Expert insights. Personalized for you.
It would seem that scales have long been tipped in favor of the retail giants — those with massive footprints, established brands, warehouses chock-full of supply to meet global consumer demand and the resources to offer a wide array of products. MORE
It also debuted Luna, a new cloud gaming service with a controller Amazon.com introduced new Echo Dot voice-activated speakers with a spherical redesign along with other Alexa-enabled devices. MORE
The post Level-up Your Online Selling Game with eCommerce Growth Summit – Online Event – 26 & 27th of March appeared first on Ecommerce Platforms. Join us on the 26th & 27th of March for the Ecommerce Growth Summit , a FREE 2-day online event. Here you'll learn all the latest eCommerce insights and trends. From streamed keynotes and breakout sessions to interactive learning and ‘ask an expert’ sessions – this summit has it all! MORE
If you're in the gaming space, you most likely know that gaming fans are different from traditional shoppers. Features such as s erial key management, advanced fraud protection and support for complex product launches are just a few gaming industry needs, but many eCommerce solutions on the market cannot check all of the boxes. Full Service Ecommerce Gaming MORE
There’s no question that Americans love video games; nearly 70% game on at least one device. And with thousands of games released every year, the choices for gamers are endless. But with all these choices comes increased competition, and video game brands have to work harder than ever to attract customers. As a result, more and more brands are using personalized gaming to set themselves apart. The Rise of Personalized Gaming. MORE
The post Download Gaming Maturity Report appeared first on Dynamic Yield MORE
Then you get an email from your grocery store letting you know you could win $100,000 by playing their new game. In the game you’re asked to guess the correct ingredients for a buffalo mac-n-cheese recipe. Using Game-Based Marketing to Stand Out One way to stand out and make your recipes memorable is with game-based marketing. Game-based marketing works because it gives customers a reason to engage with your recipes. Make them into a game. MORE
The post Why mobile popups are still part of the game appeared first on Klaviyo. 2017 has been a tough year for mobile popups. In January, Google started penalizing websites using mobile popups that prevent users from accessing content. Later, the Coalition for Better Ads , a group of trade associations and companies involved in online media (including Google and Facebook), listed mobile popups as one of the ad formats to avoid. Many interpreted these moves as the end of mobile popups. MORE
The post Q4 Email Deliverability | Finish the Game Strong With These 5 Tips appeared first on Webbula. Trendline and Webbula The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your. MORE
The post Your Game Plan to Dominate Email Automation appeared first on Klaviyo. Blog Post How-to customer journey Customer Lifecycle Management Email automation marketing automation MORE
The strategy we use here at Launchfire is called “ game-based marketing ” — a promotion strategy that combines the extrinsic motivation of prizes with the intrinsic motivation of games. Designing to Change Behaviour Just adding a game to a promotion doesn’t instantly change behaviour. Game-based marketing in most cases makes use of the “increase reward for action” strategy. Game-based strategyDo your marketing campaigns target awareness or action? MORE
Fulfillment Technologies & Innovations Changing the Game. The post Fulfillment Technologies Changing the Game appeared first on PFS Blog. With US eCommerce sales expected to reach $713 billion by 2022 (over $500 billion this year) 1 , retailers and fulfillment providers are amping up their distribution centers to meet ever-increasing demand. MORE
Epic Games has filed separate lawsuits against Apple and Google after they removed its popular Fortnite video game from their app stores. Fortnite is one of the world’s most popular games with more than 133.2 A dispute between Epic and the companies began after it added a feature to let users choose to pay for in-app purchases directly rather than through Apple or Google. million installs since it was created MORE
40 
If you’re not already playing games with your customers, it’s time to press start. This strategy encourages brands to add some layers of game mechanics to their customer experience that will help to repeatedly create excitement. Gamification is] the process of taking something that already exists - a website, an enterprise application, an online community - and integrating game mechanics into it to motivate participation, engagement, and loyalty.”. MORE
Driving sales with a game-based contest or sweepstakes isn’t hard. Here are 6 different tactics you can use to drive sales with your next game-based promotion. Including collectible icons within a game-based contest or sweepstakes takes advantage of this basic instinct; consumers will complete actions in an attempt to complete sets of icons. That’s where a game-based promotion can help. It’s easy to add a direct link to sales in any game-based promotion. MORE
The post 5 Steps to Winning the eCommerce Newsletter Game appeared first on ECOMMERCE GROWTH Blog. The digital marketing space is vast and between viral cat videos, food blogs, and a flood of ads from deep-pocketed. MORE
Mountain Dew is running an on-pack promotion to support the latest release of Call of Duty: Black Ops Cold War game. The promotion is running for 13 weeks across 500ml bottles of Mountain Dew Citrus Blast (£1.54) and Mountain Dew No Sugar (£1.39). MORE
