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The hybrid customer experience may be the key to your eCommerce success

GetElastic

In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. In 2016 and 2017, customer experiences that were fully online experienced a one percent decline, while customer experiences that were hybrid actually increased by one percent.

article thumbnail

The hybrid customer experience may be the key to your eCommerce success

GetElastic

In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. In 2016 and 2017, customer experiences that were fully online experienced a one percent decline, while customer experiences that were hybrid actually increased by one percent.