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Lesson Learned: Cheaper Is Not Always Better

RetailMinded

Multichannel $10 million B2C baseball training brand, based out of Kent, Washington . That’s what happened for Driveline Baseball , a multichannel B2C company established in 2008 and based in Kent, Washington, that specializes in data-driven baseball performance training.

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Neiman Marcus kicks the can down the road. So now what?

Steve Dennis

When the company went through its second private-equity-led leveraged buyout in 2013 (note: I was the head of strategy and multichannel marketing during the first, in 2005), the new owners clearly overpaid and saddled the company with interest payments that constrain the company’s ability to execute a long overdue transformation.

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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Keyword call tracking is a game-changer for voice interactions. You can maximize AdWords ROI and use multichannel tracking to get a full picture of both sales and marketing metrics. The company was founded in 2008 and first sold software through Cisco exclusively. Track Marketing Interactions Across All Channels With Bizible.

Marketing 362
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11 Best WordPress Ecommerce Plugins For An Amazing Store

eCommerce CEO

That’s why I wrote this article to show you what you gain and lose from the top WordPress ecommerce plugins: I’m a WordPress guy – been building and marketing WP sites since 2008. You have access to BigCommerce apps, fully integrated payment and shipping method/rates, multichannel sync, gift cards, and more. Highly customizable.