PPC Consulting

Neil Patel

You can hire a PPC consultant who can enhance your paid advertising campaigns by offering a unique set of skills coupled with experience and expertise. Choosing the right consultant, however, can be challenging if you don’t know what to look for in a PPC expert, which is where we come in. Let’s start with how a PPC consultant can help you grow your business. 5 Ways a PPC Consultant Can Help Grow Your Business. How to Get Started With a PPC Consultant.

PPC 78

eCommerce PPC Management: Working With An Agency

Groove

Whether this is your first time looking for an eCommerce PPC agency or you already engage with one and want to create a better working relationship, you're in the right place. eCommerce PPC Management: 4 Tips To Work With An Agency. Seek out a reputable PPC agency.

PPC 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Edit PPC Ads

Neil Patel

Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. 3 Reasons You Should Edit Your PPC Ads.

PPC 110

7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on. Did they actually convert from your PPC ad the very first time? PPC swooped in to steal all the credit. PPC gets the credit about 0.0%

PPC 358

10 PPC Landing Page Best Practices

Groove

10 PPC Landing Page Best Practices. The number one rule to eCommerce PPC is to create landing pages unique to each campaign. It creates multiple conversion funnel paths, making it difficult to properly analyze performance from your PPC campaign.

PPC 100

How to Humanize PPC Ads

Neil Patel

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads?

PPC 85

In-Depth of Semrush Review For PPC

Store Growers

I’ve been a customer of theirs for years because they have a pretty good combo of tools that cover both PPC and SEO. Semrush is a collection of different tools to make SEO and PPC easier. Second its competitive research for SEO or PPC purposes. Semrush for PPC.

PPC 91

Explore PPC Trends and Best Practices for 2020

Omniconvert

With the advent of the New Year, digital content marketers are reviewing their current PPC strategies and best practices so. The post Explore PPC Trends and Best Practices for 2020 appeared first on ECOMMERCE GROWTH Blog.

PPC 78

How to Lower PPC Churn Rates

Neil Patel

However, there’s a lurking metric you might not be tracking: your PPC churn rate. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. What is the elusive PPC churn rate, and, more importantly, why should you care?

PPC 102

13 Proven Ways To Improve CTR Through PPC Conversion Rate Optimization

MakeWebBetter

The post 13 Proven Ways To Improve CTR Through PPC Conversion Rate Optimization appeared first on MakeWebBetter. eCommerce PPC boost conversion conversion rate optimization ppc conversion rate optimization strategies to increase conversion rate

PPC 114

How to Pull More PPC Ad Data

Neil Patel

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. The problem is that data is crucial to understanding how effective your PPC and SEO campaigns are. Throw in the towel, give up on PPC ads?

PPC 112

How to Make Evergreen PPC Ads

Neil Patel

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads.

PPC 86

John Collins: Content marketing – the battleground of PPC vs SEO

Omniconvert

In the course of that interview, he confesses his long-time goal to “shake up the world of content marketing… The post John Collins: Content marketing – the battleground of PPC vs SEO appeared first on eCommerce Growth Blog. Conversion Rate Optimization Customer experience Customer Retention Strategy Ecommerce Growth Growth Interviews content marketing marketing tactics PPC SEO

PPC 95

How to Launch a Business With PPC Ads

Neil Patel

Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. Why Should You Launch a Business With PPC Ads? PPC ads are highly targeted.

PPC 98

How to Create Mobile First PPC Ads

Neil Patel

By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website. Why Should You Create Mobile First PPC Ads? How to Optimize Your Mobile First PPC Ads.

PPC 83

The 5 Best PPC Companies of 2020

Neil Patel

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. The 5 top PPC companies in the world.

PPC 113

How to Do SWOT Analysis For PPC

Neil Patel

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. A SWOT analysis can help you see a different side to your PPC campaign and improve its performance in the process.

PPC 109

7 Tips for Creating International PPC Ads

Neil Patel

International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet. International PPC Ad Strategies.

PPC 83

What is Programmatic Buying For PPC?

Neil Patel

You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. Since the entire process is automated, advertisers can scale their PPC campaigns with minimum effort while staying within their budget.

