7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. PPC swooped in to steal all the credit.

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Conversion 101: Creating an SEM Legend for Improved PPC Campaigns

Bryan Eisenberg

The post Conversion 101: Creating an SEM Legend for Improved PPC Campaigns appeared first on Bryan & Jeffrey Eisenberg. Complex Sales Conversion Rate Optimization 101 Personas PPC Search Marketing Strategy

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Trending Sources

How to Set Up Amazon PPC: A 2017 Guide

SellBrite

Amazon Sponsored Products (‘PPC’) can play a huge role in the growth and success of your business. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. Part 1: Define PPC campaign goals. Part 2: How to structure your PPC Campaign.

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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. If you want to learn more, take a look at how the ROI Revolution team manages paid search and PPC strategies.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis.

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7 Tips to Optimize Amazon Sponsored Products PPC

ecomdash

Master Amazon's PPC service. The post 7 Tips to Optimize Amazon Sponsored Products PPC appeared first on ecomdash. We've come up with a list of Amazon Sponsored Product tips that are sure to get your products in front of potential buyers. Read more. Blog Ecommerce Tips Amazon ecommerce ecommerce tips seller tips tips trending

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Amazon PPC: 3 Tips for Improving Ad Performance

ecomdash

Amazon PPC is a very useful tool for sellers looking to increase their sales on Amazon. These tips will improve and optimize your Amazon PPC. The post Amazon PPC: 3 Tips for Improving Ad Performance appeared first on ecomdash.

The Most Profitable Way To Run Amazon PPC Sponsored Product Ads – A Step By Step Guide

My Wife Quit Her Job

In this post, I’ve compared notes with other 6, 7 and 8 figure Amazon sellers to teach you… How to optimally setup and run your Amazon Sponsored Ad campaigns How to bid on your search terms to maximize exposure and profits How to find profitable keywords to boost your sales The pay per click(PPC) strategy that I’m teaching you today is meant for private label sellers only where your product margins are high enough to support an ad spend or (ACOS) of at least 20%.

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How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping Campaign

Inflow Insights

When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue.

10 Ways To Market Your Ecommerce Site

SellBrite

2) Utilize PPC advertising. PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives. The most common type of PPC is search engine advertising, with Google AdWords being the most popular PPC software.

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How You Can Generate More Profit Using Google’s Dynamic Search Ads

Bootstrapping Ecommerce

Conversion Optimization adwords conversions dropshipping ecommerce Google AdWords marketing tools online marketing paid traffic ppc StoreYa Traffic Traffic BoosterHere at StoreYa we manage an ads budget of ~$1M per month using the Traffic Booster. Advertising on Google AdWords and competing with the big players out-there can be hard. This is the reason we decided to share with you in this post some valuable information that will help you win the AdWords game! If […].

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5 Ecommerce Trends that will Dominate 2018

ROI Revolution

You’ll gain detailed strategies that will focus your business on improved profitability in 2018 with PPC, Amazon advertising, conversion optimization, social media advertising, SEO, and product feed optimization.

Common Mistakes With Amazon Sponsored Product PPC Ads That Will Kill Your Profits

My Wife Quit Her Job

So the other day, I conducted a joint webinar with my friend Jeff Cohen and Edward Ruffin of Seller Labs to discuss the common pitfalls with Amazon PPC. As part of running my Create A Profitable Online Store course, I routinely get questions about Amazon Sponsored Product Ads.

How To Spy On Your Adwords Competitors

Store Growers

There are more PPC tools out there than there are interesting facts to gather. There are many dedicated PPC tools that specialize in giving competitive research information. No it’s time to zoom in further and find the PPC keywords that your competitors are advertising on.

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Wonderful Campaigns for the Most Wonderful Time of the Year

Bronto

From PPC ad strategy to creative twists on classic promotions, here are some tips that are sure to make your holiday marketing sparkle! The post Wonderful Campaigns for the Most Wonderful Time of the Year appeared first on Bronto Blog. Holiday Marketing Marketing Strategy Partners

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The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)

BigCommerce

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. PPC Campaigns: How Should You Advertise Your Content?

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163: How To Successfully Sell Products In Saturated Niches With Grant Yuan

My Wife Quit Her Job

What You’ll Learn Grant’s strategy for SEO Why your domain is still important How Grant advertises cutting boards online Grant’s greatest source of sales How Grant makes PPC ad campaigns profitable. Today, I’m thrilled to have Grant Yuan on the show.

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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

That’s when I met BigCommerce, built a site, taught myself SEO and PPC. For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook.

Homepages vs Landing Pages: Where to Drive Paid Traffic for Higher Conversions

Kissmetrics

If you’re directing your hard-won PPC, Facebook, Twitter or banner ad traffic to your homepage… There is a better way. Now for comparison, here is the landing page after clicking on the PPC ad for the same search query : Two roads did not diverge in a yellow wood.

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Free ASIN Lookup Tool: The One Tool You Need to Sell More on Amazon

BigCommerce

So I dropped my price to cost and cranked up the PPC. So I rearranged the title, lowered the price and re-introduced PPC. The trick to Amazon success is similar, in parts, to the trick with success on a webstore. People have to be able to find you.

