How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

BigCommerce

Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. That’s how you maximize the ROI of your PPC campaigns. Ecommerce Marketing Google Shopping & PPC

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7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. PPC swooped in to steal all the credit.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis.

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Conversion 101: Creating an SEM Legend for Improved PPC Campaigns

Bryan Eisenberg

The post Conversion 101: Creating an SEM Legend for Improved PPC Campaigns appeared first on Bryan & Jeffrey Eisenberg. Complex Sales Conversion Rate Optimization 101 Personas PPC Search Marketing Strategy

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How to Set Up Amazon PPC: A 2018 Guide

SellBrite

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to PPC.

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6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

For those of us who have worked in the PPC trenches, we know PPC is a lot more than adjusting bids and adding exclamation points to our CTAs. To turn views into quality conversions, here are some of our top PPC tips to increase software sales. Direct each PPC ad to educational content—blog post, eBook, white paper, downloadable guide, etc.—that And when organizing your PPC campaigns, group keywords that focus on different potential issues into separate ad groups.

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Common Mistakes With Amazon Sponsored Product PPC Ads That Will Kill Your Profits

My Wife Quit Her Job

So the other day, I conducted a joint webinar with my friend Jeff Cohen and Edward Ruffin of Seller Labs to discuss the common pitfalls with Amazon PPC. As part of running my Create A Profitable Online Store course, I routinely get questions about Amazon Sponsored Product Ads.

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How to Set Up Amazon PPC: A 2017 Guide

SellBrite

Amazon Sponsored Products (‘PPC’) can play a huge role in the growth and success of your business. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. Part 1: Define PPC campaign goals. Part 2: How to structure your PPC Campaign.

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The Most Profitable Way To Run Amazon PPC Sponsored Product Ads – A Step By Step Guide

My Wife Quit Her Job

In this post, I’ve compared notes with other 6, 7 and 8 figure Amazon sellers to teach you… How to optimally setup and run your Amazon Sponsored Ad campaigns How to bid on your search terms to maximize exposure and profits How to find profitable keywords to boost your sales The pay per click(PPC) strategy that I’m teaching you today is meant for private label sellers only where your product margins are high enough to support an ad spend or (ACOS) of at least 20%.

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Amazon PPC: 3 Tips for Improving Ad Performance

ecomdash

Amazon PPC is a very useful tool for sellers looking to increase their sales on Amazon. These tips will improve and optimize your Amazon PPC. The post Amazon PPC: 3 Tips for Improving Ad Performance appeared first on ecomdash.

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Amazon Advertising & PPC: What You Need to Know, How to Get Started and a Tool to Help You Along the Way

BigCommerce

If I asked you to name the biggest Amazon story of the last year, what would you say? Perhaps you’d… Selling on Amazon

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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. If you want to learn more, take a look at how the ROI Revolution team manages paid search and PPC strategies.

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Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled

ROI Revolution

The post Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled appeared first on ROI Revolution. Retailers can no longer afford to adopt a laissez faire fair mentality when it comes to mobile advertising. Post-desktop ecommerce is quickly becoming the new reality.

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7 Tips to Optimize Amazon Sponsored Products PPC

ecomdash

Master Amazon's PPC service. The post 7 Tips to Optimize Amazon Sponsored Products PPC appeared first on ecomdash. We've come up with a list of Amazon Sponsored Product tips that are sure to get your products in front of potential buyers. Read more. Blog Ecommerce Tips Amazon ecommerce ecommerce tips seller tips tips trending

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Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.

BigCommerce

Ad Groups with various biddings (via PPC Hero). Ecommerce Marketing Google Shopping & PPC Google AdWords Google ShoppingHave you been watching? Google and Amazon are in a showdown.

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Highlighting The Key Elements of Inbound Marketing, PPC, and Natural SEO

FastSpring

Inbound marketing, PPC (Pay-Per-Click), and natural SEO are all great ways to market your SaaS or digital product. Each method is based online, and they're relatively inexpensive, which makes them a good fit for startup companies. You've probably heard the terminology tossed around in marketing circles, but what are the key elements of each of these methods? Read on to learn more. Marketing Tactics

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PPC Holiday Advertising Tips & How to Profit in Q1

Wiser

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . Retail News advertising holiday strategy PPC

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How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)

Inflow Insights

Note: Want help getting better results from your PPC campaigns? There is no set-it-and-forget-it strategy when it comes to PPC. Note: If you’re interested in developing a full PPC strategy for your eCommerce business, we can help. Conversion Optimization PPC

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10 Ways To Market Your Ecommerce Site

SellBrite

2) Utilize PPC advertising. PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives. The most common type of PPC is search engine advertising, with Google AdWords being the most popular PPC software.

Case Study: How One eCommerce Brand Spends Its 7-Figure Adwords Budget

Inflow Insights

Note: Looking to uncover other new ways to tighten up spending on your PPC campaigns while improving your ROAS? Ever curious how big-name brands spend their budget? We’re talking about companies that spend millions a month and thousands each day in AdWords.

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How We Helped Skreened Achieve a 360% ROAS in One Month on Their Google Shopping Campaign

Inflow Insights

When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue.

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171: How To Run Profitable Amazon Marketing Services(AMS) Ads With Brian Johnson

My Wife Quit Her Job

Brian is the founder of PPC Scope, a PPC measurement and optimization tool for Amazon Sellers. In addition, he runs a course called Sponsored Products Academy which teaches Amazon sellers the ins and outs of Amazon PPC ads. Today I’m thrilled to have Brian Johnson on the show.

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Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store

Inflow Insights

eCommerce Marketing PPCWe worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. The numbers we generated for them were: Conversion rate: increased 116%.

