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How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. families say their children under 12 influence family purchasing decisions, according to the National Retail Federation.

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The State of Paid Search & PPC Strategy

ROI Revolution

More than 3 in every 5 marketing managers say paid search strategy is a big initiative for their brand this year. Using an omnichannel approach to create a cohesive customer journey will be critical to profitable success in 2022 and beyond. By 2024, digital search ad spending will approach $100 billion. After growing just 5.9%

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