The Top 6 Ecommerce KPIs for 2017

ROI Revolution

Traffic Source – Active PPC Measurement. As any of our paid search analysts will tell you: If you’re not monitoring incoming PPC traffic sources and related conversions, you’re playing it all wrong.

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171: How To Run Profitable Amazon Marketing Services(AMS) Ads With Brian Johnson

My Wife Quit Her Job

Brian is the founder of PPC Scope, a PPC measurement and optimization tool for Amazon Sellers. In addition, he runs a course called Sponsored Products Academy which teaches Amazon sellers the ins and outs of Amazon PPC ads. Today I’m thrilled to have Brian Johnson on the show.

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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. My answer? Invest in local Facebook ads , and then retarget, retarget, retarget.

Advanced Conversion Tips: Analysis, Action & Attribution for 567% ROI

BigCommerce

Increasing the relevance and performance of PPC ads, for example, will result in increased ROI from that source, but that increase won’t be directly attributable to CRO. The dream is a familiar one… .

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Ecommerce KPI Benchmarks (October 2016)

Store Growers

Google PPC. Facebook PPC. Social PPC Advertising. I use a lot of ecommerce benchmarks in my work. With new clients, they are great to put together a plan with projections. With existing clients, they are great to see where we need to step up our game.

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185: The 80/20 Rule Of Sales And Marketing With Perry Marshall

My Wife Quit Her Job

Perry Marshall is one of the world’s most sought after business consultants and is the author of many bestselling books in the PPC advertising industry including the Ultimate Guide To Google Adwords and the Ultimate Guide To Facebook ads. The pros/cons of the major PPC platforms.

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163: How To Successfully Sell Products In Saturated Niches With Grant Yuan

My Wife Quit Her Job

What You’ll Learn Grant’s strategy for SEO Why your domain is still important How Grant advertises cutting boards online Grant’s greatest source of sales How Grant makes PPC ad campaigns profitable. Today, I’m thrilled to have Grant Yuan on the show. Grant runs the EcomCrew podcast along with Mike Jackness who I had back in episode 119.

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47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share

BigCommerce

They can be advertised using PPC. Give Amazon’s suggested PPC campaigns a try. Fifty-five percent of all online product searches begin on Amazon. Last year, the retail giant surpassed $107 billion in total sales. That is over $12,000,000 in sales every hour on average.

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How to Optimize Images for the Web (and more sales): A Guide to Image SEO, ROAS & Conversion

BigCommerce

And Google AdWords is often the most expensive PPC you’ll have. How much attention do you pay to your store’s image optimization?

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6 Metrics You Might Think are Important But Really Aren’t (And What to Track Instead)

Kissmetrics

The glorified metric that drives everyone from PPC to SERP “growth hackers” crazy. You know all of those metrics you track? They’re probably worthless. I’m not saying they have absolutely no value, of course. I’m just saying they’re doing nothing for your bottom line most of the time.

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Why Your Team Needs a Growth Manager

Kissmetrics

He continues in elaborating that, off course, hiring someone who can understand not just the alphabet soup of online marketing – like SEO, PPC, PR and CRO, is important, but so too is realizing that one person cannot do everything.

Data-driven predictions for ecommerce marketing in 2018

Klaviyo

That said, it will likely also get more expensive, in the same way Google’s PPC has.”. 2017 is soon to be a thing of the past, crazy right? While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near.

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Here Are 6 Arguments That Will Get Your Boss to Double Your CRO Budget

Kissmetrics

For example; if you’ve been able to boost the conversion of landing pages for specific PPC campaigns with great success, but the vast database of products has not yet been adjusted, this can be shown as a huge opportunity for improvement.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Niche PPC Strategies. Facebook Advertising, Amazon, eBay, PPC and Buy Buttons were the most successful channels for online brands this year. Cyber Week is officially over. Black Friday and Cyber Monday –– the two largest online selling days of the year — are in the books.

30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Are the most expensive and broad keywords out of reach for your PPC budget?

Tips for Leveraging Demographic Targeting in AdWords

ROI Revolution

Even if you know that your average customer is a woman in her mid-30s to mid-40s, the online PPC customer demographics might differ. PPC customers might skew differently than your overall average customer base.

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4 Crucial Metrics for Determining Your Target Keywords

ROI Revolution

Company Digital Marketing Industry News SEO Website Optimization keyword keywords organic organic ranking organic search ranking PPC Search Engine Marketing Search Engine Optimization search traffic SEM

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Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions

Kissmetrics

He has built and managed successful SEM and Social PPC campaigns for hundreds of small to large-sized businesses in various industry verticals including national franchises and eCommerce.

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The Ultimate Guide to Ecommerce SEO: How to Attain Page 1 Ranking + Organic Traffic Domination

BigCommerce

Though, if you’re interested in paid ads, check out KlientBoost’s PPC services.). Just perform some competitive PPC analysis and add those to your sheet! SEO isn’t as cut and dry as PPC – you can’t immediately calculate ROI after a day of ad spend.

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The 3 Big Google SEM Updates You Need to Know About

ROI Revolution

Company Digital Marketing Featured Blog Industry News Paid Search Marketing SEO Technology Website Optimization ecommerce Google Google AdWords PPC Search Engine Search Engine Marketing SEMThe rate at which Google changes these days can be more than a little difficult to keep up with.

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