advanced analytics artificial intelligence (AI) machine learning predictive analytics AI artificial intelligence computer vision game of thrones image recognition(Jeremy Vale coauthored this post.) Brace yourself: Computer vision is coming. “The Long Night” is finally over, and enterprises see the opportunity more clearly than ever. With AI replacing biological rods and cones, computer vision is now a must-have weapon in every firm’s arsenal. MORE
36 The post Google AdWords Ups Their Game with Platform Redesign appeared first on ROI Revolution. Recently, Google announced the official roll-out of their updated experience for Google AdWords. The new experience features a redesigned user interface, providing a more streamlined approach to all aspects of the platform. From creating campaigns to analyzing custom reports, the new Google AdWords experience is more intuitive and allows for much quicker navigation within your account. MORE
What’s the name of the game? The game itself is heaps of fun, but can the same be said of their marketing approach to new customers? It’s not just a game we like to play of waiting to see how long it takes before we receive an email. And for the most part, they stood out in our inbox with clever copy and valuable advice for elevating our Spikeball game. The post Marketing Unboxed: How Spikeball Wins the Marketing Game appeared first on Zaius. MORE
Walmart Amazon Data Insights Toys & Games GuideThe demise of Toys R Us in mid-2018 presented a major opportunity for other retailers to capture a portion of the defunct chain’s $11.5 billion in annual toy sales. For toy brands, it also meant that other large national retailers, including Amazon and Walmart, would become even more important sales channels in order to recoup lost Toys R Us revenue. MORE
Facebook is about to become the latest technology powerhouse to move into cloud gaming. The site’s focus will be entirely on mobile gaming. The social giant’s service will only be available on Android devices. MORE
The post 5 tips to up your online subscriber game appeared first on LiveIntent Blog. The past few months have seen a sudden surge in online subscription services – and that spells opportunity for savvy online publishers. MORE
The rollouts of the Sony Playstation 5 and the Microsoft Xbox Series X consoles promise to build on a record year for the video game industry as consumers look to entertain themselves while staying at home more due to the novel coronavirus pandemic MORE
Did Video Games Kill the Pre-Order Star? Video games continue to be one of the hottest items for retailers to organize pre-orders for. Here, we take a look at what retailers can learn from the video game brands for their own products. Do an internet search for the words “pre-order” and you will inevitably hit page after page of results on the good and bad of pre-ordering video games. Challenge: “The game is not what was expected”. MORE
The post How to Start Using Live Chat & Email to Level Up Your Customer Service Game appeared first on ECOMMERCE GROWTH Blog. Does acquiring the best customer service strategy seem like a pipe dream? Like a quest for buried treasure that you’re. Customer Retention automation customer experience customer retention strategy customer service email marketing facebook messenger gorgias live chat shopify MORE
For this post, we’re going to look at the toys and games niche. In our pricing strategy teardown series, we look at how e-commerce stores in popular industries navigate the topic of pricing. We look at the strategies they implement, the tactics they use and how they stack up against their competition. Now if you’re. E-Commerce Strategy pricing teardown MORE
The post 4 Data-Driven Strategies to Help You Ace Your Email Marketing Game appeared first on Omnisend Blog. Reading Time: 6 minutes. As a savvy marketer, you’re well-versed on the essentials of email marketing. MORE
According to Statista , there are millions of apps available for download across each of these platforms: Yet in August, Epic Games took aim at Apple’s App Store, claiming that their commission cut was unacceptable. Yet the undertones of Epic Games’ argument is what really matters here. MORE
Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)? MORE
Implementing these five tenets of cross-channel retailing, optimization and lean management right will certainly help you think forward on how to step-up your omnichannel game and business model. MORE
Games Related Topics RetailWire
OCTOBER 26, 2020
Facebook is about to become the latest technology powerhouse to move into cloud gaming. The site’s focus will be entirely on mobile gaming. The social giant’s service will only be available on Android devices.
Zaius
DECEMBER 11, 2018
What’s the name of the game? The game itself is heaps of fun, but can the same be said of their marketing approach to new customers? It’s not just a game we like to play of waiting to see how long it takes before we receive an email. And for the most part, they stood out in our inbox with clever copy and valuable advice for elevating our Spikeball game. The post Marketing Unboxed: How Spikeball Wins the Marketing Game appeared first on Zaius.
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SheerID
JANUARY 11, 2021
Learn how personalized offers for consumer tribes give banks a winning strategy for acquiring and retaining new customers. Blog Posts Customer Acquisition Personalization
Klaviyo
JULY 2, 2018
The post Your Game Plan to Dominate Email Automation appeared first on Klaviyo. Blog Post How-to customer journey Customer Lifecycle Management Email automation marketing automation
Omniconvert
OCTOBER 23, 2020
The post 5 Steps to Winning the eCommerce Newsletter Game appeared first on ECOMMERCE GROWTH Blog. The digital marketing space is vast and between viral cat videos, food blogs, and a flood of ads from deep-pocketed.