PPC 87

How to Use PPC For Brand Awareness

Neil Patel

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. How Do PPC and Paid Social Campaigns Increase Brand Awareness?

PPC 102

How to Choose The Right PPC Agency

Neil Patel

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results.

PPC 112

20 Buzzword Ideas for Your PPC Campaigns

Neil Patel

The best pay-per-click (PPC) campaigns catch the eye, target relevant audiences, and motivate users to click or buy. Effective PPC marketing will always come down to compelling language. How Can Buzzwords Boost Your PPC Campaigns? How NOT to Use Buzzwords in PPC.

PPC 106

8 eCommerce PPC Tips To Increase Your Ad Conversion

Groove

8 eCommerce PPC Tips. If you want to improve your paid media conversion rate, follow these 8 PPC tips convert searchers into customers: Know your demand curve. We hope these PPC tips help you optimize your ad campaigns and increase revenue!

PPC 124

eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Inflow Insights

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? As an 11-year eCommerce marketing agency of 30 employees from varying backgrounds, some of us have worked as or hired freelance PPC consultants. We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 105

An Introduction to Pay-Per-Click (PPC) Paid Marketing

Neil Patel

992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. What is Pay-Per-Click (PPC) Marketing? How Much is PPC Advertising?

PPC 110

5 PPC Business Ethics Examples and Best Practices

Neil Patel

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective.

PPC 66

PPC Management Software for eCommerce: Is It Worth It?

Inflow Insights

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants. This begs the question: Are PPC campaign management tools really better than hiring a PPC consultant ? What Is PPC Management Software?

PPC 101

Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS. Analytics eCommerce Marketing PPC SEO

PPC 109

How to Optimize Multifamily Property PPC Advertising

PERQ

The post How to Optimize Multifamily Property PPC Advertising appeared first on PERQ. Blogs Multifamily Google Analytics multifamily advertising multifamily marketing PPC Advertising

PPC 39

4 PPC Tools to Automate Your Ad Campaigns

Neil Patel

The field of ppc (pay-per-click) is constantly evolving. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? PPC automation refers to the system that charges marketers every time their ad is clicked. Pros of PPC Automation.

PPC 109

How to Use Customer Journey Mapping for PPC Campaigns

Neil Patel

People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. With PPC campaigns, the action is sales.

PPC 90

PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. If you’re running a PPC campaign, then you have a clear idea of what keywords are your top performers.

PPC 330

Conversion 101: Creating an SEM Legend for Improved PPC Campaigns

Bryan Eisenberg

The post Conversion 101: Creating an SEM Legend for Improved PPC Campaigns appeared first on Bryan & Jeffrey Eisenberg. Complex Sales Conversion Rate Optimization 101 Personas PPC Search Marketing StrategyIn part one of this post , we took a look at the challenges a home remodeler or contractor might have at getting prospects to contact them and fill out a form from their landing pages.

PPC 129

eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit Increase

Inflow Insights

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Note: If you are an eCommerce store and want us to maximize profit from PPC campaigns for your business, you can get in touch with us today.

PPC 101

How to Create PPC Campaigns for Real Estate Marketing

Neil Patel

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. PPC campaigns aren’t usually difficult to set up. PPC Real Estate Marketing Trends.

PPC 106

Explore PPC Trends and Best Practices for 2020

Omniconvert

With the advent of the New Year, digital content marketers are reviewing their current PPC strategies and best practices so. The post Explore PPC Trends and Best Practices for 2020 appeared first on ECOMMERCE GROWTH Blog.

PPC 78

Frederick Vallaeys: How Amazon Gains Ground In Pay-Per-Click (PPC) And The Future Of E-commerce

Omniconvert

Each episode is an intriguing challenge involving an… The post Frederick Vallaeys: How Amazon Gains Ground In Pay-Per-Click (PPC) And The Future Of E-commerce appeared first on eCommerce Growth Blog. Customer experience Customer Retention Ecommerce Growth Growth Interviews #eCommerce amazon ads PPCWelcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.

PPC 94