Remove 2018 Remove Channel Remove Customer Data Remove White Paper
article thumbnail

Programmatic Advertising Trends, Stats, & News [October 2021]

ROI Revolution

Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. Is your brand effectively leveraging one of the most lucrative advertising channels available? on a scale of 1-5. Get the report today.

article thumbnail

Programmatic Advertising Trends, Stats, & News

ROI Revolution

Walmart’s DSP will be the first full-stack DSP built on The Trade Desk, a leading global DSP solution that provides both first-party data and third-party data. Target doesn’t yet have its own DSP, but brands and retailers can connect their own DSP to Target’s customer data and advertise to segmented audiences. December 6.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Programmatic Advertising Trends, Stats, & News [December 2021]

ROI Revolution

Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% By 2022, digital display ad spend for programmatic will reach nearly $95 billion, almost double what it was in 2018 when advertisers were spending just $49.2 In 2018, it made up just 61.2%. billion last year.

article thumbnail

Programmatic Advertising Trends, Stats, & News [November 2021]

ROI Revolution

Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. Is your brand effectively leveraging one of the most lucrative advertising channels available? on a scale of 1-5. Get the report today.