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Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

The changes to Google AdWords were based heavily on user feedback, and in reality, they are all changes that will benefit PPC advertisers in the long run. Recently, Google announced the official roll-out of their updated experience for Google AdWords.

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185: The 80/20 Rule Of Sales And Marketing With Perry Marshall

My Wife Quit Her Job

Perry Marshall is one of the world’s most sought after business consultants and is the author of many bestselling books in the PPC advertising industry including the Ultimate Guide To Google Adwords and the Ultimate Guide To Facebook ads. The pros/cons of the major PPC platforms.

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How You Can Generate More Profit Using Google’s Dynamic Search Ads

Bootstrapping Ecommerce

Conversion Optimization adwords conversions dropshipping ecommerce Google AdWords marketing tools online marketing paid traffic ppc StoreYa Traffic Traffic BoosterHere at StoreYa we manage an ads budget of ~$1M per month using the Traffic Booster. Advertising on Google AdWords and competing with the big players out-there can be hard. This is the reason we decided to share with you in this post some valuable information that will help you win the AdWords game! If […].

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159: Larry Kim On How To Run Profitable Google Adwords Campaigns

My Wife Quit Her Job

Larry is the founder and CTO of Wordstream which is a service that develops online marketing software and helps companies optimize their PPC ad campaigns. He is considered one of the most influential PPC experts in the world and he’s a frequent blogger for Search Engine Land, MOZ, Search Engine Journal and other top business publications. In this episode, you will learn about how he started Wordstream and how to run profitable PPC campaigns the right way.

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5 Ecommerce Trends that will Dominate 2018

ROI Revolution

You’ll gain detailed strategies that will focus your business on improved profitability in 2018 with PPC, Amazon advertising, conversion optimization, social media advertising, SEO, and product feed optimization.

14 Competitive Intelligence Tools to Dominate Your Competition

Prisync

You’ll want to learn about: Your competitor’s prices Your competitors SEO strategy Your competitors PPC. If you want to win at e-commerce one of the crucial things you need is intelligence on your competition.

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4 Crucial Metrics for Determining Your Target Keywords

ROI Revolution

Company Digital Marketing Industry News SEO Website Optimization keyword keywords organic organic ranking organic search ranking PPC Search Engine Marketing Search Engine Optimization search traffic SEM

The 3 Big Google SEM Updates You Need to Know About

ROI Revolution

Company Digital Marketing Featured Blog Industry News Paid Search Marketing SEO Technology Website Optimization ecommerce Google Google AdWords PPC Search Engine Search Engine Marketing SEMThe rate at which Google changes these days can be more than a little difficult to keep up with.

The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)

BigCommerce

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. PPC Campaigns: How Should You Advertise Your Content?

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163: How To Successfully Sell Products In Saturated Niches With Grant Yuan

My Wife Quit Her Job

What You’ll Learn Grant’s strategy for SEO Why your domain is still important How Grant advertises cutting boards online Grant’s greatest source of sales How Grant makes PPC ad campaigns profitable. Today, I’m thrilled to have Grant Yuan on the show.

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Wonderful Campaigns for the Most Wonderful Time of the Year

Bronto

From PPC ad strategy to creative twists on classic promotions, here are some tips that are sure to make your holiday marketing sparkle! The post Wonderful Campaigns for the Most Wonderful Time of the Year appeared first on Bronto Blog. Holiday Marketing Marketing Strategy Partners

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How To Spy On Your Adwords Competitors

Store Growers

There are more PPC tools out there than there are interesting facts to gather. There are many dedicated PPC tools that specialize in giving competitive research information. No it’s time to zoom in further and find the PPC keywords that your competitors are advertising on.

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No One Cares About the Next Order

Rishi Rawat

On your PPC landing pages never show a popup that promises a saving on the second purchase: Shoppers clicking paid search ads (excluding branded ads) have multiple tabs open and are reviewing multiple offers at the same time.

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163: How To Successfully Sell Products In Saturated Niches With Grant Yuan

My Wife Quit Her Job

What You’ll Learn Grant’s strategy for SEO Why your domain is still important How Grant advertises cutting boards online Grant’s greatest source of sales How Grant makes PPC ad campaigns profitable. Today, I’m thrilled to have Grant Yuan on the show. Grant runs the EcomCrew podcast along with Mike Jackness who I had back in episode 119.

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B2C Ad Copy Examples That Convert

Zaius

That’s why a combination of clever copy (who wouldn’t want to “look cool as hell”) and a smart targeting strategy combine to ensure a successful PPC ad campaign. Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts?

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How to Increase eCommerce Traffic

Groove

PPC Campaign. Pay-per-click (PPC) campaigns have the ability to drive traffic to your online store from a variety of sources. For more on PPC landing pages, read our blog post about PPC landing page best practices.

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Ecommerce KPI Benchmarks (October 2016)

Store Growers

Google PPC. Facebook PPC. Social PPC Advertising. I use a lot of ecommerce benchmarks in my work. With new clients, they are great to put together a plan with projections. With existing clients, they are great to see where we need to step up our game.

Order From Chaos: Technology’s Role In The Modern Retail Co-Op

Retail TouchPoints

These reports should ideally break down the co-op budget compared to ad spend, share of co-op investment compared to other PPC ads, and the share of retargeting compared to prospecting campaigns as well. By Andreas Reiffen, Crealytics Marketing co-ops are hardly a new concept.

Free ASIN Lookup Tool: The One Tool You Need to Sell More on Amazon

BigCommerce

So I dropped my price to cost and cranked up the PPC. So I rearranged the title, lowered the price and re-introduced PPC. The trick to Amazon success is similar, in parts, to the trick with success on a webstore. People have to be able to find you.

How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

That’s when I met BigCommerce, built a site, taught myself SEO and PPC. For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook.