Untapping China’s $800 Billion eCommerce Market: 5 Places to Get Started
Profitero
SEPTEMBER 21, 2017
Singles’ Day is the largest online shopping event globally. It first began as a shopping holiday in 2009 by Chinese eCommerce giant Alibaba as a way for young Chinese people to celebrate the fact that they’re proud of being single. Brands must be prepared with analytics to learn and adapt quickly. But it’s not enough.
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