TalkingRetail
NOVEMBER 4, 2020
Mountain Dew is running an on-pack promotion to support the latest release of Call of Duty: Black Ops Cold War game. The promotion is running for 13 weeks across 500ml bottles of Mountain Dew Citrus Blast (£1.54) and Mountain Dew No Sugar (£1.39).
Neil Patel
JANUARY 1, 2021
Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?
Salsify
APRIL 10, 2019
Walmart Amazon Data Insights Toys & Games GuideThe demise of Toys R Us in mid-2018 presented a major opportunity for other retailers to capture a portion of the defunct chain’s $11.5 billion in annual toy sales. For toy brands, it also meant that other large national retailers, including Amazon and Walmart, would become even more important sales channels in order to recoup lost Toys R Us revenue.
FastSpring
NOVEMBER 18, 2020
According to Statista , there are millions of apps available for download across each of these platforms: Yet in August, Epic Games took aim at Apple’s App Store, claiming that their commission cut was unacceptable. Yet the undertones of Epic Games’ argument is what really matters here.
Ecommerce Platforms
MARCH 13, 2020
The post Level-up Your Online Selling Game with eCommerce Growth Summit – Online Event – 26 & 27th of March appeared first on Ecommerce Platforms. Join us on the 26th & 27th of March for the Ecommerce Growth Summit , a FREE 2-day online event. Here you'll learn all the latest eCommerce insights and trends. From streamed keynotes and breakout sessions to interactive learning and ‘ask an expert’ sessions – this summit has it all!
Scalefast
APRIL 2, 2018
If you're in the gaming space, you most likely know that gaming fans are different from traditional shoppers. Features such as s erial key management, advanced fraud protection and support for complex product launches are just a few gaming industry needs, but many eCommerce solutions on the market cannot check all of the boxes. Full Service Ecommerce Gaming
Launchfire
JULY 3, 2019
Then you get an email from your grocery store letting you know you could win $100,000 by playing their new game. In the game you’re asked to guess the correct ingredients for a buffalo mac-n-cheese recipe. Using Game-Based Marketing to Stand Out One way to stand out and make your recipes memorable is with game-based marketing. Game-based marketing works because it gives customers a reason to engage with your recipes. Make them into a game.
Liveintent
SEPTEMBER 25, 2020
The post 5 tips to up your online subscriber game appeared first on LiveIntent Blog. The past few months have seen a sudden surge in online subscription services – and that spells opportunity for savvy online publishers.
Sailthru
MARCH 16, 2020
There’s no question that Americans love video games; nearly 70% game on at least one device. And with thousands of games released every year, the choices for gamers are endless. But with all these choices comes increased competition, and video game brands have to work harder than ever to attract customers. As a result, more and more brands are using personalized gaming to set themselves apart. The Rise of Personalized Gaming.
Omnisend
OCTOBER 19, 2020
The post 4 Data-Driven Strategies to Help You Ace Your Email Marketing Game appeared first on Omnisend Blog. Reading Time: 6 minutes. As a savvy marketer, you’re well-versed on the essentials of email marketing.
Webbula
SEPTEMBER 10, 2019
The post Q4 Email Deliverability | Finish the Game Strong With These 5 Tips appeared first on Webbula. Trendline and Webbula The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your.
Launchfire
AUGUST 13, 2018
The strategy we use here at Launchfire is called “ game-based marketing ” — a promotion strategy that combines the extrinsic motivation of prizes with the intrinsic motivation of games. Designing to Change Behaviour Just adding a game to a promotion doesn’t instantly change behaviour. Game-based marketing in most cases makes use of the “increase reward for action” strategy. Game-based strategyDo your marketing campaigns target awareness or action?
RetailWire
SEPTEMBER 25, 2020
It also debuted Luna, a new cloud gaming service with a controller Amazon.com introduced new Echo Dot voice-activated speakers with a spherical redesign along with other Alexa-enabled devices.
RETAIL MANAGEMENT SOFTWARE
OCTOBER 22, 2020
Implementing these five tenets of cross-channel retailing, optimization and lean management right will certainly help you think forward on how to step-up your omnichannel game and business model.
Klaviyo
DECEMBER 1, 2017
The post Why mobile popups are still part of the game appeared first on Klaviyo. 2017 has been a tough year for mobile popups. In January, Google started penalizing websites using mobile popups that prevent users from accessing content. Later, the Coalition for Better Ads , a group of trade associations and companies involved in online media (including Google and Facebook), listed mobile popups as one of the ad formats to avoid. Many interpreted these moves as the end of mobile popups.
