Generation Z: Between the Worlds of Digital and Analog
Retail TouchPoints
MARCH 25, 2022
born between 1997 and 2012, and they make up approximately 20% of the total U.S. These are all qualities of ecommerce, so why not connect the online shopping experience with the POS? The customer data is stored in the app, so all it takes is a few clicks to pay. These include NFC, omnichannel and wallets like Apple Pay.
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