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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017.

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How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales

BigCommerce

For instance, if you spent $5 to earn a customer and you know that over the course of that customer’s lifetime with your brand, they will likely spend about $100, that’s a great lifetime value to churn (or cost to acquire a customer) ratio ( LTV to CAC ). Acquire new customers. Reduce advertising costs.

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15 tools to help ecommerce practitioners scale and grow

GetElastic

of all retail was attributed to ecommerce, this number is expected to increase to 17.5% trillion in sales in 2017, it’s safe to say that ecommerce has a big future. The world of ecommerce is highly competitive, not to mention having to battle the giants like Amazon and eBay. In 2018, 11.9% Source: Mailchimp. #6

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. Business being good isn’t always a good thing.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

In this article, we’re collecting everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. are seeing customers be less willing to pay full price.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2021]

ROI Revolution

What started as factory shutdowns has snowballed into issues across the entire supply chain, from material and labor shortages to increased freight prices to extremely delayed shipping. Rising costs are making it even more difficult for businesses to get their products delivered to stores and customers alike.

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Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Because CAC to LTV, or Customer Acquisition Cost to Lifetime Value, is considered one of the most important aspects of a healthy business model in the early days of a company’s lifecycle. In fact, there are three crucial factors a quality WOM marketing strategy can affect: 1. And referring other customers. Brand loyalty.