Your Brand Needs a Pop-up — Here’s how to Make it a Success
Retail TouchPoints
NOVEMBER 30, 2022
At the same time, the experiences of retailers like Word Up Bookstore show how pop-ups can prove valuable for startup businesses. In 2011, Word Up Bookstore opened as a one-month pop-up in New York City’s Washington Heights. The bookstore filled a gap in the community by providing a space for cultural expression and education.
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