Game Of (Rods And) Cones: Will Computer Vision Rule The Enterprise?

Forrester eCommerce

advanced analytics artificial intelligence (AI) machine learning predictive analytics AI artificial intelligence computer vision game of thrones image recognition(Jeremy Vale coauthored this post.) Brace yourself: Computer vision is coming.

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T-Mobile MONEY’s Checking Account: Game Changer?

Forrester eCommerce

On April 18th, T-Mobile officially launched its T-Mobile MONEY checking account, after a soft launch late last year.

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Marketing Unboxed: How Spikeball Wins the Marketing Game

Zaius

What’s the name of the game? The game itself is heaps of fun, but can the same be said of their marketing approach to new customers? It’s not just a game we like to play of waiting to see how long it takes before we receive an email.

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Game, Set, Match: Deliver Fan Obsession In Sports With Fanalytics

Forrester eCommerce

(Jeremy Vale contributed to this blog.) There’s rarely a dull moment in the world of collegiate and professional sports.

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Sitecore Buys DAM Vendor Stylelabs – Not A Game Changer

Forrester eCommerce

Sitecore finally got its DAM. In the latest example of the convergence and consolidation in the digital experience market, Sitecore bought DAM vendor Stylelabs. The addition of DAM to the Sitecore portfolio (dubbed an Experience Platform)–which started with web CMS, then progressed to eCommerce and customer profile management–means that Sitecore has a stronger ‘omnichannel’ story, […].

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Your Game Plan to Dominate Email Automation

Klaviyo

The post Your Game Plan to Dominate Email Automation appeared first on Klaviyo. Blog Post How-to customer journey Customer Lifecycle Management Email automation marketing automation

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Stop Playing “Telephone” With Data And Analytics. Change The Game With The GQMD Framework

Forrester eCommerce

Too many firms today are playing a data-to-insights game of telephone. In the data analytics version, the insights you deliver fail to drive many actions that improve outcomes. The insights tumble into a gap between you and your budget-holding stakeholders who drive actions and have accountability for outcomes. The larger your gap, the more competitors […

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Technology Innovation: It’s Time For CIOs To Step Up Their Game

Forrester eCommerce

CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you to up your game. At the beginning of the year, we made some big shifts in our research alignment. I moved […]. age of the customer

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SEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get Results

Kissmetrics

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And SEO is no longer just a game of ranking on Google. The post SEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get Results appeared first on Neil Patel.

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Pricing Strategy Teardown: Toys and Games Niche

Prisync

For this post, we’re going to look at the toys and games niche. In our pricing strategy teardown series, we look at how e-commerce stores in popular industries navigate the topic of pricing.

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Download Gaming Maturity Report

Dynamic Yield

The post Download Gaming Maturity Report appeared first on Dynamic Yield

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How Grocers Can Boost Sales with Game-Based Recipe Marketing

Launchfire

Then you get an email from your grocery store letting you know you could win $100,000 by playing their new game. In the game you’re asked to guess the correct ingredients for a buffalo mac-n-cheese recipe. Make them into a game. Game-based strategy

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Join Us At CX Europe 2018 To Find Out How CX Innovators Are Stepping Up To Play A Bigger Game

Forrester eCommerce

CX Europe 2018 is just 8 days from now — Tuesday and Wednesday, November 13–14 at the Royal Lancaster next to Hyde Park in London — and this year we are exploring how companies are resetting, realigning, and reinventing themselves to make CX the engine for growth. To set the scene, as this year’s Forum […

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Progressive Web Apps - Are They a Game-Changer?

Guidance

Amazon, Google, and YouTube have proven to be game-changers. Why PWAs Could Be a Game-Changer For Your Business PWAs are designed to solve the multiple challenges that many e-commerce retailers face.

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6 Ways to Boost In-Store Sales with a Game-Based Promotion

Launchfire

Driving sales with a game-based contest or sweepstakes isn’t hard. Here are 6 different tactics you can use to drive sales with your next game-based promotion. That’s where a game-based promotion can help. It’s easy to add a direct link to sales in any game-based promotion.

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4 Ways Gamification Makes Loyalty a Mobile-First Game Changer

Smile.io

If you’re not already playing games with your customers, it’s time to press start. This strategy encourages brands to add some layers of game mechanics to their customer experience that will help to repeatedly create excitement.

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Why The Biggest Gaming Brands Choose Scalefast for their eCommerce

Scalefast

If you're in the gaming space, you most likely know that gaming fans are different from traditional shoppers. Features such as s erial key management, advanced fraud protection and support for complex product launches are just a few gaming industry needs, but many eCommerce solutions on the market cannot check all of the boxes. Full Service Ecommerce Gaming

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Fulfillment Technologies Changing the Game

PFS

Fulfillment Technologies & Innovations Changing the Game. The post Fulfillment Technologies Changing the Game appeared first on PFS Blog.

Q4 Email Deliverability | Finish the Game Strong With These 5 Tips 

Webbula

The post Q4 Email Deliverability | Finish the Game Strong With These 5 Tips appeared first on Webbula. Trendline and Webbula The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your.

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How to Use Games to Change Consumer Behaviour

Launchfire

The strategy we use here at Launchfire is called “ game-based marketing ” — a promotion strategy that combines the extrinsic motivation of prizes with the intrinsic motivation of games. Designing to Change Behaviour Just adding a game to a promotion doesn’t instantly change behaviour.

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Why mobile popups are still part of the game

Klaviyo

The post Why mobile popups are still part of the game appeared first on Klaviyo. 2017 has been a tough year for mobile popups. In January, Google started penalizing websites using mobile popups that prevent users from accessing content.

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Did Video Games Kill the Pre-Order Star?

OrderDynamics

Did Video Games Kill the Pre-Order Star? Video games continue to be one of the hottest items for retailers to organize pre-orders for. Here, we take a look at what retailers can learn from the video game brands for their own products.

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Is Ultrafast Shipping A Game-Changer in Retail?

Forrester eCommerce

On Amazon’s earnings call a few days ago, its CFO mentioned that its “core free two-day offer [was] morphing into — or evolving into a free one-day offer.” The CFO also said Amazon plans to invest $800MM just in Q2 to make faster shipping happen.

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How Top-Performing Toys & Games Pages Win on Amazon & Walmart

Salsify

Walmart Amazon Data Insights Toys & Games GuideThe demise of Toys R Us in mid-2018 presented a major opportunity for other retailers to capture a portion of the defunct chain’s $11.5 billion in annual toy sales.

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Marketplace Madness: What’s Your Amazon Game Plan?

ChannelAdvisor

Your Initial Game Plan. When selling online, the Amazon search results page is pretty much the Big Dance. It’s competitive, unpredictable, and it can make or break your year. But you’ve got your Amazon gameplan, right?

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Macy’s acquires Story: Game changer or much ado about nothing?

Steve Dennis

Last week Macy’s announced it had acquired Story , a New York-based concept store, and appointed founder Rachel Shechtman to be its new “brand experience officer.” ” And, for the most part, enthusiastic gushing ensued. Let’s simmer down, people.

Games 111

Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

The post Google AdWords Ups Their Game with Platform Redesign appeared first on ROI Revolution. Recently, Google announced the official roll-out of their updated experience for Google AdWords.

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Is Omnichannel Retail Strategy Like a Board Game?

OrderDynamics

How Is Omnichannel Retail Strategy Like a Board Game’s? Our marketing team have recently started playing board games as part of our work-life balance. Since then, I realized the strategy of a game called “Ticket to Ride” is similar to an omnichannel retail strategy.

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The Land Down Under Ups Their Omnichannel Game

OrderDynamics

The Land Down Under Ups Their Omnichannel Game. The post The Land Down Under Ups Their Omnichannel Game appeared first on OrderDynamics. The Omni-2000 research looked at over 2000 global retail websites to discover the shopper’s view of omnichannel offerings.

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How to Drive Traffic to Your Game-Based Promotion

Launchfire

This is true of stadium events, family reunions, work parties — and yes, game-based promotions. If you want people to register, play, or otherwise interact with your game you have to promote it. Today I thought I’d go over some different ways you can promote a game-based promotion.

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Level up your e-commerce game with ChannelSale shopping feed solutions

ChannelSale

So, if you’re looking to level up your e-commerce game, there’s no better partner than ChannelSale to have by your side. The post Level up your e-commerce game with ChannelSale shopping feed solutions appeared first on ChannelSale Blog. It’s an uphill battle for multi-channel vendors.

Games 75

How Cognitive Learning Changes the Game in Supply Chains

Supply Chain Management and Analytics for Retailers

The post How Cognitive Learning Changes the Game in Supply Chains appeared first on Solvoyo. “It is not the most intellectual of the species that survives, it is not the strongest that survives, but the species that survives is the one […].

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How Cognitive Learning Changes the Game in Supply Chains

Supply Chain Management and Analytics for Retailers

The post How Cognitive Learning Changes the Game in Supply Chains appeared first on Solvoyo. “It is not the most intellectual of the species that survives, it is not the strongest that survives, but the species that survives is the one […].

Ramping up your Amazon Affiliate Game – Going Global

Payoneer

The name of the Amazon affiliate game is to maximize commissions, and there are countless ways to tweak your site and ink out a few more dollars each month. The post Ramping up your Amazon Affiliate Game – Going Global appeared first on The Payoneer Blog.

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Dynamic Yield for Gaming

Dynamic Yield

PERSONALIZATION FOR GAMING Maximize the lifetime value of every player through personalization Hone in on individual user preferences and prior onsite interactions to serve the right game types and promotions across the entire customer journey. The post Dynamic Yield for Gaming appeared first on Dynamic Yield

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Rice ends seven-game skid beating Charlotte 73-64

TradeGecko

HOUSTON (AP) — Ako Adams finished with 20 points on 7-of-11 shooting and Rice ended a seven-game losing streak and beat Charlotte 73-64 on Saturday

Games 40

Innovative Game Plan: How To Implement Your OMS

OrderDynamics

Innovative Game Plan: How To Implement Your OMS. Here’s 4 steps in the game plan to successfully implement your OMS: Step 1: Know Your Environment. The post Innovative Game Plan: How To Implement Your OMS appeared first on OrderDynamics.

Games 74

Recommending personalized scratch cards, slots, and lottery games

Dynamic Yield

The post Recommending personalized scratch cards, slots, and lottery games appeared first on Dynamic Yield

Games 20

In-Store WiFi: A Game-Changer For Your Store’s EBITA

Retail TouchPoints

A few years ago, we saw the retail game change forever when behemoths like McDonald’s and Starbucks decided to offer free wireless to their patrons.

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8 Things to Consider Before You Run a Game-Based Promotion

Launchfire

If you’ve never run a game-based marketing promotion before, it can feel a bit overwhelming. There’s a lot to consider — from prizes and legalities, to choosing the right game for your goals. But the secret to an amazing game-based marketing promotion is solid planning.

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