RetailWire
NOVEMBER 12, 2020
The rollouts of the Sony Playstation 5 and the Microsoft Xbox Series X consoles promise to build on a record year for the video game industry as consumers look to entertain themselves while staying at home more due to the novel coronavirus pandemic
ROI Revolution
MAY 9, 2018
The post Google AdWords Ups Their Game with Platform Redesign appeared first on ROI Revolution. Recently, Google announced the official roll-out of their updated experience for Google AdWords. The new experience features a redesigned user interface, providing a more streamlined approach to all aspects of the platform. From creating campaigns to analyzing custom reports, the new Google AdWords experience is more intuitive and allows for much quicker navigation within your account.
Launchfire
MAY 7, 2019
Driving sales with a game-based contest or sweepstakes isn’t hard. Here are 6 different tactics you can use to drive sales with your next game-based promotion. Including collectible icons within a game-based contest or sweepstakes takes advantage of this basic instinct; consumers will complete actions in an attempt to complete sets of icons. That’s where a game-based promotion can help. It’s easy to add a direct link to sales in any game-based promotion.
Dynamic Yield
NOVEMBER 21, 2019
The post Download Gaming Maturity Report appeared first on Dynamic Yield
Omniconvert
JULY 9, 2020
The post How to Start Using Live Chat & Email to Level Up Your Customer Service Game appeared first on ECOMMERCE GROWTH Blog. Does acquiring the best customer service strategy seem like a pipe dream? Like a quest for buried treasure that you’re. Customer Retention automation customer experience customer retention strategy customer service email marketing facebook messenger gorgias live chat shopify
RetailWire
NOVEMBER 13, 2020
Sony’s Playstation 5 console went on sale yesterday and the company sold out its online inventory within 24 hours. Gamers who want a PS5 for themselves can still pre-order their device for pickup at a variety of retail stores
CPC Strategy
AUGUST 5, 2020
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Forrester's Customer Insights
JUNE 20, 2019
advanced analytics artificial intelligence (AI) machine learning predictive analytics AI artificial intelligence computer vision game of thrones image recognition(Jeremy Vale coauthored this post.) Brace yourself: Computer vision is coming. “The Long Night” is finally over, and enterprises see the opportunity more clearly than ever. With AI replacing biological rods and cones, computer vision is now a must-have weapon in every firm’s arsenal.
Prisync
MARCH 12, 2019
For this post, we’re going to look at the toys and games niche. In our pricing strategy teardown series, we look at how e-commerce stores in popular industries navigate the topic of pricing. We look at the strategies they implement, the tactics they use and how they stack up against their competition. Now if you’re. E-Commerce Strategy pricing teardown
OrderDynamics
JULY 16, 2019
Did Video Games Kill the Pre-Order Star? Video games continue to be one of the hottest items for retailers to organize pre-orders for. Here, we take a look at what retailers can learn from the video game brands for their own products. Do an internet search for the words “pre-order” and you will inevitably hit page after page of results on the good and bad of pre-ordering video games. Challenge: “The game is not what was expected”.
Salsify
FEBRUARY 8, 2019
Case Study Salsify Chat Sports Toys & Games
PFS
APRIL 27, 2018
Fulfillment Technologies & Innovations Changing the Game. The post Fulfillment Technologies Changing the Game appeared first on PFS Blog. With US eCommerce sales expected to reach $713 billion by 2022 (over $500 billion this year) 1 , retailers and fulfillment providers are amping up their distribution centers to meet ever-increasing demand.
TradeGecko
JANUARY 6, 2018
HOUSTON (AP) — Ako Adams finished with 20 points on 7-of-11 shooting and Rice ended a seven-game losing streak and beat Charlotte 73-64 on Saturday
Retail Touch
AUGUST 19, 2020
It would seem that scales have long been tipped in favor of the retail giants — those with massive footprints, established brands, warehouses chock-full of supply to meet global consumer demand and the resources to offer a wide array of products.
RetailWire
AUGUST 18, 2020
The SalivaDirect test used by the National Basketball Association as the league restarted play is 90 percent as accurate as nose and throat swab tests and can be processed in a matter of hours.
RetailWire
AUGUST 14, 2020
Epic Games has filed separate lawsuits against Apple and Google after they removed its popular Fortnite video game from their app stores. Fortnite is one of the world’s most popular games with more than 133.2 A dispute between Epic and the companies began after it added a feature to let users choose to pay for in-app purchases directly rather than through Apple or Google. million installs since it was created
Smile.io
NOVEMBER 21, 2019
If you’re not already playing games with your customers, it’s time to press start. This strategy encourages brands to add some layers of game mechanics to their customer experience that will help to repeatedly create excitement. Gamification is] the process of taking something that already exists - a website, an enterprise application, an online community - and integrating game mechanics into it to motivate participation, engagement, and loyalty.”.
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