobile popups as one of the ad formats to avoid. Many interpreted these moves as the end of mobile popups.

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Judge will decide verdict in Epic Games vs. Apple case

Retail Wire

Judge Yvonne Gonzalez Rogers will be deciding if the arguments made by Epic Games or Apple have the most legal merit after hearing three weeks of testimony from the parties.

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Netflix taking mobile first approach to new video gaming biz

Retail Wire

Netflix announced that it is looking to become a player in the video gaming category with an initial focus on mobile gaming. The video streaming subscription service is initially planning to concentrate on games that tie into some of its most popular programming. The company sees the potential for developing video content in the future from games it develops.

Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

The post Google AdWords Ups Their Game with Platform Redesign appeared first on ROI Revolution. Recently, Google announced the official roll-out of their updated experience for Google AdWords. The new experience features a redesigned user interface, providing a more streamlined approach to all aspects of the platform. From creating campaigns to analyzing custom reports, the new Google AdWords experience is more intuitive and allows for much quicker navigation within your account.

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The Future of Customer Service: How Ticketing Systems, Content and Chat Are Changing the Game

Retail Touch

On the business side, ticketing systems are changing the customer service game by giving representatives critical user information at the right time, combined with the ability to assign, redistribute and collaborate to solve problems fast with a help-first mentality.

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4 Data-Driven Strategies to Help You Ace Your Email Marketing Game


The post 4 Data-Driven Strategies to Help You Ace Your Email Marketing Game appeared first on Omnisend Blog. Reading Time: 6 minutes. As a savvy marketer, you’re well-versed on the essentials of email marketing.

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5 tips to up your online subscriber game


The post 5 tips to up your online subscriber game appeared first on LiveIntent Blog. The past few months have seen a sudden surge in online subscription services – and that spells opportunity for savvy online publishers.

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Game Of (Rods And) Cones: Will Computer Vision Rule The Enterprise?

Forrester's Customer Insights

advanced analytics artificial intelligence (AI) machine learning predictive analytics AI artificial intelligence computer vision game of thrones image recognition(Jeremy Vale coauthored this post.) Brace yourself: Computer vision is coming. “The Long Night” is finally over, and enterprises see the opportunity more clearly than ever. With AI replacing biological rods and cones, computer vision is now a must-have weapon in every firm’s arsenal.

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Download Gaming Maturity Report

Dynamic Yield

The post Download Gaming Maturity Report appeared first on Dynamic Yield

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